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Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 29886031     EISSN : 29885418     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 450 Documents
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Pengaruh Lingkungan Kerja Dan Kepuasan Kerja Terhadap Turnover Intention Karyawan CV. Sollu Citra Muslim Erwinda Hesti Pertiwi; Rita Tri Yusnita; Mila Karmila
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i3.854

Abstract

This research aims to determine the influence of the work environment and job satisfaction on turnover intention among CV employees. Sollu Citra Muslim. This research uses quantitative methods. The type of data used is primary data, with a research sample of 76 respondents from CV employees. Sollu Citra Muslim and uses the Proportional Random Sampling sampling technique. The data analysis tool used in this research is SPSS Version 25. Data collection techniques are interviews and questionnaires. The research results show that the Work Environment and Job Satisfaction simultaneously have a significant effect on Turnover Intention. The Work Environment partially has a negative and significant effect on Turnover Intention. Job Satisfaction partially has a negative and insignificant effect on Turnover Intention.Keywords: Work Environment, Job Satisfaction, Turnover Intention
AI-Driven Marketing Solutions For Ethical Product Branding In MSMES Erwin Ernestus Kadar Slamet; Tiur Ayya Zakiyah
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 4 (2023): Juli : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i4.855

Abstract

This research aims to explore the efficacy of AI-driven marketing solutions in facilitating ethical product branding within Micro, Small, and Medium Enterprises (MSMEs). The research adopts a descriptive model, employing purposive sampling to gather data from a diverse range of MSMEs engaged in ethical product branding practices. Data analysis utilizes thematic analysis to identify patterns and insights from qualitative data. The study aims to unveil the impact of AI-driven marketing strategies on enhancing sustainability and ethical branding efforts among MSMEs. Results are expected to shed light on the effectiveness of these solutions in fostering responsible consumerism and promoting sustainable business practices within the MSME sector, thereby contributing to the discourse on ethical marketing and sustainable development.
Integrating Sustainable Digital Marketing Into MSMEs Efendri Waruwu
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 2 (2023): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i2.860

Abstract

This research aims to explore the dynamics involved in integrating sustainable digital marketing practices into Micro, Small, and Medium Enterprises (MSMEs). Employing a qualitative approach, the study adopts a mixed-method model combining interviews and case studies. The sampling technique involves purposive sampling to select participants representing diverse MSMEs. Data analysis utilizes thematic analysis to identify patterns and themes. The findings reveal a multifaceted understanding of sustainable digital marketing integration, highlighting challenges, opportunities, and best practices within MSMEs. Insights garnered from this research contribute to a deeper comprehension of sustainable digital marketing strategies tailored for MSMEs, thereby fostering their resilience and competitiveness in contemporary markets.
Pengaruh Budaya Organisasi terhadap Kinerja Karyawan di BPJS Ketenagakerjaan Bangkalan Agustin Pratiwi; Filsa Soraya; Mochammad Isa Anshori
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i3.861

Abstract

The influence of organizational culture on employee performance at BPJS Employment Bangkalan is discussed in this research. Employees can be inspired, motivated, and guided to achieve company goals effectively through a strong and healthy organizational culture. Based on previous research, this study tries to investigate how company culture influences employee performance. Literature review is the research method used. This approach uses various literature sources, including books, journals, and other scientific publications, to collect data. The findings of this research can be used to find out how much influence organizational culture at BPJS Employment Bangkalan has on employee performance.
Pengaruh Disiplin Kerja Dan Komunikasi Terhadap Kepuasan Kerja Pegawai Dinas Perhubungan Kabupaten Tasikmalaya Fannysa Armalia Triyana; Suci Putri Lestari; Arga Sutrisna
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i3.862

Abstract

This research aims to determine and analyze the influence of work discipline and communication at the Tasikmalaya Regency Transportation Service Office and its influence on job satisfaction, both simultaneously and partially. This research model uses a survey method. The data collection technique was carried out by distributing questionnaires to 83 permanent employees of the Tasikmalaya Regency Transportation Service Office staff. The data analysis technique uses Multiple Linear Regression Analysis. Based on the research results, it is known that Work Discipline and Communication simultaneously and partially influence Job Satisfaction. Work Discipline and Communication both have a significant effect on Job Satisfaction. Therefore, it is recommended that companies can improve Work Discipline, Communication and Job Satisfaction so that they can have a positive impact and achieve company goals in the future.
Pengaruh Social Media Marketing Activities, Brand Experience, Brand Reputation and Brand Equity Terhadap Purchase Intention Produk Uniqlo JABODETABEK Muhammad Ridwan; Jatmiko Jatmiko
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i3.863

Abstract

This research aims to investigate the relationship between Social Media Marketing Activities, Brand Experience, Brand Reputation, and Brand Equity towards Purchase Intention on the brand. A survey method was employed to collect data from respondents who are customers of the brand in the JABODETABEK area. The sample consisted of 180 respondents, and Multiple Linear Regression Analysis using SPSS was utilized to test the proposed hypotheses. The data collection technique employed purposive sampling. The results of the study indicate a significant positive correlation between Social Media Marketing Activities, Brand Experience, Brand Reputation, Brand Equity, and customers' Purchase Intention. This underscores the importance for Uniqlo to address these issues through improved marketing strategies, consistency in customer experience, reputation enhancement, and efforts to build strong brand equity. Uniqlo can enhance brand awareness, strengthen interaction with potential customers, build trust, increase customer preference, and ultimately boost consumers' intention to purchase its products. The managerial implications of this research highlight the importance of enhancing Social Media Marketing Activities, strengthening Brand Experience, building a good Brand Reputation, and continuously innovating to enhance Brand Equity. These findings provide valuable insights for marketing managers in designing effective strategies to increase sales and strengthen the brand's position in the market.
The Influence of Segmenting and Targeting on Consumer Satisfaction Through Purchasing Decisions as an Intervening Variable: Survey of Consumers of CIO Herbal, Syakira Herbal and Salma Herbal Tasikmalaya Ricky Wahyudin; Kartawan Kartawan; Dedi Rudiana
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i3.864

