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Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang
Published by Universitas Ichsan Sidenreng Rappang
ISSN : -     EISSN : 29622301     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jeinsa : Ichsan Sidenreng Rappang Economic Journal Published by the Faculty of Economics and Business, Ichsan Sidenreng Rappang University and in collaboration with the Research Institute (LEMLIT) Ichsan Sidenreng Rappang University which focuses on publishing the results of accounting, management and digital business research that is professionally managed and published twice a year between April and Oktober to assist academics, researchers, and practitioners in disseminating their research results.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 214 Documents
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Agus Syam STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN PRODUK DI PT MELIA SEHAT SEJAHTERA CABANG MAKASSAR Marwah Marwah; Agus Syam; Muhammad Alfa Sikar
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 5 No 1 (2026): hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v5i1.390

Abstract

This research aims to analyze the digital marketing strategies in the business development of Melia Sehat Sejahtera (MSS) by examining five key aspects: digital promotion, competitive pricing, brand image strengthening, product innovation, and network empowerment based on the MLM/binary system. This study employs a qualitative approach with a case study method conducted through observation, in-depth interviews, and documentation. The findings reveal that MSS successfully optimizes digital media as an effective communication and promotional tool to expand consumer reach and enhance brand awareness. The competitive pricing strategy (member price) also strengthens loyalty and encourages network growth among members. Brand image reinforcement is carried out through product education, health seminars, and digital content that foster public trust. In addition, natural-based product innovation and differentiated marketing systems increase the company’s competitiveness. Network empowerment through training, mentoring, and incentive systems effectively supports the economic independence of its members. Overall, MSS's digital marketing strategy is holistic and capable of supporting business growth in the digital 4.0 era toward Society 5.0.
RIBA DALAM PINJAMAN ONLINE: TINJAUAN HUKUM ISLAM DAN REGULASI DI ERA KONTEMPORER Rahman Pangerang; Achmad Abubakar; Sohrah Sohrah
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 5 No 1 (2026): hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v5i1.392

Abstract

The development of the times has brought significant changes to human lifestyles and needs, particularly through the influence of social media, which shapes individuals’ lifestyles and self-perceptions. Intensive social media interaction encourages individuals to present an idealized image to gain social recognition, often one that does not reflect their actual conditions. To fulfill these needs, many people resort to online loans. This phenomenon has implications for consumptive behavior and the pursuit of social status, which, in some cases, may encourage economic practices that are not in accordance with Islamic principles, such as riba (usury). From an Islamic perspective, riba is strictly prohibited as stated in the Qur’an and Hadith because it contradicts the values of justice and economic balance. The Indonesian Ulema Council (MUI) defines riba as an additional charge without compensation arising from deferred payment that harms one of the parties involved. Although the prohibition of riba has a strong foundation, its implementation in the modern era faces various challenges, including the dominance of interest-based economic systems, low Islamic financial literacy, and limited regulations. The purpose of this study is to analyze society's consumptive behavior in using online loans to gain social recognition through the perspectives of the Qur’an, Hadith, and MUI Fatwas. This research employs a Systematic Literature Review (SLR) to examine theories, concepts, and findings from previous studies, drawn from books, journals, and empirical approaches grounded in direct experience and observation. The findings of this study reaffirm that the concept of riba in online loans in the contemporary era creates injustice and economic imbalance in society by imposing additional charges that disadvantage one of the parties involved.
IMPLEMENTASI KEBIJAKAN PROGRAM KARTU INDONESIA SEHAT DALAM PELAYANAN KESEHATAN MASYARAKAT DI KABUPATEN BUOL Fahrul Rezza Ramadhan; Moch. Sakir; Rahmisyari Rahmisyari
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 5 No 1 (2026): hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v5i1.434

Abstract

This study aims to analyze the implementation of the Kartu Indonesia Sehat (Healthy Indonesia Card / KIS) Program in public health services in Buol Regency, to identify its inhibiting factors, and to formulate efforts for its improvement. It employs George C. Edwards III’s policy implementation model, which covers communication, resources, disposition, and bureaucratic structure. A descriptive qualitative method was used, with data collected through in-depth interviews, observation, and documentation involving ten informants comprising policy organizers, primary and referral health facilities, the village government, and the community. The data were analyzed through data condensation, data display, and conclusion drawing, while validity was tested using source, technique, and theory triangulation. The results show that the KIS Program has been implemented but unevenly across aspects: communication is widespread yet not equitable, financial support is strong but human resources and facilities remain limited, the implementers’ disposition is strong, and the bureaucratic structure is well arranged but its administrative flow is lengthy. The four aspects are interdependent, so that a strong disposition is insufficient to offset resource and structural deficits; the dominant cross-cutting inhibiting factors are limited internet connectivity/digitalization and a shortage of health workers. The study recommends strengthening connectivity and offline communication, redistributing and incentivizing health workers, institutionalizing local adaptive mechanisms (Berani Sehat and REHAB), and simplifying administrative flows alongside proactive inter-agency coordination.
PENGARUH REGULASI BIAYA NIKAH DAN TRANSPARANSI TERHADAP TINGKAT KEPUASAN MASYARAKAT PADA PELAYANAN PERNIKAHAN DI KUA KECAMATAN BAJENG BARAT KABUPATEN GOWA Muhammad Fauzan; Hasyim Halim; Karmila Karmila
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 5 No 1 (2026): hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v5i1.469

