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ISSN : 28080696 EISSN : 28079531 DOI : https://doi.org/10.54518/

Core Subject : Economy, Humanities, Education, Art, Social,

Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

The journal aims to make significant contributions to applied research and knowledge across the globe through the publication of original and high-quality research articles. It publishes original research articles, reviews, mini-reviews, case reports, letters to the editor, and commentaries, thereby providing a forum for reports and discussions on cutting-edge perspectives in social science, art, and humanities. It publishes works from a wide range of fields, including business, economics, education, history, law, criminology, linguistics, political science, public health, psychology, sociology, agriculture, and so on. Kindly learn more in the Author Guidelines on how to organize and prepare manuscripts.

Arjuna Subject : Umum - Umum

Articles 492 Documents

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The Significance of Gender Equality in Economic Growth Uswatun Khasanah; Hadi Sasana
Research Horizon Vol. 2 No. 2 (2022)
Publisher : Publindo Akademika

This article aims to conceptually describe the relationship between the importance of gender equality in economy. By using theoretical foundations in Production Function: Theory Development, the results showed that good economic activities must promote gender equality through various means, such as economic development, expanding job opportunities, increasing worker productivity, and urging a new job market. This growth can eliminate economic inefficiencies and increase women's and men's economic involvement. As income increases, the gender gap in health, learning, and nutrition tends to decrease.

The Effectiveness of Enterprise Resource Planning on the Performance Quality of Food Company Employees in West Java Teddy Hikmat Fauzi; Latifah Adnani; Maun Jamaludin
Research Horizon Vol. 2 No. 3 (2022)
Publisher : Publindo Akademika

Implementing Enterprise Resources Planning (ERP) in the company is part of the company's internal business strengthening strategy to increase strong competitiveness and manage the company professionally. However, implementing ERP systems in some cases is considered a failure because the company does not achieve the goals set. This study aims to determine whether the implementation of the system in the company has a positive effect on employee performance. The models used to evaluate the impact of ERP system implementation are work quantity, work quality, work knowledge, collaborative creativity, dependability, initiative, and personal quality. The method used in this research is a descriptive, analytic and evaluative qualitative method by analyzing the impact of ERP system implementation on user performance components in food companies in West Java. The results obtained are that ERP implementation positively affects work quantity, work quality, knowledge, collaboration, creativity, dependence, initiative, and personal quality.

Cultural Efforts to Maintain Environmental Sustainability: A Study of the Pragmatics of Politeness on Ethical Planks in Rural Sunda Riza Lupi Ardiati
Research Horizon Vol. 2 No. 4 (2022)
Publisher : Publindo Akademika

This study examines politeness utterances implemented with manaa kanban (ethics plank) in Sundanese society. In Japanese culture, this method is intended as a medium for giving specific directions and instructions. In the context of this research, the Kanban method has a pragmatic goal of motivating people to care about cleanliness and natural beauty. It is also an effort to regenerate Sundanese politeness discourses as a way of life for the people of West Java, which has always been instilled and contains noble values. Methods The research was conducted through field observations, searching for data from respondents using taping techniques. The theory used is pragmatics related to the principle of politeness, the relationship between speakers and their speech, as well as soft Japanese expressions (kanwa hyougen). This research was conducted in Sayang village, Subang, West Java. The results of the study revealed that in some places, there were no garbage disposal facilities, and there were trees that were used as promotional media for certain interests.

Legal Justice Discourse on Land Rights in the Indonesian Constitution Try Widiyono
Research Horizon Vol. 2 No. 3 (2022)
Publisher : Publindo Akademika

As the Constitution observes, the purpose of the establishment of the Indonesian state is to achieve dignity and justice. One form of this justice is land rights. Until now, the land law is still a complicated discussion and often raises the pros and cons. This article aims to examine how the concept of land ownership in Indonesia is based on the state constitution. The method used in this research is normative-juridical law research with a descriptive-analytical approach. Under the Constitution, the state is not the owner but the land use and ownership regulator. The state’s function is to regulate the allocation and use of land as regulated in the Basic Agrarian Law (BAL). Thus, the law must be able to minimize the negative excesses of the development of land conflicts by creating the legal norms needed to protect people who may be harmed. The law must be able to control business transactions and economic development without having to leave the function of law to provide a sense of security and justice.

Indonesia's Food Security Challenges: How Food SOE Optimizes its Role? Maun Jamaludin
Research Horizon Vol. 2 No. 3 (2022)
Publisher : Publindo Akademika

The problem of food security has always been an important and urgent concern for Indonesia. The greater uncertainty in food production, greater price volatility, increased demand due to population growth and rising incomes, uncertain climate change, and natural disasters are still latent problems. Strategic, sustainable, and comprehensive efforts that can overcome these challenges must be immediately carried out to ensure the availability of sufficient and equitable food availability. This article reviews the role of Bulog as a state-owned enterprise (SOE) established to ensure the availability and security of domestic food. With the presence of Bulog, it is hoped that food availability will be maintained at any time and place at affordable prices, especially for low-income households. Comprehensive food and agriculture policies that can respond to future challenges must be followed up in the form of policy implications in each sector and the implications of various relevant institutions. The food security system must be created based on efficient food self-sufficiency and optimal levels of buffer stocks. For this reason, the government must provide adequate policy support so that food self-sufficiency can be realized and Bulog can function optimally.