Abstract

The purpose of this research is to determine and analyze the influence of segmenting and targeting on consumer satisfaction through purchasing decisions as an intervening survey variable for consumers of Cio Herbal, Syakira Herbal and Salma Herbal Tasikmalaya. The research method used is survey and quantitative methods. This research used a sample of 220 consumers of Cio Herbal, Syakira Herbal and Salma Herbal Tasikalaya. The sampling technique used was purposive sampling. Meanwhile, the data analysis technique uses Structural Equation Model (SEM) analysis. The results of the research show that there is an influence of Segmenting and Targeting on Consumer Satisfaction through Purchasing Decisions as an Intervening Variable in Consumers of Cio Herbal, Syakira Herbal and Salma Herbal Tasikmalaya both partially and simultaneously, meaning that the more focused segmenting and targeting is applied to CIO Herbal, Syakira Herbal and Salma Herbal Tasikmalaya, purchasing decisions will increase so that consumer satisfaction will also increase
Strategi Manajemen Sumber Daya Manusia (SDM) untuk Memberikan Pelayanan Prima pada Politeknik Piksi Input Serang Siti Sofiyah; Yeti Asmawati; Yanto Heryanto; Dian Evariana
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i3.865

Abstract

Human resource development is a process of how management gains experience, skills and attitudes to achieve success as leaders in the organization, so that development activities are aimed at helping employees/employees to be able to handle their responsibilities in the future. Bearing this in mind, training and human resource development programs are needed which are carried out periodically and continuously, in order to provide satisfactory (prime) service. Thus, companies/institutions need to have good operational implementation instructions, as well as educated officers who can implement these operational systems and procedures appropriately. Apart from development, training activities are also very influential on human resources because with this training human resources will be encouraged to be able to provide excellent service for candidates or those interested in buying or using their services. And it is no less important to provide training to customer service on how to serve in a very friendly, polite, knowledgeable manner so that clients/interested people can feel comfortable when communicating or making transactions.
Pengaruh Kinerja Keuangan Terhadap Return Saham Perusahaan Pertambangan : Sektor Industri Batubara Yang Terdaftar Di Bursa Efek Indonesia Periode 2019-2021 Nurul Fajri Arif; Pra Gemini; Arianto Taliding
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i3.866

Abstract

This study aims to determine the effect of Earning per Share (EPS), Return on Assets (ROA), Return on Equity (ROE), Current Ratio (CR), Deb to Equity Ratio (DER), Price to Book Value (PBV) on Returns. Share. The object of this research is the Indonesian Stock Exchange, mining companies in the coal industry sector for the 2019-2021 period. The research data used is secondary data with the sampling method using non-probability sampling. And the data analysis method is by calculating financial performance, determining stock returns using a sample of 19 companies. The results of this research have been tested on classical assumptions in the form of normality tests, multicollinearity tests, heteroscedasticity tests and autocorrelation tests as well as hypothesis tests in the form of t tests, f tests , determination test, and multiple linear regression test. The results of this study show that ESP partially has a negative effect on Stock Return, ROA partially has a positive effect on Stock Return, ROE partially has a negative effect on Stock Return, CR partially has a positive effect on Stock Return, DER partially has a positive effect on Stock Return, and PBV partially has a negative effect on Stock Return.
Mengulik Longevity Jasa Fotografi Di Tengah Gempuran Smartphone : Studi Kasus Pada Jasa Foto Hero Fotografi Aulia Nurul Izza; Rauly Sijabat; Rita Meiriyanti
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i3.867

Abstract

Photography is one of the new avenues of service and business, some have made a hobby of photography a lucrative profession. They should be prepared to compete with other companies of the same kind by creating a good image of the consumer, providing quality of service and increasing innovation and creativity in order to create different photo concepts and attract consumers. The strategy became the main idea of Hero Photography to develop a business in photographic services. Hero Photography tried to adapt and compensate by coming up with a strategy that would attract consumers.These research methods use descriptive qualitative, with the aim of providing an idea and an explanation as to how startegi services Hero Photography in the interest of consumers. The study uses primary data sources as data obtained from informers and secondary data from archive or documents, journals, and various archival files of Hero Photography. Data collection techniques through observation, interview and documentary. At verifying data data using triangulation of methods and source triangulation using data analysis techniques of reposing data, presenting data, and summarizing data.Research has shown that the concept of sustainable excellence is influenced by the quality of the product, in this case, a superior photograph of adequate human resources capable with an obvious market target. The performance of the sale of Hero Photography was influenced by a marketing strategy with a concept of 4P (Price, Place. Product, Product), among other things is photographic quality, aesthetic quality good photo quality in terms of aesthetically pleasing clients who are less likely to use hero photography services. Strategic places like the old city become the attraction of visitors to capture the moment. Promotion became a strategy by using social media asa tool for promotion and offering online photo services by viewing affordable prices as one of the preferred customers to use the Hero Photography photo service.

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