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Jurnal Informatika Ekonomi Bisnis
Published by Asia Pacific Network for Sustainable Agriculture, Food and Energy
ISSN : 27148491     EISSN : 27148491     DOI : https://doi.org/10.37034/infeb
Core Subject : Economy,
Economics, Econometrics & Finance
The Jurnal Informatika Ekonomi Bisnis (INFEB) is an interdisciplinary journal. It publishes scientific papers describing original research work or novel product/process development. The objectives are to promote an exchange of information and knowledge in research work, and new inventions/developments on the use of Informatics in Economics and Business. This journal is useful to researchers, engineers, scientists, teachers, managers, and students who are interested in keeping a track of original research and development work being carried out in the broad area of informatics in economics and business through a scholarly publication.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 50 Documents
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Search results for , issue "Vol. 7, No. 4 (December 2025)" : 50 Documents clear
Metaverse Marketing: New Opportunities for Creative Entrepreneurs in Building Consumer Experience Aditi, Bunga; Prasetya, Victor; Hafas, Hafriz Rifki
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1295

Abstract

The emergence of the metaverse has transformed digital marketing by offering immersive and interactive experiences that reshape consumer behavior. This study explores the role of metaverse marketing as a new opportunity for creative entrepreneurs in building consumer experience and behavioral intention. Using a quantitative approach, data were collected from 282 respondents who had interacted with creative entrepreneurship activities in the metaverse, such as virtual fashion shows, digital music concerts, and art exhibitions. The measurement model was validated for reliability and validity, and data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results reveal that immersiveness, sociability, and environmental fidelity significantly affect consumer experience, which in turn strongly influences purchase intention and loyalty. Moreover, consumer experience partially mediates the relationship between metaverse characteristics and behavioral intention. These findings highlight that creative entrepreneurs should focus not only on adopting new technologies but also on designing valuable and meaningful experiences for their consumers. This study contributes to the literature on digital marketing and entrepreneurship by emphasizing the strategic role of the metaverse in fostering sustainable consumer engagement.
The Impact of Talent Management on Employee Performance: A Perspective from Islamic Banking Industry Ardyansyah, Farid; Faliza, Nur; Fadhlan, Abdi
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1297

Abstract

This study aims to examine the impact of talent management practices on employee performance in the Islamic banking industry in East Java, Indonesia. Using a quantitative approach, data were collected through questionnaires distributed to 210 employees of Islamic banks. This study employed multiple regression analysis to test the relationship between talent management practices and employee performance. The results revealed that talent management practices, including recruitment, training, career development, and retention, have a significant positive impact on employee performance. These findings provide insight that effective talent management can improve productivity, work quality, and employee commitment to the organization. Therefore, Islamic banks are recommended to continue investing in talent management as a strategic tool to enhance employee performance, while ensuring these practices align with Sharia values to create an ethical and sustainable work environment.
The Impact of Digital Marketing via TikTok Shop on Generation Z’s Purchase Decisions Hodijah, Cucu; Rahmani, Shinta; Abdillah, Fatimah
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1298

Abstract

This study aims to analyze the impact of digital marketing through TikTok Shop on Generation Z’s purchase decisions. As a rapidly growing social media platform, TikTok has become one of the most effective e-commerce channels, with TikTok Shop allowing users to purchase products directly through the videos they watch. Generation Z, as a group highly connected with technology, is greatly influenced by digital marketing presented on social media platforms. This study uses a quantitative approach with a survey as the data collection method. A total of 210 respondents who are active TikTok users and have made purchases through TikTok Shop participated in this study. The data was analyzed using descriptive statistical analysis and hypothesis testing with Structural Equation Modeling (SEM). The results show that brand awareness, purchase intention, influencer impact, and user engagement significantly affect Generation Z’s purchase decisions through TikTok Shop. This study provides valuable insights for marketers to design more effective marketing strategies on TikTok, leveraging influencer impact and the platform's interactivity to boost conversion rates. Overall, the findings emphasize that TikTok Shop is a highly potential marketing tool for reaching young consumers and influencing their purchasing decisions.
Pengaruh Financial Flexibility, Profitabilitas, dan Financial Leverage terhadap Nilai Perusahaan dengan Firm Size Sebagai Variabel Pemoderasi Sari, Prisilia; Willim, Andre Prasetya
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1305