Abstract

This study aims to examine the influence of Marriage Cost Regulation and Transparency on the Level of Public Satisfaction with marriage services at the Office of Religious Affairs (KUA) in Bajeng Barat Subdistrict, Gowa Regency. The method used is a quantitative approach with multiple linear regression analysis techniques. The research sample involved 96 community members selected using the Lemeshow method. The partial test results indicate that Marriage Cost Regulation (X1) does not have a positive effect on the Level of Public Satisfaction (Y) with marriage services, with a significance value of 0.428 > 0.05 and a t-count of -0.797 < t-table value of 7.201. This indicates that the regulation of marriage costs at the KUA is already perceived as a standard procedure that is ‘simply enforced,’ and thus, it does not become a main concern for the community in evaluating the service. Furthermore, the partial test results show that Transparency (X2) has a positive and significant effect on the Level of Public Satisfaction (Y), with a significance value of 0.028 < 0.05 and a t-count of 2.238 < t-table value of 7.201. This means that when the community is provided with open and honest information, they feel involved and treated fairly. The F-test results indicate a significance value of 0.001 < 0.05 and an F-count of 2.538 < F-table value of 3.100, which leads to the conclusion that Marriage Cost Regulation and Transparency simultaneously have no significant effect on the Level of Public Satisfaction with marriage services at the KUA in Bajeng Barat Subdistrict, Gowa Regency.
ETIKA PEMASARAN DIGITAL DALAM PERSPEKTIF AL-QUR’AN: ANALISIS TAFSIR TEMATIK TERHADAP PRINSIP JUAL BELI ISLAMI Ismaila Tompo; Achmad Abubakar; Sohrah Sohrah
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 5 No 1 (2026): hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v5i1.473

Abstract

The development of the contemporary digital marketing ecosystem has intensified practices of information distortion, product hyperrepresentation, visual engineering of consumption, and exploitative persuasion that increasingly diverge from the principles of honesty and transparency. This condition has not only triggered a crisis of consumer trust, but has also blurred the boundary between marketing communication and perceptual manipulation in modern business practices. Meanwhile, studies on commercial transactions in Islam have largely focused on jurisprudential aspects and normative business ethics, while the transformation of digital marketing ethics has rarely been examined through thematic Qur’anic interpretation. This study aims to reinterpret marketing ethics from the perspective of the Qur’an through a thematic tafsir (tafsīr maudhu‘i) approach toward verses concerning trade, honesty, trustworthiness, and the prohibition of deception. This research employs a qualitative library-based method with descriptive and content analysis approaches. The findings reveal that the Qur’an not only legitimizes commercial activities, but also establishes an ethical marketing foundation based on ṣidq (truthfulness), amanah (trustworthiness), justice (‘adl), and transparency as pillars of sustainable economic relations. The study further indicates that the concept of tathfif has expanded within the digital sphere into forms of non-material value distortion through the obscuring of product realities and the construction of consumer perceptions. This research proposes the concept of Qur’anic trust-based marketing as an ethical paradigm centered on trust, moral integrity, and social responsibility within contemporary digital marketing culture.
TINGKAT PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN DIMEDIASI KEPUASAN PELANGGAN SOP SAUDARA TAMALANREA MAKASSAR Reka Ruslan; Moch. Givan Andra Pratama; Andi Mappellawa; Hamri Hamri; Rifqah Ramdhana Jufri
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 5 No 1 (2026): hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v5i1.474

Abstract

This study aims to analyze and determine the effect of service quality and product quality on customer loyalty, mediated by customer satisfaction at the SOP of Saudara Tamalanrea Makassar. This study employed a quantitative approach. Data collection involved distributing questionnaires to 100 respondents using purposive sampling. The data analysis technique used in this study was Partial Least Squares (PLS) with SmartPLS software as a supporting instrument. The results of this study indicate that service quality and product quality significantly influence customer loyalty. Customer satisfaction significantly influences customer loyalty. Service quality and product quality significantly influence customer satisfaction.
ANALISIS PENGGUNAAN MEDIA SOSIAL FACEBOOK TERHADAP PENENTUAN HARGA BATU MERAH DI DESA GENTUNGAN KABUPATEN GOWA Andi Muhammad Lukman; Andi Syadaruddin; Muhammad Ardi; Amal Nur; Zulpriyadi Zulpriyadi
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 5 No 1 (2026): hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v5i1.475

