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Applied Business and Administration Journal (ABAJ)
Published by PT Ebiz Prima Nusa
ISSN : -     EISSN : 28280040     DOI : https://doi.org/10.62201/abaj
Core Subject : Economy,
Economics, Econometrics & Finance
Applied Business and Administration Journal is scientific journal published by Ebiz Prima Nusa. Applied Business and Administration Journal (ABAJ) aims to be a space for developing applied business science and administration as well as management. ABAJ is a medium for researchers, academicians, professionals, practitioners, and students that are interested in the world of applied business, administration, and management in general. ABAJ start its publication since January 2022 with frequency of issuance 3 times 1 year (January, May, September)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 143 Documents
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Pembuatan Otomatisasi Digital Marketing Instagram Yumaree Coffee Perawati, Gina Nurlatipah
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Studi Terapan Teknologi Informasi dan Pemasaran Digital di Lingkungan Bisnis Lo
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/ez1tz832

Abstract

Digital marketing automation is a service to manage, run, and automate marketing activities to help people work more effectively and efficiently. However, the digital marketing situation at Yumaree Coffee has not gone well, especially on Instagram. This is due to the absence of an automated marketing digitalization system. This project aims to find out what the state of Yumaree Coffee's Instagram is and how to make digital marketing automation on Yumaree Coffee's Instagram. Making this Instagram digital marketing automation includes Auto Like, Auto Comment, Auto Follow, Auto Scheduling, Auto Unfollow, Auto Direct Message, Auto Link, Auto View Story, Auto Hashtag, and Report Insight which can increase interaction with consumers. The creation of this digital marketing automation project is focused on the Yumaree Coffee Instagram application. This automation design utilizes Instagram as its object using the Waterfall method, SWOT analysis on Instagram, and Digital Marketing to find out more deeply what the opportunities and challenges of the project are. From the results of trials and evaluations after direct testing within one week, it was concluded that Yumaree Coffee's Instagram digital marketing automation helped increase interactions to reach broader consumers effectively and efficiently.
Analisis Kualitas Pelayanan pada Bank BTN di Kota Bandung Rahmatullah, Muhammad Yunus; Suhaeni, Tintin
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Studi Terapan Teknologi Informasi dan Pemasaran Digital di Lingkungan Bisnis Lo
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/6a6j8c50

Abstract

Banks are financial institutions that focus on services, therefore in order to flourish in the highly competitive banking industry, they must deliver the greatest service to their consumers. To be able to survive or even excel in the increasingly fierce banking competition, every bank must be able to develop the best quality of service for its customers. Bank BTN, also known as PT. Bank Tabungan Negara (Persero) Tbk, is one of the largest state-owned banks in Indonesia. However, while conducting business, Bank BTN received numerous consumer complaints over the quality of services offered. Complaints submitted by customers range from long queues until employees are not friendly in serving customers. This study aims to assess the service quality of Bank BTN in Bandung. This study uses the concept of Banking Service Quality (BSQ) which was introduced by Bahia and Nantel in 2000 with 6 (six) dimensions, including effectiveness and assurance, access, price, tangible, service portfolio, and reliability. This study employs descriptive analysis with a quantitative approach as its research methodology. The technique for collecting data consisted of delivering questionnaires to 120 Bank BTN clients in Bandung. Based on the dimensions of effectiveness and assurance, access, price, tangible, service portfolio, and reliability, the outcomes showed that the quality of Bank BTN's services in Bandung meets the criteria for a favorable evaluation. The dimension with the highest value is the effectiveness and assurance dimension, whereas the dimension with the lowest value is the pricing dimension price.
Faktor-faktor yang Mempengaruhi Perilaku Perpindahan Merek pada Konsumen (Studi Kasus pada Produk IndiHome di Wilayah Bandung Raya) Hijriany, Rahma Wulan; Purwaningsih, Siti Samsiyah
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Studi Terapan Teknologi Informasi dan Pemasaran Digital di Lingkungan Bisnis Lo
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/b63t3374

