cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Roymon Panjaitan
Contact Email
garuda@apji.org
Phone
+6289682151476
Journal Mail Official
febri.adi24@gmail.com
Editorial Address
Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia Perum. Cluster G11 Nomor 17, Jl. Plamongan Indah, Kadungwringin, Kedungwringin, Pedurungan, Semarang City, Central Java 50195
Location
Kota semarang,
Jawa tengah
INDONESIA
Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 29885043     EISSN : 29885035     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 31 Documents
 1   2   3   4 
Search results for , issue "Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis" : 31 Documents clear
Peran Relasi Teman Sebaya dalam Membentuk Pengalaman Bullying di SDN Klampok Arum Kecamatan Tekung Mu'taminah Mu'taminah
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i3.1904

Abstract

This qualitative study employing a case study method aimed to deeply understand the role of peer relationships in shaping bullying experiences at SDN Klampok Arum, Tekung Subdistrict. Data were collected through semi-structured interviews with students, teachers, and parents, as well as observations in the school environment. Data analysis was conducted using thematic analysis techniques. The research findings indicate that peer group norms, particularly those established by group leaders, can initiate and perpetuate bullying behavior. Peer support proved to be a protective factor for victims, while the role of bystanders significantly determined the continuation or cessation of bullying. In conclusion, the dynamics of peer relationships have a significant influence in shaping students' bullying experiences, thus anti- bullying interventions need to consider this social aspect.
Strategi Inovasi untuk Meningkatkan Daya Saing Organisasi di Era Digital Nur Izsasi Aminah Haryanti; Safinatun Najah; Fidyah Apriliani Fidori; Mu’alimin Mu’alimin
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i3.1919

Abstract

Innovation strategy is a crucial approach to enhancing organizational competitiveness, especially in the digital era marked by rapid technological advancement and increasingly complex competition. This study aims to analyze how innovation strategies can be effectively implemented to improve organizational competitiveness, while also identifying key supporting factors such as digital transformation, innovative culture, external collaboration, leadership, and data-driven decision-making. The research method employed is literature review, drawing from various theoretical frameworks and previous studies. The findings indicate that integrated innovation strategies—including digital process transformation, development of digitally competent human resources, and the establishment of an adaptive organizational culture—significantly contribute to overall organizational performance improvement. The application of advanced technologies such as artificial intelligence and big data also enhances the organization's ability to understand stakeholder needs and design targeted solutions. This study emphasizes that innovation is no longer an option, but a fundamental necessity to ensure organizational sustainability, relevance, and competitive advantage in the digital age.
Analisis Strategi Pemasaran untuk Pengembangan Usaha Konveksi “Ad Produksi” Malang Alif Maulana Akbar; Mohammad Maskan
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i3.1920

Abstract

Marketing plays a vital role in enhancing business competitiveness, particularly in dynamic market environments. This study investigates the implementation of the marketing mix strategy (7P) in AD Produksi, a garment manufacturing business in Malang specializing in ready-to-wear clothing. The objective is to identify suitable pricing and promotional strategies to address recent sales stagnation. A qualitative descriptive method was employed, using interviews, observations, and documentation as data collection techniques. The analysis was conducted using a SWOT framework to determine a more effective marketing strategy. The findings reveal that AD Produksi's business falls into SWOT quadrant III, indicating the need to minimize internal weaknesses while leveraging external opportunities. The study recommends adopting competitive and flexible pricing strategies, such as volume discounts and bundled offers. In terms of promotion, the use of social media platforms like Instagram and TikTok, alongside e-commerce platforms such as Shopee, is crucial for enhancing product visibility. Allocating budgets for digital advertising is also suggested to maximize promotional impact. The research implies that aligning pricing with competitor analysis, utilizing technology to boost efficiency, and strengthening brand presence through optimized digital marketing are essential for AD Produksi’s business growth.
Studi Pengaruh Kemudahan Akses Aplikasi dan Kualitas Layanan terhadap Kepuasan Pelanggan Shopee Food Ani Nuriska Safitri; Mawalda Azharah; Khiyarana Fayziyah; Nadia Septia Aisyah; Antonius Yadi kuntoro; Riza Fahlapi; Dedi Dwi Saputra; Hermanto Hermanto; Taufik Asra
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i3.1926

