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Trending: Jurnal Manajemen dan Ekonomi
Published by Universitas 45 Surabaya
ISSN : 2964531X     EISSN : 2962083X     DOI : 10.30640
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
kajian-kajian aktual seputar bidang manajemen dan bisnis dalam perspektif ekonomi konvensional maupun ekonomi syariah. Kajian-kajian tersebut diharapkan dapat memperkaya khasanah keilmuan di bidang manajemen dan bisnis sehingga dapat menjadi salah satu referensi bagi para akademisi, pemangku kepentingan dan masyarakat luas. Manajemen SDM Keuangan Akutansi Ekonomi Islam
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 297 Documents
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Pengaruh Gaya Hidup, Brand Image, Brand Trust, Dan Brand Awareness Terhadap Keputusan Pembelian Produk Sepatu Ventela : (Studi Kasus Mahasiswa FEBI UIN Gusdur Angkatan 2020) Baqiyatus Sholikhah; Dwi Novaria Misidawati
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 3 (2024): Juli : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i3.2749

Abstract

In this modern era, shoes have become an important need for every individual, because they are not only used for sports but have become a fashion trend to support their appearance. Apart from that, shoes have also become a favorite among shoe lovers. The development of the shoe industry in Indonesia is increasing rapidly from year to year, resulting in the emergence of new companies. One shoe product that experiences intense competition in the industrial world is the Ventela company. This research discusses the influence of lifestyle, brand image, brand trust and brand awareness on purchasing decisions for Ventela shoes. This research was conducted to analyze the influence of lifestyle, brand image, brand trust, and brand awareness on purchasing decisions for 2020 FEBI UIN Gusdur students, both partially and simultaneously. This type of research is a survey with a quantitative approach. The population of this research is FEBI UIN Gusdur Students Class of 2020. The sampling used was non-probability sampling with accidental sampling technique so that a sample of 80 respondents was obtained. The research results show that lifestyle has no influence on purchasing decisions, brand image influences purchasing decisions, brand trust influences purchasing decisions, and brand awareness influences purchasing decisions.
Pengaruh Lifestyle, Modernitas dan Kontrol Diri terhadap Perilaku Konsumsi Generasi Z Kota Pekalongan dalam Pembelian Merchandise K-Pop Ratna Firdiyana; Dwi Novaria Misidawati
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 3 (2024): Juli : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i3.2751

Abstract

Consumption behavior is an activity directly related to achieving, using and paying for goods or services and products needed before and after these actions. This study aims to determine the effect of lifestyle, modernity and self-control on the consumption behavior of generation Z of Pekalongan City in purchasing K-Pop merchandise. This research is a type of field research using a quantitative approach. Data collection in the study used to questionnaire method distributed directly to respondents with a sample size of 97 people. The sampling techniqueused was accidental sampling. This study used data analysis method validity test, reliability test, classical assumption test, multiple linear regression test and hypothesis testing using the IBM SPSS statistics 20 application. The result showed that partially the lifestyle variable had a positive and significant effect on consumption behavior. Modernity partially has a positive and significant effect on consumption behavior. Self-control partially has a positive and significant effect on consumption behavior. Simultaneously, lifestyle variable, modernity and self-control affect consumption behavior with a contribution value of 58.3% and the rest is influenced by other variables outside the study by 41,7%.
Pengaruh Metode Diskusi dan Pemberian Tugas terhadap Pencapaian Hasil Belajar Siswa SMK YPM di Kota Sidoarjo Melalui Motivasi Belajar sebagai Variabel Intervening Chamariyah Chamariyah; Fifit Sujianti; Wasis Budiarto
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 3 (2024): Juli : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i3.2754

