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INDONESIA
International Journal of Application on Economics and Business
Published by Universitas Tarumanagara
ISSN : -     EISSN : 29871972     DOI : https://doi.org/10.24912/ijaeb
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Journal of Application on Economics and Business (IJAEB) contains articles on the following topics: Entrepreneurship studies, Business studies, Management studies, Accounting studies, Economics studies
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 660 Documents
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THE IMPACT OF ENTREPRENEURIAL KNOWLEDGE AND SOCIAL MEDIA ON BUSINESS SUCCESS: THE MODERATING ROLE OF FAMILY SUPPORT IN WOMEN’S FASHION MSMEs in CENTRAL JAKARTA Putera, Samahita; Ie, Mei
International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i2.1047-1060

Abstract

The importance of entrepreneurial knowledge and social media in increasing the success of women's fashion MSMEs in Central Jakarta, especially amidst increasingly tight business competition. This study aims to analyze the influence of these two factors on business success by considering family support as a moderating factor. Entrepreneurial knowledge helps business actors in recognizing opportunities, managing risks, and adapting in a dynamic and competitive market. Meanwhile, social media acts as an effective marketing tool to reach consumers at a relatively low cost. Family support is believed to provide additional stability and motivation for MSME owners. This study uses a descriptive quantitative method with a Partial Least Square-Structural Equation Modeling (PLS-SEM) approach and involves 106 respondents of women's fashion MSMEs in Central Jakarta. The results of the study indicate that entrepreneurial knowledge has a positive and significant influence on business success. However, the influence of social media on business success is positive but not significant. In addition, family support has a positive and significant influence on business success. As a moderating variable, family support is not significant in moderating the influence of entrepreneurial knowledge and social media on business success. This study suggests that MSMEs should focus more on improving their understanding of entrepreneurship and maximizing the use of social media effectively, while further research can expand the scope of business sectors and variables studied for more comprehensive results.
THE EFFECT OF IFRS ADOPTION ON REAL EARNINGS MANAGEMENT WITH THE MODERATING ROLE OF BOARD CHARACTERISTICS Nanang, Sheila Elita; Imelda, Elsa
International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i2.1061-1072

Abstract

This study was carried out with the objective of determining the effect of International Financial Reporting Standards (IFRS) on Real Earnings Management (REM) practices using board characteristics as a moderating variable that determined by board size, board independence, CEO duality, board expertise, and gender diversity. This research employs a quantitive approach, utilizing purposive sampling technique with a sample of 31 non-cylical consumer sector companies that listed on Indonesia Stock Exchange (IDX) for the periods of 2009-2011 and 2019-2023. Data is processed using STATA application with the PCSE Estimator feature in testing the hypothesis. This research results indicate that IFRS, board independence, board expertise, and gender diversity do not exert a substantial on REM. While board size exerts a considerable negative influence on REM and CEO duality exerts a considerable positive influence on REM. In addition, it was found that board size moderates significantly positive for the correlation between IFRS and REM, where CEO duality and board expertise moderate significantly negative. However, there’s no moderating effect of board independence and gender diversity variables were found in this study. So it can be concluded that board characteristics partially moderate the correlaction between IFRS and REM.
THE IMPACT OF GREEN BRAND POSITIONING, ATTITUDE, ENVIRONMENTAL CONCERN, GREEN BRAND KNOWLEDGE TOWARD GREEN PURCHASE INTENTION OF MR PRODUCTS IN JAKARTA Satriohantoro, Mikael; Ruslim, Tommy Setiawan
International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i2.1073-1083

Abstract

This reserach aims to examine and discuss the influence of green brand positioning, attitudes, environmental concerns, and knowledge on green brands on purchase intention. The study population consisted of MR product user in Jakarta. This study applied quantitative descriptive methods, and also managed to collect a sample of 212 respondents with criteria, namely a minimum age of 20 years, location of residence, and users of MR products. The total respondents used as samples were 201 respondents, because 11 respondents did not meet the predetermined criteria. This study uses and applies nonprobability sampling with purposive sampling method, and collects data by distributing questionnaires online with the google form application. The results of the data that have been distributed are then collected to be analyzed using the SmartPLS4 application with the Partial Least Square Structural Equation Modeling (PLS-SEM) model. The results of the analysis show that green brand positioning, attitude, environmental concern, and knowledge on green brands have a positive and significant impact on purchase intention. In addition to academic results, this research is also expected to help MR companies or other companies in increasing the purchase intention of their consumers through several variables in this study. And it is hoped that this research can complement the empirical gap that exists in previous research.
LEVERAGE DYNAMICS: THE ROLE OF PROFITABILITY AND FIRM SIZE IN SHAPING FIRM VALUE Chang, Evelyn Victoria; Wirianata, Henny
International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i2.1084-1098

