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Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 29886031     EISSN : 29885418     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 427 Documents
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The Role of Instagram Social Media in Increasing the Number of Sales in the Culinary Business Siomay Jodoh Dian Fitriyana; Azzahra Vanesya; Fitriatunnisa Shabrina; Sudiana Wachyudi; Ety Setiawati
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i3.892

Abstract

Digital marketing has had a long-term impact and made a game changer in the business world. The use of social media has been growing since 2020—the phenomenon of decreasing the number of followers harms sales. Seller is conscious about improving and maintaining their followers on social media to keep running the business well. Purpose to find out the extent of the participation of Instagram social media as a promotional medium to increase the marketing of culinary business products on @siomayjodoh's Instagram accounts. This study used a descriptive qualitative method. Data collection techniques are carried out by observation, interview, and documentation. Data triangulation methods were used to analyze in this study through data reduction, data presentation, drawing, and conclusion. The results showed the use of Instagram social media as an attractive promotional medium with various features that can be used to support the increase in culinary business products in online marketing. This research only collected data on MSME's “Siomay Jodoh" Instagram from 2022 until 2024 as data collection. MSMEs “Siomay Jodoh” is a local business in Cirebon, and there's no previous research about the MSMEs “Siomay Jodoh”.
Optimalisasi Seating Space Layout pada Groovy Space Coffee and Kitchen di Kota Bogor Zaqia Yuliana Pratiwi; Heni Pratiwi; Hanakayda Khairunnisa; Wawan Oktariza; Tina Nur Ainun
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i3.895

Abstract

Groovy Space Coffee and Kitchen is a coffee shop located in the Bogor City area that serves several types of drinks such as coffee and tea and several foods, both snacks and heavy meals. This research aims to optimize the layout of the sitting room at Groovy Space Coffee and Kitchen using the Activity Relationship Chart (ARC) method based on the results of the Total Cleseness Rating (TCR) calculation. The ARC method is used to determine optimal seating space layout arrangements by considering the shape of the room and the available area. Meanwhile, the TCR method is used to overcome potential conflicts in the use of seating space, such as the density of visitors at certain times. The application of these two methods is expected to produce a seating space layout that is efficient, comfortable, and able to better accommodate the number of visitors. The results of this research show that the new layout is more effective and efficient compared to the previous layout with the results showing that the new layout includes additional seating in the outdoor area and also a change in concept from outdoor to semi-outdoor.
Analisis Daya Saing Ekspor Kakao Indonesia di Pasar Malaysia Anggraini Susanti; Ayudana Kezia; Rasidin Karo Karo Sitepu; Reyhani Intan Sabrina; Muhammad Akbar Husain; Desri Yohanna; Roby Andika; Nur Faizatul Luthfiah
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i3.899

Abstract

Cocoa is a plantation crop that has a high contribution to the Indonesian economy through export activities. The large number of people interested in processed cocoa products means that demand for cocoa is increasing every year. The aim of the research carried out was to measure and see the level of comparative competitiveness of Indonesian cocoa in the main importing country, namely Malaysia. This research was conducted from March 2024 to April 2024. This research uses secondary data in the form of panel data for the period 2013-2022. The method used is Revealed Comparative Advantage (RCA) to measure and determine the level of competitiveness of Indonesian cocoa's comparative advantage. The research results show that Indonesian cocoa in the Malaysian market has strong competitiveness with an average RCA value of 2.61197. This also shows that Indonesian cocoa can compete in the global market by continuing to develop both technology and information.
Analisis Tata Letak Rak Pada Toko Retail Menggunakan Metode ARC Dan TCR : Studi Kasus Pada Supermarket X Arief Hermawan; Cempaka Chandra Kirana; Fayza Andani; Gina Natasya Novitasari; Mochammad Azriel Fahrezi; Khoirul Aziz Husyairi; Tina Nur Ainun
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i3.908

