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International Journal of Economics, Management and Accounting
Published by CV. LAFADZ JAYA
ISSN : -     EISSN : 29887615     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal of Economics, Management and Accounting (IJEMA) | ISSN (e): 2988-7615 publishes research articles related to Economics, Management and Finance. The research studies that are acceptable for publication in this journal are: Economics: development economics, applied economics, monetary economics, public economics, industrial economics, international and regional economics, natural resource economics, human resource economics, and sharia economics). Management: Strategic Management, Marketing Management, Public Relations Management, Sales Management, Procurement Management, Finance and Accounting Management, Human Resources Management, Technology and Information Management, R&D Management, Engineering Management, Project Management, Risk Management, Change Management). Accounting: Financial Accounting, Auditing, Management Accounting, Cost Accounting, Tax Accounting, Budgeting, Governmental Accounting, and Accounting System.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 208 Documents
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From Rating to Purchase Decisions: A Systematic Literature Review on Online Reviews and Consumer Behavior Morales Simanjuntak, Samuel; Putri Luthfiyyah, Siti; Wulanda, Astrea; Helmi Situmorang, Syafrizal; Karina Fawzeea Sembiring, Beby
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 5 (2024): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i5.212

Abstract

This study aims to identify consumer behavior through bold reviews, which play an essential role in purchasing decisions. The systematic approach in this study is a significant contribution, especially in exploring aspects of tone, review length, and content quality. The Prisma model Systematic Literature Review (SLR) method is used to map 536 literatures from 2020 to 2024, with the help of VOSviewer to analyze trends and research analysis. The results show the critical role of technology, such as sentiment analysis, in understanding consumer emotions and the significant impact of reviews on consumer preferences. This study opens opportunities to explore further review elements influencing consumer purchasing decisions.
Mobile Legends: The World of Money-Making Games-What Drives Gamers to Buy Virtual Items in Online Games? Andreas Ginting, Mario; Rusdiono, Rusdiono; Fitria Respati, Moudy; Helmi Situmorang, Syafrizal
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 5 (2024): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i5.213

Abstract

Research Objectives to determine how sales promotion and macro influencers affect purchasing decisions for virtual items in mobile legends online games with consumer satisfaction as a media variable. Research Methods Quantitative analysis, the population in this study were Mobile Legends players at the match held in Kabanjahe with the sample size being 100 people. This research analysis uses SEM-PLS with instrument tests to test validity and reliability and associative tests to test the influence between variables. The results of the study Sales Promotion (X1) have a significant and dominant influence on purchasing decisions. A good promotional strategy has proven effective in encouraging consumers to make purchases. Macro Influencer (X2) does not have a significant impact on buying decisions. This shows that the existence of macro influencers does not necessarily directly influence consumer decisions to buy. Consumer Satisfaction (Z) plays a very important role in influencing purchasing decisions. Customer satisfaction is proven to be a key factor that significantly determines purchasing decisions. Overall, the research model has excellent predictive ability, with an R-squared value of 0.826, which means that 82.6% of the variance in purchasing decisions can be explained by the variables in the model. Moderation Variables, the interaction between sales promotion variables or macro influencers with customer satisfaction does not have a significant moderating effect on purchasing decisions.
Analysis of Marketing Psychology: Understanding Consumer Behavior and its Implications for Business Strategy Supriyanto, Supriyanto; Utami Ady, Sri; Sayidah, Nur
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 5 (2024): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i5.215

Abstract

Marketing psychology is a critical field that examines the cognitive, emotional, and social factors influencing consumer behavior and decision-making processes. In an era where consumer preferences evolve rapidly and brand loyalty is highly competitive, understanding the psychological underpinnings of consumer actions has become essential for businesses. This article explores the relationship between psychological theories and marketing strategies, with a focus on how emotions, perceptions, and mental biases shape purchasing decisions. It also discusses the application of psychological principles in consumer engagement, advertising, and brand positioning. By reviewing contemporary literature on the subject, this article highlights key psychological models such as the Theory of Planned Behavior, Maslow’s Hierarchy of Needs, and the Fogg Behavior Model, illustrating their relevance in modern marketing practices. Additionally, it emphasizes the role of psychological insights in developing personalized marketing strategies and fostering long-term customer relationships. The findings suggest that businesses that effectively apply marketing psychology can enhance their customer experience, increase engagement, and ultimately drive higher sales and brand loyalty. This article aims to contribute to the growing body of knowledge in marketing psychology and provide valuable insights for both academics and practitioners in the field.
The Effect of Learning Environment, Learning Motivation, and Family Economics on Student Learning Achievement Adhitia Hermawan, Rangga; Napisah, Napisah; Ruhiyat, Endang; Doringin, Ferry
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 8 (2025): January
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i8.223

