Mediator: Jurnal Komunikasi
Mediator: Jurnal Komunikasi focuses on communication studies and media. Although centered on communication, the Mediator is open and welcomes the contribution of many disciplines and approaches that meet at crossroads with communication studies. The type of writing is in the form of scientific articles based on the results of field research. This journal is intended as a medium of scientific study to communicate vision, reflection, conceptual thinking, research results, exciting experiences in the field, and critical analysis studies on contemporary communication issues.
Articles
102 Documents
<![CDATA[Dominant Actors at Online News Portals in Cases of Policy Changes ]]>
<![CDATA[Tsany Raihan, Sheila Anindya]]>;
<![CDATA[Prianti, Desi Dwi]]>
<![CDATA[ Mediator: Jurnal Komunikasi Vol. 17 No. 2 (2024): Mediator: Jurnal Komunikasi (Sinta 2) ]]>
Publisher : <![CDATA[UPT Publikasi Ilmiah UNISBA ]]>
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DOI: 10.29313/mediator.v17i2.4444
<![CDATA[The media has contributed significantly to the polemic regarding the age limit of prospective presidential candidates in Indonesia. To answer how the media contributes to this polemic, this study applies discourse network (DNA) analysis. By looking at three leading online media outlets in Indonesia, Viva.co.id, Tempo.co Dan Mediaindonesia.com in October 2023-January 2024, this study argues that the discrepancy around the age limit of presidential candidates not only affects the way the public views the issue but also exposes the public to the issue of transparency of the highest constitutional institution in Indonesia (MK). Moreover, by applying the Discourse Coalition Framework (DCF), this study found that Mediaindonesia.com and Tempo.co have the same views regarding the issue of age restrictions, which are harmful to the Constitutional Court’s policies. Meanwhile, Viva is relatively supportive and agrees with the policy. Media organizations use influential individuals to build discourse as part of the narrative. They use these people as their source to support certain discourses. These people range from academics, activists, and political parties to speaking experts to experts.]]>
<![CDATA[Cultural and Spiritual Representation in 'Jiwa Jagad Jawi' for Destination Branding ]]>
<![CDATA[Sophia Novita]]>
<![CDATA[ Mediator: Jurnal Komunikasi Vol. 17 No. 2 (2024): Mediator: Jurnal Komunikasi (Sinta 2) ]]>
Publisher : <![CDATA[UPT Publikasi Ilmiah UNISBA ]]>
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DOI: 10.29313/mediator.v17i2.4811
<![CDATA[Jiwa Jagad Jawi is a film about spiritual and cultural tourism in Central Java that takes a symbolically rich and meaningful approach. By emphasizing cultural and spiritual symbols, tourism films can enhance perceptions of travel and contribute to the growth of tourist destinations. Previous studies have extensively explored the role of films as tools for destination marketing. This study analyzes how the film constructs a destination image through the prism of Roland Barthes' semiotic theory. Using Barthes' methodology, the film is examined at both the denotative and connotative levels of signification to understand how it portrays the destination as a deeply spiritual and cultural experience. The findings reveal that this short film effectively highlights Yogyakarta's unique blend of rich culture, historical significance, and spiritual depth as key tourist attractions. By skillfully incorporating cultural and spiritual elements, the film introduces the uniqueness of Yogyakarta. It underscores the importance of preserving and celebrating cultural and historical heritage as an integral part of the tourism experience.]]>
<![CDATA[Political Communication Strategy of Millennial Party Cadres: Building Brand Image in Denpasar ]]>
<![CDATA[Indah Pratiwi, Nuning]]>;
<![CDATA[Dananjoyo, Elang]]>;
<![CDATA[Indra Satria, Wahyu]]>;
<![CDATA[R. Abdul, Jalloud]]>;
<![CDATA[Jacob Paul Latupeirissa , Jonathan]]>
<![CDATA[ Mediator: Jurnal Komunikasi Vol. 18 No. 1 (2025): Mediator: Jurnal Komunikasi (Sinta 2) ]]>
Publisher : <![CDATA[UPT Publikasi Ilmiah UNISBA ]]>
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DOI: 10.29313/mediator.v18i1.3254