Abstract

Supermarket x is a retail shop that sells various types of products ranging from home necessities, kitchen necessities, food and drinks. The importance of layout in retail is needed to make it easier for consumers to reach the goods they need. Supermarket x has a less effective layout, especially in arranging display shelves. This research aims to make recommendations for layout, especially new display shelves that are more efficient so that consumers can easily reach the items they want to buy. This research uses the Activity Relationship Chart (ARC) and Total Closeness Rating (TCR) analysis methods. The results of the research show that there is a change in the placement of goods on display shelves, after using ARC and TCR, the placement of goods on display shelves is arranged based on the closeness grouping of goods types, shelves 4 and 5 have a value of A (absolute) so the shelves must be close together, while shelf 2 with shelves 4, 5, 6, and 7 have undesirable adjacent X (prohibited) values. Shelf 5 which contains snacks has a high ARC value of 121, so shelf 5 will be allocated first, because snacks are most often sought after by consumers.
Sustainable Branding : Empowering SMEs Through Digital Marketing Strategies Ardi Armen
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 2 (2023): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i2.909

Abstract

This research aims to explore sustainable digital marketing strategies for Micro, Small, and Medium Enterprises (MSMEs) with a focus on redefining brand identity. The research employs a qualitative approach, utilizing in-depth interviews and thematic analysis. A purposive sampling technique is employed to select participants from diverse MSME backgrounds. Through rigorous thematic analysis, the study reveals insights into effective digital marketing strategies that align with sustainability goals while reshaping brand identities for MSMEs. The findings highlight the importance of authenticity, transparency, and social responsibility in crafting sustainable brand identities in the digital era. This research contributes to the understanding of practical strategies for MSMEs to thrive in the competitive digital marketplace while embracing sustainability principles.
Peningkatan Efektivitas Kerja Guru Melalui Penguatan Kepemimpinan Melayani Dan Kepuasan Kerja : (Studi Empiris Menggunakan Metode Korelasional Dan Analisis Sitorem Pada Guru SMK Swasta Di Kecamatan Bogor Barat) Setyo Ramdhani; Sumardi Sumardi; Eka Suhardi
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i3.929

Abstract

This research is classified as correlational research consisting of two independent variables, namely Servant Leadership and Job Satisfaction and one dependent variable Teacher Work Effectiveness. The population in the study was 305 teachers of private vocational schools in West Bogor Sub-district, with a sample size of 173 teachers, whose determination used the Slovin formula and used Proportional Random Sampling. Data were collected using instruments in the form of questionnaires and analyzed by descriptive analysis and inferential statistics and analyzed SITOREM. The results showed three positive relationships. First, there is a positive relationship between Servant Leadership and Teacher Work Effectiveness with a correlation coefficient value of 0.373. Second, there is a positive relationship between job satisfaction and teacher work effectiveness with a correlation coefficient value of 0.740. Third, there is a positive relationship between Servant Leadership and Job Satisfaction together with Teacher Work Effectiveness with a correlation coefficient value of 0.750. And based on the results of the SITOREM analysis, it shows that there are several indicators that must be improved and several indicators must be maintained. Indicators that must be improved include the implementation of evaluations, self-adjustment to the environment, humility, trust, courage, the job itself, supervision, promotion. Thus it can be concluded that Teacher Work Effectiveness can be improved through strengthening Servant Leadership and Job Satisfaction both partially and jointly.
Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan Miniso Big Mall Samarinda Muhammad Rifqy Rifani; Andi Amri
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 4 (2024): Juli : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i4.934