Abstract

This study examines the influence of leverage on firm value with profitability and firm size acting as influencing variables in non-cyclical sector companies listed on the Indonesia’s Capital Market between 2020 - 2023. This study uses 188 observation data from 47 companies selected through the purposive sampling. Tobin’s Q is utilized to calculate firm value, while leverage is evaluated using the ratio of debt to total assets. The Return on Assets (ROA) ratio measures profitability, whereas the natural logarithm of total assets is employed to assess firm size. Multivariate linear regression analysis in the first model without moderation shows that leverage and profitability have a considerable favorable impact on firm value. In contrast, firm size has a considerable adverse impact. In the second model, profitability was tested as a influencing variable in the link between leverage and firm value, but no significant moderating effect was found. The same thing is also found in the third model, where firm size as a moderating variable does not have a meaningful impact on the leverage-firm value connection. The study’s result demonstrates that although leverage, profitability, and company size impact firm value directly, profitability and firm size as moderating variables are not strong enough to affect the dynamics between leverage and firm value. Therefore, it is recommended that company management focus more on optimizing financial structure and operational efficiency without relying too much on company size growth to increase firm value.
IMPACT OF PRICE, PRODUCT QUALITY, CORPORATE IMAGE ON CUSTOMER LOYALTY (MEDIATED BY SATISFACTION) AT SHELL FUEL STATIONS IN JAKARTA Christopher, Darrell; Ruslim, Tommy Setiawan
International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i2.1099-1111

Abstract

In this study, price, product quality, and corporate image were examined for their influence on customer satisfaction and loyalty. The study focused on customers of Shell gas stations in Jakarta, involving 216 samples. The data collected through a questionnaire instrument (G-form) was analyzed by the researcher using SmartPLS4 software. It was found that all exogenous variables in this study influenced satisfaction and loyalty. Customer satisfaction also proved to be an important mediator in the relationship between all exogenous variables and loyalty in the gas station sector in Jakarta. Additionally, the study results showed that price and product quality had a direct positive impact on loyalty. However, corporate image was found to have a negative but insignificant effect on loyalty, indicating that while a positive image plays an important role, this factor does not directly determine loyalty without the support of competitive and consistent pricing and product quality. Beyond its contribution to academic literature, this study provides practical insights for Shell regarding the importance of fair pricing strategies and the delivery of appropriate product quality to enhance satisfaction and sustain loyalty. On the other hand, corporate image requires a more strategic, integrated, and sustainable approach to strengthen long-term relationships with customers.
THE INFLUENCE OF BRAND AWARENESS AND BRAND IMAGE ON PURCHASE INTENTION MEDIATED BY PERCEIVED VALUE AND BRAND TRUST AMONG USERS OF THE HAPPYFRESH E-COMMERCE PLATFORM IN JAKARTA Jonathan, Darren; Tunjungsari, Hetty Karunia
International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i2.1112-1125

Abstract

In this study, brand awareness and brand image were tested for their influence on perceived value and brand trust toward customers' purchase intention. The research focused on users of the Happyfresh e-commerce platform in Jakarta, involving 215 samples. Data collected using a questionnaire instrument (G-form) was analyzed by the researchers using SmartPLS4 software. The findings revealed that all exogenous variables in this study significantly influenced through perceived value and brand trust toward customers' purchase intention. Perceived value and brand trust were also proven to be essential mediators in the relationship between all exogenous variables and the purchase intention of Happyfresh in Jakarta. Furthermore, the results showed that brand awareness positively and directly impacted purchase intention. However, brand image was found to have a positive but insignificant effect on purchase intention, indicating that while brand image plays an important role, it does not directly determine purchase intention without the support of competitive and consistent brand awareness. In addition to its contribution to academic literature, this study provides practical insights for Happyfresh regarding the importance of proper brand awareness in enhancing perceived value, brand trust, and sustainable purchase intention. On the other hand, brand image requires a more strategic, integrated, and sustainable approach to strengthen long-term relationships with customers.
FACTORS AFFECTING THE PURCHASE INTENTION OF IPHONE PRODUCTS AMONG GEN Z Angelica, Katty; Utama, Louis
International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i2.1126-1134

