Jurnal Informatika Ekonomi Bisnis
The Jurnal Informatika Ekonomi Bisnis (INFEB) is an interdisciplinary journal. It publishes scientific papers describing original research work or novel product/process development. The objectives are to promote an exchange of information and knowledge in research work, and new inventions/developments on the use of Informatics in Economics and Business. This journal is useful to researchers, engineers, scientists, teachers, managers, and students who are interested in keeping a track of original research and development work being carried out in the broad area of informatics in economics and business through a scholarly publication.
Articles
625 Documents
<![CDATA[Membangun Loyalitas Melalui Realisasi Pembelian Analisis Ekuitas Merek dan Kualitas Pelayanan ]]>
<![CDATA[Djumarno]]>;
<![CDATA[Jubaedah]]>;
<![CDATA[Hudaya, Agung]]>;
<![CDATA[Ikhsani, Khilyatin]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023) ]]>
Publisher : <![CDATA[SAFE-Network ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37034/infeb.v5i4.715
<![CDATA[Economic recovery since the Covid-19 pandemic must be carried out, the MSME sector has become the focus of researchers in research. Because MSMEs do not require large capital to start a business, it will be easier for people to start. South Jakarta is a good market share for MSMEs, apart from being densely populated, culinary consumption has great potential. Knowledge of marketing strategies makes MSMEs have to compete fiercely, brand equity and service quality are fundamental in how they make customers buy their products again, which has implications for customer loyalty. This research will be oriented towards the development of MSMEs in the South Jakarta area, in collaboration with the National Development University (UPN). TKT in this research is oriented towards the use of information technology that is developing in society, in this case the use of online must be emphasized by MSME players to increase knowledge that will support their business. Researchers will ensure that MSME players will utilize technology to increase customer loyalty in their restaurants. 105 respondents will be the sample in the research which will then be processed using statistical applications with Smart PLS with the SEM method. The results show that high service quality contributes to customer satisfaction, which in turn has a positive effect on customer loyalty.]]>
<![CDATA[Determinasi Pada Loyalitas Pengaruh Kualitas Pelayanan dan Persepsi Harga Melalui Kepuasan ]]>
<![CDATA[Hudaya, Agung]]>;
<![CDATA[Ikhsani, Khilyatin]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023) ]]>
Publisher : <![CDATA[SAFE-Network ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37034/infeb.v5i4.716
<![CDATA[Micro enterprises are believed to be able to thrive in unstable situations because they operate independently and have a relatively small scope. Small and medium-sized business owners must be able to survive in an industry dominated by large and medium-sized companies. To achieve this, they need effective marketing strategies, focusing on service quality and price perception, in order to create customer satisfaction and loyalty. The sustainability of micro and small business owners depends on how well their products can endure. In this study, the third key factor (TKT 3) is active research and development. This may involve analytical studies and laboratory research to physically validate analytical predictions about separate elements of technology. For instance, it could relate to components that have not yet been integrated or those that represent a sample. The study population consists of residents in Tangsel, and sampling is done using purposive techniques. Using the Hair formula, the sample size is rounded to 100 individuals who will serve as research respondents. These respondents will be provided with a Google Form questionnaire for the research.]]>
<![CDATA[The Influence of Customer Relationship Management on Customer Brand Loyalty Through Customer Satisfaction as a Mediator ]]>
<![CDATA[Pratama, Rifky Rezky]]>;
<![CDATA[Rubiyanti, Nurafni]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023) ]]>
Publisher : <![CDATA[SAFE-Network ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37034/infeb.v5i4.642
<![CDATA[KRB.ID, a business specializing in selling knitted pashmina shawls for Muslim brides during engagement and wedding ceremonies. Originally operating offline at Thamrin City, Jakarta, the business faced significant changes due to the COVID-19 pandemic. With the implementation of social restrictions, KRB.ID shifted its sales strategy to an online platform, primarily utilizing Shopee marketplace. Although the pandemic limited the number of weddings, KRB.ID managed to maintain a steady level of sales. The business received positive ratings on Shopee, with an average rating of 4.9, attributed to the high-quality products that satisfied customers. However, customer service was a concern, as there were instances of delayed or incorrect responses, such as failure to confirm out-of-stock items or incorrect deliveries. The sales of knitted pashmina shawls have experienced an increase following the easing of wedding restrictions, in alignment with the evolving wedding regulations.]]>
<![CDATA[Perancangan Model Bisnis Perubahan Swab Aja menjadi Klinik Menggunakan Metode Bisnis Model Kanvas ]]>
