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INDONESIA
International Journal of Economic, Technology and Social Sciences (Injects)
Published by Centre For Research and Development Indonesia
ISSN : -     EISSN : 27752976     DOI : 10.53695/injects
Core Subject : Religion, Economy, Humanities, Health, Science, Education, Agriculture, Social, Engineering,
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Public Health Social Sciences
International Journal of Economic, Technology and Social Sciences (Injects), published by the Centre for Research and Development Indonesia (CERED Indonesia), North Sumatra, Indonesia, which includes articles on the scientific research field of Economics, Technology and Social sciences, consists of the results of scientific research original, International Journal of Economic, Technology and Social Sciences (Injects) accepts manuscripts in the field of research comprises scientific areas relevant to: Economics and the Relevant Sectors of Economic Science Technology Social Sciences Fields
Arjuna Subject : Umum - Umum
Articles 333 Documents
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THE EFFECT OF MARKETING STRATEGY AND SERVICE QUALITY ON CUSTOMER SATISFACTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE Dedek Kurniawan Gultom; Sheila Anggita Harianto
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 6 No. 2 (2025): October 2025
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/injects.v6i2.1561

Abstract

The increasingly competitive logistics industry in Indonesia requires freight forwarding companies to implement effective marketing strategies and consistent service quality. PT. Anugerah Indo Maritim Sejahtera (AIMS) faces challenges in maintaining customer satisfaction, as indicated by dissatisfaction due to less optimal marketing strategies and inconsistent service quality, which weakens its brand image. This study aims to analyze the influence of marketing strategy on customer satisfaction, the influence of service quality on customer satisfaction, the effect of marketing strategy on brand image, the influence of service quality on brand image, the impact of brand image on customer satisfaction, and the mediating role of brand image in the relationship between marketing strategy, service quality, and customer satisfaction at PT. AIMS. The research adopts a quantitative associative method involving 100 respondents selected through total sampling. Data were collected using a Likert-scale questionnaire and analyzed with Partial Least Square (SmartPLS) to test seven hypotheses. The results indicate that both marketing strategy and service quality have a positive and significant effect on customer satisfaction and brand image. Furthermore, brand image significantly influences customer satisfaction and mediates the relationship between marketing strategy, service quality, and customer satisfaction. These findings highlight that the combination of effective marketing strategies and high-quality services builds a strong brand image, which directly enhances customer satisfaction.
Intellectual Capital and Profitability Performance: Empirical Evidence on Basic and Chemical Industry Companies on the Indonesia Stock Exchange Elizar Sinambela; Annisa Cerollin
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 6 No. 2 (2025): October 2025
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/injects.v6i2.1563

Abstract

Intellectual capital is often not directly recorded on the balance sheet, even though its information is used to create value, competitive advantage, and improve company performance. This study aims to analyze the effect of intellectual capital on profitability performance in basic and chemical industry companies listed on the Indonesia Stock Exchange. Intellectual capital is measured using the Value Added Intellectual Coefficient (VAIC™) approach, which consists of Value Added Human Capital (VAHU), Value Added Capital Employed (VACA), and Structural Capital Value Added (STVA), while profitability is proxied by Return on Assets (ROA). With a quantitative approach, this study uses secondary data in the form of company financial reports obtained from the official website of the Indonesia Stock Exchange. The sampling technique used purposive sampling with a sample size of 10 companies over a six-year period, resulting in 60 observations. Data analysis methods using descriptive statistics and multiple linear regression analysis to test the research hypothesis. The results of the study indicate that VAHU, VACA, and STVA partially significantly influence ROA. Furthermore, these three intellectual capital components simultaneously significantly influence company profitability. These findings indicate that effective intellectual capital management plays a crucial role in improving the financial performance of basic and chemical industry companies
Cryptocurrency Investment: Financial Technology Policy, Financial Literacy and Expected Return Irfan irfan
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 6 No. 2 (2025): October 2025
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/injects.v6i2.1619

Abstract

This study aims to analyze the influence of financial technology, financial literacy, and expected returns on cryptocurrency investment interest among Sun Plaza Medan employees. This study uses a quantitative approach with a survey method. Data were collected by distributing questionnaires to Sun Plaza Medan tenant employees who met the research criteria. The sample size in this study was 89 respondents. The data analysis technique used was Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results show that financial technology has a positive and significant effect on cryptocurrency investment interest, financial literacy has no effect on cryptocurrency investment interest, and expected returns have no effect on cryptocurrency investment interest among Sun Plaza Medan employees. These findings indicate that easy access to financial technology, adequate financial understanding, and perceptions of potential investment profits are important factors in shaping individual interest in investing in crypto assets.
The Effect Of Liquidity And Leverage On Profitability In Manufacturing Companies In The Healthcare Sub-Sector Listed On The Indonesia Stock Exchange Irfan Irfan; Fatimah Zahra
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 7 No. 1 (2026): May 2026
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/injects.v7i1.1657

