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Bayu Kurniawan
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Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif
Published by Universitas PGRI Semarang
ISSN : -     EISSN : 28096282     DOI : https://doi.org/10.26877/jibeka.v1i2
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Aim and Scope of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of business, economics, and education JIBEKA: Jurnal Manajemen Bisnis dan Ekonomi Kreatif, particularly focuses on the main problems in the business, economics, and education areas as follows: Economics Study; Finance; Public Economic; Accountancy; Management, Entrepreneurship Any specifics issues of business and economic.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 91 Documents
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Pengaruh Kualitas Informasi dan Brand Image Terhadap Minat Beli Konsumen pada Produk iPhone Second di Semarang dengan Persepsi Konsumen sebagai Variabel Intervening Arriana, Primarinha; Ervina , hawik; Meiriyanti, Rita
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif Vol. 4 No. 1 (2025): Jurnal Ilmiah Manajemen, Bisnis dan Ekonomi Kreatif
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/jibeka.v4i1.1281

Abstract

This study explores the impact of information quality and brand image on the purchase intention of consumers buying second-hand iPhones, considering consumer perception as an intervening variable. A total of 385 respondents who bought second-hand iPhones at PS Store Semarang participated in the research. The results show that brand image positively influences purchase intention, with a path coefficient of 0.116 and a p-value of 0.024. Brand image also significantly affects consumer perception, with a path coefficient of 0.339 and a p-value of 0.000. Conversely, information quality does not have a direct significant impact on purchase intention (path coefficient of 0.123, p-value of 0.099). However, it significantly affects consumer perception (path coefficient of 0.634, p-value of 0.000). Consumer perception significantly influences purchase intention, with a path coefficient of 0.723 and a p-value of 0.000. It serves as a crucial mediator between brand image and purchase intention (indirect effect of 0.245, p-value of 0.000) and between information quality and purchase intention (indirect effect of 0.458, p-value of 0.000). The model accounts for 89.8% of the variance in purchase intention and 91.0% in consumer perception, highlighting the importance of enhancing information quality and maintaining a strong brand image to boost consumer purchase intentions.
Pengaruh Brand Awareness Terhadap Purchase Decision Pada Marketplace Tokopedia Permata, Mindi; Kurniawan, Bayu; Setyorini, Noni
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif Vol. 2 No. 2 (2023): Jurnal Ilmiah Manajemen, Bisnis dan Ekonomi Kreatif
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/jibeka.v2i2.140

Abstract

This study aims to determine the effect of Brand Awareness on purchase decision in the Tokopedia Marketplace. The population of researchers is all employees of PT Pan Pacific Jakarta Semarang Branch with a total of 2060 employees, the sample that has been determined in this study is 335 employees using probability sampling techniques with simple random sampling methods using the slovinh formula. Data analysis in this study used the SPSS AMOS 24 program. Hypothesis testing with the SEM AMOS approach. The results of the analysis and discussion show that partially the Brand Awareness variable has a positive effect on Purchase Decision in the Tokopedia Marketplace for Employees of PT.Pan Pacific Jakarta Semarang Branch
Pengaruh E-servicescape Pada Perceived Value Marketplace Shopee Sherly Hasna Faradilla; Prabowo, Heri; Sijabat, Rauly
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif Vol. 3 No. 1 (2024): Jurnal Ilmiah Manajemen, Bisnis dan Ekonomi Kreatif
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Everything on the Shopee site is of course included in the e-servicescape elements. The e-servicescape on the Shopee site is inseparable from the perceived value or perceived value that arises and will have an impact on customer loyalty. This study aims to analyze the influence of e-servicescape elements on the perceived value of the Shopee marketplace. This research is a type of quantitative research. The population used in this study were students of the PGRI Semarang University Management Study Program, users of the Shopee marketplace site, batch 2019 to 2022. This study took samples using a probability sampling technique, where the selection of population members used the purposive sampling method, the research analysis technique was Structural Equation Modeling (SEM). ) with the help of AMOS 22 software. The results of the up hypothesis show the effect of e-servicescape has a significant positive effect on perceived value
Pengaruh Brand Image, Brand Awareness, dan Brand Loyalty Terhadap Brand Equity Smartphone iPhone Khasan, Muhammad Zaki Fatkhurrohman; Prabowo, Heri; Utami Puspitasari, Ratih Hesty
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif Vol. 3 No. 1 (2024): Jurnal Ilmiah Manajemen, Bisnis dan Ekonomi Kreatif
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/jibeka.v3i1.151

