cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Rizal Kurniansah
Contact Email
rizalkurniansah@unram.ac.id
Phone
+6281239748244
Journal Mail Official
rizalkurniansah@unram.ac.id
Editorial Address
Jl. Majapahit No.62, Gomong, Kec. Selaparang, Kota Mataram, Nusa Tenggara Bar.
Location
Kota mataram,
Nusa tenggara barat
INDONESIA
International Journal of Tourism Business Research
Published by Universitas Mataram
ISSN : -     EISSN : 29855934     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Environmental Science Social Sciences
The main focus of this journal covering the study of tourism business research (Tourism Attraction and Tourism Insdustry). The others scope of these areas include tourism planning; halal tourism; geography tourism; management; travelling; environment; gastronomic tourism; heritage tourism, and culture tourism
Arjuna Subject : Umum - Umum
Articles 73 Documents
 4   5   6   7   8 
Tourist Safety Risk Management at Piala Waterfall Banggai Regency, Indonesia: A HIRARC-Based Analysis Asti Ayuningsih; Novita Restiati Ina Wea
Jurnal Internasional Riset Bisnis Pariwisata Vol 5 No 1 (2026): International Journal of Tourism Business Research (INTOUR)
Publisher : Faculty of Economics and Business, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/intour.v5i1.3008

Abstract

The fast-growing nature-based tourism in Indonesia is not accompanied by academic research. Recent academic research has focused more on destination development and visitor satisfaction, leaving a large gap in research on technical safety assessment and hazard management in natural environments. The current research fills this gap by providing a systematic safety risk analysis at the Piala Waterfall, Banggai Regency. The study was carried out in December 2024 using a qualitative descriptive design. Data were collected through field observation and in-depth interviews with three key informants: destination managers and workers. The novelty of this research lies in the specific application of the Hazard Identification, Risk Assessment and Risk Control (HIRARC) framework, which is typically used in an industrial setting, to the unpredictable and dynamic environment of a waterfall destination. The study found that the most ‘Extreme’ risks stem from natural factors and visitor behaviour, whereas ‘High’ risks are attributed to infrastructure deficiencies such as messy steps. The theoretical contribution is the adaptation of the semi-quantitative safety science models to nature-based tourism to fill the gap between hydrological hazards and administrative management. On the practical aspect, the research offers a blueprint for the local authorities on the implementation of engineering and administrative controls such as consistent safety signage and seasonal closures to improve the sustainability and resilience of the destination.
Strengthening Community Capacity for Homestay Development in Mandalika Special Economic Zone, Indonesia Kanom; Srilian Laxmiwaty Dai; Damianus Sonny Lamoren; Nur Afiah; Firman Koma Febdilan; Syul Rosli Sanam
Jurnal Internasional Riset Bisnis Pariwisata Vol 5 No 1 (2026): International Journal of Tourism Business Research (INTOUR)
Publisher : Faculty of Economics and Business, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/intour.v5i1.3025

Abstract

This study examines the process of strengthening community capacity in tourism accommodation management within the context of homestay development in the Mandalika Special Economic Zone, Indonesia. As a government-driven tourism destination, Mandalika has experienced rapid infrastructure expansion, creating new opportunities for local communities to participate in tourism through homestay (Sarhunta) programs. However, the effectiveness of capacity-building initiatives in supporting sustainable community-based accommodation remains unclear. This research adopts a qualitative case study approach, supported by surveys, observations, and document analysis, to evaluate the effectiveness of training programs and identify key challenges faced by homestay operators. The findings reveal that capacity-building initiatives have been moderately effective in improving technical skills, particularly in housekeeping and basic hospitality services. However, significant gaps persist in managerial, adaptive, and strategic competencies, including financial management, digital marketing, and market responsiveness. The study identifies a critical capacity utilization gap, where knowledge gained through training is not effectively translated into practice. Furthermore, four interrelated dimensions of community capacity are proposed: technical, managerial, adaptive, and collaborative capacity. The results suggest that current capacity-building approaches remain fragmented and insufficient to support long-term business sustainability. This study contributes to the literature by offering an integrated framework for community capacity in tourism accommodation and highlighting the need for a shift from short-term training toward continuous, system-based capacity development. The findings provide practical implications for policymakers and stakeholders in designing more effective and inclusive tourism development strategies.
Hybrid Travel Intermediation in Small Island Tourism: Value Co-Creation between OTAs and Travel Agencies in Bali-Nusra I Wayan Adi putra Ariawan; Finia Ribeiro; Elizabeth Barreto Araujo; Helio Brites da Silva; Margaretta Evy M.D. da Silva; Ariance Ana Lasibey
Jurnal Internasional Riset Bisnis Pariwisata Vol 5 No 1 (2026): International Journal of Tourism Business Research (INTOUR)
Publisher : Faculty of Economics and Business, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/intour.v5i1.3035

