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Ferry Darmawan
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INDONESIA
Mediator: Jurnal Komunikasi
Published by Universitas Islam Bandung
ISSN : 14115883     EISSN : 25810758     DOI : https://doi.org/10.29313/mediator.v16i1.2168
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Mediator: Jurnal Komunikasi focuses on communication studies and media. Although centered on communication, the Mediator is open and welcomes the contribution of many disciplines and approaches that meet at crossroads with communication studies. The type of writing is in the form of scientific articles based on the results of field research. This journal is intended as a medium of scientific study to communicate vision, reflection, conceptual thinking, research results, exciting experiences in the field, and critical analysis studies on contemporary communication issues.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 101 Documents
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Uncovering the Linkages Between Branding Strategy and Rural Tourism: A Systematic Literature Review Rakhmawati, Yuliana; Rahmawati, Farida Nurul; Suryandari, Nikmah; Kurniasari, Netty Dyah
Mediator: Jurnal Komunikasi Vol. 18 No. 2 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i2.7268

Abstract

Brand development in rural destinations has become increasingly vital in the tourism industry, as diverse attractions intensify competition for brand image. Previous research highlights the role of branding strategies in shaping these destination’s images. Therefore, this study aims to overview the branding strategies used in rural tourism development. This study employed a systematic literature review method to identify, evaluate, and interpret relevant research findings. Data were collected using Publish or Perish. Reduction was conducted through an inclusion-exclusion protocol. Using the Google Scholar and Scopus databases, 159 articles were collected, representing key themes and keywords for analysis. The PRISMA scheme mapped the literature, which was processed through descriptive and thematic analysis, resulting in 23 articles selected for analysis. Thematic analysis reveals three central clusters: destination branding which emphasize authenticity, cultural identity, and community participation; brand positioning which focus on competitive differentiation and tourist experience; and brand elements which highlight storytelling, visual identity, and culinary heritage.These findings suggest that rural branding strategies go beyond mere image creation by positioning local culture and heritage as integral components of sustainable tourism communication. The review contributes an integrated mapping of branding strategies in rural contexts and offers practical implications for policymakers and tourism stakeholders. Specifically, the study highlights the importance of identity-based branding strategies that strengthen competitiveness, foster community engagement, and support long-term rural development.
More Than Marketing: Inclusive Content and Customer Engagement in Disability-Oriented MSMEs on Instagram Prasetyo, Kurniawan; Bate, Andi Pajolloi; Iqbal, Muhamad
Mediator: Jurnal Komunikasi Vol. 18 No. 2 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i2.7491

Abstract

This study investigates the role of inclusive content in enhancing customer engagement for disability-oriented MSMEs in Indonesia, using @sunyicoffee on Instagram as a case study. Despite the growing demand for inclusive marketing, little quantitative evidence exists on its impact, especially in non-Western contexts. Adopting a cross-sectional quantitative survey design, the study collected data from 400 Instagram followers and analyzed it using simple regression to measure inclusive content dimensions and customer engagement indicators. The results revealed that inclusive content significantly influences five engagement dimensions: enthusiasm, attention, absorption, interaction, and identification. Key mechanisms include emotional resonance, authentic representation, inclusive language, accessible design, and shared values. The findings validate inclusive communication as a relational, not just representational, strategy, highlighting its capacity to convert audiences into community participants. This research offers theoretical implications by positioning inclusive content as a driver of relational engagement and practical insights for MSMEs aiming to build a sustainable digital community. Future research is encouraged to explore cross-platform applications and expand to broader cultural contexts.
Political Communication and Symbolic Power in Rural Indonesia: A Bourdieuian Perspective from Bojonegoro Taufik, Fatkhurohman; Maella, Nur’annafi Farni Syam; Harliantara
Mediator: Jurnal Komunikasi Vol. 18 No. 2 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i2.7620

Abstract

This article examines the workings of symbolic power in local political communication in rural Indonesia, based on an ethnographic study in Bojonegoro Regency, East Java. Using Pierre Bourdieu’s framework of field, habitus, and forms of capital, economic, social, and cultural, the study explores how local actors accumulate and convert symbolic capital to sustain political legitimacy. Data were obtained through interviews, participant observation, and media discourse analysis, and thematically coded with NVIVO software. The findings show that social capital rooted in kinship and community networks, cultural capital expressed through religious knowledge and ritual participation, and economic capital manifested in patronage practices collectively shape perceptions of authority. Media platforms, both traditional and digital, reproduce these symbolic hierarchies by amplifying elite narratives and constraining alternative voices. The study contributes to the understanding of post-authoritarian democracy in Indonesia by revealing how symbolic power continues to structure political legitimacy beyond formal institutions. It argues for a more culturally embedded approach to democratic participation attentive to the interplay between communication, capital, and power.
Exploring Teachers’ Communication and Engagement with Digital Media in Education Damayanti, Novita; Fardiah, Dedeh; Junaedi, Ari; Kurniadi, Oji
Mediator: Jurnal Komunikasi Vol. 18 No. 2 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i2.7679

