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Contact Name
Roymon Panjaitan
Contact Email
garuda@apji.org
Phone
+6288215137076
Journal Mail Official
rafaelardian39@gmail.com
Editorial Address
Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia Perum. Cluster G11 Nomor 17, Jl. Plamongan Indah, Kadungwringin, Kedungwringin, Pedurungan, Semarang City, Central Java 50195
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Kota semarang,
Jawa tengah
INDONESIA
Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
ISSN : 29886031     EISSN : 29885418     DOI : 10.61132
Core Subject : Economy, Science,
Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment.
Articles 427 Documents
Pengaruh Citra Merek, Kualitas Produk dan Harga Terhadap Keputusan Pembelian Mie Instan Indomie Hesti Widyastuti; Leny Septyawati; Rayhan Gunaningrat; R. Taufiq Nur Muftiyanto
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i2.654

Abstract

The aim of this research is to evaluate the influence of brand image, product quality and price on purchasing decisions for Indomie instant noodle products. The research method used is quantitative and uses a population of all Indomie instant noodle consumers. A total of 102 respondents from the city of Surakarta were selected as samples using a non-probability method with purposive sampling technique. Data collection was carried out using Google Forms by distributing questionnaires personally. Data analysis uses classical hypothesis testing, multiple linear regression, and hypothesis testing. The results of the F test obtained a calculated F value of 95.866, exceeding the critical value of 2.460, and a significance level of 0.000 < 0.05. It can be concluded that brand image, product quality and price have a significant influence on purchasing decisions for Indomie instant noodles.
Analisis Manajemen Persediaan Bahan Baku Pada UMKM Rengginang Berlian Kriuk di Karawang Cherilya Alfara Natasya; Lilis Fitriyani; Putri Ayu Rukmini; Siti Santi; Ujang Suherman
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i2.656

Abstract

This research aims to determine the most effective inventory management in Rengginang Berlian Kriuk MSMEs. Using a qualitative descriptive approach, researchers analyze inventory management in Rengginang Berlian Kriuk MSMEs. The problem in this research is that Rengginang Berlian Kriuk MSMEs have not implemented raw material inventory management. The results of interview observations and documentation show that inventory management at Rengginang Berlian Kriuk MSMEs is not optimal. This is indicated by the minimal inventory available, because there are limitations in managing inventory. For this reason, researchers use safety stock and EOQ techniques to analyze inventory which can support inventory management effectively and efficiently.
Pemanfaatan Digital Marketing Dalam Proses Jaringan Bisnis Usaha Hotmie Roll Resya Dwi Marselina; Chyntia Ika Pertiwi; Fitria Anjarsari; Nunik Nur Asiah Jamil; Siti Haniah
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i2.658

Abstract

The purpose of this research is to find out how digital marketing is used in building business networks. This research uses descriptive qualitative research methods. The object of this research is the Hot MieRoll business. The results of this research are digital marketing that the HotMie Roll business can use as an effort to build a business network is creating a Google Business account, creating social media as a marketing medium and creating photo or video content which will later be uploaded on social media by following current trends.
Pengaruh Promosi Dan Testimoni Terhadap Minat Beli Produk Hijab Buttonscraves Latifatun Nikmah; Wina Yuniarti; Rayhan Gunaningrat
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i2.659

Abstract

In the modern era, Muslim fashion, one of which is the hijab, is experiencing developments every year. Hijab is Muslim clothing that is very popular with Muslim women in Indonesia. This incident happened because Muslim women in Indonesia are aware that wearing the hijab is an obligation. This provides an open space for companies to produce Muslim clothing, especially hijabs, to become the main target market in the country. The purpose of this research is to find out whether promotions and testimonials have an influence on purchasing interest through the mediating variable of consumer trust in Buttonscraves products. There were 51 participants in this study and data was collected through an online survey using a Google form. The sampling technique was carried out using purposive sampling techniques and primary data types, as well as collecting questionnaires. The results of the analysis show that promotions have a significant effect on buying interest, testimonials have a significant effect on buying interest and testimonials have a simultaneous effect on buying interest in Hijab Buttonscraves.
Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen KAI Di Solo Raya Dinnova Ryo Kristanto; Rayhan Gunaningrat
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i2.660

Abstract

PT Kereta Api Indonesia (KAI) is a company that monopolizes unrivaled rail transport services, but on Java Island it is vulnerable to competitors in other transport services sectors in the world. The purpose of this study was to find out whether the influence of price and quality of service on the satisfaction of railway consumers in the city of Solo Raya. Sampling technique using quota sampling and random sampling techniques with respondent criteria is consumer satisfaction in using railway services, which is 51 respondents. Data collection is done using questionnaires distributed online or electronically using Google Form support. The results of the study showed that the influence of price and quality of service has a significant influence on consumer satisfaction.
Refleksi Performa Pelayanan Administrasi Di Tingkat Kelurahan Atau Desa Gunung Halu Ageng Saepudin Kanda; Muhammad S Algias
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i2.661