Abstract

Jurnal penelitian ini bertujuan untuk mengetahui pengaruh dari variabel Brand Image, Brand Awareness, dan Brand Loyalty Terhadap Brand Equity pada pengguna smartphone iPhone di Desa Blado, Kecamatan Blado, Kabupaten Batang. Penelitian ini didasari dengan adanya penurunan penjualan smartphone iPhone di Indonesia antara tahun 2019 dan 2021. Jenis penelitian yang dilakukan ini merupakan penelitian kuantitatif. Populasi yang digunakan dalam penelitian ini adalah pengguna smartphone iPhone di Kabupaten Batang. Teknik pengambilan sampel menggunakan Rumus Roa Purba yang menetapkan sebanyak 100 sampel. Hasil pengujian hipotesis yang menggunakan aplikasi SmartPLS 3. Dari hasil uji hipotesis menunjukkan bahwa variabel brand image berpengaruh signifikan terhadap brand equity, variabel brand awareness berpengaruh signifikan terhadap brand equity, dan brand loyalty berpengaruh signifikan terhadap brand equity. Hubungan ketigannya memilki pengaruh positif dan signifikan terhadap brand equity smartphone iPhone.
PENGARUH ASPIRASI KARIR, MOTIVASI KARIR, EKSPLORASI KARIR TERHADAP PEMILIHAN KARIR MAHASISWA MANAJEMEN DENGAN PERTIMBANGAN PASAR KERJA SEBAGAI VARIABEL INTERVENING DI UNIVERSITAS PGRI SEMARANG Radika Hera Ramadani; Ervina I, Rr Hawik; Ika Indriasari
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif Vol. 2 No. 2 (2023): Jurnal Ilmiah Manajemen, Bisnis dan Ekonomi Kreatif
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/jibeka.v2i2.255

Abstract

Penelitian ini meneliti tentang kesiapan mahasiswa manajemen upgris dalam memilih karir mereka. Penelitian ini bertujuan untuk mengetahui pengaruh Aspirasi Karir, Motivasi Karir, dan Ekplorasi Karir terhadap Pemilihan Karir Mahasiswa Manajemen dengan pertimbangan pasar kerja sebagai variabel intervening. Metode penelitian ini menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah mahasiswa manajemen upgris (Universitas PGRI Semarang) tahun Angkatan 2019-2020, penulis menggunakan sampel sebanyak 245 orang. Penentuan besarnya sampel pada penelitian ini menggunakan metode teknik non probability sampling dan pemilihan responden pada pada penelitian ini menggunakan teknik purposive sampling. Analisis data pada penelitian ini menggunakan program SmartPLS versu 4.0. Reknik analisis data yang digunakan model persamaan Structural Equation Modeleing (SEM). Hasil Analisis pembahasan menunjukkan aspirasi karir berpengaruh positif terhadap pemilihan karir, motivasi karir berpengaruh terhadap pemilihan karir, eksplorasi karir berpengaruh terhadap pemilihan karir, pertimbangan pasar kerja berpengaruh terhadap pemilihan karir, aspirasi karir berpengaruh negatif terhadap pertimbangan pasar kerja, motivasi karir berpengaruh positif terhadap pertimbangan pasar kerja, eksplorasi karir berpengaruh terhadap pertimbangan pasar kerja, aspirasi karir berperngaruh tidak signifikanke arah negatif terhadap pemilihan karir yang dimediasi oleh pertimbangan pasar kerja, motivasi karir berpengaruh tidak signifikan kearah positif terhadap pemilihan karir yang dimediasi oleh pertimbagan pasar kerja, eksplorasi karir berpengaruh tidak signifikan kearah positif terhadap pemilihan karir yang dimediasi oleh pertimbangan pasar kerja.
Analisis Faktor yang Mempengaruhi Perilaku Manajemen Keuangan Mahasiswa Elfiyana Dianti; Ika Indriasari; Ratih Hesty
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif Vol. 2 No. 2 (2023): Jurnal Ilmiah Manajemen, Bisnis dan Ekonomi Kreatif
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/jibeka.v2i2.289

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Gaya Hidup, Fintech Payment, dan Self control terhadap Perilaku Manajemen Mahasiswa Program Studi Manajemen angkatan 2020-2022 Universitas PGRI Semarang. Jenis penelitian ini yaitu kuantitatif, populasi dari penelitian ini yaitu mahasiswa Program Studi Manajemen angkatan 2020-2022 Fakultas Ekonomi dan Bisnis Univerisitas PGRI Semarang yang berjumlah 1.015 mahasiswa. Penelitian ini menggunakan teknik Non Probability Sampling dengan jumlah sampel 300 orang. Pengukuran pada penelitian ini menggunakan skala likert yang kemudian diolah dengan alat analisis IBM SPSS Statistics Version 226menggunakan analisis regresi linier berganda. Hasil dari penelitian ini menunjukan bahwa terdapat pengaruh antara gaya hidup terhadap perilaku manajemen keuangan, tidak terdapat pengaruh antarafintech payment terhadap perilaku manajemen keuangan, terdapat pengaruh antara self control terhadap perilaku manajemen keuangan. Dapat dilihat pada tabel Summary dengan nilai Adjusted R square 0,455 X 100% = 45,5%. Kata Kunci : Gaya Hidup, Fintech Payment, Self Control, Perilaku Manajemen Keuangan
Analisis Pengaruh Bimbingan Karir, Lingkungan Keluarga, Dan Efikasi Diri Terhadap Kesiapan Kerja Mahasiswa Aprillia Suryani Pujiastuti; Bayu Kurniawan; Setyorini, Noni
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif Vol. 2 No. 2 (2023): Jurnal Ilmiah Manajemen, Bisnis dan Ekonomi Kreatif
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/jibeka.v2i2.292

