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International Journal of Economics, Management and Accounting
Published by CV. LAFADZ JAYA
ISSN : -     EISSN : 29887615     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal of Economics, Management and Accounting (IJEMA) | ISSN (e): 2988-7615 publishes research articles related to Economics, Management and Finance. The research studies that are acceptable for publication in this journal are: Economics: development economics, applied economics, monetary economics, public economics, industrial economics, international and regional economics, natural resource economics, human resource economics, and sharia economics). Management: Strategic Management, Marketing Management, Public Relations Management, Sales Management, Procurement Management, Finance and Accounting Management, Human Resources Management, Technology and Information Management, R&D Management, Engineering Management, Project Management, Risk Management, Change Management). Accounting: Financial Accounting, Auditing, Management Accounting, Cost Accounting, Tax Accounting, Budgeting, Governmental Accounting, and Accounting System.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 433 Documents
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Analysis of the Impact of Green Policy and Environmentally Friendly Supply Chain Management on Competitive Advantage through Green Technology Adaptation as an Intervening Variable in Manufacturing Companies in North Sumatra Hastuti Handayani Harahap; Frederick Rudy Sentosa Rajagukguk; Indra Welly Arifin
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 8 (2025)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i8.230

Abstract

This study aims to analyze the impact of green policies and environmentally friendly supply chain management on the competitive advantage of manufacturing companies in North Sumatra through the adaptation of green technology as an intervening variable. The method used in this study is quantitative with the Structural Equation Modeling (SEM) approach using Smart PLS software. The data used in this study were obtained through a survey involving manufacturing companies in North Sumatra. The results of the study indicate that green policies and environmentally friendly supply chains have a significant effect on the adaptation of green technology, which in turn has a positive impact on the company's competitive advantage. This study also found that the adaptation of green technology acts as a mediator that strengthens the relationship between green policies, environmentally friendly supply chains, and competitive advantage. These findings indicate that manufacturing companies that implement green policies and manage their supply chains with an environmentally friendly approach can strengthen their competitive position through more efficient and environmentally friendly technological innovations. The implication of this study is the importance of green policies that support the adoption of green technology and environmentally friendly supply chain management in increasing the company's competitiveness in an increasingly competitive market.
The Impact of Green Marketing Techniques on Consumer Purchasing Decisions in Organic Product Companies in North Sumatra through Product Quality Perception as an Intervening Variable Indra Welly Arifin; Hastuti Handayani Harahap; Frederick Rudy Sentosa Rajagukguk
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 8 (2025)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i8.231

Abstract

This study aims to analyze the effect of green marketing techniques on consumer purchase decisions through perception of product quality as an intervening variable in organic product companies in North Sumatra. The method used in this study is a quantitative method using Structural Equation Modeling (SEM) through SmartPLS software. The test results show that green marketing techniques have a significant effect on the perception of product quality, which in turn affects consumer purchasing decisions. In addition, the perception of product quality is proven to be a variable that mediates the relationship between green marketing and purchasing decisions. These findings indicate that companies that implement green marketing techniques can improve the perception of product quality, which ultimately encourages consumers to buy the product. This study provides important insights for organic product companies to optimize green marketing strategies to improve consumer purchasing decisions.
Analysis of the Influence of Green HR on Employee Job Satisfaction in Eco-Friendly Hotels in Lake Toba with Work Environment as an Intervening Variable Frederick Rudy Sentosa Rajagukguk; Indra Welly Arifin; Hastuti Handayani Harahap
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 8 (2025)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i8.232

Abstract

This study aims to analyze the effect of Green HR on the Work Environment and Job Satisfaction of employees in environmentally friendly hotels around Lake Toba, as well as the effect of Harmonization of Digitalization of Tax Accounting on Community Economic Welfare through Digital Literacy. The results of the study indicate that the implementation of Green HR policies has a significant effect on the quality of the work environment and employee satisfaction. Sustainability-based and environmentally friendly policies increase motivation and work comfort, which in turn increases employee satisfaction. In addition, the digitalization of tax accounting, supported by digital literacy, has a positive impact on improving community economic welfare. These findings support the theory that policies that prioritize sustainability, both in the fields of HR and taxation, can create better results in improving quality of life and work productivity. This study makes an important contribution to the development of policies that support sustainability and digitalization in improving economic welfare and job satisfaction.
Influence of Perceived Trust, Convenience and Security on The Use of Mobile Banking Siti Munfaqiroh; Leonardo Calvin Pareira; Bunyamin Bunyamin
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 9 (2025)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i9.233

