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The Manager Reveiew
Published by Universitas Bengkulu
ISSN : 19792239     EISSN : 26862182     DOI : 10.33369/tmr.v5i1.29587
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The Manager Review Journal published by the Magister Management Study Program, FEB University of Bengkulu, is a journal that contains studies in the scope of management science. Specifically discussing issues related to marketing management, financial management, HR management, innovation management, operational management, banking, and corporate governance in both the public and private sectors. The focus of published journal articles is journal articles related to economics, business, management. The scope of writing journal articles within the scope of marketing management, business practices, human resource management, operations management, innovation and production, and management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 89 Documents
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The Influence of Work Motivation and Servant Leadership on Job Satisfaction of Civil Servants (ASN) in the Bengkulu Provincial Government
The Manager Review Vol. 7 No. 1 (2025)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v7i1.41295

Abstract

This study aims to investigate how job satisfaction of Bengkulu Provincial Government employees is affected by work motivation and service leadership, as well as to examine the role of work motivation as a moderator. The sampling technique used was simple random sampling, with a total of 350 Bengkulu Provincial Government employees participating in this survey-based study. Data processing was carried out using SEM-PLS. The results of modeling the structural equation show that work motivation and service leadership have a positive and significant effect on job satisfaction. In addition, work motivation was found to positively and significantly moderate the influence of service leadership on job satisfaction with the quasi-moderator type. The findings in this study are expected to provide valuable input for the Bengkulu Provincial Government in formulating strategies and policies that aim to maintain and/or improve things that are considered important to the findings of the research variables, so that they can continue to be able to transform and become better from time to time. Future research should consider contextual factors that may influence the relationships identified in this study.
The Influence Of Competence, Work Discipline, And Organizational Commitment On The Performance Of Civil Servants (ASN) In The Government Of North Bengkulu Regency
The Manager Review Vol. 7 No. 1 (2025)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v7i1.41319

Abstract

This study aims to analyze the influence of work ability, work discipline, and organizational commitment on the performance of State Civil Apparatus (ASN). This research employs a quantitative descriptive approach using a survey method. Data were collected through a questionnaire distributed to 315 ASN employees in North Bengkulu Regency. The data analysis methods used include descriptive analysis and multiple regression analysis. The results indicate that: (1) Work ability has a positive and significant effect on ASN performance in North Bengkulu, suggesting that ASN employees with higher work abilities tend to exhibit better performance; (2) Work discipline has a positive and significant impact on ASN performance in North Bengkulu, meaning that an increase in work discipline among ASN employees corresponds with improved performance; (3) Organizational commitment has a positive and significant effect on ASN performance in North Bengkulu, indicating that greater organizational commitment among ASN employees enhances their performance; and (4) Work ability, work discipline, and organizational commitment collectively have a significant effect on ASN performance in North Bengkulu. This implies that improvements in ASN work ability, work discipline, and organizational commitment will collectively enhance their performance.
Implementation Of Presidential Regulation Number 78 of 2021 At The Institution Of Balitbangtan BPTP Bengkulu
The Manager Review Vol. 7 No. 1 (2025)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v7i1.41323

Abstract

This study explores the implementation of Presidential Regulation No. 78 of 2021 on the transformation of BALITBANGTAN BPTP Bengkulu into the Center for the Implementation of Agricultural Instrument Standards (BPSIP). The organizational change involves restructuring, position adjustments, employee transfers, and changes in economic rights. The transition triggered mixed reactions among former BPTP researchers 47% chose to stay under the Ministry of Agriculture in BPSIP, losing their researcher status, while 53% moved to BRIN to maintain it. Using a qualitative approach, the study collected data through in-depth interviews with both groups, field observations, and document analysis. Findings reveal that resistance was driven by long-established organizational culture, job stability, and strong relationships at BPTP, while those accepting the change were motivated by career advancement opportunities at BRIN. The study highlights the need for effective change management, transparent communication, and job security to ensure successful institutional transformation and offers strategic insights for managing organizational change in government agencies.
Organizational Pro-Environmental Behavior (A Case Study of Harapan dan Do’a Hospital, Bengkulu City)
The Manager Review Vol. 7 No. 1 (2025)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v7i1.41325