Abstract

Education is an element that cannot be separated from humans, through education humans have the responsibility of fostering humans to have good quality, intelligent, and responsible for themselves, society, nation, and country, even spiritual responsibility so that humans as learners can carry out their religious teachings properlyThis study uses cross-sectional quantitative research techniques. The population in this study was 357 students. researchers used the slovin formula in determining the number of research samples so that 191 samples were obtained in this studyThe learning environment, learning motivation and family economy have an influence on learning achievement by 37.9%The learning environment variable has no effect on learning achievement partially The learning motivation variable affects learning achievement partially The family economy variable affects learning achievement partially The learning environment, learning motivation and family economy on learning achievement simultaneously
Analysis of the Impact of Green Policy and Environmentally Friendly Supply Chain Management on Competitive Advantage through Green Technology Adaptation as an Intervening Variable in Manufacturing Companies in North Sumatra Handayani Harahap, Hastuti; Rudy Sentosa Rajagukguk, Frederick; Welly Arifin, Indra
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 8 (2025): January
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i8.230

Abstract

This study aims to analyze the impact of green policies and environmentally friendly supply chain management on the competitive advantage of manufacturing companies in North Sumatra through the adaptation of green technology as an intervening variable. The method used in this study is quantitative with the Structural Equation Modeling (SEM) approach using Smart PLS software. The data used in this study were obtained through a survey involving manufacturing companies in North Sumatra. The results of the study indicate that green policies and environmentally friendly supply chains have a significant effect on the adaptation of green technology, which in turn has a positive impact on the company's competitive advantage. This study also found that the adaptation of green technology acts as a mediator that strengthens the relationship between green policies, environmentally friendly supply chains, and competitive advantage. These findings indicate that manufacturing companies that implement green policies and manage their supply chains with an environmentally friendly approach can strengthen their competitive position through more efficient and environmentally friendly technological innovations. The implication of this study is the importance of green policies that support the adoption of green technology and environmentally friendly supply chain management in increasing the company's competitiveness in an increasingly competitive market.
The Impact of Green Marketing Techniques on Consumer Purchasing Decisions in Organic Product Companies in North Sumatra through Product Quality Perception as an Intervening Variable Welly Arifin, Indra; Handayani Harahap, Hastuti; Rudy Sentosa Rajagukguk, Frederick
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 8 (2025): January
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i8.231

Abstract

This study aims to analyze the effect of green marketing techniques on consumer purchase decisions through perception of product quality as an intervening variable in organic product companies in North Sumatra. The method used in this study is a quantitative method using Structural Equation Modeling (SEM) through SmartPLS software. The test results show that green marketing techniques have a significant effect on the perception of product quality, which in turn affects consumer purchasing decisions. In addition, the perception of product quality is proven to be a variable that mediates the relationship between green marketing and purchasing decisions. These findings indicate that companies that implement green marketing techniques can improve the perception of product quality, which ultimately encourages consumers to buy the product. This study provides important insights for organic product companies to optimize green marketing strategies to improve consumer purchasing decisions.
Analysis of the Influence of Green HR on Employee Job Satisfaction in Eco-Friendly Hotels in Lake Toba with Work Environment as an Intervening Variable Rudy Sentosa Rajagukguk, Frederick; Welly Arifin, Indra; Handayani Harahap, Hastuti
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 8 (2025): January
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i8.232

Abstract

This study aims to analyze the effect of Green HR on the Work Environment and Job Satisfaction of employees in environmentally friendly hotels around Lake Toba, as well as the effect of Harmonization of Digitalization of Tax Accounting on Community Economic Welfare through Digital Literacy. The results of the study indicate that the implementation of Green HR policies has a significant effect on the quality of the work environment and employee satisfaction. Sustainability-based and environmentally friendly policies increase motivation and work comfort, which in turn increases employee satisfaction. In addition, the digitalization of tax accounting, supported by digital literacy, has a positive impact on improving community economic welfare. These findings support the theory that policies that prioritize sustainability, both in the fields of HR and taxation, can create better results in improving quality of life and work productivity. This study makes an important contribution to the development of policies that support sustainability and digitalization in improving economic welfare and job satisfaction.
The The Vector Error Correction Model (VECM) in Analyzing the Impact of Economic Growth, Population Growth, and Carbon Emissions in Indonesia Daffa Nanda Pratama; Neli Aida; Asih Murwiati
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 8 (2025): January
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i8.226