The Influence of Product Quality and After Sales Services on Customer Satisfaction in Mahir Residence Sukabumi Erry Sunarya; Maun Jamaludin
Research Horizon Vol. 2 No. 4 (2022)
Publisher : Publindo Akademika

The problem found at Mahir Residence Sukabumi is the emergence of consumer dissatisfaction with the products produced by the company. The problem is thought to have occurred due to poor product quality and less than optimal after-sales service. This study aimed to determine the magnitude of the effect of product quality and after-sales service on consumer satisfaction. The research method used is a descriptive and associative method with the research design is a causality and verification type of investigation. The data analysis technique uses multiple correlation coefficients, multiple linear regression, coefficient of determination, and hypothesis testing with the F test. The most dominant variable affecting consumer satisfaction in this study is product quality. Based on the results of the study, the correlation between product quality and after-sales service was 0.437, the magnitude of the effect of product quality on consumer satisfaction was 31.9%, the magnitude of the effect of after-sales service on consumer satisfaction was 22.3%, and the magnitude of the influence of product quality and after-sales service selling to consumer satisfaction together by 43.7% while the remaining 56.3% is influenced by other factors that are not included in this study. From the results of this study, it can be seen that product quality and after-sales service can affect consumer satisfaction.

How does Implementation Drive Actual Buying Behavior of Organic Coffee? Tinneke Hermina; Hanifah Fauziah
Research Horizon Vol. 2 No. 4 (2022)
Publisher : Publindo Akademika

Environmental issues have become a global problem, making people more aware of environmentally friendly aspects of their daily lives. MSME coffee in Garut Regency is one of the subjects contributing to protecting environmental sustainability by promoting green marketing. However, the Indonesian people's views toward green products considered expensive are many factors that consumers choose non-green products. It means there is a gap between attitudes and behavior, which shows that consumers' positive attitudes towards products are not necessarily actualized in buying. The current research is aimed at analyzing the influence of the condition of the consumer's social environment on actual buying behavior through the implementation of coffee products among millennials in the Garut Regency. The results showed that the condition of the consumer's social environment influences actual buying behavior through implementation intention on coffee products among millennials in Garut Regency directly and indirectly.

Impact Analysis of the Poverty Alleviation Acceleration Program in Paleleh District, Buol Regency, Indonesia Amirudin Rauf; Fathurrahman; Patta Tope; Moh. Ahlis Djirimu
Research Horizon Vol. 2 No. 3 (2022)
Publisher : Publindo Akademika

This study aimed to analyze the effect of the Poverty Alleviation Acceleration Program (P3K) on increasing the income of corn farmers in Paleleh District, Buol Regency, Central Sulawesi Province. This type of research was developmental studies, which aimed to find out the development of the subject. Respondents obtained for this research data were from corn farmers in Paleleh District, Buol Regency, Central Sulawesi Province. The data analysis method uses different tests. The analysis results show that the poverty alleviation acceleration program in Paleleh District, Buol, significantly influences corn farmers' income. The study results indicate that the poverty alleviation program implemented by the Paleleh district government, has a specificity in term of reducing processing costs. The results showed that the poverty alleviation acceleration program in Paleleh District, Buol, Central Sulawesi Province can be one of the steps in handling poverty alleviation of the community in the area. Furthermore, it is more likely to increase the income of corn farmers in Paleleh District, Buol Regency, Central Sulawesi Province.

Effect of Inflation, Exports, and Employment on Economic Growth in Central Java Queen Pamela; Lucia Rita Indrawati
Research Horizon Vol. 2 No. 5 (2022)
Publisher : LifeSciFi

Economic growth is closely related to the community's welfare; therefore, economic growth is one of the government's priorities. There are many factors that can affect economic growth. This study analyzes the effect of inflation, exports, and employment on the economic growth of Central Java Province from 1994-2019. The error correction model (ECM) with E-views 10 software is used. The test results show that the inflation variable significantly affects economic growth in the long and short term. In contrast, export variables do not affect long-term and short-term economic growth. The variables of the working population also do not affect economic growth in the long and short term. This research uses secondary data. Secondary data has a weakness; namely, the results of the study may not be able to answer the question. In addition, research results are only oriented to the value and amount of data processing. The study suggests that the government build and develop regional exports with long-term economic growth. It is also recommended that future studies take other variables to add insight related to economic growth in Central Java.

Brand Image, Brand Trust, Experiential Marketing and Perceived Price on Super-app Customer Purchase Decisions: Go-Jek Application User Perception Nurchayati; Bambang Riyadi; Sartini
Research Horizon Vol. 2 No. 4 (2022)
Publisher : Publindo Akademika

This study aims to examine customer purchase decisions through the go-jek application based on brand image, trust, experiential marketing and perceived price in Semarang City. The research population is all users of the Go-Jek application in Semarang City, with the criteria of at least 2 purchases through the Go-Jek application and a minimum age of 17 years. The sample of this research was 100 respondents through purposive sampling. The hypothesis testing was conducted by using Linear Regression with Partial Least Square (PLS)-based SEM tools. The results showed that experiential marketing and perceived price positively and significantly affect purchase decisions. In contrast, brand image and trust do not significantly affect the purchase decision. It confirms that purchasing decisions are influenced by experiential marketing and perceived reputable prices in customers of the Gojek super-app. The results highlight the importance of experiential marketing as a sales strategy that provides customers with a unique, good and memorable emotional understanding. A practical suggestion would imply that paying attention to this variable is more likely to improve customer purchasing decisions on the Go-jek application.

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Home Page

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Contact Name Arisman

Contact Email researchhorizon@lifescifi.com

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Editorial Address Gedongkuning St. No. 43, Banguntapan Bantul, Yogyakarta, Indonesia

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Abstract

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Abstract

Contact Name
Arisman

Contact Email
researchhorizon@lifescifi.com

Phone
+6281280878415

Journal Mail Official
researchhorizon@lifescifi.com

Editorial Address
Gedongkuning St. No. 43, Banguntapan Bantul, Yogyakarta, Indonesia

Location
Kota yogyakarta,

Daerah istimewa yogyakarta

INDONESIA