Abstract

The rapid digitalisation of the tourism industry has transformed traditional distribution systems, raising questions about the evolving role of intermediaries in contemporary travel ecosystems. This study investigates the emergence of hybrid travel intermediation in small island tourism, focusing on the integration of Online Travel Agents (OTAs) and traditional travel agencies in the Bali–Nusa Tenggara (Bali–Nusra) region, Indonesia. Adopting a qualitative multiple case study approach, data were collected through in-depth interviews, participant observation, and document analysis involving tourists, travel agents, and tourism stakeholders. The findings reveal that tourism intermediation has shifted from a dichotomous “OTA versus travel agent” paradigm to a complementary and interdependent system. OTAs primarily function as digital enablers, facilitating efficiency, accessibility, and information transparency, while traditional travel agents provide relational value through trust, personalisation, and local knowledge. The study further identifies key mechanisms of value co-creation, including information integration, experience customisation, and continuous interaction throughout the travel journey. Importantly, the characteristics of small island tourism such as limited infrastructure and reliance on local networks reinforce the continued relevance of human intermediaries. The emergence of “hybrid tourists,” who combine digital and offline channels, highlights a shift towards multi-channel consumption behaviour. This study contributes to the literature by proposing the concept of hybrid travel intermediation and extending Service-Dominant Logic within a multi-actor tourism ecosystem. The findings offer theoretical insights and practical implications for tourism stakeholders seeking to balance digital transformation with relational service value in peripheral destinations
Ebatan: Keaslian sebagai Daya Tarik Wisata Gastronomi Berbasis Komunitas Aryan Agus Pratama; Hastuti Nurhayati; Baiq Nikmatul Ulya; Pahrul Azim
Jurnal Internasional Riset Bisnis Pariwisata Vol 5 No 1 (2026): International Journal of Tourism Business Research (INTOUR)
Publisher : Faculty of Economics and Business, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/intour.v5i1.3036

Abstract

Lombok tourism is known for its authentic cultural richness, but the potential of traditional culinary such as Ebatan has not been optimally utilized as a gastronomy tourism attraction. This research aims to explore the authenticity of Ebatan as a community-based gastronomy tourism attraction in Lombok. This research uses a qualitative approach with data collection techniques through the ngayo method,  which includes participatory observation and in-depth interviews with traditional leaders, cultural experts,  and local communities.  Data analysis was done thematically through the stages of data condensation, presentation, and conclusion drawing. The results showed that Ebatan has a high level of authenticity, both in terms of culinary identity and symbolic values passed down through traditional authority. The central role of the local community is reflected in efforts to maintain and transmit these values, which at the same time makes Ebatan a representation of cultural identity. This research confirms that Ebatan has great potential to be developed as a community-based gastronomic tourism attraction, designed to provide an authentic experience while supporting the preservation of Lombok's distinctive culinary heritage.
Co-creation of Destination Image in Bali: Insights from Social Media Narratives Mikhael Credo Samuel Mangolo; Kertajadi; Irma Kharisma Hatibie; Fanny Maharani Suarka; Putu Ratih Pertiwi; Agung Sri Sulistyawati
Jurnal Internasional Riset Bisnis Pariwisata Vol 5 No 1 (2026): International Journal of Tourism Business Research (INTOUR)
Publisher : Faculty of Economics and Business, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/intour.v5i1.3037

Abstract

The rapid growth of social media has transformed destination image formation from a marketing-driven process into a dynamic and participatory phenomenon shaped by user-generated content (UGC). This study examines how Bali's destination image is co-created through digital interactions across social media platforms. Adopting a qualitative-dominant mixed-methods design, the research integrates social media content analysis and netnography to explore the narratives, meanings, and representations associated with Bali as a tourism destination. Data were collected from publicly available content on Instagram, TikTok, and Twitter (X), focusing on tourism-related posts, captions, comments, and hashtags. The analysis employed inductive thematic coding to identify recurring themes, followed by netnographic interpretation to uncover the socio-cultural meanings embedded in online interactions. The findings reveal that Bali's destination image is predominantly constructed through four interconnected themes: natural beauty, cultural authenticity, wellness and lifestyle experiences, and emotional engagement. These themes are continuously reinforced through tourists' storytelling practices, social interactions, and participatory digital engagement. The study demonstrates that destination image is not merely communicated by destination marketing organizations but is actively negotiated and co-created by tourists and online communities. Theoretically, the study extends destination image literature by conceptualizing destination image as a socially negotiated and platform-mediated construct, while also highlighting the dynamic interaction among cognitive, affective, and conative dimensions within digital tourism environments. Practically, the findings suggest that destination management organizations should engage tourists as active co-creators of destination image and support authentic digital storytelling strategies to strengthen destination competitiveness in increasingly networked tourism ecosystems.
Youth-Led Community-Based Tourism as a Catalyst for Destination Image Reconstruction: Evidence from Wane Beach, Indonesia Feriyadin; Marwan; Abustam; Muzdalifah; Ade Rahayu Apriani
Jurnal Internasional Riset Bisnis Pariwisata Vol 5 No 1 (2026): International Journal of Tourism Business Research (INTOUR)
Publisher : Faculty of Economics and Business, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/intour.v5i1.3042

