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Journal Markcount Finance
Published by Yayasan Adra Karima Hubbi
ISSN : 29870925     EISSN : 29869455     DOI : 10.70177/jmf
Core Subject : Economy,
Economics, Econometrics & Finance
The Journal Markcount Finance is one of the founding journals of Yayasan Pedidikan Islam Daarut Thufulah. Since 2023 the journal has provided a platform for high-quality, imaginative economic research, earning a worldwide reputation for excellence as a general interest journal, publishing papers in all fields of economics for abroad international readership. The Journal Markcount Finance welcomes submissions whether they be theoretical, applied, or orientated towards academics or policymakers. The Editorial Board are drawn from leading international institutions and cover a wide range of expertise. As well as providing the reader with a broad spectrum of high-quality, stimulating papers the Editorial Board is committed to providing rapid feedback to submitting authors.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
 1 
Search results for , issue "Vol. 2 No. 2 (2024)" : 10 Documents clear
The Influence of Fintech on Traditional Financial Management Fatticia, Rika; Harjoni, Harjoni; Christiaan, Pemy; Julyarman, Nasrun; Ariyanti, Rini
Journal Markcount Finance Vol. 2 No. 2 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i2.1283

Abstract

For centuries, conventional financial institutions such as banks and cooperatives have played an important role in the economy. However, advances in technology and digitalization have significantly changed the world's financial landscape. Financial Technology (Fintech) has emerged as a disruptive force offering innovative financial solutions, such as automated investment management, peer-to-peer lending, and digital payments. This research aims to discover and analyze the impact of Fintech on conventional financial management. Specifically, this research aims to assess the impact of Fintech on the efficiency and effectiveness of conventional financial services, assess changes in user behavior in managing their finances due to the convenience offered by Fintech, and discover the challenges and opportunities faced by financial institutions. Mixed methods is an approach that combines quantitative and qualitative approaches in this research. Quantitative data is collected through surveys of financial services users to measure their opinions about Fintech services and their impact on personal financial management. The results of this research show that Fintech has changed conventional financial management. From a user perspective, Fintech has increased the ease and efficiency of accessing and managing financial services, and many users say they are more likely to use Fintech apps and platforms for everyday transactions, managing savings and investments. From the side of conventional financial institutions, this research found that Fintech has increased the amount of money they invest. This study found that Fintech is changing conventional financial management in terms of service efficiency and user behavior. While Fintechs offer more convenience and efficiency, they also force traditional financial institutions to adapt and innovate with new technologies.
Comparative Analysis of Financial Management Models in Developed and Developing Countries Andhayani, Atik; Arifin, Agus Zainul; Baihaqi, Baihaqi; Majid, Jamaluddin; Fahrudin, Fahrudin
Journal Markcount Finance Vol. 2 No. 2 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i2.1284

Abstract

Given the fundamental differences in economic structure, fiscal policy, and financial regulation between developed and developing countries, research on financial management models in both countries is very important. The aim of this research is to study and compare financial management models in developed and developing countries. Specific objectives include determining the main components of financial management models used in developed and developing countries, evaluating the factors that influence financial management performance in both groups of countries, evaluating how these different models impact economic stability and economic growth, and providing appropriate policy recommendations. can be applied to improve state financial management. This research uses both qualitative and quantitative approaches. Qualitative data was obtained through in-depth literature research on the theory and practice of financial management in developed and developing countries, and quantitative data was obtained through secondary data analysis from reports of international financial institutions, state financial reports and economic statistics. The effectiveness of financial management is strongly influenced by variables such as political stability, level of corruption, and institutional capacity. Developing countries face problems in terms of market credibility and trust, while developed countries have strong regulatory frameworks and easier access to international financial markets. This study finds that financial management models in developed and developing countries differ significantly, and that various economic, political and institutional components influence these differences. Countries that have better financial structures and more consistent policies tend to be better at managing their finances.
Multigenerational Workforce Management Strategy in the Digital Era Dharta, Firdaus Yuni; Guilin, Xie; Karliena, Yayuk; Butarbutar, Marisi; Diantoro, Eman
Journal Markcount Finance Vol. 2 No. 2 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i2.1285

Abstract

The growing concern over employee productivity and job satisfaction has led organizations to focus on welfare programs as a strategic tool. In many companies, these programs are designed to enhance employees’ well-being, which is expected to boost productivity and job satisfaction. However, the effectiveness of these programs remains a topic of debate. This research examines employee welfare programs’ impact on productivity and job satisfaction within various organizational settings. The study utilizes a quantitative approach, employing surveys and questionnaires distributed to 200 employees from diverse industries. Data were analyzed using statistical methods, particularly regression analysis, to determine the correlation between the presence of welfare programs and improvements in productivity and job satisfaction. The findings reveal that companies offering comprehensive welfare programs, such as health benefits, flexible working hours, and professional development opportunities, see significant improvements in employee productivity and job satisfaction. Moreover, employees who feel supported by these programs are likelier to exhibit higher organizational engagement and commitment. In conclusion, welfare programs play a crucial role in enhancing not only productivity but also the overall job satisfaction of employees. Organizations are encouraged to invest in such programs as a long-term strategy for workforce development and retention.
The Role of Artificial Intelligence in Talent Acquisition and Retention Setyawan, Gogor Christstmass; Zou, Guijiao; Jie, Lie; Jixiong, Cai; Widyatiningtyas, Reviandari
Journal Markcount Finance Vol. 2 No. 2 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i2.1286