<![CDATA[Political communication is a crucial approach in political development, providing a framework for analyzing problems that arise and evolve within the broader processes of political change in a nation. Maintaining a brand image is not limited to trademarks but is also essential for political parties. This study aims to explore the political communication strategies employed by millennial party cadres to build their brand image in Denpasar. The research applies the stonehead audience theory, which categorizes audiences into passive and active groups. A qualitative research method was used, with data collected through observation, interviews, and documentation. Informants were selected using a purposive sampling technique. The findings reveal that the political communication strategy implemented by millennial party cadres was effective, achieving the desired brand image as initially formulated. The study also highlights that these cadres tailored their communication approaches to engage both passive and active audiences. Moreover, it is suggested that the cadres consistently share information and content emphasizing the party's millennial identity to sustain and strengthen its brand image over time.]]>
<![CDATA[Analyzing YouTube Comments on Predatory Pricing: A Digital Citizenship on Netnography Study ]]>
<![CDATA[Rahmawati, Diana Siti]]>;
<![CDATA[Pratiwie, Nenda]]>
<![CDATA[ Mediator: Jurnal Komunikasi Vol. 18 No. 1 (2025): Mediator: Jurnal Komunikasi (Sinta 2) ]]>
Publisher : <![CDATA[UPT Publikasi Ilmiah UNISBA ]]>
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DOI: 10.29313/mediator.v18i1.3347
<![CDATA[This study investigates digital citizenship on YouTube, focusing on predatory pricing in Indonesia, aiming to understand Indonesian citizens’ perspectives through interactions in the platform’s comment sections. Using Netnography and social listening methods, we analyzed 1,206 comments from five mainstream media YouTube channels. Of these, 331 relevant comments revealed themes such as on imported goods concerns, online versus offline shopping comparisons, and calls for government action. The analysis unveiled a dynamic exchange among diverse stakeholders, reflecting varied viewpoints on the issue. The research underscores YouTube as a crucial platform for Indonesian citizens to actively engage in public dialogue. The diverse perspectives captured provide insights into economic impacts, shopping preferences, and the regulatory expectations of users. This variety of opinions illustrates the nuanced nature of digital citizenship in Indonesia, highlighting YouTube’s role in shaping public discourse and raising societal awareness.. Future research could expand the scope by analyzing interactions on other digital platforms or incorporating a quantitative approach to assess the digital literacy levels of users engaging in these discussions.]]>
<![CDATA[Promoting Boycotted Product: Audience’s Reception Analysis K-Pop Celebrities’ Soft Promotion for Starbucks ]]>
<![CDATA[Pascarina, Patrisia Amanda]]>;
<![CDATA[Hartanto, Louisa Christine]]>;
<![CDATA[Teguh, Monika]]>;
<![CDATA[Elvina, Felicia Audrey]]>;
<![CDATA[Hutasoit, Tiffanny Odelia]]>
<![CDATA[ Mediator: Jurnal Komunikasi Vol. 18 No. 1 (2025): Mediator: Jurnal Komunikasi (Sinta 2) ]]>
Publisher : <![CDATA[UPT Publikasi Ilmiah UNISBA ]]>
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DOI: 10.29313/mediator.v18i1.3527
<![CDATA[This research aims to unveil the audience’s reception of Starbucks's recent K-Pop celebrity endorsement. The movement of boycotting products that support Israel suddenly disappeared when certain K-Pop Idols showed their pictures holding Starbucks cups. Since war broke out in Gaza, social media influencers around the world have called for boycott action against Starbucks’ products. However, K-Pop celebrities were suspected of carrying out soft promotion by uploading photos of themselves holding Starbucks cups, like Jeannie from Blackpink and Super Junior’s Choi Siwon. Using Stuart Hall’s Audience Receptions analysis, this research used FGD to gain idol fans’ perspective on this phenomenon. According to fans, the factor that makes idols agree to promote Starbucks is the contractual relationship between the artist's agency and Starbucks, which requires artists under the agency to upload photos or other forms of soft selling. The impact of this soft promotion includes a decrease in the trust of fans and other brands who want to choose the artist to be their representative, as well as the loss of the opportunity to return to a career as a K-Pop artist. The South Korean government's position with the people of Gaza who are affected by Israeli army atrocities is also being questioned, which could have an impact on decreased interest in their entertainment industry.]]>
