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INDONESIA
Jurnal ASIK: Jurnal Administrasi, Bisnis, Ilmu Manajemen & Kependidikan
Published by BAIK Publishers
ISSN : -     EISSN : 29860334     DOI : https://doi.org/10.59639/asik.v1i2
Core Subject : Education,
Other
Jurnal ASIK: Jurnal Administrasi, Bisnis, Ilmu Manajemen & Kependidikan is a journal whose focus and scope is to publish scientific articles on : Administrasi Bisnis Ilmu Manajemen Kependidikan The journal are the results of original scientific research (top priority) and new scientific review articles (not priority) from various academics and researchers that have not been published elsewhere.
Arjuna Subject : Umum - Umum
Articles 88 Documents
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THE IMPACT OF DIGITAL MARKETING AND BRAND TRUST ON ONLINE PURCHASE DECISIONS: A STUDY OF IFIVE PERFUME CUSTOMERS Sutariyono; Tohiroh
JURNAL ASIK Vol 3 No 2 (2025): Jurnal ASIK: Jurnal Administrasi, Bisnis, Ilmu Manajemen & Kependidikan
Publisher : BAIK Publishers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59639/asik.v3i2.115

Abstract

This study aims to determine the effect of digital marketing and brand trust on online purcasing decisions among Ifive Perfume customers. The underlying problem is the importance of effective human resource management through fair digital marketing and a transparent, merit-based promotion system to improve online purcasing decisions. The method used in this study was quantitative. Data were collected through questionnaires distributed to 50 respondents, who were online customers of IFive Perfume. Data analysis techniques included simple and multiple linear regression analysis, t-tests, F-tests, and coefficients of determination using SPSS. The results showed that digital marketing had a partial positive and significant effect on online purcasing decisions, with a calculated t-value of 9.073 > t-table 2.012 and a significance level of 0.000. Similarly, brand trust also had a positive and significant effect on online purchasing decisons, with a calculated t-value of 10.492 > ttable 2.012 and a significance level of 0.000. Simultaneously, digital marketing and brand trust significantly influence online purcasing decisions, as indicated by the calculated F-value of 69.673 > F-table 3.20, with a significance level of 0.000. The Rsquare value of 0.748 indicates that 74.8% of the variation in online purcasing decisions can be explained by digital marketing and brand trust.
THE INFLUENCE OF CURRICULUM RELEVANCE AND TEACHER COMPETENCE ON STUDENT SATISFACTION AT PKBM ANANDA BAIK ISLAMIC SCHOOL CIANJUR Ramdhan, Muhammad
JURNAL ASIK Vol 3 No 3 (2025): JURNAL ASIK: Jurnal Administrasi, Bisnis, Ilmu Manajemen, & Kependidikan
Publisher : BAIK Publishers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59639/asik.v3i3.120

Abstract

This study aims to analyse the influence of curriculum relevance and teacher competence on student satisfaction at PKBM Ananda Baik Islamic School in Cianjur, Indonesia. Using a quantitative explanatory design, the research involved 50 students from Paket A (elementary equivalency), Paket B (junior high equivalency), and Paket C (senior high equivalency) in the 2025/2026 academic year, selected through accidental sampling. Data were collected using questionnaires measuring curriculum relevance, teacher competence, and student satisfaction, and were analysed through correlation tests, coefficients of determination, t-tests, and F-tests. The findings show that curriculum relevance has a significant effect on student satisfaction, with a correlation coefficient of ???? = 0.563 and ????2 = 0.317, while teacher competence also has a significant effect, with ???? = 0.621 and ????2 = 0.385. Simultaneously, curriculum relevance and teacher competence significantly influence student satisfaction, indicated by ???? = 0.656, ????2 = 0.431, and an F-value of 17.781 with a significance level of 0.000, suggesting that improvements in both variables jointly enhance student satisfaction at PKBM Ananda Baik Islamic School Cianjur.
EXPLORING CUSTOMERS’ EXPERIENCES OF ONLINE ORDERING AND DELIVERY SERVICES AT RESTO BUNGONG JAROE Kultsum, Ummi
JURNAL ASIK Vol 3 No 3 (2025): JURNAL ASIK: Jurnal Administrasi, Bisnis, Ilmu Manajemen, & Kependidikan
Publisher : BAIK Publishers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59639/asik.v3i3.121