<![CDATA[Anggito, Nurmaryo]]>;
<![CDATA[Fajar, Ahmad Nurul]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023) ]]>
Publisher : <![CDATA[SAFE-Network ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37034/infeb.v5i4.688
<![CDATA[This research is case study research at the Swab Aja. The aims of this research to find existing business model analysis Swab Aja; and to find a business model design for changing Swab Aja into a clinic using the Business Model Canvas. This research is qualitative research. The data used are primary data and secondary data. Secondary data was obtained through document analysis while primary data was obtained through field studies and interviews. Data collection techniques to be used in this research are: in-depth interviews); participant – observation); and Documentation. The interview guide used consisted of 50 questions. The interview guide was prepared based on the 9 stages of developing the canvas business model. The findings in this research are: there are changes in the components of key activities, value propositions, channels, and customer segments; the design of a new business model at the SWAB AJA Laboratory, namely changing its form to a clinic that provides various services besides SWAB and PCR tests such as physiotherapy, pharmacy, offline clinics and even delivery services; and a new brand is required for the SWAB AJA Laboratory so that the customer's image changes to increase sales.]]>
<![CDATA[Komparasi Tingkat Kesehatan Bank Syariah dan Bank Konvensional dengan Pendekatan Risiko ]]>
<![CDATA[Firmansyah, Fahmi Alif]]>;
<![CDATA[Aisyah, Esy Nur]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023) ]]>
Publisher : <![CDATA[SAFE-Network ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37034/infeb.v5i4.717
<![CDATA[This research aims to find out how the health level of Sharia Banks and Conventional Banks compares using the Risk-Based Bank Rating (RBBR) method. This research is quantitative research with comparative methods. This research data uses secondary data taken from the Bank Indonesia website. This research data analysis uses comparative quantitative statistics. The total sample is 10 banks consisting of 5 sharia banks and 5 conventional banks. The research results show that there is a significant (real) difference between the average value of credit risk in Islamic banks and conventional banks. There is no significant (real) difference between the average value of liquidity risk in Islamic banks and conventional banks. There is a significant (real) difference between the average Return on Asset (ROA) value for Islamic banks and conventional banks. There is no significant (real) difference between the average Net Interest Margin (NIM) value of Islamic banks and conventional banks. There is a significant (real) difference between the average Capital Adequacy Ratio (CAR) value for Islamic banks and conventional banks.]]>
<![CDATA[The Influence of Intellectual Capital on LQ45 Companies Performance ]]>
<![CDATA[Jovita, Gabriella Alodia]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023) ]]>
Publisher : <![CDATA[SAFE-Network ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37034/infeb.v5i4.721
<![CDATA[The development of science and technology has led to a shift in businesses from being labor-based to knowledge-based. Companies are expected to create value from the knowledge they possess, which includes their intangible assets. This study aims to examine the relationship between the intellectual capital and the companies’ performance. Some of the previous studies have focused on a tool for measuring intellectual capital called value added intellectual capital (VAIC), which divides intellectual capital into VAHU, STVA, and VACA components. The study population consisted of all LQ45 companies, and a purposive sampling technique was used to select samples. The study used a quantitative approach and employs multiple regression analysis to analyze the data gathered from the financial reports of selected companies. The results indicated that both STVA and VACA have an impact on ROA, while only VACA has impact on TQ. This research creates an awareness among management to properly manage intellectual capital to enhance their overall organizational performance. Further studies may use different measures of intellectual capital and examine organizational performance under.]]>
<![CDATA[Pengaruh Diklat Karyawan, Kemampuan Karyawan dan Komunikasi terhadap Kinerja Karyawan Pada PT. Pln (Persero) Area Pelayanan dan Jaringan Sidoarjo ]]>
<![CDATA[Kafit, Moh. Ali Al]]>;
<![CDATA[Saputri, Rizka Dibi Arryanti]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023) ]]>
Publisher : <![CDATA[SAFE-Network ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37034/infeb.v5i4.723