Abstract

This study aims to describe and explore factors related to awareness of consequences, ascription of responsibility, and personal norms in achieving aspects of pro-environmental behavior according to Kaiser at Harapan and Doa Hospitals in Bengkulu. Pro-environmental behavior, which aims to reduce negative impacts on the environment or improve environmental quality, involves actions like energy conservation, efficient mobility and transportation, waste reduction, recycling, environmentally conscious consumer choices, and participation in conservation efforts. Pro-environmental behavior depends on individuals' environmental awareness, knowledge, and willingness to act for the benefit of society, the environment, and future generations. In developing countries, environmental awareness is often low due to a cultural emphasis on economic welfare over sustainability. Increasing pro-environmental behavior is crucial to supporting sustainable development and improving quality of life. The findings reveal that pro-environmental behavior among employees at RSHD Bengkulu City is evident through three key factors: awareness of consequences, ascription of responsibility, and personal norms. Employees' environmental awareness drives them to use recycled medical products and reduce paper through digital documentation. Their sense of responsibility is reflected in their use of energy-efficient technology and commitment to turning off equipment when not in use. Strong personal norms further promote sustainability through eco-friendly product choices, coworker education, and involvement in green procurement. This demonstrates the employees’ commitment to environmental sustainability and shows that pro-environmental behavior is achievable through developing individual awareness, responsibility, and norms aligned with sustainability principles.
THE INFLUENCE OF CONSUMER ETHNOCENTRISM, PERCEIVED QUALITY AND BRAND AWARENESS ON BUYING INTEREST IN HOKA-HOKA BENTO IN BENGKULU CITY WITH BRAND IMAGE AS AN INTERVENING VARIABLE. ramadhan, FAJRIANSAH RAMADHAN; Puspita, Veny; Army, M.Noor; Sumartono, Eko
The Manager Review Vol. 7 No. 2 (2025)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the influence of consumer ethnocentrism, perceived quality, and brand awareness on consumers’ purchase intention toward Hoka-Hoka Bento in Bengkulu City, with brand image as a mediating variable. Using a quantitative explanatory method, data were collected from 150 respondents through purposive sampling and analyzed with PLS-SEM. The results show that perceived quality and brand awareness significantly influence brand image, while consumer ethnocentrism and perceived quality directly affect purchase intention. Brand image mediates the effect of perceived quality on purchase intention but not consumer ethnocentrism or brand awareness. The findings suggest that improving product quality and strengthening brand image are key strategies to enhance consumer purchase intention. The novelty of this study lies in examining consumer behavior toward a Japanese-inspired fast-food brand in a second-tier city, while its originality lies in testing the mediating role of brand image within an emerging market context where cultural perceptions strongly shape purchasing decisions.
The Effect of Enterprise Risk Management and Environmental Disclosure on Firm Value with Good Corporate Governance as a Moderating Variable Kristiyanto, Kristiyanto; Rosini, Iin; Kusumaningsih, Ani
The Manager Review Vol. 7 No. 2 (2025)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the influence of Enterprise Risk Management (ERM) and Environmental Disclosure on firm value, and the moderating effect of Good Corporate Governance (GCG). The research adopts a quantitative approach using panel data regression. The sample consists of 20 mining companies listed on the Indonesia Stock Exchange (IDX) during 2019–2024. Variables were measured using COSO for ERM, GRI 300 for Environmental Disclosure, and independent board proportion for GCG. Environmental Disclosure has a significant positive effect on firm value, whereas ERM does not show a significant effect. GCG significantly moderates the effect of ERM on firm value, but not the effect of Environmental Disclosure This study integrates ERM, environmental disclosure, and corporate governance in the mining sector context with a moderating variable approach. It contributes empirically by exploring the role of GCG in enhancing the value impact of ERM and environmental transparency. Firms should enhance environmental transparency and apply structured risk management supported by effective governance to improve firm value.
Analysis Of Export Competitiveness Indonesian Patchouli Produce In The International Market : RCA And ISP Approaches Adiwijaya, Wan Adiwijaya; Siti Sabrina Salqaura
The Manager Review Vol. 7 No. 2 (2025)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v7i2.44352