Abstract

The rapid growth of digital technology and the widespread adoption of online food ordering platforms have transformed consumer behavior and expectations in the restaurant industry. Customers now demand convenience, speed, and seamless service extending from order placement through delivery. This study explores the lived experiences of customers using the online ordering and delivery services at Resto Bungong Jaroe, aiming to understand factors influencing satisfaction and identify areas for service improvement. Using a qualitative research design, in-depth interviews were conducted with selected customers to gather rich, descriptive data about their perceptions, challenges, and emotional responses. Thematic analysis revealed key themes related to ease of ordering, delivery timeliness, accuracy, and communication quality. Findings indicate that while customers appreciate the convenience and accessibility of digital ordering, technical glitches and delivery delays remain significant pain points. Personalized communication and real-time tracking were identified as critical to enhancing satisfaction. The study concludes that harmoniousintegration of online interfaces with reliable delivery services is crucial for maintaining customer loyalty and competitive advantage.This research contributes to a deeper understanding of customer expectations in digital foodservice and offers practical insights for optimizing online ordering and delivery processes.
MILLENNIAL EMPLOYEES’ PERSPECTIVES ON HYBRID WORKING AND ENGAGEMENT IN BAIK INSTITUTE Ridwan, Muhamad
JURNAL ASIK Vol 3 No 3 (2025): JURNAL ASIK: Jurnal Administrasi, Bisnis, Ilmu Manajemen, & Kependidikan
Publisher : BAIK Publishers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59639/asik.v3i3.122

Abstract

This study explores how hybrid working shapes employee engagement among millennial employees at BAIK Institute, focusing on their experiences, influencing factors, and perceptions of work relationships. The research employs a qualitative, exploratory approach utilizing purposive sampling and semi-structured interviews to gather rich, descriptive data. The study finds that hybrid work offers millennials meaningful flexibility and autonomy, enabling better work-life balance and higher motivation. The blend of remote and in-person work supports both deep individual focus and essential social interaction, fostering job satisfaction and a strong sense of belonging. Key factors supporting engagement include autonomy, effective communication, empathetic leadership, technological support, and structured social connection practices. While hybrid models offer flexibility, challenges such as communication barriers, social isolation, and balancing work-life boundaries persist. The study emphasizes the indispensable role of inclusive leadership and transparent policies in maintaining relational quality and team cohesion. Recommendations focus on building clear communication channels, leadership training, technological equity, and opportunities for social connection to sustain millennial engagement in hybrid settings. The findings contribute practical insights for organizations seeking to optimize hybrid work systems, highlighting the need for deliberate strategies that align with millennial values and foster an inclusive, motivated workforce in evolving work environments.
EXPLORING LEARNING ENGAGEMENT AND SELF- EFFICACY IN SHAPING TRAINEES’ EXPERIENCES AT LPK ANANDA PERKASA MULIA Solehudin
JURNAL ASIK Vol 3 No 3 (2025): JURNAL ASIK: Jurnal Administrasi, Bisnis, Ilmu Manajemen, & Kependidikan
Publisher : BAIK Publishers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59639/asik.v3i3.123

Abstract

This study explores the role of learning engagement and self-efficacy in shaping trainees’ experiences at LPK Ananda Perkasa Mulia, a vocational training institution. It aims to understand how different levels of engagement and confidence influence trainees’ participation, persistence, and skill mastery. Employing a qualitative descriptive research design, data were collected through interviews, observations, and document analysis of trainees across various training programs. The findings reveal that behavioral, emotional, and cognitive engagement vary among trainees, influenced by curriculum relevance, peer interaction, and instructor facilitation. Self-efficacy levels also differ, with mastery experiences, verbal encouragement, and peer modeling serving as key drivers. A reciprocal relationship between engagement and self-efficacy was identified, where each enhances the other to promote deeper learning and satisfaction. Barriers such as limited prior knowledge and lack of personalized support were also found to affect these dynamics. The study suggests that mastery-based learning, peer mentoring, and tailored interventions are essential for optimizing training outcomes. These insights provide valuable implications for improving vocational training programs to better prepare trainees for workplace demands.
EXPLORING THE INFLUENCE OF RESILIENCE AND CAREER ORIENTATION ON THE CAREER READINESS EXPERIENCES OF TRAINEES AT LKP ANANDA PERKASA MULIA Rahman, Muhammad
JURNAL ASIK Vol 3 No 3 (2025): JURNAL ASIK: Jurnal Administrasi, Bisnis, Ilmu Manajemen, & Kependidikan
Publisher : BAIK Publishers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59639/asik.v3i3.124