Abstract

The development of information and communication technology in Indonesia has driven the rapid growth of app-based food delivery services, such as ShopeeFood. The ease of using the application and the quality of service are key factors influencing user satisfaction in utilizing this service. This study aims to analyze the influence of application ease of use and service quality on ShopeeFood user satisfaction in Depok. A quantitative approach was used, with primary data collected through questionnaires distributed to 100 respondents. The data was processed using SPSS by conducting data quality tests, classical assumption tests, t-tests, and F-tests. Based on the research findings, it was concluded that both application ease of use and service quality have a significant influence on user satisfaction, both individually (partially) and jointly (simultaneously). The t-value for ease of use was 6.576 and for service quality was 4.929, both exceeding the t-table value of 1.984 with a significance level of 0.000. Simultaneously, the F-value of 37.967 also indicates a significant influence.
Pengaruh Harga Tiket Penerbangan terhadap Minat Wisatawan di Manado Sulawesi Utara Menggunakan Jasa Transportasi Udara Moh Fajrul Mubaraq; Aditya Dewantari
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i3.1941

Abstract

Tourism is an important sector for the economy, where Sam Ratulangi International Airport Manado acts as the main connectivity hub connecting domestic and international tourists. In 2024, the number of foreign tourist visits through this airport was recorded at 45,884 people, a decrease of 49.3% compared to the previous year according to BPS data, while domestic tourist visits actually increased significantly to 743,948 people. This phenomenon shows the great potential for tourism in Manado, but also challenges related to fluctuations in the number of tourists, especially from abroad. This study aims to determine the effect of flight ticket prices on tourist interest in using air transportation services in Manado, North Sulawesi in using air transportation services, and to measure how much influence flight ticket prices have on the interest of tourists in Manado, North Sulawesi in using air transportation services. This study uses a quantitative correlational method involving 100 tourist respondents visiting Manado. The sampling technique uses probability sampling with simple random sampling technique. Data analysis is carried out using. validity test, reliability test, normality test, linearity test, simple linear regression, T test and coefficient of determination (R2). Data processing through the SPSS version 22.0 application. The results of the study from the statistical test results showed a T count value of 4.945 which is greater than the t table of 1.660, and a significance value of 0.000 which is smaller than the probability of 0.1. It is known that the correlation or relationship value (R) is 0.447 and the coefficient of determination value is 0.200, which means that the influence of the flight ticket price variable on tourist interest is 20.0%. Meanwhile, the remaining 80.0% is influenced by other factors not examined in this study, such as promotion, facilities, or destination appeal. Thus the alternative hypothesis (Ha) is accepted and the null hypothesis (Ho) is rejected, which means that there is a significant influence between flight ticket prices and tourist interest.
Strategi Pemasaran Digital dan Manajemen Strategis UMKM Kota Palembang Kristi Renda Andini; Rafikhein Novia Ayuanti
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i3.1944

Abstract

Marketing management is a planning process. implementing target market control and acquiring, retaining and growing customers through creating, delivering and communicating superior customer value. The aim of this research is to understand consumer needs and behavior, as well as analyze the market environment, increase consumer awareness and recognition of MSME products or services, increase the ability of MSMEs to compete in the market by developing innovative and effective marketing strategies. As for marketing strategies that can help develop MSME businesses and manage wise financial management, strategies can also be described using a SWOT analysis.
Analisis Pendapatan Operator Perahu Wisata Hiu Paus Serta Tantangan Operasionalnya di Desa Botubarani Teluk Tomini Dhea Farandina S. Tatang; Azis Salam; Abdul Hafidz Olii
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i3.1954

