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West Science Journal Economic and Entrepreneurship
Published by Westscience Press
ISSN : -     EISSN : 29863996     DOI : https://doi.org/10.58812/wsee.v1i02
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Economics and Entrepreneurship published since 2023 by Westscience Press. Editors receive scientific articles from research results, surveys, and literature reviews closely related to the Economics and Entrepreneurship sectors. WSJEE is a peer-reviewed and open-access scientific magazine. Manuscripts of articles are published after going through a thorough peer-review process. Journal publications are managed by Westscience Press as the publisher.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Keuangan
Articles 352 Documents
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The Role of Performance Appraisal, Work Motivation, and Training Effectiveness on the Productivity of Sales Personnel in FMCG Companies Endrawati, Titin; Nawiyah, Nawiyah
West Science Journal Economic and Entrepreneurship Vol. 3 No. 04 (2025): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v3i04.2381

Abstract

This study investigates the role of performance appraisal, work motivation, and training effectiveness in enhancing the productivity of sales personnel in Fast-Moving Consumer Goods (FMCG) companies in Indonesia. A quantitative approach was adopted, using a structured questionnaire to collect data from 305 sales personnel across various FMCG companies. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that all three factors—performance appraisal, work motivation, and training effectiveness—positively influence the productivity of sales personnel. Among these, work motivation showed the strongest impact, followed by performance appraisal and training effectiveness. The results highlight the critical importance of integrating these factors into human resource management practices to improve sales performance. This study provides valuable insights for FMCG companies seeking to enhance the productivity of their sales teams through targeted performance management, motivational strategies, and training programs.
Business Strategies, Competition, and Regulation in Enhancing MSME Sustainability in East Java Sundari, Ariefah; Armanu, Armanu; Indrasari, Meithiana; Sukesi, Sukesi
West Science Journal Economic and Entrepreneurship Vol. 3 No. 04 (2025): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v3i04.2430

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are central to Indonesia’s economy, contributing more than 60% of GDP and employing the majority of the workforce. In East Java, MSMEs account for nearly 59% of regional GDP, underscoring their critical role in inclusive growth. Despite this importance, MSMEs face persistent challenges, including limited access to credit, low digital adoption, weak innovation, and vulnerability to competition. While prior studies have explored these factors separately, few have developed an integrative framework linking business strategies, competition, and regulation to sustainability. This study examines the effects of seven strategic dimensions, credit facilities, digital marketing, innovation, pricing, distribution, circular economy, and inclusive partnerships, on MSME sustainability. Business competition is tested as a mediating variable and regulation by the Indonesian Competition Commission (KPPU) as a moderating variable. Data were collected from 396 MSMEs across handicrafts, food and beverage, and service sectors, and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Results show that digital marketing, innovation, pricing, distribution, and inclusive partnerships significantly enhance sustainability, while credit facilities and circular economy practices have limited direct impact. Competition mediates the effects of strategies on sustainability, and regulation strengthens both strategic and competitive impacts. The study contributes theoretically by integrating Resource-Based View, Competitive Advantage, Institutional Theory, and Circular Economy perspectives into a holistic model, and provides practical insights for policymakers and MSME actors seeking to enhance resilience and long-term sustainability. 

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