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Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 29886031     EISSN : 29885418     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 450 Documents
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Pengaruh Harga, Kualitas Produk dan Promosi Terhadap Keputusan Pembelian di E-Commerce Shopee : Studi Kasus Pada Mahasiswa di Kota Jambi Hansen Rusliani; Syamsuddin Syamsuddin; Merdiana Ferdila
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i3.868

Abstract

This research aims to determine the influence of price, product quality and promotion on purchasing decisions at Shopee e-commerce. This research uses a quantitative approach with data collection methods through primary data, questionnaires and documentation. The population of this research are students at 10 universities in Jambi City and are Shopee e-commerce users. The total sample was 100 respondents. The sampling method uses a purposive sampling technique, namely a sampling technique using certain considerations that are in accordance with the researcher's objectives. The test used is multiple linear regression analysis; normality test, multicollinearity test and heteroscedasticity test. Test the hypothesis using the F Test and T Test. The results of data analysis can be concluded that partially (T test), the price variable (X1) has a significant effect on purchasing decisions (Y), the product quality variable (X2) has no effect on purchasing decisions (Y) and the promotion variable (X3) has an effect significant to purchasing decisions (Y). Simultaneously (F test) shows that the independent variables price, product quality and promotion simultaneously have a positive and significant effect on purchasing decisions.
Digitalisasi Proses Pengadaan Barang dan Jasa Menggunakan Jurnal Mekari Pada PT. Sarana Remaja Mandiri Rizky Hutama Putra Haqq; Ahmad Ferdiansyah Pratama Putra; Moch Raffli Trio Romadhoni; Muhammad Irvan Arizqullah; Dika Ayu Safitri
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i3.869

Abstract

Procurement process in the industrial sector is undoubtedly conducted. However, conventional procurement of goods and services still faces numerous challenges, such as the need for physical storage space which is impractical, consumes a lot of space, and the difficulty in accessing past documents. With the advancement of the Industry 4.0 era, it pushes the procurement sector to undergo changes related to data integration systems and also the procurement process, all aimed at creating efficiency in the procurement of goods and services.
Mengimplementasikan Etika dan Kepemimpinan: Pendekatan Perilaku dalam Konteks Organisasi Harin Aulia Sajidah; Eva Ayu Lestari; Dhanang Cahya Prabawa; Mohammad Isa Anshori
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i3.873

Abstract

Leadership is an important factor that determines the success of an organization in achieving its goals. A leader needs to keep his behavior and ethics in conducting his leadership. By applying good behavior and ethics it can have a positive influence on the performance of employees in achieving the goals of the organization. The aim of this research is to understand that the implementation of ethics and leadership with behavioral approaches is highly influential to the organization. Through this qualitative research, it is expected that research can provide in-depth insight into ethics and leadership with behavioral approaches to organizations.
Pengaruh Brand Image, Harga dan Promosi Terhadap Minat Beli Produk Kosmetik Wardah: (Studi Pada Chacha Kosmetik Tlogosari Semarang) Ersa Fadilla Darmawati Putri; Heri Prabowo; Bayu Kurniawan
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i3.875

Abstract

This research aims to analyze and prove the influence of brand image, price and promotion on buying interest in Wardah cosmetic products (study on chacha cosmetics Tlogosari Semarang). This type of research is quantitative, the population of this research is consumers of the Chacha Cosmetics Tlogosari Semarang shop with a total of 96 respondents. This research uses a non-probability sampling technique, namely purposive sampling. Measurements in this study used a Likert scale which was then processed using the IBM SPSS Statistics version 23 for Windows analysis tool. The results of this research show that there is an influence between brand image, price and promotion on purchasing interest.
Implementasi Custumer Relationship Management (CRM) pada Pelaku UMKM M. Adi Trisna Wahyudi; Agus Hermawan; Moh. Ilham
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i3.876

Abstract

This research investigates the implementation of Customer Relationship Management (CRM) in the Micro, Small and Medium Enterprises (MSME) and startup sectors. Through a qualitative approach, data was collected from a number of MSMEs and startups to analyze the factors that influence the adoption and success of CRM implementation. The findings show that limited resources, lack of knowledge about the benefits of CRM, and dependence on technological infrastructure are the main challenges in adopting CRM systems. However, CRM has also been found to have great potential in increasing customer retention, developing more suitable products, and expanding into new markets. Practical implications of these findings include recommendations for appropriate resource allocation, employee training, and more effective digital marketing strategies. The contribution of this research lies in a deeper understanding of CRM implementation in the context of MSMEs and startups as well as practical guidance for improving business performance through effective CRM strategies.
Implementasi Ballast Water Management Di Pelabuhan Tanjung Emas Semarang : Strategi dan Model Pengelolaan Apriyanto Budhi Wibowo; Hugi Cerlyawati
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i3.887

