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Novianita Rulandari
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Sinergi International Journal of Communication Sciences
Published by YAYASAN SINERGI KAWULA MUDA
ISSN : -     EISSN : 29886260     DOI : 10.61194/ijcs
Core Subject : Education,
Languange, Linguistic, Communication & Media
Sinergi International Journal of Communication Scienceswith ISSN Number 2988-6260 (Online) published by Yayasan Sinergi Kawula Muda, published original scholarly papers across the whole spectrum of coumminication sciences. The journal attempts to assist in the understanding of the present and potential ability of communication sciences to aid in the recording and interpretation of international communication science.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 66 Documents
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Analysis of Digital Financial Literacy Factors of Students at SMA Negeri 4 Jakarta Renova Sitorus; Suparno; Ari Saptono
Sinergi International Journal of Communication Sciences Vol. 4 No. 2 (2026): May 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v4i2.940

Abstract

This study aims to analyze the influence of financial knowledge (FK), financial behavior (FB), and digital skills (DS) on digital financial literacy (DFL) among high school students at SMA Negeri 4 Jakarta. Using a quantitative approach with a cross-sectional survey, the study tested four hypotheses through Partial Least Squares Structural Equation Modeling (PLS-SEM). The results revealed that financial knowledge significantly affects digital financial literacy directly and has an indirect impact through digital skills. However, financial behavior did not have a statistically significant effect on students’ digital financial literacy. Digital skills were found to have a significant positive effect on digital financial literacy. The study emphasizes the importance of digital skills in enhancing financial literacy within the context of the digital economy. This study offers a novel empirical contribution by proposing a digital financial literacy model for high school students in Indonesia that highlights digital skills as a key mechanism while revealing the limited role of financial behavior at this educational level.
The Influence of Using #ACAB on Platform X as a Form of Hashtag Activism on Students' Trust in Mainstream Media Zikri Fachrul Nurhadi; Azahar Kasim; Indriani
Sinergi International Journal of Communication Sciences Vol. 4 No. 2 (2026): May 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v4i2.964

Abstract

This research is motivated by the increasing use of social media as a space for public criticism, particularly through hashtag activism practices such as the use of the hashtag #ACAB on platform X, which has the potential to influence how students assess the credibility of mainstream media in reporting sensitive issues. The purpose of this study is to examine the relationship between the use of the hashtag #ACAB on platform X and the level of student trust in mainstream media. This research method uses a descriptive method with a quantitative approach. The population in this study were active students who use platform X, with 21 students aged 18-23 years as the target respondents. The results of this study indicate that the level of #ACAB use on platform X is high, while the level of trust in mainstream media is low. The results of the quadratic regression analysis indicate that #ACAB usage is significantly associated with students' trust in mainstream media in a non-linear U-shaped relationship, with a contribution of 31.6%. At low to medium levels of use, increased #ACAB use tends to decrease trust in mainstream media, but at high levels of use, the relationship reverses and tends to increase trust. The limitations of this study lie in the focus of the analysis which is only on one hashtag (#ACAB) on Platform X and on student respondents, so that the findings cannot be generalized to other platforms, different activism hashtags, or wider community groups. This study contributes to providing empirical evidence based on statistical data regarding the relationship between variables, which can serve as a reference for developing quantitative studies in communication and media studies.
The Communication Quality and Client Tenure as Determinants of Churn in Indonesian Tax Advisory Firms Heri Yanti Juliana Silalahi; Steven Han; Heriantonius Silalahi
Sinergi International Journal of Communication Sciences Vol. 4 No. 3 (2026): August 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v4i3.943

Abstract

Client churn poses a critical threat to the sustainability of tax consulting firms in Indonesia, particularly following major tax regulatory reforms implemented between 2023 and 2025 that have increased compliance complexity and client uncertainty. In professional service settings where trust and expertise are central, ineffective communication can weaken client relationships and accelerate churn risk. This study examines the influence of consulting service communication quality and client tenure on client churn in Indonesian tax advisory firms, addressing the limited empirical evidence on how tenure moderates communication effectiveness in this context. A quantitative cross-sectional survey was conducted involving 300 active clients of metropolitan tax consulting firms, and the data were analyzed using logistic regression with an interaction model. The results indicate that consulting service communication quality significantly reduces the likelihood of client churn (OR = 0.468, p < 0.001), confirming its role as a key protective factor in client retention. Furthermore, the interaction between communication quality and client tenure is statistically significant (β_interaction = −0.421, p = 0.015), demonstrating that the churn-reducing effect of communication quality is strongest among short-term clients with engagement periods of two years or less. These findings suggest that clear, responsive, and transparent communication is particularly critical during the early stages of the consultant–client relationship. The study contributes to the literature by empirically validating a communication-based predictive model of client churn within the Indonesian tax consulting industry and provides practical implications for firms to prioritize targeted communication strategies as an effective churn mitigation approach during periods of regulatory change.
Implementation of Corporate Social Responsibility of Pertamina Geothermal Energy Kamojang Area through the Mekarsari Women Farmers Group Rosanti Rahmawati; Ismira Febrina; Heri Hendrawan
Sinergi International Journal of Communication Sciences Vol. 4 No. 3 (2026): August 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v4i3.998