<![CDATA[Human resources are very important for companies in managing, organizing and utilizing employees so that they can function productively to achieve company goals. This study aims to analyze employee training, skills, and communication simultaneously influence the performance of employees at PT. PLN (Persero) Sidoarjo Service Area and Network. So that the formulation of the problem is whether Employee Training, Capability, and Communication have a simultaneous and partial effect on the performance of employees at PT. PLN (Persero) Sidoarjo Service Area and Network. The population in this study is the number of employees totaling 177 people at PT. PLN (Persero) Sidoarjo Service and Network Area in 2012. The sample used was the number of respondents taken as many as 64 respondents as the limit of employees in all divisions at PT. PLN (Persero) Sidoarjo Service Area and Network. Based on the results of calculations using multiple linear regression analysis techniques, namely that simultaneously using the F test shows a significant influence between the three variables (6.094 Fcount and 2.758 Ftable). Employee training variables partially do not have a significant effect on employee performance. The ability variable partially has no significant effect on employee performance. Communication variable has a significant and positive effect on employee performance. The independent variable that has the greatest influence on employee performance is communication, because the independent variable employee training and the independent variable ability do not have a significant effect on performance.]]>
<![CDATA[Implementation of Integrated Marketing Communication Through The concept of Omnichannel Marketing in the Laksana Boga Campaign Marketing Program ]]>
<![CDATA[Churina, Muluchah Fatharani]]>;
<![CDATA[Marsasi, Endy Gunanto]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023) ]]>
Publisher : <![CDATA[SAFE-Network ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37034/infeb.v5i4.724
<![CDATA[Importance of equity brand in retail companies to chase enhancement advantage in finance. Retail companies must Keep going continuously and increase equity chili brand emphasizes the role important from equity brands on customers. Laksana Boga is a Center for Souvenirs and Snacks in Majenang. The company provides various souvenir products and snacks equipped with the various needs of the daily public. On souvenir products available various flavors start from salty, savory, sweet, and spicy flavors. The company needs to be optimal in system management, especially in marketing. Not optimal activity marketing is done- the company is marked with a need for consistent promotion on online channels. Study This use method studies descriptive qualitative through observation, activity interviews, a secondary data company, and collection documentation. Research results conclude that the company needs to implement Integrated Marketing Communication through Omnichannel Marketing in marketing programs Laksana Boga Campaign to maximize activity marketing on business. An increase in business revenue demonstrates the success of the marketing campaign program, i.e. 30% in the previous three periods.]]>
<![CDATA[Analysis of Airline Passenger Satisfaction Using Decision Tree and Naïve Bayes Algorithms ]]>
<![CDATA[Suprapto, Devita Sertivia]]>;
<![CDATA[Oetama, Raymond]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023) ]]>
Publisher : <![CDATA[SAFE-Network ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37034/infeb.v5i4.728
<![CDATA[In the dynamic landscape of airline services, comprehending the intricacies that mold customer satisfaction is paramount to elevating overall service quality. This study aspires to dissect these pivotal elements, contributing nuanced insights that can propel the enhancement of customer satisfaction within the industry. A multifaceted investigation encompasses analyzing demographic data, exploring underlying factors significantly shaping passenger satisfaction, and identifying the most adept model for forecasting imminent passenger satisfaction outcomes. A model was meticulously crafted by leveraging a decision tree algorithm to discern the substantial variables influencing passenger satisfaction. Simultaneously, the Naïve Bayes algorithm was harnessed to prognosticate forthcoming passenger satisfaction. The findings underscore the diverse facets of the flying experience impacting satisfaction, with both ctree and rpart decision tree algorithms spotlighting critical factors, such as online boarding, inflight entertainment, WiFi service, class, and travel type. The Naïve Bayes algorithm demonstrates around 87% accuracy in predicting passenger satisfaction, underscoring its efficacy in discerning patterns within this complex realm.]]>
<![CDATA[Kinerja Keuangan dan Nilai Perusahaan Sektor Farmasi ]]>
<![CDATA[Susan, Marcellia]]>;
<![CDATA[Winarto, Jacinta]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023) ]]>
Publisher : <![CDATA[SAFE-Network ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37034/infeb.v5i4.729
<![CDATA[Companies have goals to be achieved. The company's efforts aim to produce sound financial performance and increase firm value. Many factors can determine the value of a company. This research aims to obtain a depiction of the performance and value of the company. In addition, testing and analyzing the influence of financial performance factors on firm value is also the aim of this study. The research sample is pharmaceutical sector companies listed on the Indonesia Stock Exchange. Secondary data was obtained from financial statements for five years and processed using regression analysis. The results showed that the indicators measuring liquidity, leverage, activity, profitability, and company size contributed to determining firm value. Specifically, the test results show that the ability of pharmaceutical companies to meet current liabilities as the maturity date is a factor determining firm value.]]>