Abstract

Artificial intelligence (AI) is increasingly being used in various fields in the ever-growing digital era, including human resource management (HR). AI technology can solve problems such as long recruitment processes and retaining quality employees. The aim of this research is to find out how AI can improve this process. The focus of the research is how AI can be used to identify, assess and manage talent across organizations. The aim of this research is to see how AI functions in the employee acquisition and retention process. Specifically, the goal of this research is to identify how AI is used in the recruitment process to find and assess the right candidates, evaluate how effective the use of AI is in increasing employee satisfaction and engagement, and see how implementing AI impacts employee retention in the long term. Qualitative and quantitative methods were combined in a mixed approach in this research. HR managers and employees applying AI in recruitment and retention processes in various companies were thoroughly interviewed. Currently, surveys distributed to employees are used to collect quantitative data to measure employee satisfaction and engagement levels. For qualitative and quantitative data, thematic analysis and inferential techniques were used. The research results show that AI can be used in the recruitment process to reduce the time and costs required to find the right candidate. AI also helps reduce bias in candidate assessments, meaning better hiring decisions. Additionally, the use of AI in employee management increases employee satisfaction and engagement as it enables career development and work experiences tailored to them. According to survey results, employees who work with AI systems feel more valued and have better relationships with their organizations. The study found that AI significantly improves the efficiency and effectiveness of talent acquisition and retention processes. The use of AI not only speeds up and simplifies the recruitment process, but also increases employee satisfaction and their retention.
The Effectiveness of Content Marketing in Building Brand Awareness Wei, Zhang; Hina, Hermyn Benny; Jiao, Deng; Yudilestari, Eka Putri; Hamka, Hamka
Journal Markcount Finance Vol. 2 No. 2 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i2.1288

Abstract

In the internet era, content marketing has become the main strategy for increasing brand awareness. This research looks at how effective content advertising is in increasing consumer awareness of brands and their impact on target audiences. Research shows that personalized and planned content marketing can significantly increase consumer knowledge about a brand. Compelling and engaging content not only grabs the audience's attention, but also increases the likelihood of them sharing, naturally increasing brand reach. Additionally, proper platform usage and consistent messaging are critical to the effectiveness of content advertising. However, quality content and the right distribution strategy are essential for effective content marketing. This study also found problems in content marketing such as measuring ROI and audience engagement. Good content can increase brand awareness, but it's important to create clear metrics and useful analytical tools to assess the success of the campaign. This allows businesses to change their plans based on the results they obtain. Overall, with the right strategy and measurements, content marketing is a powerful tool for increasing brand awareness. Companies can increase their brand visibility and reach target audiences more effectively by optimizing content quality, selecting appropriate distribution channels, and conducting careful evaluations.
The Role of Accountants in Sustainable Business Practices Judijanto, Loso; Mihardianto, Mihardianto; Herlina, Herlina; Wijaya, Indra; Wang, Yuanyuan
Journal Markcount Finance Vol. 2 No. 2 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i2.1289

Abstract

Accounting is essential in sustainable business practices because it helps with clear and accurate reporting of environmental, social and governance (ESG) impacts. Accountants are responsible for ensuring that a company's financial reports contain sustainability considerations, which helps companies present information that reflects both their financial performance and the non-financial impact of their actions. Accounting plays an important role in measuring and reporting sustainability-related risks and opportunities. They help companies to identify risks that may impact corporate sustainability and opportunities that can be leveraged to support sustainability initiatives. In addition, accountants help companies comply with applicable sustainability regulations and standards. They ensure that corporate sustainability reports comply with regulations set by regulators and international standards, which increases the credibility and accountability of the report. This compliance also helps companies avoid the legal and reputational problems that non-compliance can cause. In addition, accountants are involved in strategic planning by providing information that supports the formulation of a company's sustainability strategy. They do this by integrating sustainability data into the planning process to ensure that the company's long-term goals align with sustainability initiatives. Overall, accountants help with transparency, accountability, and strategic planning by incorporating sustainability aspects into financial reports and accounting systems.
The Impact of Augmented Reality on Consumer Engagement and Brand Loyalty Tunnufus, Zakiyya; Arifian, Dini; Furniawan, Furniawan; Suharna, Dede; Pardosi, Pardomuan
Journal Markcount Finance Vol. 2 No. 2 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i2.1287