Abstract

This study examines the transformation of Wane Beach in Bima Regency from a poorly-managed and insecure area into an emerging tourist destination. The purpose of this research is to analyze the revitalization process through a community-based tourism framework. The research employs a qualitative method with a case study design, focusing on the voluntary initiatives and collective actions spearheaded by local youth from Tolotangga and Tolouwi Villages. The results show that the transformation was achieved through a series of tangible, community-driven improvements. These included enhancing cleanliness, organizing parking areas and micro-enterprise stalls, providing basic facilities, constructing a prayer room, and strengthening security and visitor hospitality systems. The study concludes that the community-based tourism approach, fueled by the awareness and concern of local youth, has effectively reshaped both the image and reality of Wane Beach. This shift has turned a once-neglected location into a safe and comfortable destination, generating new economic prospects for the local community. The primary novelty of this research lies in documenting a grassroot, youth-led model for destination turnaround, demonstrating how community initiative can establish a foundational framework for sustainable tourism development without relying on top-down interventions.
Exploring Tourist Experience in Gorontalo through Social Media Data: A Netnographic Approach Srilian Laxmiwaty Dai; Vidhia Agmareina Hirto; Mega Sukma; Zulhajnie Wildayanti Limpas; Rahman
Jurnal Internasional Riset Bisnis Pariwisata Vol 5 No 1 (2026): International Journal of Tourism Business Research (INTOUR)
Publisher : Faculty of Economics and Business, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/intour.v5i1.3043

Abstract

This study explores tourist experiences in Gorontalo through social media narratives, employing a netnographic approach to capture the meanings embedded in user-generated content (UGC). As emerging destinations increasingly rely on digital visibility, understanding how experiences are constructed and communicated online becomes critical. This research analyses approximately 750 posts from Instagram, TikTok, and Twitter (X), focusing on textual captions, comments, and visual context to identify key experiential patterns. The findings reveal four dominant dimensions of tourist experience: natural immersion, cultural encounter, emotional resonance, and infrastructural negotiation. Tourists frequently frame Gorontalo as a hidden paradise, emphasising marine biodiversity, authentic local interactions, and a sense of tranquillity and personal restoration. These narratives highlight the interplay between cognitive and affective dimensions of experience, where physical attributes and emotional responses are co-constructed through digital storytelling. At the same time, the presence of infrastructural challenges introduces a nuanced perspective, suggesting that limitations in accessibility and facilities are often interpreted as part of the destination authenticity rather than purely negative attributes. The study contributes theoretically by extending the understanding of tourist experience as a multi-dimensional and socially constructed phenomenon within digital environments. It introduces the concept of experiential authenticity in emerging destinations and demonstrates the value of netnography in capturing lived experiences through naturally occurring data. Practically, the findings offer insights for destination managers to develop sustainable, experience-based tourism strategies while leveraging social media narratives. Overall, this research highlights the role of digital platforms in shaping how tourist experiences are produced, shared, and interpreted in contemporary tourism.
The Impact of Work Motivation and Compensation on Job Satisfaction among Tourism Employees in Manado City Helni Desty Yanice Lagarense; Agus Soegoto; Joubert Maramis; Hendra Tawas
Jurnal Internasional Riset Bisnis Pariwisata Vol 5 No 1 (2026): International Journal of Tourism Business Research (INTOUR)
Publisher : Faculty of Economics and Business, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/intour.v5i1.3052