Abstract

This study aims to test and analize the effects of career guidance, family environment, and self-efficacy on work readiness undergraduate. The population in this study is undergraduates on the faculty Management study program of the Economi and Business Uniniversity of PGRI Semarang class of 2019, there were as many as 161 students as respondents. The sampling technique used is Purposive Sampling technique with Likert Scale measurement. This study uses quantitative methods and uses primary data by distributing questionnaires to undergraduate of Management of the FEB, class of 2019. Data is processed through the SPSS version 26 for windows program. Based on research using a t-test, the results obtained that career guidance have a positive and significant influence on work guidance, the results obtained that family environment have a positive and significant influence on work guidance, and the results obtained that self-efficacy have a positive and significant influence on work guidance. The results of the determination coefficient test obtained a value from the Adjusted R Square of 39,7%, this can be interpreted to mean that career guidance, family environment, and self-efficacy can explain work readiness of undergraduate of Management of the FEB, class of 2019.
Mengulik Implementasi Kebijakan Pemerintah Mengenai Pengesahan Perppu Cipta Kerja: (Studi Pada Pekerja, Serikat Pekerja dan Perusahaan di Kota Semarang) Muhammad Stalastul Mustofa; Sijabat, Rauly; Meiriyanti, Rita
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif Vol. 3 No. 2 (2024): Jurnal Ilmiah Manajemen, Bisnis dan Ekonomi Kreatif
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the implementation of government policies regarding the ratification of the Job Creation Perppu for workers, trade unions and companies in the city of Semarang. The benefit of this research is that this research can be used as input in preparing and determining appropriate Human Resource Management strategies in order to get more optimal results. The partners and informants for this research are workers, unions and companies in the city of Semarang. Data analysis in this research used qualitative interview research. The results of the analysis and discussion show that the main objective of the PERPPU policy regarding job creation is to create jobs through increasing the ease and security of doing business, increasing investment, and protecting and empowering workers (KKIR). The impact of PERPPU implementation on employees is that many employees are laid off, employees receive severance pay. low, permanent employees are replaced with contract or social workers, and employees feel uncertain about employee welfare. The impact of PERPPU implementation on the company is that company regulations become more structured with the PERPPU being ratified. The company feels that it is fair with employee welfare and company profits. Impact of implementation. PERPPU on work unions. Work unions are experiencing outsourcing contracts at the same time, BPJS is not paying enough attention to leave, wages below the UMK are not being paid attention to, they are not getting any protection at all.
Rasionil Generasi Z Memilih Kolam Retensi Boulevard Kota Kendari Sebagai Fitur Olahraga Unggulan Hamid, Nisrina; Rabbani, Inayah Abdillah; Lapau, Fitri
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif Vol. 3 No. 1 (2024): Jurnal Ilmiah Manajemen, Bisnis dan Ekonomi Kreatif
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Generation Z has a different character from previous generations who rely heavily on technology in their development and growth, including getting digital-based references or information, including in deciding on choices to exercise. This study aims to determine the effect of facility variables, electronic word of mouth (e-wom) as a rational aspect of generation Z choosing the Kendari City boulevard retention pool as a superior sports feature using the SEM PLS approach with a sample size of 170 respondents using purposive sampling method with criteria, namely generation Z aged 12-28 years, and at least 2 times have exercised at the Kendari City boulevard retention pool. The results showed that the facility construct, e-wom had a positive and significant effect on the decision to choose the Kendari City boulevard retention pool, while the healty lifestyle construct had no positive and significant effect. The results of the R-Square value indicate a very strong correlation between facilities, e-wom and healty lifestyle in the selection decision of 0.997. The Adjusted R-Square value of 0.997 indicates that the exogenous variables are able to explain 99.7% of the endogenous variables while 0.3% is explained by other variables not examined in this study. Keywords: Electronic word of mouth;healty lifestyle; facilities;election decision, Z generation.
Pengaruh Promosi, Harga, Lokasi, Citra Destinasi dan Kualitas Layanan Terhadap Minat Berkunjung Di Pantai Karang Jahe Rembang kamala, zubdatul; Sumastuti, Efriyani; Utami Puspitasari, Ratih Hesty
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif Vol. 3 No. 1 (2024): Jurnal Ilmiah Manajemen, Bisnis dan Ekonomi Kreatif
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of the study carried out by researchers was to gain an understanding of how promotion, price, location, destination image and service quality influence the desire for tourists to visit Karang Jahe Rembang beach. Quantitative methods are used as a method in this research with descriptive research methods. Visiting interest (Y) is included in the dependent variable category, meanwhile promotion (X1), price (X2), location (X3), destination image (X4) and service quality (X5) are independent variables. The findings from this research identify that there are four variables that have a significant influence on the visiting interest variable in this research, namely price, location, destination image and service quality. Meanwhile, promotions do not have a significant impact on tourist interest in visiting. Based on the F test, simultaneous promotion, location price, destination image and service quality have an influence on interest in visiting tourism.

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