Abstract

Fifit Sujianti, 2024. The Influence of Discussion Methods and Giving Assignments on the Achievement of Learning Outcomes of YPM Vocational School Students in Sidoarjo City Through Learning Motivation as an Intervening Variable. Wijaya Putra University Postgraduate Program Surabaya.This type of research is explanatory research, the approach used is a quantitative approach, the research sample is 120 people. The sampling method uses purposive sampling, the analysis tool uses Smart PLS (Partial Least Square). The aim of this research is to describe the relationship between discussion methods, assignments, learning motivation and achievement of learning outcomes for YPM Vocational School students in Sidoarjo City. The research results show that: 1) the discussion method has a significant effect on student learning outcomes with a p value of 0.001 and an original sample value of 0.590; 2) The discussion method has a significant effect on student learning motivation with a p value of 0.000 and an original sample value of 0.297; 3) Giving assignments has a significant effect on learning motivation with a p value of 0.000 and an original sample value of 0.305. 4) Giving assignments has an insignificant effect on achieving learning outcomes with a p value of 0.818 and an original sample value of 0.014; 5) Learning motivation has a significant effect on student achievement of learning outcomes with a p value of 0.000 and an original sample value of 0.649 (dominant influence); 6) The discussion method has a significant effect on the achievement of learning outcomes with learning motivation as an intervening variable with a p value of 0.000 and an original sample value of 0.383; 7) Giving assignments has a significant effect on achieving learning outcomes with learning motivation as an intervening variable with a p value of 0.000 and an original sample value of 0.193.
Analisis Dampak Merger Terhadap Kinerja Karyawan PT. Bank Syariah Indonesia KC Rantau Prapat Azrin Bahri Harahap; Mustafa Kamal Rokan; Nuri Aslami
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 3 (2024): Juli : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i3.2766

Abstract

In financial institutions, especially sharia banking, when a merger is carried out it certainly has an impact on the institution itself and its employees, as well as the BSI KC Rantau Prapat bank. This research aims to determine the impact of the merger as well as obstacles and strategies on the performance of the bank's employees. The research was conducted using qualitative methods with a descriptive analysis approach, collected through interviews with several informants, namely bank employees. The research results were measured by three indicators, namely work environment, comfort and employee salary. Measured from the work environment, the merger has a positive impact on employee performance, whereas if measured from employee comfort and salary, the merger has no impact on employee performance.
Penerapan Business Intelligence Pada Tiktok dalam Menarik Konsumen Berbelanja di Tiktok Shop Amelia Aditya Putri; M. Hanif Rafi Farrasi; Prita Prameswari Fauzianti; Rais Hakim Wibowo
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 3 (2024): Juli : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i3.2773

Abstract

In the era of globalization, technology continues to develop, making it very easy to influence people with the latest trends or innovations, especially young people. With the emergence of TikTok is an example. Today's technology has undergone many developments and it is an effort to make life easier. One of them is in terms of shopping. The release of online features in shopping makes people spend more time at home than going to the store directly. This research was created with the aim of analyzing TikTok application users in using the TikTok Shop feature. The audience of the live broadcast is one of the TikTok accounts with a saturated sample, namely the research population. Data collected through observations of netizen interactions with shop sellers on Tiktok live broadcasts. This journal was created using a qualitative method based on previous research journals by comparing several journals based on various theories focused on TikTok users who shop at TikTok Shop.
Pengaruh Organizational Citizenship Behavior (OCB) dan Determinan Kompensasi Terhadap Kinerja Karyawan Samsat Krian Auly Fadilah Permata Sari; Afifatus Sholikhah; Chintiya Wulandari; Ucyk Nurul Farida; Ninik Fauziyah; Putri Yunisya Cherlina Pratama
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 4 (2024): Oktober : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i4.2816

Abstract

In an era that continues to grow, competition in the business world is increasing rapidly, rapid development and preparation for the global economy encourage workers to be more competitive. This research aims to examine the effect of independent variables, namely Organizational Citizenship Behavior (OCB) and Compensation Determinants on the dependent variable, namely Employee Performance. This study uses a quantitative approach, data collection is done by distributing questionnaires to employees of the Krian samsat. The sample in this study amounted to 50 employees. Data analysis in the study was processed using the help of Partial Least Square (PLS) version 4.0. The results showed that organizational citizenship bahavior has a positive but insignificant effect on the performance of Krian samsat employees and compensation determinants have a positive and significant effect on the performance of Krian samsat employees
Studi Kelayakan Bisnis Pendirian Usaha Ayam Bakar Halto (Halalan Thoyyiban) Abdul Mutolib; Lilis Karnita Soleha
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 3 (2024): Juli : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i3.2922

Abstract

This study aims to analyze the viability of the establishment of a Halto baking chicken business from various aspects, including market, technical, management, finance, and the environment, the initiative offers a main menu of baking Chicken with a distinctive flavor that is processed using traditional recipes and highquality ingredients. At the same time to find out the validity study of business enterprise, this research belongs to the category of field research. (field investigation) The author uses a descriptive research approach, the main objective of this study is to determine whether the proposed business venture is said to be worth or to lose. The results of the research showed that the market demand for baked chicken in the target region is quite high, with consumer preference for authentic flavours and affordable prices. From a technical point of view, strategic location and adequate resources support efficient operations.
Sebuah Analisis Terhadap Sosial Ekonomi di Kabupaten Aceh Barat Daya Al Zikri; Rollis Juliansyah
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 4 (2024): Oktober : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i4.2966