Abstract

The main objective of this study is to describe the phenomenon of Facebook becoming a strategic tool for local business actors to build product image, expand market networks, and strengthen the economic existence of the community. Promotion on Facebook provides a comprehensive communication impact, consumers obtain new information about products, prices, and quality of red stone through visual and descriptive content. The results of the study show that people as red stone craftsmen think they open Facebook more than once a day as many as 70 (47%) of 150 respondents. People who think they open Facebook every day as many as 44 (29%). People who disagree as many as 28 (19%), and those who strongly disagree as many as 8 (5%). People often use Facebook to search for product information as many as 76%. Red stone craftsmen think that using Facebook to search for the latest news and information as many as 77 people or 51%, and often use Facebook to promote red stone products as many as 79 (53%). There are 87 people or 58% who think that promotion through Facebook can increase sales of red stone products.
PENERAPAN FUNGSI – FUNGSI MANAJEMEN DALAM PENGELOLAAN KELOMPOK TANI PADA PERTANIAN ORGANIK Janiah Hermawati; Ilham Safar; Sri Adrianti Muin
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 5 No 1 (2026): hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v5i1.476

Abstract

This study aims to analyze the implementation of management functions, including planning, organizing, actuating, and controlling (POAC), in the management of the Sinar Karya Farmer Group’s organic farming activities, as well as to identify the supporting and inhibiting factors affecting their implementation. This study employed a qualitative research method with a descriptive approach. Data were collected through observation, interviews, documentation, and literature review. The findings indicate that the management functions have been implemented through activity planning, organizational structuring, the implementation of organic farming practices, and the monitoring and evaluation of group activities. However, their implementation has not yet been optimal, particularly in terms of administration, documentation, member participation, and compliance with standard operating procedures (SOPs) for organic farming. Supporting factors include support from the local government, assistance from Penyuluh Pertanian Lapangan (PPL) and Pengendali Organisme Pengganggu Tumbuhan (POPT), active member participation, increased agricultural productivity, the utilization of local resources, and the strengthening of farmer group institutions. Meanwhile, the inhibiting factors include the limited capacity of farmers’ human resources, weak group administration, low participation among some members, dependence on the group leader, limited understanding of organic farming SOPs, pest and disease attacks, and limited market access for organic agricultural products.
PERAN DINAS PERTANIAN DALAM UPAYA PENGENDALIAN INFLASI CABAI Nursanti Nursanti; Nurmadhani Fitri Suyuthi; Abdul Majid Bakri
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 5 No 1 (2026): hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v5i1.477

Abstract

This study aims to analyze the managerial role of Dinas Pertanian of Penajam Paser Utara Regency in efforts to control chili inflation in Penajam District and to identify the supporting and inhibiting factors affecting its implementation. Controlling chili inflation is an important effort to maintain food price stability and ensure the availability of chili commodities for the community. This study employed a qualitative method with a descriptive approach. Data were collected through observation, interviews, and documentation. The research informants consisted of Dinas Pertanian, Penyuluh Pertanian Lapangan (PPL), farmer groups, and chili farmers. Data were analyzed using which includes the functions of planning, organizing, actuating and controlling.The results indicate that Dinas Pertanian of Penajam Paser Utara Regency has implemented management functions in controlling chili inflation effectively through various programs aimed at increasing production and stabilizing chili supply. The obstacles encountered include extreme weather conditions, pest and plant disease outbreaks, high production costs, fluctuations in chili prices, and dependence on supplies from outside the region. Meanwhile, the supporting factors include support from local government programs, the active role of Penyuluh Pertanian Lapangan (PPL), active farmer groups, support from Tim Pengendalian Inflasi Daerah (TPID), and the growing potential of local chili production.
KOMITMEN ORGANISASI MEMODERASI PENGARUH KEADILAN ORGANISASI TERHADAP KINERJA PEGAWAI DINAS KESEHATAN KABUPATEN BOLAANG MONGONDOW SELATAN Nursia Daeng Salasa; Rahmisyari Rahmisyari; Arifin Arifin
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 5 No 1 (2026): hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v5i1.484

Abstract

This study examines the moderating role of Organizational Commitment on the effect of Perceived Organizational Justice on Employee Performance at the Health Office of South Bolaang Mongondow Regency. Performance gaps across several community health centers and inconsistent findings in prior studies regarding the direction of organizational commitment's moderating role motivated this study. A quantitative explanatory survey approach was employed involving 162 employees selected from a population of 270 through proportional stratified random sampling. Data were collected using a five-point Likert questionnaire and analyzed with Partial Least Square-Structural Equation Modeling (PLS-SEM) using SmartPLS 3.0. The measurement model results show that all constructs satisfy convergent validity (AVE > 0.50), discriminant validity, and reliability requirements (Cronbach's Alpha and Composite Reliability > 0.90). The structural model results indicate that the interaction between Organizational Commitment and Organizational Justice significantly affects Employee Performance (path coefficient = -0.161; T-statistics = 1.992; P-values = 0.046), although the direction is negative, contrary to the hypothesized strengthening effect. Organizational Commitment is therefore confirmed as a significant moderator, but in an attenuating rather than strengthening direction. This finding is interpreted through Conservation of Resources Theory, in which commitment functions as a psychological resource that buffers employees so that the performance of highly committed employees remains relatively stable despite fluctuations in justice perception. The study contributes theoretical insight into the contextual nature of organizational commitment as a moderator and offers practical implications for designing organizational justice policies that remain sensitive to the composition of employees' commitment dimensions.

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