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Ferry Darmawan
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INDONESIA
Mediator: Jurnal Komunikasi
Published by Universitas Islam Bandung
ISSN : 14115883     EISSN : 25810758     DOI : https://doi.org/10.29313/mediator.v16i1.2168
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Mediator: Jurnal Komunikasi focuses on communication studies and media. Although centered on communication, the Mediator is open and welcomes the contribution of many disciplines and approaches that meet at crossroads with communication studies. The type of writing is in the form of scientific articles based on the results of field research. This journal is intended as a medium of scientific study to communicate vision, reflection, conceptual thinking, research results, exciting experiences in the field, and critical analysis studies on contemporary communication issues.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 87 Documents
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The Women Leadership in Discourse of the Indonesian Wayang Golek Widiastuti, Tuti; Aziz, Taufik; Fitriani, Dinda Rakhma
Mediator: Jurnal Komunikasi Vol. 17 No. 1 (2024): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v17i1.3171

Abstract

Puppets are not only entertainment but also reflect philosophical values. Arimbi Ngadeg Ratu, an Indonesian rod puppet, is full of wise advice, moral teachings, and philosophical phrases about politics and power. In emphasizing gender and leadership, women occupy roles defined in their specific positions within the hierarchy and simultaneously function within the constraints of their gender roles. This study uses the Gadamer hermeneutic for interpretation; the method is based on experience, history, and tradition from a cultural feminism perspective. Research findings show the role and position of women as mothers who nurture and educate their children to be good leaders. Women have complementary roles and positions in their families, but they must be able to be independent. Women also have the right to assemble, rehearse, lead an organization, and have the freedom to make their own choices. Women also have the same abilities as men to become political leaders and have equal opportunities to compete for power. Leadership roles for women are achieved by fighting in the realm of patriarchal norms. Reframing the image of women's political leadership from a gender viewpoint that considers keeping values and principles an operation of feminism seems proper.
RRI Lhokseumawe's Media Convergence in Maintaining Existence in the Digitalization Era Marhamah; Fauzi
Mediator: Jurnal Komunikasi Vol. 17 No. 1 (2024): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v17i1.3255

Abstract

Media convergence  presents both a challenge and a necessity for radio media in the digital era, due to the complexity of integrating information and communication technology, computer networks, and media content. RRI must adapt to changes in data usage patterns within society through media convergence to remain competitive and sustain its existence. This study aims to identify the aspects of media convergence at RRI Lhokseumawe that help maintain its presence in the digital era. The research is grounded in media convergence theory by Grant and Wilkinson and employs a qualitative research methodology. Data was collected through interviews, observations, and documentation. The research informants included eight individuals: the director of RRI, and members from the news, broadcasting, new media engineering departments, as well as RRI observers. Descriptive qualitative analysis was used to interpret the data. The stages of data analysis included data reduction, data display, and conclusion drawing/verification. The study found that RRI Lhokseumawe maintained its presence in the digital age by embracing convergence. This convergence was implemented through several channels, such as the website, RRI Go Play, YouTube channel, and RRI Net. As a result of this convergence, access became easier, allowing the public to access and enjoy information through smartphones anytime and anywhere. Additionally, the human resources at RRI Lhokseumawe underwent training to update their skills and abilities to keep pace with current technology.
Cognitive Dissonance Equilibrium: Local Product Stigma in the "Filosofi Pete" Ad Narrative Flow Triyudanto, Arya; Dabukke, Fatrica Ivana; Marta, Rustono Farady; Panggabean, Hana; Wang, Changsong
Mediator: Jurnal Komunikasi Vol. 17 No. 1 (2024): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v17i1.3260

Abstract

Following the 1998 reform in Indonesia, advertising has undergone significant expansion, leveraging enhanced communication accessibility and media proliferation to shape public perceptions of promoted goods. Presently, media channels are inundated with commercial campaigns showcasing both domestic and international products. Within this landscape, Tokopedia, a key player in the e-commerce sector, employs diverse media platforms such as YouTube to engage consumers amid intensifying market rivalry. This study delves into Tokopedia's approach via the "Filosofi Pete" advertisement, exploring its endeavors to combat stereotypes surrounding local products. Drawing parallels between domestic goods and petai a culturally stigmatized item the research highlights the heightened stigma amid globalization, where foreign products often enjoy elevated prestige and perceived quality standards. Through the lens of cognitive dissonance theory and Todorov's narrative analysis, the analysis reveals Tokopedia's strategic narrative framework aimed at reshaping perceptions towards local products. By dissecting the advertisement's storyline, narrative structure, and visual elements, the study unveils Tokopedia's nuanced tactics for challenging entrenched biases. Through compelling storytelling and visual imagery, Tokopedia endeavors to reframe the discourse around local products, fostering a more favorable consumer outlook. This research sheds light on the intricate interplay between advertising strategies, cultural perceptions, and consumer behavior, offering insights into how brands navigate evolving market dynamics to carve out a competitive edge.
A Self-existence of the #TBSBabes Community Member through The Refill Station program Azalia, Annisa Pramesti; Al Husain, A. Hasan; Seprina, Waode
Mediator: Jurnal Komunikasi Vol. 17 No. 1 (2024): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v17i1.3295