Abstract

The aim of this research is to determine and analyze the influence of perceptions of trust, convenience and security on the use of mobile banking. This research uses quantitative data with a causal approach. The population used in this research was 817 active STIE Malangkucecwara students who used the mobile banking application. The sampling technique in this research used incidental sampling. And based on the Slovin formula, the samples in this study were 90 samples. In this research, the data analysis methods used include the classic assumption test which includes, among others; normality test, multicollinearity test, heteroscedasticity test, and autocorrelation test as well as hypothesis testing which includes the coefficient of determination test and t test. Based on the research results, it shows that perceptions of trust, perceptions of convenience, and perceptions of security influence the use of mobile banking.
Analysis of the Effect of Memberly Card and Customer Experience on Customer Loyalty in Mediation by Customer Satisfaction (Case Study on Tasik Pharmacy in Sukabumi City) Alif Rengga Gunawan; Ade Sudarma; Leonita Siwiyanti
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 9 (2025)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i9.237

Abstract

In the pharmaceutical industry, customer loyalty is a crucial factor for the sustainability of the pharmacy business. One strategy used to increase customer loyalty is to implement a Memberly Card membership program and provide a quality shopping experience (Customer Experience). However, there are still limitations in understanding how these two factors affect Customer Loyalty, especially considering the role of Customer Satisfaction as a mediating variable. This study aims to analyze the effect of Memberly Card and Customer Experience on Customer Loyalty, with Customer Satisfaction as a mediating variable. This study was conducted on customers of Apotek Tasik in Sukabumi City using a quantitative approach with a cross-sectional research design. The purposive sampling method was used to determine a sample consisting of 126 respondents, according to the Hair formula (2018). Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM). The results of the study indicate that Memberly Card has a positive and significant effect on Customer Satisfaction (β = 0.506; p = 0.012) and Customer Loyalty (β = 0.457; p = 0.016). Likewise, Customer Experience has a positive effect on Customer Satisfaction (β = 0.293; p = 0.036) and Customer Loyalty (β = 0.268; p = 0.033). In addition, Customer Satisfaction is proven to have a positive and significant effect on Customer Loyalty (β = 0.215; p = 0.027). These findings indicate that membership-based loyalty programs and positive customer experiences can increase customer satisfaction and loyalty to pharmacies. This study provides practical implications for pharmacy managers to improve loyalty programs and improve customer experience to strengthen customer loyalty. This study also enriches the literature on factors that influence Customer Loyalty in the pharmaceutical industry.
The Effect of User Ease and User Security on Purchase Decisions Mediated by Consumer Trust (Study of Tokopedia Users in Sukabumi City) Rizwan Maulana; Muh Abdul Aziz; Antony Antony
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 9 (2025)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i9.238

Abstract

In the increasingly developing digital era, ease of use and security of use are two important factors that influence consumer trust in the products or services offered. This consumer trust, in turn, can influence the purchasing decisions taken. In this context, understanding the influence of ease of use and security of use on consumer trust, as well as its impact on purchasing decisions, is very important for marketing strategies and product development. This study aims to analyze the influence of ease of use and security of use on consumer trust, as well as its impact on purchasing decisions. The research method uses a quantitative approach with the Structural Equation Modeling (SEM) technique which is analyzed using AMOS software. The sample of this study consisted of 126 respondents who were consumers who used Tokopedia e-commerce. The results of the study indicate that ease of use does not have a significant effect on consumer trust, with a CR value of 1.908 and a p-value of 0.056 which is greater than the significance limit of 0.05, so the first hypothesis is rejected. On the other hand, security of use has a significant and positive effect on consumer trust, with a CR value of 2.428 and a p-value of 0.015 which is smaller than 0.05, so the second hypothesis is accepted. Consumer trust is proven to have a significant effect on purchasing decisions with a CR of 2.415 and a p-value of 0.016, indicating that increasing consumer trust can significantly influence purchasing decisions. Ease of use and security of use were also found to have a significant effect on purchasing decisions, with CR values of 2.346 and 2.303 respectively and a p-value smaller than 0.05, indicating a positive effect of both factors on purchasing decisions. The results of this study provide an important contribution to understanding the factors that influence consumer purchasing decisions, especially in the context of ease of use, security, and consumer trust.
The Influence of Village Apparatus Competence, Clarity of Budget Targets, Internal Control System and Siskeudes on Village Fund Management Accountability Bayu Permadi Suryawan; Selmita Paranoan; Nina Yusnita Yamin; Muhammad Iqbal
International Journal of Economics, Management and Accounting (IJEMA) Vol. 3 No. 1 (2025)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v3i1.240