Abstract

Administrative services at the sub-district or village level are one of the public services that are very important for the community. This administrative service includes various types of certificates, such as birth certificates, death certificates and resident mutation letters. This research uses a qualitative method with a descriptive approach, with library study research techniques and field studies with observation, interviews and documentation to collect data. Other research shows that analysis of the quality of administrative services at the sub-district office of Gunung Halu Regency can be carried out using quantitative methods with techniques. questionnaire data collection. The results of the research show that the quality of administrative services at the sub-district office of Gunung Halu Regency still needs to be improved. In technical guidance, village officials are provided with knowledge and skills in financial management and village administration.
Adaptive Leadership Di Organisasi Pemuda NU Khoirun Nisa’; Wahyu Eko Pujianto
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i2.664

Abstract

Adaptive leadership is about helping people to change and adapt to new situations. Leaders are required to be able to analyze, see and formulate all forms and types of organizational problems. On the other hand, if the leader only has a bad character and does not have a good influence on his members, then it is certain that the organization will not develop well and according to expectations. The aim of this research is to analyze why the role of adaptive leadership is so important in the IPNU and IPPNU organizations, and how the adaptive leadership process plays out in developing the organization. This research method uses qualitative methods. The research will conduct interviews at the IPNU and IPPNU organizations in Sedati District and will conduct interviews with 18 branches. The data analysis technique in this research uses interactive model data analysis techniques. The research results found that not all IPNU and IPPNU leaders in Sedati District implemented adaptive leadership well.
Pengaruh Tunjangan Kinerja Terhadap Motivasi dan Kepuasan Kerja Guru Pendidikan Usia Dini Sifa Nur Azizah; Ageng Saepudin Kanda S
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i2.666

Abstract

This research was conducted on the Effect of Performance Allowances on Motivation and Job Satisfaction of PAUD Teachers in Tenjolaya village. This research was conducted by interviewing each PAUD institution. With the results stating that allowances are very important for PAUD teachers because the small salary and very large amount of work makes the existing teachers overwhelmed so as to create high motivation. By providing performance allowances, PAUD teachers in this area have high motivation and enthusiasm for work.       Abstrak. Penelitian ini dilakukan pada Pengaruh Tunjangan Kinerja terhadap Motivasi dan Kepuasan Kerja Guru PAUD yang berada di desa Tenjolaya. Penelitian ini dilakukan dengan wawancara setiap Lembaga PAUD. Dengan hasil yang menyatakan bahwa  tunjangan sangat penting bagi guru PAUD dikarenakan Gaji yang sedikit dan tugas yang sangat banyak membuat para guru yang ada kewalahan sehingga untuk menciptakan motivasi yang tinggi. Dengan di adakan Tunjangan kinerja maka guru PAUD di wilayah ini memiliki motivasi yang tinggi dan semangat untuk bekerja.   Kata kunci: Pengaruh,Motivasi,Tunjangan, Kepuasan Kerja  
Pengaruh Brand Image, Harga Dan Produk Terhadap Loyalitas Pelanggan Dimsum Uma Yumcha Anita Nurul Cahyani; Olivia Stephanie Sarwono Putri; Rayhan Gunaningrat
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i2.669

Abstract

The purpose of this research is: (1) to find out what Dimsum Uma Yumcha is in the popular dimsum market in Solo. (2) to find out the affordable prices offered which influence customer loyalty. (3) to find out the product provided has an effect on customer loyalty. In research it is known that Brand Image, Price and Product influence customer loyalty. This research method is quantitative. The data collection technique used in this research is Probability Sampling. The population in this study were all people who consumed Uma Yumcha Dimsum products in Solo Raya City. The research sample consisted of 100 respondents from the Solo Raya community who had consumed ddimsum. Data processing in this research uses SPPS version 25. The research results show that brand image influences customer loyalty. Price affects customer loyalty. products influence customer loyalty.
Emotional Intellegence Dan Organizational Culture Untuk Meningkatkan Internal Service Performance Pada Karyawan Puskesmas Sidoarjo Anggita Fitrianah Ramadhani; Amiartuti Kusmningtyas
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i2.670

Abstract

This research aims to determine emotional intelligence and organizational culture to improve the internal service performance of Sidoarjo Health Center employees. There is a population needed in this research, namely 50 employees. In this study, researchers used all community health center employees, both paramedics and non-medical employees, with respondent characteristics based on age, gender, educational background, and length of work. Sampling In this research he author used a saturated sample where all members of the population were used as research samples.So this research uses a questionnaire filled out by respondents and used as data for this research. The analysis technique used is simple linear regression analysis. Hypothesis testing uses (a T-test), while the data analysis methods used include a validity Test and Reliability Test. The results of this research show that Emotional Intelligence and Organizational Culture influence Internal Service Performance. The result obtained t-count of 11.438 is greater than the t-table 2.01063 with a significant value of 0.000 > 0.50, which shows that the results are statistically significant. Furthermore, the emotional intelligence variable has a significant impact on internal service performance, with a t-count of 12.039, greater than the t-table 2.01063 with a significant value of 0.000 > 0.50.