Abstract

The purpose of this study is to examine and analyze the effect of liquidity and leverage on profitability in manufacturing companies in the healthcare sub-sector listed on the Indonesia Stock Exchange during the 2022-2024 period. In this study, the author used an associative approach with quantitative research and secondary data sources obtained from the companies' annual financial reports published on the Indonesia Stock Exchange. Data collection used documentation. The sampling technique used census sampling, resulting in a sample of 30 observations. The data analysis techniques used in this study included descriptive statistics, classical assumption tests, multiple linear regression, hypothesis testing, and coefficient of determination tests using SPSS. The results indicate that partially, liquidity has a positive and significant effect on profitability, while leverage has no significant effect. Simultaneous results indicate that both liquidity and leverage have a positive and significant effect on profitability.
Determination of Online Customer Reviews and Celebrity Endorsers on Buying Decisions Through Customer Satisfaction Fadli Adnin Nasution; Aswin Pratama Harahap; Satria Mirsya Affandy Nasution
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 7 No. 1 (2026): May 2026
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/injects.v7i1.1671

Abstract

This study aims to analyze the influence of online customer reviews and celebrity endorsers on purchasing decisions for Skintific skincare with customer satisfaction as an intervening variable in Medan City. This type of research is associative with a sample of 96 respondents in Medan City who use Skintific skincare. The data collection technique uses a questionnaire and the data analysis technique uses Partial Least Square (SmartPLS). The results of the study show that there is a positive and significant influence of online customer reviews on buying decisions, there is no influence of celebrity endorsers on purchasing decisions, there is a positive and significant influence of customer satisfaction on buying decisions, there is a positive and significant influence of online customer reviews on customer satisfaction, there is a positive and significant influence of celebrity endorsers on customer satisfaction, there is a positive and significant influence of online customer reviews indirectly on buying decisions through customer satisfaction, and there is a positive and significant influence of celebrity endorsers indirectly on buying decisions through customer satisfaction of Skintific skincare products
EARLY WARNING SYSTEM OF BANKRUPTCY OF INDONESIAN BUSINESS-TO-CONSUMER (B2C) RETAIL Amidst MACROECONOMIC PRESSURE Murviana Koto
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 7 No. 1 (2026): May 2026
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/injects.v7i1.1678

Abstract

Corporate bankruptcy is generally preceded by a decline in financial performance that can be detected early through financial ratio analysis. Entering 2026, the business-to-consumer (B2C) retail sector in Indonesia faces new macroeconomic pressures in the form of a weakening rupiah and contracting retail sales, making early detection of bankruptcy risk crucial for investors and fund managers. This study evaluates the financial health of B2C retail companies listed on the Indonesia Stock Exchange using the Altman Z-Score model as an early warning system instrument, based on signaling theory and agency theory. A quantitative descriptive method was used with a sample of 15 pure B2C retail companies (60 annual financial report observations) for the 2021–2024 period, purposively selected from a population of 31 companies based on the completeness of audited reports and the purity of their B2C business models. The results show that the proportion of companies in the Safe Zone increased from 60.0 percent (2021) to 80.0 percent (2022 and 2024), reflecting a sharp post-pandemic recovery. However, two issuers were found to be consistently in the Distress Zone, indicating structural issues that make them vulnerable to further macroeconomic shocks. This study confirms that the Altman Z-Score is effective as an early warning tool to help investors and fund managers mitigate investment risks in the B2C retail sector amid increasing macroeconomic uncertainty.
Systematic Literature Review: Determinants and Financial Consequences of Corporate Effective Tax Rate (ETR) in Emerging and Developed Markets Emi Masyitah; Leni Deli
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 7 No. 1 (2026): May 2026
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/injects.v7i1.1680