Abstract

Poverty is a condition in which a person or group of people does not have adequate access to the economic, social, and political resources necessary to meet basic needs. Southwest Aceh is one of the districts in Aceh, according to data obtained from BPS, the poverty rate in Southwest Aceh is still too high, reaching 15%. This study uses a descriptive quantitative method, the researcher chose this method to obtain an overview of how much the influence of education level, unemployment, minimum wage and population growth on poverty in Southwest Aceh Regency. The population in this study is all areas in Southwest Aceh Regency. As for the selection of samples, it uses saturated samples, which means that all populations are sampled, namely as many as 9 districts. This research data is sourced from data from the Central Statistics Agency (BPS) of Aceh Province, especially Southwest Aceh in the period 2010 to 2021. The type of data used is secondary data in the form of data on education levels, unemployment, minimum wage, population growth and poverty. The tests carried out include statistical tests such as multiple linear regression analysis, T test, and F test, determination coefficient. The results of the study stated that the level of education and population growth had no partial effect on poverty in Southwest Aceh. Meanwhile, unemployment and minimum wage have a partial influence on poverty in Southwest Aceh. Simultaneously, the level of education, unemployment, minimum wage and population growth have an influence on unemployment in Southwest Aceh. Education levels, unemployment, minimum wage and population growth have a great influence on poverty in Southwest Aceh.
Analisis Pengendalian Kualitas Produk dengan Metode Statistical Process Control Pada PT Glory Industrial di Sragen Yernia Aloensia Putri; Sunarso Sunarso; Erni Widajanti
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 4 (2024): Oktober : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i4.2971

Abstract

The aim of this research is to analyze the production quality control policy at PT Glory Industrial in Sragen, to identify the factors that cause damage and loss to products produced by PT Glory Industrial in Sragen. This research is included in the type of case study research at PT Glory Industrial in Sragen by conducting a survey to the company. This research only covers production quality control at PT Glory Industrial in Sragen. Product quality control uses the Statistical Process Control method. Starting with determining quality standards then production results, then damaged production is analyzed through quality control using Statistical Process Control, so that you can receive analysis results that can be useful for PT Glory Industrial in Sragen. The results of the research show that the implementation of product quality control at PT Glory Industrial has not been under control, this is proven by the production process that there were 4 points that exceeded the upper control limit (UCL) and lower control limit (LCL). Occurred on the months February (0,023), June (0,084), September (0,022) and November (0,075). From this data, it can be seen that there are still those who exceed the control limits, thus indicating that quality control has not been implemented properly and improvements are needed to overcome these deviations. Thus H1 is proven correct, there are 6 types of damage that occur at PT Glory Industrial, namely looseness, broken fabric, embossed threads, skipped threads, damaged stitching and wrong labels. Based on the causes and effects, the factors that cause damage are human factors, machines, materials and work methods. Thus H2 is proven correct.
Pengaruh Ulasan Produk, Diskon dan Keamanan Transaksi Terhadap Keputusan Pembelian di Lazada: Survei Pada Pengguna Lazada di Wilayah Karanganyar Resa Agustina Perdana; Retno Susanti
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 4 (2024): Oktober : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i4.2979

Abstract

This study uses a survey method conducted on Lazada consumers in Karanganyar to obtain primary data. The population of this study includes all consumers who shop on Lazada, the exact number is unknown. The sampling technique uses a non-probability sampling technique with a purposive sampling method from 100 respondents. The data analysis techniques used were multiple linear regression analysis, t-test, F-test and determination coefficient test. The results of validity tests and reliability tests that all statements regarding product reviews, discounts, transaction security and purchase decisions are declared valid and reliable. The results of the classical assumption test showed that all variables passed the test of multicollinearity, autocorrelation, heteroscedasticity and normality with normal distribution. The results of the linear regression analysis show that the variables of product reviews, discounts and transaction security have a positive influence on Lazada's purchase decisions. The results of the t-test showed that product reviews had a significant effect on Lazada's purchase decisions, discounts had a significant effect on purchase decisions, and transaction security did not have a significant effect on Lazada's purchase decisions. The results of the F test show that the regression model used is correct. The results of the determination coefficient test showed that the contribution of the influence of the independent variable on the bound variable was 47.3%, the remaining 52.7%.

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