Abstract

In today's digital era, Augmented Reality (AR) technology is increasingly gaining attention as an innovative tool in marketing and consumer experience. AR offers interactive experiences that combine virtual elements with the real world, giving consumers new ways to interact with goods and brands. This study aims to determine how the use of augmented reality (AR) technology impacts consumer engagement and brand loyalty. Specifically, this research wants to know how interactive experiences with AR affect consumers' level of engagement with a brand and how much that engagement contributes to the formation of brand loyalty. This research was conducted using a quantitative approach and was designed as a survey. AR apps from various brands deploy questionnaires to collect data. The goal of this questionnaire is to measure consumer engagement, user experience with AR, and brand loyalty.  Studies show that the use of augmented reality (AR) significantly increases consumer engagement with brands. Consumers say that interactive and immersive AR experiences make them more interested in the goods and brands. The study found that augmented reality (AR) technology increases consumer engagement and brand loyalty.
Challenges and Opportunities for Implementing IFRS Standards Globally Misrofingah, Misrofingah; Widasari, Ela; Rudiyanto, Rudiyanto; Hanifah, Hanifah; Herlina, Herlina
Journal Markcount Finance Vol. 2 No. 2 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i2.1290

Abstract

Globally, the implementation of International Financial Reporting Standards (IFRS) offers many opportunities and challenges. Although IFRS standards aim to increase transparency and consistency in financial reporting worldwide, their implementation faces many challenges. One of the main challenges is differences in existing national accounting systems, which often require major adjustments to meet IFRS standards. Infrastructure and training readiness are additional issues. Many businesses, especially in developing countries, face difficulties in adopting the necessary technology and training staff to comply with IFRS standards.  However, opportunities to improve the quality of financial reporting also arise as a result of implementing IFRS. To increase the credibility of financial reports and make it easier to compare company performance around the world, IFRS standards provide a more standardized and transparent framework. In addition, IFRS adoption can encourage regulatory harmonization and increase market efficiency by reducing differences in financial reporting between countries. Overall, although there are significant obstacles to the global adoption of IFRS standards, the benefits of transparency, credibility and market efficiency that they offer cannot be ignored.
Auditing in the Era of Cybersecurity: Challenges and Solutions Apriyanto, Apriyanto; Mudawanah, Siti; Sutanto, Edi; Purnomo, Adi Dwi; Murniawan, Muhammad Wahid
Journal Markcount Finance Vol. 2 No. 2 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i2.1291

Abstract

As threats and risks increase in the digital world, auditing in the cyber security era faces significant new challenges. Rapid digital change has increased the complexity of information systems, which makes the audit environment more complicated and requires new approaches to assessing the effectiveness of security controls. The increase in cyber threats that can threaten the integrity, confidentiality and availability of data is one of the main challenges facing auditors. Increasingly varied and sophisticated cyberattacks require proactive and adaptive audit techniques. Auditors must have the ability to evaluate cyber threats and evaluate how they impact a company's information systems and internal controls. Additionally, rapid technological advances such as cloud computing, artificial intelligence, and the Internet of Things (IoT) make auditing more difficult. To overcome this problem, risk and technology-based audits must be implemented. Lastly, training and development of auditors' skills is essential to address this issue. Auditors must keep their skills updated on cybersecurity and the latest technologies. Lastly, training and development of auditors' skills is essential to address this issue. Auditors must keep their skills updated on cybersecurity and the latest technologies. Investment in ongoing training and certification of cybersecurity specialists will help them discover and address risks more effectively, and ensure more comprehensive and useful audits in an increasingly complex environment.
The Effectiveness of Risk Based Audit in Financial Institutions Nurnaningsih, Rita; Siahay, Adolf Z.D.; Safari, M. Dedy Eko Trisyono; Sofana, Ana Ima; Jauhari, Burhanuddin
Journal Markcount Finance Vol. 2 No. 2 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i2.1478

Abstract

For centuries, conventional financial institutions such as banks and cooperatives have played an important role in the economy. However, advances in technology and digitalization have significantly changed the world's financial landscape. Financial Technology (Fintech) has emerged as a disruptive force offering innovative financial solutions, such as automated investment management, peer-to-peer lending, and digital payments. This research aims to discover and analyze the impact of Fintech on conventional financial management. Specifically, this research aims to assess the impact of Fintech on the efficiency and effectiveness of conventional financial services, assess changes in user behavior in managing their finances due to the convenience offered by Fintech, and discover the challenges and opportunities faced by financial institutions. Mixed methods is an approach that combines quantitative and qualitative approaches in this research. Quantitative data is collected through surveys of financial services users to measure their opinions about Fintech services and their impact on personal financial management. The results of this research show that Fintech has changed conventional financial management. From a user perspective, Fintech has increased the ease and efficiency of accessing and managing financial services, and many users say they are more likely to use Fintech apps and platforms for everyday transactions, managing savings and investments. From the side of conventional financial institutions, this research found that Fintech has increased the amount of money they invest. This study found that Fintech is changing conventional financial management in terms of service efficiency and user behavior. While Fintechs offer more convenience and efficiency, they also force traditional financial institutions to adapt and innovate with new technologies.

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