Abstract

This study aims to examine the influence of financial flexibility, profitability, and financial leverage on company value using company size as a moderating variable. Property and real estate companies listed on the Indonesia Stock Exchange (IDX) between 2020 and 2024 were the subjects of this study. A total of 322 data items met the requirements for purposive sampling. This study aims to examine the influence of financial flexibility, profitability, and financial leverage on company value using company size as a moderating variable. Property and real estate companies listed on the Indonesia Stock Exchange (IDX) between 2020 and 2024 were the subjects of this study. A total of 322 data items met the requirements for purposive sampling. According to the findings, business value is negatively affected by financial flexibility, but not affected by profitability or financial leverage. It has been shown that business size increases the impact of financial flexibility on company value, but cannot reduce the interaction between profitability and financial leverage. It is hoped that this study will increase scientific understanding of the variables that affect company value and assist investors and management.
Peluang Program Studi Akuntansi Bisnis Digital di Kalimantan Timur: Sebuah Survei Kusumawati, Ratna Dewi; Kusno, Hendra Sanjaya; Apriani, Endang Sri; Dewi, Made Lia Ananda; Ramadhani, Ranita
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1306

Abstract

This survey-study aims to provide an overview of the interest in higher education among high school students in Akuntansi Bisnis Digital programs, in East Kalimantan, and to map the needs of industrial world needs related to graduates with digital business accounting skills in East Kalimantan. The data for this study were obtained through the distribution of questionnaires to high school students for the study interest survey and to industrial companies for the industry needs survey. The samples taken for this survey were high school students in East Kalimantan and companies in the East Kalimantan region. The data were then processed simply to interpret the results. The survey results showed that respondents with interest in studying had the intention to continue their studies to a higher education, and specifically, 56% of respondents were interested in continuing their studies to Akuntansi Bisnis Digital study program. Furthermore, the survey results for industry needs stated that 97% of industries require workers with digital business accounting knowledge, where these workers understand accounting and business as well as related technologies, where these skills can be obtained from graduates of the digital business accounting study program.
Pengaruh Persepsi Kemudahan Penggunaan, Kepercayaan, dan Pengalaman Konsumen terhadap Niat Beli Ulang Pada Aplikasi Shopee Wijaya, Shanda; Rohman, Fatchur
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1308

Abstract

The objective of this quantitative explanatory research is to assess and analyze the direct influence of perceived ease of use, trust, and consumer experience on the repurchase intention of Shopee application users in Malang City. Using a purposive sampling technique, 100 people with the minimum age of seventeen years who live in Malang City and have purchased goods via Shopee application at least twice were selected as the respondents. The instruments have been tested for validity and reliability, and the data have passed the classical assumption test and analyzed through multiple linear regression. The results of hypothesis testing demonstrate that perceived ease of use, trust, and consumer experience positively and significantly influence the repurchase intention of Shopee application users.
Privacy Stress And Brand Trust Implication on Continuous Online Buying Intention Hassandi, Irfan; Pangestu, Mira Gustiana; Fadillah, Yosi
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1309