Abstract

Managing carbon emissions is a pivotal challenge in Indonesia due to its significant impact on climate change and environmental sustainability. This study aims to examine the dynamic relationships between economic growth, primary energy consumption, and carbon emissions in Indonesia, employing the Vector Error Correction Model (VECM) approach. Using annual data from 1996 to 2023 sourced from the World Bank, the analysis investigates both short-term and long-term effects of the independent variables on carbon emissions. The findings reveal that primary energy consumption exerts a substantial and consistent impact on increasing carbon emissions across both time horizons, whereas the influence of economic growth appears more variable and less pronounced. The Impulse Response Function (IRF) analysis demonstrates a persistent upward trend in carbon emissions following shocks from primary energy consumption. Moreover, the Variance Decomposition analysis highlights that by the 25th period, primary energy consumption accounts for 23.79% of the variance in carbon emissions, whereas economic growth contributes only 4.09%. These results underscore the urgent need for Indonesia to prioritize energy transition policies that promote the adoption of renewable energy sources and improve energy efficiency. Such measures are essential to mitigate carbon emissions and support the country’s commitment to sustainable development and environmental preservation.
Influence of Perceived Trust, Convenience and Security on The Use of Mobile Banking Siti Munfaqiroh; Leonardo Calvin Pareira; Bunyamin Bunyamin
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 9 (2025): February
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i9.233

Abstract

The aim of this research is to determine and analyze the influence of perceptions of trust, convenience and security on the use of mobile banking. This research uses quantitative data with a causal approach. The population used in this research was 817 active STIE Malangkucecwara students who used the mobile banking application. The sampling technique in this research used incidental sampling. And based on the Slovin formula, the samples in this study were 90 samples. In this research, the data analysis methods used include the classic assumption test which includes, among others; normality test, multicollinearity test, heteroscedasticity test, and autocorrelation test as well as hypothesis testing which includes the coefficient of determination test and t test. Based on the research results, it shows that perceptions of trust, perceptions of convenience, and perceptions of security influence the use of mobile banking.
Analysis of the Effect of Memberly Card and Customer Experience on Customer Loyalty in Mediation by Customer Satisfaction (Case Study on Tasik Pharmacy in Sukabumi City) Rengga Gunawan, Alif; Sudarma, Ade; Siwiyanti, Leonita
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 9 (2025): February
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i9.237

Abstract

In the pharmaceutical industry, customer loyalty is a crucial factor for the sustainability of the pharmacy business. One strategy used to increase customer loyalty is to implement a Memberly Card membership program and provide a quality shopping experience (Customer Experience). However, there are still limitations in understanding how these two factors affect Customer Loyalty, especially considering the role of Customer Satisfaction as a mediating variable. This study aims to analyze the effect of Memberly Card and Customer Experience on Customer Loyalty, with Customer Satisfaction as a mediating variable. This study was conducted on customers of Apotek Tasik in Sukabumi City using a quantitative approach with a cross-sectional research design. The purposive sampling method was used to determine a sample consisting of 126 respondents, according to the Hair formula (2018). Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM). The results of the study indicate that Memberly Card has a positive and significant effect on Customer Satisfaction (β = 0.506; p = 0.012) and Customer Loyalty (β = 0.457; p = 0.016). Likewise, Customer Experience has a positive effect on Customer Satisfaction (β = 0.293; p = 0.036) and Customer Loyalty (β = 0.268; p = 0.033). In addition, Customer Satisfaction is proven to have a positive and significant effect on Customer Loyalty (β = 0.215; p = 0.027). These findings indicate that membership-based loyalty programs and positive customer experiences can increase customer satisfaction and loyalty to pharmacies. This study provides practical implications for pharmacy managers to improve loyalty programs and improve customer experience to strengthen customer loyalty. This study also enriches the literature on factors that influence Customer Loyalty in the pharmaceutical industry.

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