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Jurnal Manajemen Dan Bisnis Ekonomi
Published by INSTITUT TEKNOLOGI DAN BISNIS SEMARANG
ISSN : 2985590X     EISSN : 29855918     DOI : 10.54066
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 415 Documents
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Determinan Keputusan Konsumsi Rokok Pelajar SMA/SMK Laki-Laki di Kecamatan Denpasar Selatan Komang Sayu Hartayu; Anak Agung Ketut Ayuningsasi
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 4 No. 4 (2026): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v4i4.5055

Abstract

Smoking behavior among students remains a significant social and public health issue in Indonesia, including in the South Denpasar District. Students’ decisions to consume cigarettes are influenced by various economic, social, and knowledge-related factors. This study aims to analyze the simultaneous and partial effects of peer effect, income, and level of knowledge on cigarette consumption decisions among male senior high school/vocational high school students in South Denpasar District. This study employed a quantitative approach using binary logistic regression analysis. The data used were primary data collected through questionnaires distributed to male senior high school/vocational high school students in South Denpasar District, with a total sample of 100 respondents. Based on the results of the binary logistic regression analysis, it was found that simultaneously the variables of peer effect, income, and level of knowledge had a significant effect on cigarette consumption decisions among male senior high school/vocational high school students in South Denpasar District. Partially, the peer effect variable showed that the stronger the influence of smoking peers, the higher the likelihood that students would decide to consume cigarettes. The income variable had a positive and significant effect on cigarette consumption decisions, meaning that the higher the students’ allowance or income, the greater the probability that students would decide to consume cigarettes. Meanwhile, the level of knowledge variable indicated that the higher the students’ knowledge regarding the dangers of smoking, the lower the likelihood that students would decide to smoke. The findings of this study indicate that students’ cigarette consumption decisions are influenced not only by economic capability, but also by the social environment and individual level of knowledge. Therefore, efforts to control cigarette consumption decisions among students should be carried out through increasing education regarding the dangers of smoking, monitoring adolescent social environments, and supervising students’ use of allowance money so that cigarette consumption decisions at school age can be minimized..
Pengaruh Pemanfaatan Digitalisasi Administrasi SDM dan Kompetensi Digital terhadap Kinerja Pegawai di Direktorat Binmas Polda Sumatera Utara Lisa Nurmala Rizki; Yuni Andri Ekawati; Safrul Daulay
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 4 No. 4 (2026): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v4i4.5084

Abstract

This study aims to analyze the effect of human resource (HR) administrative digitalization utilization and digital competence on employee performance at the Community Development Directorate of the North Sumatra Regional Police. The study employed a quantitative approach with an associative research design. The population consisted of all employees, with 85 respondents selected using a saturated sampling technique. Data were collected through questionnaires using a Likert scale and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, t-test, F-test, and the coefficient of determination (R²) with SPSS version 20. The results show that HR administrative digitalization utilization has a positive and significant effect on employee performance, with a t-value of 6.648 > 1.989 and significance of 0.000 < 0.05. Digital competence also has a positive and significant effect, with a t-value of 4.148 > 1.989 and significance of 0.000 < 0.05. Simultaneously, both variables significantly affect employee performance, with an F-value of 48.451 > 3.11 and significance of 0.000 < 0.05. The R² value of 0.542 indicates that both variables explain 54.2% of employee performance variation, while 45.8% is explained by other factors. Thus, better utilization of HR administrative digitalization and higher digital competence are associated with better employee performance.
Pengaruh Promosi dan Brand Image terhadap Minat Beli Konsumen pada Produk Bittersweet By Najla Pakuwon Mall Bekasi Windi Rahma Dani; Ulta Ratryana; Rini Larasati Irawan
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 4 No. 4 (2026): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v4i4.5101

Abstract

The increasingly fierce competition in the culinary business demands companies to implement effective marketing strategies. Promotion and brand image are factors that can affect consumer buying interest. This research aims to find out the influence of promotion and brand image on consumer buying interest in Bittersweet by Najla Pakuwon Mall Bekasi products. The research method used is quantitative with an associative approach and multiple linear regression analysis. The research sample consisted of 96 respondents who were selected using the purposive sampling technique. The research results show that promotion has a positive and significant effect on consumer buying interest with a value of 5,340 > table 1,986. Brand image also has a positive and significant effect on consumer buying interest with a score of 3,481 > table of 1,986. Simultaneously, promotion and brand image have a positive and significant effect on consumer buying interest with a Fcalculate value of 175,963 > F table 3.09. The determination coefficient value of 79,1% shows that consumer buying interest can be explained by promotion and brand image.
Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Lipstik Wardah Dikalangan Generasi Z di Jakarta Barat Dinda Himah Dwiyan; Irwan Raharja; Nurvi Oktiani; Wangsit Supeno
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 4 No. 4 (2026): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v4i4.5123

Abstract

This study aimed to analyze the influence of brand image (X1) and product quality (X2) on the purchasing decision (Y) of Wardah lipstick products. The population in this study is Generation Z consumers in West Jakarta who had purchased and used the product. The sampling technique utilized a purposive sampling method, resulting in a total of 151 respondents. Data collection was conducted online through the distribution of structured questionnaires, while data analysis was performed quantitatively and statistically using SPSS software. The partial test results indicated that brand image had a positive and significant effect on purchasing decisions, with a T count value of 6.547 and a significance value of 0.001. Product quality also had a positive and significant partial effect on purchasing decisions, with a T count value of 5.950 and a significance value of 0.001. Simultaneously, brand image and product quality together significantly influenced the purchasing decisions of Wardah lipstick among Generation Z in West Jakarta, with an F count value of 230.933 and a significance level of 0.001. The coefficient of indicates that 75.7% of the variation in purchasing decisions can be explained by both variables, while the remaining 24.3% is influenced by other variables outside this model. In conclusion, Wardah's management is advised to continuously maintain a positive brand image and improve product quality to drive purchasing decisions.
Pengaruh ROA, ROE, dan NPM terhadap Harga Saham Bank Umum Syariah di Bursa Efek Indonesia Periode 2021-2023 Latifa Khumairah; Siti Fatimah; Nuraeni Gani; Sudirman Sudirman; Samsul Samsul
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 4 No. 4 (2026): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v4i4.5165

Abstract

Profitability provides financial information for assessing banking stocks, yet previous studies have produced mixed findings regarding its relationship with stock prices. This study examines the effects of Return on Assets (ROA), Return on Equity (ROE), and Net Profit Margin (NPM) on the stock prices of Islamic commercial banks listed on the Indonesia Stock Exchange during 2021–2023. A quantitative approach with an associative design was employed. Purposive sampling selected four banks: Bank Syariah Indonesia, Bank BTPN Syariah, Bank Panin Dubai Syariah, and Bank Aladin Syariah, yielding 48 bank-quarter observations. Secondary data were collected from financial statements and stock price records. Multiple linear regression was performed using SPSS version 26, accompanied by classical assumption checks and partial and joint significance tests at the 5% level. The regression results show positive but statistically insignificant coefficients for ROA and ROE, while NPM has a negative and statistically significant effect on stock prices. The overall model is statistically significant, with a significance value of 0.043, and explains 16.7% of the variation in stock prices within the sample. These findings suggest that Islamic banking stock assessments should consider profitability ratios alongside other financial information and market conditions.

Page 42 of 42 | Total Record : 415

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