Abstract

The beauty industry is considered the most significant contributor to plastic waste in Indonesia and companies within this industry are expected to prioritize environmental concerns. Since 2022, beauty industries in Indonesia have shifted their trends towards using more natural and eco-friendly products. This research aims to analyze the self-identity of members of the #TBSBabes Community through The Body Shop's Refill Station program. The study is conducted using a qualitative method with a phenomenological approach to analyze and describe the data. Applying Alfred Schutz's phenomenological theory, two types of motives were identified among members of the #TBSBabes Community: habitual motives and environmental motives. Additionally, there are educational motives related to environmental preservation. Based on these motives, researchers interpret the form of self-identity shaped by the participation of #TBSBabes Community members in the Refill Station program as being recognized by their social environment as eco-beauty content creators. Each human behavior carries meaning, as demonstrated in this research by members of the #TBSBabes Community seeking recognition in their social environment.
The Pattern of Communication in Community Groups Supported by Bandung City Government Gani, Rita
Mediator: Jurnal Komunikasi Vol. 17 No. 1 (2024): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v17i1.3313

Abstract

The argument that the media influences our behavior both directly and indirectly is indeed a significant concern for mass media "connoisseurs." The Internet, in particular, is a powerful medium that provides a vast array of information. The use of the internet, whether through websites, social media, or other platforms, follows a basic concept of openness, allowing various types of information to be shared by and with many people. The position of the Kelompok Informasi Masyarakat  (hereinafter referred to as KIM) was confirmed based on the Minister of Communication and Information Regulation Number 8 of 2010 concerning the Development and Empowerment of Social Communication Institutions. It is a Community Information Group formed by the community, from the community and for the community, independently and creatively managing information and community empowerment to enhance added value. As a form of community empowerment, the existence of KIM is an alternative solution for raising awareness about the importance of group dynamics, especially in information exchange and fostering partnerships with various government agencies at the district and city levels. This case was analyzed using the theories of group communication, communication ethics, and communication media, which are integral to understanding the communication patterns within KIM.
Dialectic Perspective on Interpersonal Conflict of Pre-Divorce and Its Reconciliation Patrissia, Ressa Uli; Jamalullail
Mediator: Jurnal Komunikasi Vol. 17 No. 1 (2024): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v17i1.3505

Abstract

This research examines the Dialectic Perspective of Interpersonal Conflict of Pre-Divorce and Its Reconciliation. The development of the divorce rate in Indonesia has reached its peak in 2022 compared to the last six years. These phenomena interest the researcher in discovering how the married couple in dispute can resolve their marriage and repair their relationship. This research is based on the theory of relational dialectics as a ground theory, supported by narrative sense-making as the middle theory, and complemented by dialogic listening theory as the applied theory for supporting conflict resolution. The method used was a qualitative descriptive approach to study the case of four informants with criteria determined by the researcher. The results of this study indicate a framework dimension from the precursor of marriage conflict, namely individual character and family character, forward to the process of the conflict where the dimension of interpersonal conflict and addressing or problem-solving of the conflict is found, to the reconciliation dimension that contributes to the success of reconciliation such as time, agreement, use of future narrative, satisfaction, financial performance, habitual interdependence, and religion and cultural constraints.
Evaluation of Sector 6 Citarum Harum's Social Media for Waste Management Pertiwi, Annisa Bela; Farid, Rudy; Budiman; Benyamin, M Firdaus; Rinaldi, Mario
Mediator: Jurnal Komunikasi Vol. 17 No. 1 (2024): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v17i1.3584