Abstract

The Effective Tax Rate (ETR) is widely utilized in the empirical accounting and corporate finance literature as a robust proxy for corporate tax planning, compliance, and aggressiveness. This study provides a comprehensive Systematic Literature Review (SLR) focusing on the key determinants and financial consequences of ETR over the past two decades (2005-2025). Employing a rigorous SLR framework following the PRISMA protocol, we synthesized 52 empirical articles retrieved exclusively from leading international databases indexed by Scopus (Q1–Q4). Moving beyond localized research biases, this review explicitly balances the jurisdictional dynamics between developed and emerging economies while exploring the emerging impact of the digital economy on corporate tax behavior. The synthesis reveals that internal corporate attributes (such as firm size, leverage, and capital intensity) and external macro-environmental pressures represent the critical determinants shaping corporate ETR strategies. Furthermore, our findings indicate that ETR optimization exhibits multi-directional impacts on financial performance (ROA, ROE) and corporate value, which are heavily moderated by corporate governance frameworks, information asymmetry, and ESG mandates. Ultimately, this review exposes critical research gaps regarding AI driven predictive tax planning and establishes a strategic framework for future cross border empirical tax research.
The Influence of Education and Business Experience on MSME Financial Literacy in Dolok Masihul District, Mediated by Income ade Gunawan; Putri Dinda Salsabila
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 7 No. 1 (2026): May 2026
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/injects.v7i1.1692

Abstract

Financial literacy plays an essential role in improving the sustainability and competitiveness of Micro, Small, and Medium Enterprises. Limited financial literacy constrains entrepreneurs in managing business finances, accessing formal financial institutions, preparing business plans, and making appropriate investment decisions. This study aims to examine the influence of education and business experience on MSMEs' financial literacy with income serving as a mediating variable among MSME owners in Dolok Masihul District, Serdang Bedagai Regency. The study employed a quantitative explanatory research approach. Data were collected through questionnaires distributed to MSME owners and analyzed using Structural Equation Modeling–Partial Least Squares. The findings indicate that education has a positive and significant effect on financial literacy and income. Business experience also has a positive and significant influence on both income and financial literacy. Furthermore, income positively affects financial literacy and mediates the relationship between education and financial literacy as well as business experience and financial literacy.
Family Communication Orientation In The Shift Of Urban Wedding Traditions: An Analysis Of Message Accommodation In Intimate Weddings In Medan City Arif Hamdani Margolang; Suci Ledian Khairina; Al Wafi
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 7 No. 1 (2026): May 2026
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/injects.v7i1.1693

Abstract

The shift in wedding concepts from large-scale communal parties to intimate weddings triggers distinct discourse dynamics within urban family communication. This study aims to dissect the intergenerational communication asymmetry between young couples (Millennials/Gen Z) and parents through the lenses of Family Communication Patterns Theory and Communication Accommodation Theory. Using a qualitative approach with a descriptive case study method, primary data were obtained through in-depth interviews with eight wedding organizer practitioners in Medan City during the 2012–2024 operational period. The results show that proposing the intimate wedding concept tests the relationship between conversation orientation and conformity orientation within the family. To bridge cultural tensions and parents' face management needs, young couples and wedding organizers implement message accommodation tactics through convergent linguistic reframing and spatial-temporal structural compromises in a hybrid model. This study formulates the concept of Negotiated Ritual Modernity, wherein modernity does not eliminate collective traditions but rather reconstructs them spatially and temporally through a professional communication mediation process.
Media Convergence And Peer Communication: An Analysis Of Digital Message Strategies Of North Sumatra Genre Ambassadors In Family Life Preparation Campaigns Suci Ledian Khairina; Arif Hamdani Margolang; Al Wafi
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 7 No. 1 (2026): May 2026
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/injects.v7i1.1695

Abstract

The development of information technology triggers media convergence that redefines the information consumption patterns of the younger generation. Crucial issues such as Family Life Preparation for Adolescents (PKBR) and stunting prevention often experience communication resistance due to rigid socio-cultural message packaging. This study aims to examine and analyze the digital communication strategies implemented by GenRe (Generasi Berencana) Ambassadors of North Sumatra in conducting PKBR education and rejecting TRIAD KRR risks (Free Sex, Early Marriage, and Illegal Drugs). Grounded in Harold Lasswell's Communication Formula (Who Says What In Which Channel To Whom With What Effect) and Peer Group Communication Theory, this study uses a descriptive qualitative interpretative approach. Data were gathered through in-depth interviews with 10 main informants consisting of BKKBN North Sumatra officials and GenRe Ambassadors across generations (2018-2025), alongside document analysis of the @genresumut Instagram account. The results indicate that the elimination of communication barriers is driven by the status of GenRe Ambassadors as peer communicators who possess high socio-cultural homophily with the audience. Formulated messages use creative-popular narratives, dynamic infographics, and short audio-visual products (Reels and TikTok) to convert formal issues into casual conversations. Dissemination channels optimize interactive new social media algorithms to engage Generation Z and Alpha massively, resulting in cognitive, affective, and behavioral changes among youth in North Sumatra. Keywords: Communication Accommodation, Family Communication Patterns, Intimate Wedding, Negotiated Ritual Modernity.

Page 33 of 34 | Total Record : 333

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