Abstract

This study examines the effects of work motivation and compensation on employee job satisfaction in the tourism sector in Manado City, Indonesia. While previous tourism human resource management studies have extensively investigated job satisfaction in hospitality settings, limited research has explored how motivation and compensation influence employee satisfaction amid ongoing changes in the tourism industry. This study addresses this gap by investigating employee job satisfaction in contemporary hospitality workplaces characterized by evolving organizational and service demands. A quantitative approach with a cross-sectional survey design was employed. Data were collected from 77 employees of Hotel Luwansa Manado and Roger's Hotel Manado using purposive sampling. The research instrument consisted of validated questionnaire items measured on a five-point Likert scale. Data were analyzed using multiple linear regression with IBM SPSS Statistics version 26. The findings indicate that work motivation has a positive and significant effect on job satisfaction (B = 0.412; t = 4.983; p < 0.001), making it the strongest predictor in the model. Compensation also has a positive and significant effect on job satisfaction (B = 0.389; t = 4.701; p < 0.001). Simultaneously, both variables explain 55.8% of the variance in employee job satisfaction (R² = 0.558; F = 47.231; p < 0.001). This study contributes to tourism workforce literature by demonstrating that motivation remains a stronger determinant of job satisfaction than compensation in contemporary hospitality settings. The findings highlight the importance of balancing intrinsic motivational practices with fair compensation systems to improve employee satisfaction and retention. Practical implications suggest that tourism businesses should strengthen employee development, recognition programs, and compensation policies to enhance workforce sustainability and organizational performance.
Sustainable Hospitality in Emerging Cities: Assessing Green Practices in Manado Hotels Yovanca Yully Feniaty Koondoko; Daniel Pandu Mau; Masrun; Lalu Mahsar; I Gusti Ngurah Oka Widjaya; Enesi Chukwuemeka Majebi
Jurnal Internasional Riset Bisnis Pariwisata Vol 5 No 1 (2026): International Journal of Tourism Business Research (INTOUR)
Publisher : Faculty of Economics and Business, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/intour.v5i1.3055

Abstract

This study examines sustainable hospitality practices in Manado, focusing on how green practices influence service quality, customer satisfaction, and behavioural intentions in an emerging urban tourism context. Adopting a mixed-methods approach, the research integrates Structural Equation Modelling (SEM) with qualitative managerial insights to provide a comprehensive assessment of sustainability implementation in the hotel sector. Data were collected from 247 hotel guests and complemented by interviews with hotel managers. The findings reveal that green practices comprising energy efficiency, water conservation, waste management, and environmental awareness have a significant positive effect on perceived service quality, which in turn enhances customer satisfaction and behavioural intentions such as revisit intention and word-of-mouth. While green practices also directly influence behavioural intentions, their strongest impact occurs indirectly through service quality and satisfaction, highlighting the importance of integrating sustainability into the overall service experience. Qualitative results indicate that sustainability adoption in Manado is still in a transitional phase, often driven by cost efficiency rather than a fully institutionalised environmental strategy. This study contributes theoretically by extending the resource-based view and service quality frameworks within the context of sustainable hospitality, and by emphasising the role of contextual factors in emerging destinations. Practically, the findings suggest that hotels should position sustainability as a strategic value driver rather than merely an operational cost-saving measure. Overall, the study underscores the importance of aligning hospitality development with sustainability principles to enhance competitiveness and support long-term tourism growth
The Influence of Social Media Content on Tourists' Stay Intention in Nature-Based Accommodation: A Study of Glamping Ni Kadek Sri Mirayani; I Gusti Ngurah Oka Widjaya; Ni Putu Ariningsih; Ni Wayan Gita Sadhana Savitri; Desak Made Purnama Dewi
Jurnal Internasional Riset Bisnis Pariwisata Vol 5 No 1 (2026): International Journal of Tourism Business Research (INTOUR)
Publisher : Faculty of Economics and Business, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/intour.v5i1.3086

Abstract

This study aims to analyze the influence of social media content on tourists' stay intention in nature-based accommodation, using glamping as the study context. The study employed an explanatory quantitative design through an online survey of 125 respondents who had seen glamping content, promotions, reviews, or recommendations on social media. Social media content was measured through five dimensions: information clarity, credibility, visual attractiveness, interactivity, and user reviews; while stay intention was measured through interest, consideration as an accommodation option, information search, booking intention, and willingness to choose glamping. The analysis shows that the instruments were reliable, with Cronbach alpha values of 0.957 for social media content and 0.870 for stay intention. Pearson correlation indicates a very strong positive relationship between social media content and stay intention (r = 0.881; p < 0.001). Simple linear regression shows that social media content has a positive and significant influence on stay intention (B = 0.945; p < 0.001), with R2 = 0.777. These findings confirm that informative, visual, interactive, credible content strengthened by e-WOM can shape tourists preferences for glamping experiences.

Page 7 of 8 | Total Record : 73

 4   5   6   7   8 

Filter by Year

2022 2026


Reset
Filter By Issues
All Issue Vol 5 No 1 (2026): International Journal of Tourism Business Research (INTOUR) Vol 4 No 2 (2025): International Journal of Tourism Business Research (INTOUR) Vol 4 No 1 (2025): International Journal of Tourism Business Research (INTOUR) Vol 3 No 2 (2024): International Journal of Tourism Business Research (INTOUR) Vol 3 No 1 (2024): International Journal of Tourism Business Research (INTOUR) Vol 2 No 2 (2023): International Journal of Tourism Business Research (INTOUR) Vol 2 No 1 (2023): International Journal of Tourism Business Research (INTOUR) Vol 1 No 1 (2022): International Journal of Tourism Business Research (INTOUR)