Abstract

The large amount of village funds that go to the village government makes it prone to misuse. Therefore, the community demands good accountability in managing village funds. The aim of this research is to determine the influence of the competence of village officials, clarity of budget targets, internal control systems and siskeudes on accountability in managing village funds. The research was carried out in all villages in the Pamona brother’s region, Poso Regency. The method used in this research is a quantitative method with primary data obtained from 110 respondents who filled in the questionnaire. The results obtained in the research show that the competence of village officials and clarity of budget targets do not affect the accountability of village fund management. Meanwhile, the internal control system and siskeudes variables influence the accountability of village fund management.
Effect of Position Analysis and Competence on Employee Performance at BPR Prima Sejahtera Rangga Adhitia Hermawan; Endah Sri Rahayu; Pajar
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 9 (2025)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i9.241

Abstract

Job analysis and employee competence carried out in accordance with the placement will have a positive impact on the organisation, and the wrong one will have a negative impact. For example, among others, it results in the emergence of unrest in the environment of the employees concerned, decreased morale and work passion which of course will be able to reduce employee productivity and work performance.This study uses cross-sectional quantitative research techniques. To find out how the influence between the variables of Position Analysis and Competence on employee performance. by giving questionnaires to employees totalling 34 employees. sampling techniques in this study using saturated samples, namely the entire population is used as a sample because the population is less than 100 people. position analysis has no effect on employee performance. competence affects employee performance. position analysis and competence simultaneously affect employee performance. the conclusion of this study is that the position analysis variable has no effect on employee performance, it is hoped that in the future the company can further optimise position analysis in improving employee performance. competency variables affect employee performance, it is hoped that in the future the company can improve employee competence in order to improve its performance.
Analysis of the Influence of Competency and Workload on Employee Performance with Presenteism as An Intervening Variable in the Distribution Regulation Implementing Unit (UP2D) PT. PLN (Persero) North Sumatera Distribution Main Unit Afif Yasri; Syahrizal Syahrizal
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 9 (2025)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i9.242

Abstract

This study aims to analyze the influence of competence and workload on employee performance with presenteeism as an intervening variable at the Distribution Management Implementation Unit (UP2D) of PT. PLN (Persero) North Sumatra Distribution Main Unit. Competence and workload are important factors that influence employee performance in achieving organizational goals, while presenteeism, which refers to the physical presence of employees without optimal productivity, can be a barrier to performance. This study uses a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to employees of UP2D PT. PLN (Persero), and analyzed using the path analysis method to measure the direct and indirect relationships between the variables studied. The results of this study are that Workload has a negative and significant effect on Employee Performance with an original sample value of -0.264 and p values 0.006. Workload has a positive and significant effect on Presenteeism with an original value of 0.379 and p values 0.000. Competence has a positive and significant effect on Employee Performance with an original sample value of 0.300 and p values of 0.001. Competence has a negative and significant effect on Presenteeism with an original sample value of -0.579 and p values of 0.000. Presenteeism has a negative and significant effect on Employee Performance with an original sample value of -0.397 and p values of 0.002. Workload has a negative and significant effect on Employee Performance through Presenteeism with an original sample value of -0.151 and p values of 0.004. Competence has a positive and significant effect on Employee Performance through Presenteeism with an original sample value of 0.230 and p values of 0.008.
Social Media Marketing Activities in Enhancing Brand Image and Driving Consumer Purchase Decisions in the Fashion Industry M. Rifqy Roosdhani; Samsul Arifin; Nurul Komaryatin; Ali Ali; Nurul Huda; Muhammad Khoiruddin; Chenly Loing
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 11 (2025)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i11.244

Abstract

This study investigates the role of Social Media Marketing Activities (SMMA) in influencing purchase decisions, with purchase intention as a mediating variable and brand image as a moderating variable, focusing on Sweet Mango, a local fashion brand in Jepara, Indonesia. Using a quantitative approach, data were collected from 97 respondents through online surveys and interviews, employing a purposive non-probability sampling method. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0. The results reveal that SMMA significantly enhances purchase intention, which in turn strongly influences purchase decisions. Furthermore, purchase intention mediates the relationship between SMMA and purchase decisions. While brand image does not directly affect purchase intention, it plays a significant moderating role by strengthening the relationship between SMMA and purchase intention. Additionally, SMMA indirectly impacts purchase decisions through its influence on purchase intention. These findings underscore the critical importance of leveraging social media marketing strategies to drive consumer behavior while simultaneously building a strong brand image to maximize effectiveness. The study contributes to the literature by addressing inconsistencies in the relationship between brand image and consumer behavior and offers practical insights for local businesses aiming to optimize their digital marketing efforts. Limitations include the small sample size and focus on a single brand, suggesting opportunities for broader future research.

Page 41 of 44 | Total Record : 433

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