<![CDATA[Utilization of Instagram in Increasing Marketing Productivity of Bitata Food MSMEs ]]>
<![CDATA[Syam, Hamdani M.]]>;
<![CDATA[Sartika, Maini]]>;
<![CDATA[Ghaitsa Al-Zahira Zulvita]]>
<![CDATA[ Mediator: Jurnal Komunikasi Vol. 18 No. 1 (2025): Mediator: Jurnal Komunikasi (Sinta 2) ]]>
Publisher : <![CDATA[UPT Publikasi Ilmiah UNISBA ]]>
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DOI: 10.29313/mediator.v18i1.3587
<![CDATA[This study analyzed the proper digital marketing communication via Instagram in increasing marketing productivity, the aim to explain the marketing communication strategy on Instagram using the Yin case study method on Bitata Food MSMEs for 90 days (September-November 2023 period) by applying The Circular Model of Some concept as a guide through in-depth interviews with the owner and content creator of Bitata Food, then triangulated by marketing communication academic experts. The results highlight the anomalies in the concepts of marketing science, marketing algorithms on Instagram, and Bitata Food's marketing activities. Marketing productivity did not increase because the engagement rate was 1.53%, primarily due to suboptimal public involvement in the posted content, despite the correct strategy and eye-catching content. Given the dynamics of digital transformation, which are characterized by uncertainty, digital acceleration is necessary to survive and thrive in the competitive landscape. The output presents a new method for measuring marketing productivity on Instagram, in addition to the IMC strategy, and provides recommendations for evaluation to help MSMEs create marketing messages with emotional appeal. The most important thing is that the product is getting closer to the public.]]>
<![CDATA[Enhancing Communication Learning as a Self-Improvement Vehicle for Content Creators in Indonesia ]]>
<![CDATA[Purwani, Diah Ajeng]]>
<![CDATA[ Mediator: Jurnal Komunikasi Vol. 18 No. 1 (2025): Mediator: Jurnal Komunikasi (Sinta 2) ]]>
Publisher : <![CDATA[UPT Publikasi Ilmiah UNISBA ]]>
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DOI: 10.29313/mediator.v18i1.4254
<![CDATA[Students often face significant challenges when working on their theses, with many experiencing stress and other constraints during this phase. These struggles are frequently highlighted in media coverage. The TikTok account @Ira Mira, managed by a lecturer, offers an innovative approach to help students better prepare for thesis work. By providing relaxed and engaging learning opportunities in a virtual space, this account has created a supportive virtual community that aids students in overcoming academic hurdles. This study explores the role of learning communication through TikTok, specifically analyzing the content created by @Ira Mira to support final-year students. Using virtual ethnography and direct interviews, the research examined 633 pieces of content published between January 2021 and December 2023, including videos, photos, conversations, and other interactions on the platform. The findings reveal that Ira Mira, as the content creator, actively refines her learning communication strategies on TikTok and adapts to evolving social media trends to better cater to the needs of her student audience. This approach has fostered new ideas and strategies for thesis completion among her followers. The implications of this study underscore the importance of continuous improvement in learning communication for educators and content creators which will allow them to provide greater value and support to their audiences.]]>
<![CDATA[Analysis of Public Conversation Networks on Prabowo's Program and the Future of Jakarta Through Najwa Shihab Podcast ]]>
<![CDATA[Syafuddin, Khairul]]>
<![CDATA[ Mediator: Jurnal Komunikasi Vol. 18 No. 1 (2025): Mediator: Jurnal Komunikasi (Sinta 2) ]]>
Publisher : <![CDATA[UPT Publikasi Ilmiah UNISBA ]]>