Abstract

This study examines teachers' communication and engagement with digital media in education, emphasizing major changes in teaching practices in the digital age. Using a descriptive quantitative method, data were gathered from 62 elementary school teachers who are members of the Integrated Islamic School Network (JSIT) in Majalengka Regency. The findings show that digital media has shifted from a technical tool to a key strategy that helps teachers design, deliver, and enhance learning in adaptive, participatory, and innovative ways. The novelty of this research is in its comprehensive mapping of teachers' interactions with digital media, including material search, content creation, interactive delivery, and its influence on teacher motivation and student engagement. Most teachers reported high emotional and professional engagement when using digital media. However, the adoption of technology in learning evaluation still encounters resistance due to concerns about the validity of instruments, data security, and technical limitations. The implications of this research highlight the need for strategies to enhance teachers' literacy and technopedagogical skills, upgrade digital infrastructure, and establish sustainable institutional support. These findings provide valuable insights for shaping educational policies and promoting innovative learning practices, fostering a more inclusive, effective, and sustainable educational transformation in the digital age.
Media Perceptions on Press Council Regulation of AI in Journalism Practice Oktarinda, Anggi; Maryani, Eni; Yudhapramesti, Pandan; Adiputra, Andika Vinianto
Mediator: Jurnal Komunikasi Vol. 18 No. 2 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i2.7696

Abstract

Press Council Regulation No. 1 of 2025 concerning Guidelines for the Use of Artificial Intelligence in Journalistic Works marks a significant initial measure in ensuring that technological advancements do not undermine the fundamental journalistic principles in Indonesia. It reflects the nation’s commitment to preserving press integrity and ethical standards in the context of rapid AI adoption. This study examines the digital media’s perceptions and responses towards these guidelines in the early stages of their dissemination. Employing a descriptive qualitative method, the research utilizes case studies of Ayo Media Network—a network-based digital platform—and Bisnis Indonesia—a segmented newspaper expanding into digital media. Data were obtained through interviews, observations, and document analysis. The findings reveal that digital media practitioners accepted the Guidelines, acknowledging their relevance, urgency, and alignment with the ongoing media industry’s digital transformation. In response, media organizations intend to realign their practices with these Guidelines to safeguard journalistic integrity and public trust. The principal challenge lies in the aspect of translating principles into practice, as well as institutional support to strengthen the internalization of ethical values. Strengthened socialization, coaching, and stakeholder collaboration are essential to establish these Guidelines as a foundational framework for responsible AI-driven journalism in Indonesia.
Sisterhood in Digital Literacy: Strengthening Women's Resilience Against Online Gender-Based Violence (OGBV) Yuliarti, Monika Sri; Tri Rejeki , Andayani; Chatarina Heny Dwi , Surwati
Mediator: Jurnal Komunikasi Vol. 18 No. 2 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i2.7770

Abstract

Online gender-based violence (OGBV) continues to rise globally, that gives a negative impact on marginalized groups, including women. Although digital literacy initiatives aim to create safer online spaces, their reliance on individualistic and technocentric models leaves social and structural harms unaddressed. To address these gaps, this article adopts an integrative literature review approach to examine how digital literacy, feminist sisterhood, and collective resilience intersect in forming a more inclusive response to OGBV. This study identifies several limitations in current digital literacy programs, including a limited focus on gender perspectives, a lack of peer-based learning structures, and low participation among at-risk women. Synthesizing the intersection of digital literacy, OGBV, feminist sisterhood, and resilience, this article proposes Collective Digital Empowerment as a conceptual framework that integrates three key aspects: capacity, care, and community. It is expected that a feminist-based and community-involved approach will not only equip women to tackle digital risks but also empower them in their interactions in digital spaces. This way, women can be aware and exercise their agency in digital spaces, rather than enduring unfair and patriarchal environments. By centering sisterhood in digital resilience strategies, this framework offers a more sustainable and justice-oriented approach to combating OGBV.
Village Organization Communication Against Tidal Flooding Siregar, Rafiqah Yusna; Amin, Afriadi; Novfitri, Regi
Mediator: Jurnal Komunikasi Vol. 18 No. 2 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i2.7790