Abstract

Whale shark boat operators are people or organizations that manage and operate boats for tourism purposes that involve interaction with whale sharks. The basis of this study was conducted to analyze the income earned by whale shark boat operators and their operational challenges. Several factors that need to be considered include the number of tourists, the rates charged by the operator, and the operational costs that must be borne. The purpose of this study is to analyze the income and evaluate challenges faced by whale shark tour boat operators. This study uses descriptive survey and observation methods using primary and secondary data, and quantitative income analysis, to identify respondents using the census sampling method. Based on the results of the study, the average net income of whale shark tour boat operators in Botubarani is Rp. 11,710,000 per year. As for the operational challenges in developing whale shark tourism, there are 3 things that affect income, namely the appearance of whale sharks, weather factors, number of visitors, and when there are fewer or no visitors during the wind and wave season which results in no income because whale sharks do not appear on the surface of the water
Pengaruh Teknik Penjualan Affiliate Marketing terhadap Daya Jual Produk di Tokopedia Dyah Ayu Safitri; Mochammad Isa Anshori
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i3.1981

Abstract

The study aims to analyze the influence of affiliate marketing sales techniques on product selling power at Toko Pedia. In today's digital era, this technique is increasingly relevant, especially with the increasing number of internet users who prefer to shop online. This study focuses on analyzing the effectiveness of affiliate marketing techniques in increasing product sales in encouraging increased product sales volume and identifying the determining factors that influence it. This study utilizes a qualitative survey method with data collection through questionnaires distributed to affiliates.The method applied is a qualitative survey with data collection through questionnaires addressed to affiliates and consumers at Toko Pedia. The findings of this study are expected to provide important insights for business practitioners in designing more effective marketing strategies and increasing competitiveness in the digital marketplace.
Kualitas Produk dan Citra Merek: Keputusan Pembelian Konsumen Susu Dancow di Kota Medan Rahmad Efendy; Infensius Gea; Anggi Dian Safitri; Bayu Teta
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i3.1983

Abstract

This study aims to examine the influence of product quality and brand image on consumer purchasing decisions of Dancow milk in Medan City. The research employs a quantitative approach using multiple linear regression analysis with SPSS version 26. The sample consists of 65 respondents determined using the Hair , method, and data were collected through questionnaires. The t-test results indicate that product quality does not have a significant effect on purchasing decisions Sig. 0.093, while brand image has a significant influence Sig. 0.000. The F-test shows that product quality and brand image simultaneously have a significant effect on purchasing decisions Sig. 0.000. The Adjusted R Square value of 0.218 indicates that 21.8% of the purchasing decision variable is explained by the two independent variables. Therefore, brand image is the dominant factor influencing consumer purchasing decisions for Dancow milk in Medan City.
Pemanfaatan Visualisasi Data dalam Business Intelligence untuk Strategi Bisnis Perusahaan Retail Sasha Safira Nuraini; Azzumardi Mubarok Romadhoni; Muhammad Akmal Faris Taqiyuddin; Ma’had Wicaksono
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i3.1992

Abstract

This study investigates how data visualization helps retail companies make Business Intelligence (BI)-based decisions. The study processed one year of sales data with a quantitative descriptive approach to find seasonal patterns, performance by region, and customer consumption tendencies. The analysis results show that BI software such as Microsoft Power BI can visualize data more easily and accelerate understanding of business performance. Strategic decisions such as promotional planning and product inventory management are more effective with interactive visualization, which allows decision makers to see data in a more understandable way. The study found that data visualization in BI systems can help retail businesses make better decisions. These results show the importance of incorporating BI into a company's operational processes and using interactive visualization to improve overall business performance.

Page 2 of 4 | Total Record : 31

 1   2   3   4 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol. 3 No. 4 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 2 (2025): Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 1 (2025): Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 4 (2024): OKTOBER : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 3 (2024): JULI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): APRIL: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 1 (2024): JANUARI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 1 No. 4 (2023): OKTOBER: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 1 No. 3 (2023): JULI : Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 1 No. 2 (2023): APRIL : Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 1 No. 1 (2023): JANUARI : Pusat Penelitian Ilmu Manajemen dan Bisnis More Issue