Abstract

This study aims to test whether the Quality of Laundry Service affects Patient Satisfaction in RSUD Kab. Kediri. This study used a quantitative descriptive approach with a causal research design applied to determine the cause-and-effect relationship between the independent variable (Laundry Service Quality) and the dependent variable (Patient Satisfaction). The study population consisted of 224 non-medical employees of Kediri District Hospital. Non-probability sampling techniques with purposive sampling types are used to determine samples based on certain criteria. Using the Slovin formula and the 5% error standard, a sample of 34 employees was obtained. Data were collected using the Likert scale and analyzed to test hypotheses. The results showed that the calculated value for the Laundry Service Quality variable was 7.970, which was greater than the ttable of 2.037, with a significant value of 0.000 which was smaller than 0.050. This shows that the Quality of Laundry Service has a significant effect on Patient Satisfaction, so the hypothesis (Ha) is accepted. The regression coefficient value of 0.563 indicates that an increase of one unit in Laundry Service Quality will increase Patient Satisfaction by 0.563 units, while a decrease of one unit in Laundry Service Quality will decrease Patient Satisfaction by 0.968 units. An R² value of 0.665 indicates that 66.5% of the variation in Patient Satisfaction is explained by Laundry Service Quality, while the remaining 33.5% is influenced by other variables not studied in this study.
Analisis Studi Kelayakan Bisnis pada Pengembangan UMKM Sembako di Desa Keramean dari Aspek Hukum, Aspek Pemasaran dan Aspek Keuangan Hildah Meliyana; Abdur Rohman
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 4 (2024): Juli : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i4.936

Abstract

This study discusses the business feasibility analysis of MSMEs in basic food businesses in Keramean Village by considering legal, marketing, and financial aspects. Researchers use a quantitative approach with the least square method. Collection of data on the sale of basic food prices through interviews with business owners. This study aims to identify the potential success of basic food businesses and provide input for business owners in understanding the challenges and opportunities faced. The evaluation results show that April sales are more relevant than the previous month, this can happen because there is an increase in profit every month. This basic food business has great profit potential if managed properly, so it can be considered a promising business opportunity for MSMEs.
Management of Management Information Systems at Jomelo Cosmetic Shop on Bukit Kaminting Induk Street, Palangka Raya City Nathaly Inglesia; Santi Wati; Rossana Tiara Christin; Riska Pania Putri; Astrid Astrid; Cindy Carolina; Nisrina Rahmi
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 4 (2024): Juli : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i4.939

Abstract

This research explores the management of management information systems at Jomelo Cosmetic Shop on Bukit Kaminting Induk Street, Palangka Raya City using qualitative methods and a holistic approach. Data were collected through observation, interviews, and documentation. The study discovered that the deployment of a management information system has a significant impact on the efficacy of the organization's data source system, with 100% of respondents stating that SIM helps improve operational efficiency and decision-making. In the study, one hundred percent of respondents stated that SIM improves operational efficiency and decision-making processes, which shows how important the implementation of a management information system is to improve the performance of enterprise data source systems. The study recommends several measures to improve the effectiveness and efficiency of management information system, such as increasing staff training on the use of SIM (80% of respondents agreed), monitoring and evaluating SIM performance regularly (75% of respondents agreed) and optimizing the use of information technology to support SIM (65% of respondents agreed). This study also recommends several steps to improve product information for customers, such as providing more complete product information on the store website (90% of respondents agreed), utilizing social media to promote products (85% of respondents agreed), and training store staff to provide proper product information (70% of respondents agreed The findings of this study indicate that Jomelo Cosmetic Shop can improve its competitiveness and quality of service to customers by implementing best practices in information systems management. This is expected to improve operational efficiency and better delivery of product information to customers.
Analisis Swot pada Manajemen Stratejik dalam Platform Belanja Online Annisa Karenina Ajie; Astrid Fitria Malik; Luthfia Salsabilla; Nanda Hamidah; Salsabila Putri Setiawan; Suhartini Suhartini
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 4 (2024): Juli : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i4.944

Abstract

The digital revolution has changed the way of shopping, encouraging the growth of online shopping platforms that offer convenience for consumers. In intense market competition, SWOT analysis becomes important to help online shopping platforms identify strengths, weaknesses, opportunities and threats, and formulate strategies to maintain competitive advantages. The research aims to understand how these platforms can remain relevant and competitive in the digital era. This research uses literature studies to collect data from journals, articles and online sources, in order to analyze strengths, weaknesses, opportunities and threats in the strategic management of online shopping platforms. The results of this SWOT analysis are then used to formulate strategy recommendations that can improve the platform's operations and competitive position in the e-commerce market.

Page 18 of 43 | Total Record : 427

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