Abstract

The study aims to analyze the utilization of information media platforms by the Citarum Harum Task Force Sector 6 in waste management endeavors within the Baleendah District, Bandung Regency. The platforms under scrutiny include Instagram (@guardian_sektor6), YouTube (guardian_citarum), and TikTok (guardian_citarum). Employing a qualitative approach, the study integrates interviews, direct observations, and document analysis. Findings underscore the imperative of developing an official website to enhance information dissemination and organization. Notably, while the Instagram account @guardian_sektor6 demonstrates consistent posting and visually appealing content, shortcomings include inconsistent hashtag usage and limited content diversity. Similarly, the YouTube channel guardian_citarum maintains posting consistency but lacks optimization in SEO utilization and incomplete video descriptions. Meanwhile, TikTok account guardian_citarum, though active and visually engaging, underutilizes features such as hashtags and User-Generated Content. Consequently, the research output comprises a wireframe layout design for the official website of the Citarum Harum Task Force Sector 6. It is envisaged that this wireframe design will amplify the effectiveness of information delivery and waste management socialization efforts in the areas overseen by the Citarum Harum Task Force Sector 6.
Participatory Communication in Children’s Communities for Preventing Child Marriage after the COVID-19 Pandemic in Sukabumi Sri Utami, Yessi
Mediator: Jurnal Komunikasi Vol. 17 No. 2 (2024): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v17i2.2703

Abstract

The high rate of child marriage cases in Sukabumi Regency following the COVID-19 pandemic has encouraged the children’s community in Sukabumi to form unique cooperation with the government. This research aims to analyze the participatory communication between the child community and the government in preventing child marriage and achieving Sustainable Development Goals (SDGs) after the COVID-19 pandemic in Sukabumi, West Java. The research employs a qualitative method with a case study approach, analyzing several children’s communities. Data collection was conducted using multiple sources, including observation, interviews, and documentation studies. This research shows that participatory communication within the children’s community enhances adolescent agency communally through dialogue, heteroglossia, polyphony, and carnival. Dialogue was found to be the dominant form and plays a major role in realizing effective communication. Children’s communities used both digital and face-to-face media to achieve resilience and build participation during the COVID-19 pandemic, with face-to-face media being more dominant in interactions with the government. This study found that participatory communication increases collaboration between the children’s community and the government, contributing to the reduction of child marriage in Sukabumi.
Strengthening Local Values in Shadow Puppet Messages at Padepokan Sehat Medika, Kebumen Mukti, Anjar; Hendrayani, Yani; Irawati, Aniek
Mediator: Jurnal Komunikasi Vol. 17 No. 2 (2024): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v17i2.2754

Abstract

Shadow puppet shows, as part of traditional culture, do not only function as entertainment with aesthetic value. The Shadow puppet show is a traditional communication medium containing implied and explicit messages. The messages in the shadow puppet show are generally about the values of life used for moral growth in society. This study aimed to discover the messages in the shadow puppet show at Padepokn Sehat Medika, Kebumen Regency. The researcher tried to examine the message's meaning from one of the stories in the shadow puppet show at Padepokan Sehat Medika, Kebumen Regency, namely Wahyu Tejaningrat, focusing on the meaning contained in the story. The research paradigm used is constructivism, with qualitative methods and content analysis approaches. The theory used is Paul Ricoeur's Hermeneutics model, a theory regarding the rules of interpreting specific texts, signs, or symbols with the essence of meaning. The researcher found that the story has a profound message about leadership and the role of society in government that can educate and make people aware of the current conditions in society.
Ideal Beauty Representation: Multimodality Analysis of Scarlett Whitening’s Content with Song Joong-Ki Silvia, Atika; Syawal, Marsaa Salsabila; Pinem, Meyka Septira Utami; Hanum, Ratu Suud
Mediator: Jurnal Komunikasi Vol. 17 No. 2 (2024): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v17i2.2928

Abstract

Advertising as a form of communication is considered an effective tool to promote sales. According to the stereotype in the public, beauty brands usually are represented by women. For Scarlett Whitening's advertisement, Song Joong-Ki is chosen as their ambassador even though there is still a stereotype of men’s role, especially in advertisements. This research aims to describe modality and analyze ideational, interpersonal, and compositional meta-functions in collaboration content between Scarlett Whitening and Song Joong-Ki. This research was conducted with a qualitative approach and using multimodality methods by Kress & Van Leeuwen (2006) with the type of social semiotics research. The results show that Song Joong-Ki invites the audience to focus on the product, shows a close relationship with the audience, and shows his love for the product and the audience. Scarlett Whitening emphasizes the representation of beauty standards, the Pan-Asian Look, which is identical to clean white skin, marketed and represented visually with Song Joong-Ki as the primary focus. Results also demonstrated Song Joong-Ki's usage of beauty products as a male in the campaign and that the marketer may use his status as a Korean actor to employ Parasocial contact with his fans as market targets.

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