Abstract

The discharge of ballast water by commercial vessels impacted on the development of non-native species and the spread of heavy metal. In this research, descriptive methodology was applied whose research sample was obtained by random sampling method. Questionnaire and interviews were employed as the data collection method. In order to identify the strategy, the data were then analyzed by using SWOT (Strength, Weakness, Opportunity, and Threat). The research was aimed to formulate the model and strategy in the implementation of BWM (Ballast Water Management). BWM had been analyzed and applied to determine an appropriate model for ballast water treatment. In this case, the Harbour Master and Port Authority Office of Tanjung Emas can possibly apply a defensive strategy. This strategy emphasizes on the improvement of Port State Control (PSC) and penalties. In order to maintain the vessel stability, container vessels, passanger vessels, and ro-ro vessels are recommended to apply freshwater within their ballast tanks. Moreover, a ballast water treatment facility has also been provided by the port administrator, Pelindo III, for bulk carrier vessels and tankers to discharge their ballast water.
Perancangan Ulang Tata Letak untuk Pengoptimalisasian Ruang pada Bebeke Om Aris Dramaga Kota Bogor M. Egitia Zaini; Jilan Rifa Fauziah; Angelica Meilani Rika Dwi Kusuma; Nova Pebi Rachmawati br. Sembiring; Putra Fajar Setiawan; Wawan Oktariza; Tina Nur Ainun
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i3.890

Abstract

In the era of increasingly rapid globalization, the industrial world is faced with inevitable dynamics. One important aspect in industry is optimal layout planning. The right layout determines the effective placement of production facilities, thereby smoothing the production process and increasing productivity. The current layout of production facilities at Bebeke Om Aris Dramaga is not optimal, causing production inefficiencies and increased costs. This research aims to redesign the layout of facilities at Bebeke Om Aris Dramaga. This research examines the design of alternative layouts at Bebeke Om Aris Dramaga with the aim of increasing productivity. The methods used are Activity Relationship Chart (ARC) and Total Closeness Rating (TCR). Production location calculations are carried out periodically to obtain accurate information. The research results show that the proposed layout has shorter distances between facilities. Apart from that, the resulting service time is more optimal. This change in store layout shows that the new layout is more effective and efficient than the old layout. This is proven by research results which show that the new layout design can reduce the time spent by employees in the production process and service to customers and the distance between facilities and increase the efficiency of employee movement.
The Role of Instagram Social Media in Increasing the Number of Sales in the Culinary Business Siomay Jodoh Dian Fitriyana; Azzahra Vanesya; Fitriatunnisa Shabrina; Sudiana Wachyudi; Ety Setiawati
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i3.892

Abstract

Digital marketing has had a long-term impact and made a game changer in the business world. The use of social media has been growing since 2020—the phenomenon of decreasing the number of followers harms sales. Seller is conscious about improving and maintaining their followers on social media to keep running the business well. Purpose to find out the extent of the participation of Instagram social media as a promotional medium to increase the marketing of culinary business products on @siomayjodoh's Instagram accounts. This study used a descriptive qualitative method. Data collection techniques are carried out by observation, interview, and documentation. Data triangulation methods were used to analyze in this study through data reduction, data presentation, drawing, and conclusion. The results showed the use of Instagram social media as an attractive promotional medium with various features that can be used to support the increase in culinary business products in online marketing. This research only collected data on MSME's “Siomay Jodoh" Instagram from 2022 until 2024 as data collection. MSMEs “Siomay Jodoh” is a local business in Cirebon, and there's no previous research about the MSMEs “Siomay Jodoh”.
Optimalisasi Seating Space Layout pada Groovy Space Coffee and Kitchen di Kota Bogor Zaqia Yuliana Pratiwi; Heni Pratiwi; Hanakayda Khairunnisa; Wawan Oktariza; Tina Nur Ainun
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i3.895

Abstract

Groovy Space Coffee and Kitchen is a coffee shop located in the Bogor City area that serves several types of drinks such as coffee and tea and several foods, both snacks and heavy meals. This research aims to optimize the layout of the sitting room at Groovy Space Coffee and Kitchen using the Activity Relationship Chart (ARC) method based on the results of the Total Cleseness Rating (TCR) calculation. The ARC method is used to determine optimal seating space layout arrangements by considering the shape of the room and the available area. Meanwhile, the TCR method is used to overcome potential conflicts in the use of seating space, such as the density of visitors at certain times. The application of these two methods is expected to produce a seating space layout that is efficient, comfortable, and able to better accommodate the number of visitors. The results of this research show that the new layout is more effective and efficient compared to the previous layout with the results showing that the new layout includes additional seating in the outdoor area and also a change in concept from outdoor to semi-outdoor.
Analisis Daya Saing Ekspor Kakao Indonesia di Pasar Malaysia Anggraini Susanti; Ayudana Kezia; Rasidin Karo Karo Sitepu; Reyhani Intan Sabrina; Muhammad Akbar Husain; Desri Yohanna; Roby Andika; Nur Faizatul Luthfiah
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i3.899

Abstract

Cocoa is a plantation crop that has a high contribution to the Indonesian economy through export activities. The large number of people interested in processed cocoa products means that demand for cocoa is increasing every year. The aim of the research carried out was to measure and see the level of comparative competitiveness of Indonesian cocoa in the main importing country, namely Malaysia. This research was conducted from March 2024 to April 2024. This research uses secondary data in the form of panel data for the period 2013-2022. The method used is Revealed Comparative Advantage (RCA) to measure and determine the level of competitiveness of Indonesian cocoa's comparative advantage. The research results show that Indonesian cocoa in the Malaysian market has strong competitiveness with an average RCA value of 2.61197. This also shows that Indonesian cocoa can compete in the global market by continuing to develop both technology and information.

Page 17 of 45 | Total Record : 450

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