Abstract

This study investigates the factors influencing purchase intentions for iPhone products among Generation Z, specifically focusing on students at Tarumanagara University. The research examines the impact of brand trust, perceived value, and brand preference on purchase intention, using the Theory of Planned Behavior (TPB) as a theoretical framework. A quantitative research design with descriptive data analysis was employed, and 171 respondents participated through purposive sampling. Data were collected via an online questionnaire and analyzed with SmartPLS, evaluating the validity, reliability, and structural relationships between variables. Results indicate that brand trust and perceived value significantly enhance brand preference and purchase intention. The findings highlight the importance of fostering brand trust and delivering perceived value to increase Gen Z's interest in purchasing iPhone products. This study provides valuable insights for marketers on strengthening brand loyalty and preference to drive sales within this demographic.
FACTORS AFFECTING CASH HOLDING MODERATED BY FIRM SIZE IN NON-CYCLICALS SECTOR COMPANIES Aurelia, Ophilia; Wirianata, Henny
International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i2.1135-1145

Abstract

Cash holding is an important aspect in order to ensure the financial stability of a company. An excessive or insufficient amount of cash holding can lead to financial problems and disrupt the stability of a company. Therefore, it is essential for a company to maintain its level of cash holding in an optimal level. This research seeks to explore the influence of profitability, liquidity, net working capital, capital expenditure, also firm size on cash holding considering the moderating role of firm size in consumer non-cyclicals firms registered on Indonesia Stock Exchange (IDX) from 2021-2023 period. Secondary financial data is employed and chosen through purposive sampling method. Data were processed using Microsoft Excel 2021 and tested using Eviews version 12. The outcomes determined that profitability, liquidity, as well as firm size positively impacts cash holding. Meanwhile, it is discovered that a inverse relationship exists among net working capital and cash holding, and capital expenditure does not impact cash reserves of a company. The moderation test analysis in this study imply that size of a firm is qualified in moderating the impact of profitability and net working capital in determining cash reserves. Conversely, size of a firm does not have the capacity in moderating the influence of liquidity and capital expenditure in determing cash holding.
ENTREPRENEURIAL COMPETENCE AND SELF-EFFICACY AS KEY DRIVERS OF WOMEN'S FASHION MSMES SUCCESS WITH GOVERNMENT SUPPORT IN CENTRAL JAKARTA Lavenia, Lavenia; Ie, Mei
International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i2.1146-1154

Abstract

The success of Micro, Small, and Medium Enterprises (MSMEs) is influenced not only by internal factors but also by various external factors that can strengthen or weaken business performance. This study aims to analyze the effect of government support as a moderator of entrepreneurial competence and self-efficacy on business success in women's fashion MSMEs in Central Jakarta. The research employs a purposive sampling technique with 225 respondents, consisting of women’s fashion MSMEs owners in Central Jakarta. Data analysis was conducted using Partial Least Square – Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The research instrument consisted of an online questionnaire distributed to respondents meeting the sample criteria. The result show that entrepreneurial competence, self-efficacy, and government support have a positive and significant effect on the business success of women's fashion MSMEs in Central Jakarta. However, government support was not found to strengthen the effect of entrepreneurial competence and self-efficacy on the business success. Thus, entrepreneurial competence, self-efficacy, and government support are vital for success in fashion MSMEs. MSMEs business owners can enhance their success by developing entrepreneurial competence and self-efficacy, focusing on innovation, strategic decision-making, and self-confidence as key drivers of business success in the fashion industry. With government support, including training, and access to capital, fashion MSMEs can grow, compete in broader markets, and contribute to local economic development.
THE ROLE OF ENTREPRENEURIAL ORIENTATION ON THE PERFORMANCE OF FOOD AND BEVERAGE SMEs Dwitama, Michael; Puspitowati, Ida
International Journal of Application on Economics and Business Vol. 3 No. 3 (2025): Agustus 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i3.1155-1163

Abstract

Through an empirical analysis, this study aims to determine how innovation (IN), proactiveness (PR) and risk-taking (RT) affect the Small and Medium Enterprises performance (SMEs Perf) venture in West Jakarta's food and beverage sector. Based on the theory of Resource Based Vied (RBV) philosophy, this study examines how organizational resources and capabilities relate to performance results. That 66 SMEs owners were surveyed online using Google Forms, and the data is gathered by using a non-probability technique, and using purposive sampling approach. SmartPLS version 4.1.0.5 software and structural equation modeling (SEM) were used for data analysis. IN has a major influence on SMEs Perf, according to the findings, whereas PR and RT have favorable but statistically minor effects on the SMEs Perf of food and beverage in West Jakarta.

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