Abstract

Global demand for patchouli oil reaches around 1,500 tonnes annually, with Indonesia supplying around 70 per cent of total demand. The area under patchouli cultivation in Indonesia has declined by an average of 1.52 per cent per year, and patchouli production in 2024 is estimated to reach only 2,220 tonnes, a sharp decline of 14.17% compared to the 2023 figure. However, the price of patchouli at the farmer level in the domestic market is quite encouraging. Therefore, with the increase in patchouli prices, farmers are expected to be able to increase production and exports of patchouli products in the international market. Indonesia's patchouli export destinations are spread across the continents of Asia, Europe, and Africa. The researcher aims to analyse coffee exports (HS 0901) to the largest export destinations, namely Egypt, Malaysia, Italy, and Japan, although in this case, coffee export volumes have decreased. This study is a secondary data analysis using time series data from 2014 to 2023. The export data analysed pertains to clove exports with HS code 3301 to Vietnam, Thailand, the Philippines, Singapore, and France, using Revealed Comparative Advantage Analysis and the Trade Specialisation Index. Based on the results of the Revealed Comparative Advantage (RCA) and Trade Specialisation Index (ISP) analyses, it can be concluded that Indonesian patchouli products have a very strong competitive position in the international market. The RCA values for several major export destinations, particularly Singapore, the Philippines, and Vietnam, indicate consistent comparative advantages.
Pengaruh Strategi Pemasaran Digital terhadap Minat Beli Produk di PLKT BNKP Gunungsitoli Telaumbanua, Yukarni; mendrofa, Yupiter; Telaumbanua, Aferiaman; Laia, Otanius
The Manager Review Vol. 7 No. 2 (2025)
Publisher : UNIB Press

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Abstract

This study aims to determine the influence of digital marketing strategies on consumer buying interest in PLKT BNKP Gunungsitoli. The background of this research lies in the increasing role of digital technology in business, particularly in marketing products through digital platforms such as social media. PLKT BNKP, as one of the church-owned business units in Gunungsitoli, has utilized social media—especially Facebook—for marketing activities. However, there are challenges in the effective implementation of digital strategies, which may affect consumer buying interest. This research uses a quantitative method with a survey approach. Data were collected through questionnaires distributed to 60 respondents who are consumers of PLKT BNKP Gunungsitoli. Data analysis was conducted using simple linear regression and hypothesis testing with SPSS software. The results 17,3% indicate that digital marketing strategies significantly influence consumer buying interest. This is supported by the t-test results and the coefficient of determination, which show that a significant portion of the buying interest variable can be explained by the implemented digital marketing strategies. Therefore, PLKT BNKP Gunungsitoli is advised to continue developing and optimizing its digital marketing strategies to enhance consumer interest in its products.
Pengaruh Word of Mouth terhadap Minat Beli Sepeda Motor Honda pada PT. Kencana Mulia Abadi Gunungsitoli Laoli , Murni; Mendrofa, Yupiter; Harefa , Idarni; Kakisina, Sophia Molindah
The Manager Review Vol. 7 No. 2 (2025)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of the forms of dissemination of the most influential form in marketing is word of mouth (WOM) which is a communication from mouth to mouth. Word of mouth is a process where consumers share their experiences about a product or service with others. This study aims to include the influence of word of mouth on the purchase intention of Honda motorcycles at PT Kencana Muha Abadi Gugutola. Effective word of mouth increases consumer attraction and influences their purchase intention. The quantitative method with data analysis techniques using SPSS is to determine how much influence the sample has in purchasing 100 respondents, namely consumers and regular customers of PT. Kencana Muha Abadi Gugutola. The results of the study indicate that there is an influence of word of mouth on the purchase intention of Honda motorcycles at PT. Kencana Mulia Abadi Gunungsitoli, namely where the test of variables X and Y is declared valid, therefore the results for variable X found a Pearson Correlation value (r count) greater than Table (0.195). And declared valid and for variable Y found a Pearson Correlation value (rhining) greater than Table (0.195) and declared valid. In addition, influence of word of mouth on purchasing interest is 41,2% percent.Consumer interest in PT Kencana Mulia Abadi Gunungsitoli obtained an average of 10 respondents' answers of good criteria. Thus word of mouth has a significant influence on consumer buying interest. This means that word of mouth has an effect on buying interest so that it can increase profits for the company. These findings suggest that effective word of mouth is the key to increasing overall buying interest.

Page 9 of 9 | Total Record : 89

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