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DOI: 10.29313/mediator.v18i1.4466
<![CDATA[Discussions on national politics often attract public participation. This happened in Najwa Shihab's podcast content on YouTube by inviting Ahok. This study aims to identify viewers' conversation patterns on Mata Najwa's uploaded content. Through this analysis, it can be seen that there are expectations from the public that strengthen public opinion that arises from the community. This research approach uses qualitative and quantitative data from the network statistics formed. This research analysis technique uses social network analysis. The results of this study show that the social interaction network formed in this conversation and public opinion is dispersed. The clusters and components of the formed social interaction network tend to be weak. The weak components in this network make the modularity very strong while showing that the public tends to be independent. However, the interaction and arguments of each actor can influence the strength of public opinion.]]>
<![CDATA[Social Identity And Gender Representation of Superheroes And Villains In Indonesia Films ]]>
<![CDATA[Prihandini, Puji]]>;
<![CDATA[Zulkifli, Muhammad Yunus]]>
<![CDATA[ Mediator: Jurnal Komunikasi Vol. 18 No. 1 (2025): Mediator: Jurnal Komunikasi (Sinta 2) ]]>
Publisher : <![CDATA[UPT Publikasi Ilmiah UNISBA ]]>
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DOI: 10.29313/mediator.v18i1.4698
<![CDATA[Indonesian superhero films still adopt Hollywood narratives that imply social identity and gender stereotypes. Previous studies still focus on the main hero characters, while studies that also examine villains are still minimal. This study aims to examine the representation of social and gender identities in Indonesian superhero films by exploring hero and villain characters. This study uses social identity theory and feminist film theory as theoretical foundations. The method used is qualitative with a sociological analysis of two female superhero films, namely: Sri Asih and Virgo and The Sparklings. The data collection method is by observing the narrative, character visualization in the film which is placed in a social and gender context. The results of the study describe the construction of social class between the protagonist and antagonist characters, the dominance of masculinity values and the emphasis on the body and sexuality of the characters. This study concludes that Indonesian superhero films have not depicted inclusive and progressive gender representation. This study contributes to the development of film and gender studies in Indonesia and opens up opportunities for further discussion about popular media]]>
<![CDATA[Sales Boosting Strategy Through Live Streaming: Communication Skills And E-Commerce Advertising’s Vehemence ]]>
<![CDATA[Novilia, Fitri]]>;
<![CDATA[Suryana, Suryana]]>;
<![CDATA[Hendrayati, Heny]]>;
<![CDATA[Furqon, Chairul]]>;
<![CDATA[Saputra, Yori Andes]]>
<![CDATA[ Mediator: Jurnal Komunikasi Vol. 18 No. 1 (2025): Mediator: Jurnal Komunikasi (Sinta 2) ]]>
Publisher : <![CDATA[UPT Publikasi Ilmiah UNISBA ]]>
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DOI: 10.29313/mediator.v18i1.5298
<![CDATA[This study aims to analyze sales-boosting strategies for fashion products through live streaming by MSMEs in Indonesia, focusing on the roles of communication skills, platform advertising, and pricing strategies. A mixed-method approach is employed, combining qualitative data gathered through in-depth interviews with five experienced MSMEs in the fashion sector in West Java and quantitative data collected from 101 active MSMEs using purposive sampling from industry databases. The data were analyzed using Structural Equation Modeling (SEM) and PLS to examine the relationships among variables. The results indicate that practical communication skills during live streaming and the optimal use of platform advertising significantly increase sales volume. Competitive pricing strategies also play a crucial role in supporting successful live-streaming sales. The practical implications highlight the importance of MSMEs enhancing their communication proficiency and digital marketing strategies to leverage live-streaming opportunities, increasing their competitiveness, and contributing to national economic growth.]]>