Abstract

This study investigates how psychological and trust-related factors influence continuous online buying intention among consumers in Jambi City, Indonesia. The research integrates perceived internet risk, consumer self-efficacy, and platform trust as exogenous variables, with privacy stress and brand trust serving as mediating constructs. A quantitative research design was applied, and data were collected through an online survey of 384 active e-commerce users in Jambi. The dataset was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine both direct and indirect relationships among variables. The results show that perceived internet risk significantly increases privacy stress but does not directly diminish brand trust. Consumer self-efficacy and platform trust positively influence brand trust, although neither directly reduces privacy stress. Brand trust emerges as the most influential factor in shaping continuous online buying intention, whereas privacy stress shows no significant direct effect. However, both mediators privacy stress and brand trust play significant indirect roles, transmitting the influence of risk perception, digital confidence, and platform credibility toward behavioral loyalty. The model demonstrates substantial explanatory power, confirming its robustness and predictive validity. Overall, the findings highlight that sustained online purchasing behavior in Jambi’s digital market depends not only on technological reliability but also on emotional assurance and brand credibility. Strengthening consumer trust and reducing psychological discomfort are therefore essential strategies for ensuring long-term digital loyalty.
Analisis Pelatihan dan Kepuasan Kerja terhadap Kinerja Karyawan yang Dimoderasi oleh Masa Kerja Nika, Pingka Berlia; Anatan, Lina
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1310

Abstract

In the era of digital transformation, improving employee performance has become a major challenge for companies to remain competitive. This study aims to analyze the effect of training and job satisfaction on employee performance, with tenure as a moderating variable, at PT RK Branch Cibeureum, Bandung City. Using a quantitative approach, data were collected through questionnaires distributed to 64 respondents employees selected using a simple random sampling method. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS 4 software. The results show that both training and job satisfaction have a positive and significant effect on employee performance, with job satisfaction emerging as the most dominant factor. However, tenure does not have a significant influence, either directly or as a moderating variable. These findings emphasize that employee performance improvement depends more on the effectiveness of training programs and the level of job satisfaction rather than the length of service. Therefore, companies should prioritize the development of relevant training programs and implement strategies to enhance job satisfaction in order to optimize employee performance.
Rancang Bangun Aplikasi Berbasis Mobile Untuk Digitalisasi Layanan Jasa Jahit Kustoyo, Yoyo; Asriningtias, Yuli
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1311

Abstract

Expanding service offerings using apps has become a crucial strategy for MSMEs as consumer behavior shifts toward fast, easy, and efficient services. This study focuses on the operational conditions of tailors, who still rely on direct ordering, manual recording, and local reach, resulting in long queues, administrative errors, and limitations in business development. Referring to the literature on MSME digital transformation, this study proposes the development of a mobile sewing service application to improve operational efficiency, service quality, and market access. The application is designed with features such as remote ordering, design reference upload, cost and time estimation, order status tracking, automatic notifications, and structured digital recording for demand analysis. Evaluation includes usability testing, measurement of processing time and administrative error rates, and a customer satisfaction survey. Implementation of the application is expected to reduce the need for physical presence, improve service accuracy and transparency, and expand market reach, with digital readiness and interface design as key success factors.
Dinamika Gender dan Dorongan Migrasi serta Dampaknya terhadap Ketahanan Pangan di Indonesia Feriansyah; Pudyantoro, A. Rinto; Nurdianto, Nanda Rembulan; Puspitawati, Eka; Candra, Iman Dwi; Rahmah, Azrina; Pudita, Ariens Traiyu
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1312

Abstract

Food security is a crucial issue that is influenced by various factors, including migration and gender. This study aims to analyze the effect of gender dynamics and migration incentives on food security in Indonesia. This study uses annual panel data from 34 provinces in Indonesia during the period 2019-2024. The data includes the Food Security Index (IKP) as the dependent variable, with independent variables such as rural worker migration (MIG), women's participation in the agricultural sector (WANAGR), and GRDP per capita as control variables. The analysis method used is the Generalized Method of Moments (GMM) to overcome endogeneity and capture dynamic effects. The results show that rural labor migration has a positive and significant effect on food security, mainly through the mechanism of remittances that increase household purchasing power. Similarly, women's participation in the agricultural sector has a positive and significant effect, where increased female involvement drives productivity and food self-sufficiency. GRDP per capita is also proven to have a positive effect on food security. This study emphasizes the importance of policies that regulate the distribution of migrant workers, manage remittances, and empower women in the agricultural sector to strengthen national food security.

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