Abstract

This qualitative study explores how resilience and career orientation influence the career readiness experiences of trainees at LKP Ananda Perkasa Mulia. Career readiness is vital for successful transition from vocational training to employment, yet the psychological factors supporting readiness are understudied in vocational contexts. Data were collected through in-depth interviews and analyzed using thematic analysis to capture trainees’ coping strategies, motivation, and career goal-setting behaviors.Findings reveal that resilience enables trainees to overcome challenges, maintain motivation, and adapt positively to setbacks, while career orientation provides clear direction and purpose in career planning. The interplay of these factors cultivates a comprehensive readiness characterized by optimism, adaptability, and strategic engagement. Institutional support also plays a critical role in facilitating psychological competence development. The study contributes to vocational education literature by emphasizing the combined importance of resilience and career orientation in preparing trainees for workforce demands. Recommendations include integrating resilience training and career guidance into vocational programs to enhance holistic career readiness.
EXPLORING THE INFLUENCE OF INTERACTIVE LEARNING MEDIA ON THE NUMERICAL ABILITY OF EARLY CHILDHOOD LEARNERS AT PAUD GEMILANG TANGERANG SELATAN Rahayu, Suharni
JURNAL ASIK Vol 3 No 3 (2025): JURNAL ASIK: Jurnal Administrasi, Bisnis, Ilmu Manajemen, & Kependidikan
Publisher : BAIK Publishers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59639/asik.v3i3.125

Abstract

This qualitative study explores the influence of interactive learning media on the numerical ability of early childhood learners at PAUD Gemilang. The research addresses the problem of low motivation and understanding in early numeracy among young children and aims to investigate how interactive media impact children's engagement, comprehension, and skill development in numerical concepts. Guided by constructivist learning theories and employing semi-structured interviews, observations, and document analysis, the study gathered rich qualitative data from both learners and educators. Findings reveal that interactive media significantly enhance children's motivation and participation by providing multi-sensory, playful, and self-paced learning experiences. Educators observed clearer understanding of numerical concepts and faster acquisition of counting and number recognition skills in children using interactive media compared to conventional methods. Challenges related to digital literacy and technical issues were mitigated by guided support and institutional backing. This study concludes that interactive media is an effective pedagogical tool for early numeracy development, offering recommendations for educators and PAUD institutions to optimize media use in classrooms. The results contribute to advancing educational practices in early childhood settings by integrating technology-enhanced learning tailored to young learners’ needs.
QUALITATIVE STUDY OF THE ROLES AND CHALLENGES OF EMPLOYEES AT PROGRAM PERKULIAHAN ASIK AS A HIGHER EDUCATION CONSULTING INSTITUTION Wicaksono, Sakti
JURNAL ASIK Vol 3 No 3 (2025): JURNAL ASIK: Jurnal Administrasi, Bisnis, Ilmu Manajemen, & Kependidikan
Publisher : BAIK Publishers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59639/asik.v3i3.126

Abstract

This qualitative study explores the roles and challenges of employees at Program Perkuliahan ASIK, a higher education consulting institution specializing in flexible learning programs for working adults. Employing purposive sampling, the study involved in-depth interviews with employees performing diverse functions including academic advising, program coordination, administrative facilitation, and stakeholder liaison. Findings reveal that these multifaceted roles significantly contribute to student retention rates exceeding 85% by providing personalized guidance and innovative program design. However, employees face substantial challenges such as high workloads, rapid policy shifts, resource constraints, and balancing diverse stakeholder expectations, which result in stress, role conflicts, and potential burnout. Coping mechanisms involve peer mentoring and informal support, though formal training is limited. The study recommends structured professional development, workload audits, enhanced technology infrastructure, clear role definitions, and supportive organizational cultures to sustain service quality and employee well-being. These insights inform institutional strategies for optimizing human resource management in higher education consulting contexts.

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