Abstract

This study aims to investigate the role of organizational communication in mitigating tidal flood disasters in Nelayan Indah Village, Medan Labuhan District, Indonesia. The village frequently experiences tidal floods due to its low-lying coastal location and aging embankments. Employing a qualitative descriptive method, the research collected data through participatory observation, interviews with key stakeholders (village heads, subdistrict officials, and residents), and documentation. The study applies the POAC framework (Planning, Organizing, Actuating/Directing, Controlling) integrated with a community-based communication (CBC) approach. Findings indicate that community involvement in infrastructure development, localized messaging, and inter-agency collaboration significantly improve the effectiveness of flood mitigation. However, several challenges persist, including the absence of hazard maps, limited digital access, low public awareness, and inadequate feedback mechanisms. The study emphasizes the need for participatory, data-driven communication strategies that are sensitive to socio-cultural contexts. Theoretically, this research extends the POAC framework to community-based disaster communication, an area that has rarely been explored in the literature. Practically, the study offers policy recommendations for participatory organizational communication models. These models aim to enhance the resilience of coastal communities against tidal floods. Thus, the study provides new insights into the strategic role of grassroots organizational communication in disaster mitigation.
Banten Coastal Sea Fence: Media Framing and the Potential for Socio-Religious Movements Mukhroman, Iman; Ivan Issa Fathony
Mediator: Jurnal Komunikasi Vol. 18 No. 2 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i2.7843

Abstract

This research analyzes online media framing of the 30.16-kilometer sea fence case in Banten that emerged in early 2025. Using Robert Entman's framing model, this research specifically compares the way detik.com and Republika Online framed the issue and explores its potential to shape social, religious, or combined movements. The primary data consisted of 16 news articles (8 from each media) published in January 2025. The findings show significant differences in the narrative construction of the two media: detik.com tends to frame the case as a challenge to the authority of the state that requires government assertiveness, while Republika Online emphasizes the dimension of social injustice experienced by coastal communities. There is a strong potential for social movements in the framing of both media, but the potential for religious movements only appears implicitly in Republika Online, while detik.com almost completely ignores this dimension. This research contributes to the understanding of the role of media in shaping opportunities for socio-religious mobilization in Indonesia, and shows how media framing reflects their respective characters, audience segmentation, and ideological orientation.
Performing Purity: Slut Shaming and Gendered Communication in Indonesian Cancel Culture Sari, Fadila Rahma; Sujoko, Anang; Oktaviani, Fitri Hariana
Mediator: Jurnal Komunikasi Vol. 18 No. 2 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i2.8124

Abstract

This study examines how slut-shaming operates within Indonesian cancel culture, focusing on the 2022 scandal involving actress Arawinda. Infidelity scandals were selected because they consistently attract massive online engagement in Indonesia and function as forms of collective entertainment that invite moral judgment. Cancel culture is often portrayed as a practice of accountability, but it reproduces gendered power relations by disproportionately targeting women. This study analysed how X discourse positioned women as the primary bearers of blame while minimising or erasing men’s responsibility. More than 2.000 tweets were collected using Selenium-based scraping, from which 633 tweets containing slut-shaming discourse were purposively sampled and analysed through a qualitative critical paradigm. Feminist Poststructuralist Discourse Analysis (FPDA) was applied to examine how sexualized language and moral judgments construct gendered subjectivities. The findings show that digital spaces do not serve as neutral arenas of accountability, but instead reinforce patriarchal norms and gender inequalities.
Communicating Heritage: Public Relations Strategies of Historical Hotels in East Java Wono, Hilda Yunita; Hidayat, Zinggara; Bungin, Burhan
Mediator: Jurnal Komunikasi Vol. 18 No. 2 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i2.8209

Abstract

Heritage communication in the hospitality sector plays a crucial role in preserving cultural identity while enhancing destination branding. Despite the growing popularity of heritage tourism, research on heritage-based public relations (PR) strategies in Southeast Asia—particularly in postcolonial settings like Indonesia—remains limited. This study investigates how five historic hotels in East Java communicate their cultural and historical narratives through PR strategies that connect with both domestic and international visitors. Adopting a qualitative multi-case study, the research combines in-depth interviews, participant observation, and document analysis. The findings highlight three distinctive narrative orientations—nationalist, local-cultural, and colonial-aesthetic—delivered through PR models ranging from traditional information dissemination to participatory engagement. Digital storytelling emerges as a central mechanism for amplifying heritage branding and shaping public perception. This study positions heritage PR as an interdisciplinary field bridging communication, tourism, and cultural preservation, while offering practical insights for hotels to strengthen storytelling practices and collaborate more closely with local communities.

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