Abstract

This study analyzes communication strategies Corporate Social Responsibility (CSR) of PT Pertamina Geothermal Energy (PGE) Kamojang Area in empowering the Mekarsari Women Farmers Group (KWT). The research problem focuses on communication strategies in transforming CSR physical facility assistance into independent group capacity, as measured by the ability of KWT Mekarsari in making production decisions and managing equipment operations autonomously. The novelty of this research lies in the analysis of technology optimization direct use geothermal a strategic communication instrument to improve production time efficiency, filling the gap in previous research literature that has only focused on macroeconomic impacts. Through a qualitative case study approach, data was collected through in-depth interviews, observations, and document analysis. The findings indicate that two-way communication has been proven to significantly improve production drying time efficiency and strengthen the sense of ownership, as evidenced by members' independent initiatives in equipment maintenance and active involvement in joint decision-making. Marketing strategy based on learning market, and an empathetic approach to local wisdom has been shown to strengthen social cohesion and product competitiveness. This research contribution confirms that integrating technological innovation with inclusive, participatory communication is key to sustainable empowerment, where companies act as facilitators of learning spaces for group independence.
Ethical Codes in Media Laws Across the History of Journalism in Afghanistan Abdul Basir Mesbah
Sinergi International Journal of Communication Sciences Vol. 4 No. 3 (2026): August 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v4i3.963

Abstract

This study aims to identify the status of professional journalism ethics by conducting a comparative study of four Afghan media laws from 1924 to 2009 within the framework of UNESCO’s international principles, using a qualitative content analysis method. The research examines Afghananistan journalism under the influence of the discourse of religion, political power, and professionalism, with a focus on global journalism principles, in order to highlight the gaps in the reflection of ethical codes between the national and international levels. The findings show that the element of “religion” holds a prominent position as a deterrent factor in all the laws. Based on the results, international ethical codes were minimally observed in the third law, but professionalism after 2001 and with the formation of the Mass Media Law in 2009, with the provision of a definition of a professional journalist and the reflection of many ethical codes advocated by UNESCO, gained attention. Nonetheless, the restrictive presence of religion and the state, as well as the relatively absent elements of peace-orientation, professional integrity, and objectivity in this law, were also observed.
Storytelling Marketing on @fromthisisland Instagram: Green and Sustainability Messages and Audience Perceptions of Brand Image Catherine; Jihan Nila Safira; Jefri Audi Wempi Liwoso
Sinergi International Journal of Communication Sciences Vol. 4 No. 3 (2026): August 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v4i3.1138

Abstract

Although research on storytelling marketing and sustainability communication has developed, studies on the representation of sustainability narratives through storytelling on Instagram and audience interpretations of brand image formation in local Indonesian skincare brands remain limited. This study aims to explore how the Instagram account @fromthisisland represents green and sustainability messages through storytelling and how these narratives are perceived by audiences in relation to brand image. This research used a constructivist qualitative approach. Data were collected through content analysis of 25 purposely selected Instagram posts containing storytelling elements and sustainability messages, a focus group discussion with six purposively selected followers of @fromthisisland on instagram, and semi-structured interviews with two experts in marketing and digital media communication. Data were analysed using qualitative content analysis through decontextualization, recontextualization, categorization, and compilation. Across the 25 analysed posts, sustainability narratives were represented through natural ingredients, responsible production, local community empowerment, and environmental conservation. Participants generally perceived these narratives as authentic and transparent and associated them with perceptions of positive brand image attributes. They also interpreted storytelling as supporting understanding of sustainability values more than emotional engagement or active participation. These findings reflect perceptions from a small purposive sample and are not intended to be generalised. This study contributes to storytelling marketing and sustainability communication literature by integrating Instagram content representation and audience interpretation to explain how sustainability narratives are understood in relation to brand image in a local Indonesian skincare brand context.

Page 7 of 7 | Total Record : 66

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