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PROCURATIO: Jurnal Manajemen dan Bisnis
Published by PT. Sangadji Media Publishing
ISSN : 2828870X     EISSN : 28288718     DOI : 10.62394/projmb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The PROCURATIO is intended to be the journal for publishing articles reporting the results of research on business and management. The PROCURATIO invites manuscripts in the areas of finance, international business, management strategy, marketing, economics, risk, accounting, agribusiness and insurance. The PROCURATIO accepts articles in any business related subjects and any research methodology that meet the standards established for publication in the journal. The primary, but not exclusive, audiences are academicians, graduate students, practitioners, and others interested in business research. The primary criterion for publication in PROCURATIO is the significance of the contribution an article makes to the literature in management and business area, i.e., the significance of the contribution and on the rigor of analysis and presentation of the paper. The acceptance decision is made based upon an independent review process that provides critically constructive and prompt evaluations of submitted manuscripts.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 43 Documents
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The Effects of Pricing, Promotion, and Service Quality on Purchasing Decisions in the Tourism Industry Aslam Khitami; Cosmas Gatot Haryono; Fahrul Riza
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 5 No. 1 (2026): January - June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v5i1.267

Abstract

Purpose – This study examines the effects of price, promotion, and service quality on customers' purchase decisions in the tourism transportation service sector. The study aims to identify the relative importance of these marketing factors in influencing consumer decision-making within experience-based service contexts. Design/method/approach – A quantitative explanatory research design was employed using survey data collected from 100 customers through a structured questionnaire measured on a five-point Likert scale. The proposed model was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. Findings – The results reveal that promotion and service quality have significant positive effects on purchase decisions, whereas the effect of price is positive but statistically insignificant. Service quality emerges as the strongest predictor of purchase decisions, indicating that customers place greater emphasis on service experience and promotional effectiveness than on price when selecting tourism transportation services. The structural model explains 54.7% of the variance in purchase decisions (R² = 0.547), suggesting moderate explanatory power. Implications – The findings extend the perceived value perspective by demonstrating that value perceptions in tourism transportation are driven primarily by service quality and promotional effectiveness rather than price considerations. The results also provide managerial insights for tourism transportation providers to strengthen competitiveness by prioritizing service excellence and targeted promotional strategies instead of competing mainly through price reductions. Novelty/Originality – The novelty of this study lies in its finding that price does not significantly influence purchase decisions in the tourism transportation context, in contrast to previous studies in public transportation. This outcome is driven by the demographic characteristics of respondents-particularly their productive age and collective purchasing patterns-which reduce price sensitivity and elevate the importance of service quality. The study further confirms that service quality is the most dominant factor within family-owned bus tourism enterprises, thereby enriching the understanding of consumer behavior in high-involvement, experience-based services.
Supply Chain Structure and Performance of the Salted Fish Industry: Evidence from Baai Island, Bengkulu Suli Harni; Eko Sumartono; Herri Fariadi
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 5 No. 1 (2026): January - June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v5i1.280

Abstract

Purpose - The salted fish supply chain on Baai Island, Bengkulu City, continues to rely on traditional management practices characterized by limited operational efficiency, low information transparency, and inadequate quality standardization, which constrain overall supply chain performance. This study aims to analyze the product, information, and financial flows within the salted fish supply chain and evaluate its overall performance. Design/methodology/approach - This study combined observations, interviews, and questionnaires involving 49 purposively selected fishermen, processors, and traders to analyze product, information, and financial flows and to evaluate marketing margins and supply chain performance. Findings - The results indicate that the product flow follows a sequential channel from fishermen to processors, traders, and ultimately consumers. Information flow remains limited, particularly regarding market prices and the availability of raw materials, while financial transactions primarily occur through direct cash payments between supply chain actors. Marketing margins varied across product types, ranging from IDR 5,000/kg to IDR 14,000/kg, with an average margin of IDR 8,333.33/kg. The overall supply chain performance achieved a performance index of 79.18%, indicating a good level of performance. Practical implications—The findings provide practical insights for processors, traders, and local government agencies to improve supply chain efficiency through enhanced information sharing, stronger coordination among supply chain actors, and more transparent financial and marketing practices. Novelty/Originality - This study develops an integrated assessment framework that simultaneously evaluates product flow, information flow, financial flow, marketing margins, and supply chain performance within a small-scale salted fish supply chain.
Integrating Digital Technology and Social Capital in Tourism Marketing Strategies Nugrahini Susantinah Wisnujati; Hary Sastrywanto; Anindya Prastiwi Setyawati
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 5 No. 1 (2026): January - June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v5i1.288

Abstract

Purpose – This study examines how digital technology integration and social capital influence tourism income in a community-based tourism context. While digital marketing has become an essential strategy in modern tourism development, its effectiveness often depends on the strength of social relationships and community participation. This research aims to analyze the combined role of digital technology, social capital, and communication collaboration in improving tourism income in Ketapanrame Tourism Village, Mojokerto Regency, Indonesia. Design/method/approach – This study employs a quantitative explanatory approach using a cross-sectional survey. Data were collected from tourism stakeholders in Ketapanrame Village through a structured questionnaire using a five-point Likert scale. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS to evaluate the relationships among digital technology, social capital, communication collaboration, and tourism income. Findings – The findings reveal that social capital has the strongest positive and significant effect on tourism income, indicating that trust, community participation, and strong social networks play a crucial role in generating economic benefits from tourism activities. Digital technology significantly strengthens social capital but shows a weak and negative direct effect on tourism income, suggesting that the current use of digital technology has not yet been fully optimized to produce direct economic returns. Communication collaboration significantly supports stakeholder interaction; however, its relationship with tourism income appears negative, indicating that existing coordination mechanisms may still be inefficient or overly bureaucratic. Implications – The results highlight the importance of strengthening community social networks alongside digital transformation initiatives in tourism villages. Policymakers and tourism managers should focus on improving digital literacy, fostering participatory governance, and developing integrated community-based digital marketing strategies to maximize tourism income and ensure sustainable tourism development. Novelty/Originality – This study proposes an integrated techno-social tourism framework by combining the Technology Acceptance Model (TAM) and Social Capital Theory to explain tourism income generation in a rural tourism village context, an area that remains relatively underexplored in empirical tourism research.

Page 5 of 5 | Total Record : 43

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