Abstract

The rapid development of technology aligns with the development of the internet, which keeps growing on a daily bases, resulting in the proliferation of internet service providers today. This is due to the high public demand for internet access, which has turned it into a "primary" need and a separate lifestyle, especially for people in the Bandung Raya area. Consumer brand switching behavior cannot be avoided in the face of increasing competition for internet service providers. One of the companies in Indonesia that provides internet provider services is PT Telkom Indonesia with IndiHome products. The purpose of this study is to identify the factors that cause brand switching behaviour between IndiHome customers in the Bandung Raya area and to know which has the highest and lowest dimension contribution based on the factors that cause brand switching behaviour. This study's population consists of customers who have switched from IndiHome products to other products and live in the Bandung Raya area. The sampling technique used is non-probability sampling, specifically the purposive method (according with goal of this study) by distributing questionnaires to customers who have switched from IndiHome to other internet service providers. The data in this study was analyzed quantitatively using a descriptive analysis method. Based on the results of the research through 101 respondents, they "agree" that the factors of pricing, inconvenience, competitor attractiveness, and failure of core services contribute to brand switching behaviour. The highest contribution to brand switching behaviour is the dimension of core service failures, while the lowest contribution is the dimension of inconvenience.
Perancangan Dan Pembuatan Digital Promosi  Berbasis Web Untuk Malvariota Rahmawati, Delia Ananda
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Studi Terapan Teknologi Informasi dan Pemasaran Digital di Lingkungan Bisnis Lo
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/e09cr979

Abstract

Promotional activities are very important in running a business to market goods or services. Now online is getting tougher so companies need to increase their promotions. Business competitors online especially similar products, could be the main reason for the decline in Malvariota's sales. In order to survive in the midst of online efforts are being made to design and create web-based digital promotions using the Content Management System (CMS) WordPress. The plugins used are Elementor and Yoast SEO. This project has been piloted by interviewing the owners of Malvariota and distributing questionnaires to users. From the results of the interview, it shows that the website has been assessed as very good and in accordance with the needs. The results of the questionnaire show that each question indicator falls into the good and very good categories with respondents' opinions tending to be uniform.
Perancangan Website Company Profile pada UMKM Orazio Multiusaha Indonesia Suci, Suci
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Studi Terapan Teknologi Informasi dan Pemasaran Digital di Lingkungan Bisnis Lo
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/ha4se080

Abstract

Orazio Multiusaha Indonesia is an MSME engaged in fashion and located in Bandung. It has been running since 2015 until now, but the lack of company information that is spread to the public, especially for prospective customers, partners and resellers is an obstacle for MSMEs to move to reach more target markets. From the perceived constraints, a company profile website was created using the WordPress CMS. The purpose of making this company profile website project is as a medium of information for prospective customers, partners and resellers, besides that this company profile website is also used as a medium of communication between the company and its target market. The design stage begins with observation and then interviews with MSME owners. The results of trials and interviews with MSME owners regarding the design of the company profile website have been assessed according to the company's needs. This is indicated by the results of interviews using the end-user computing method which shows that the website design has met the needs. The information listed on the website can help the company as a medium for disseminating information, and as a medium for communicating with customers. However, there are some suggestions that must be made when creating a company profile website. MSME owners Orazio Multiusaha Indonesia also need to carry out optimal management so that the function of the website as a medium of information and communication continues. 
Pembuatan Aplikasi Pengarsipan Elektronik Berbasis Macro VBA Excel Pada Bank Woori Saudara Kantor Cabang Diponegoro Purnama, Muhamad Reza Tresna; Gaffar, Mohammad Rizal; Pramono, Tangguh Dwi; Firmansyah, Yayan
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Studi Terapan Teknologi Informasi dan Pemasaran Digital di Lingkungan Bisnis Lo
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/4xyvy174

Abstract

Bank Woori Saudara KC Diponegoro is one of the branch offices of PT. Bank Woori Saudara Indonesia 1906, Tbk. which is engaged in commercial banking. In carrying out its banking activities, Bank Woori Saudara always involves important files that will be used for dealing with a customer. One example of such a file is the CIF Application Document which contains a number of important customer-related information. The collection of archives is stored and managed by the Front Office Department at Bank Woori Saudara. In managing the archives of the frontliner staff, a manual storage system is used, where the documents are stored based on the order and CIF number located in the available filling cabinet. The lack of archival management and an adequate record-keeping system causes frontliner staff to often find it difficult to search for the required documents. Therefore, in order to meet fast-paced technological developments and an adequate archive management system, an electronic filing application was created. This application is expected to help frontliner staff in carrying out operational activities, especially for information needs. In doing the design and manufacture, the application uses the Macro VBA Excel system so that it has an easy-to-reach appearance and work.
Pembuatan Standard Operating Procedure (SOP) di Orazio Multiusaha Indonesia Irfania, Novi; Tjahjawati, Sri Surjani
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Studi Terapan Teknologi Informasi dan Pemasaran Digital di Lingkungan Bisnis Lo
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/j26b6c40

Abstract

Orazio Multiusaha Indonesia is an MSME engaged in women's fashion with robes and headscarves. Orazio Multiusaha Indonesia's operational activities are carried out in three places, the marketing office located in Cicaheum, and warehouses located in Sumbersari and Soreang. This causes poorly monitored management and supervision, unclear information, and ineffective communication. These problems are caused because Orazio does not have written work procedures yet so that every activity is carried out only based on the memories of its employees. As a result, there are missed work steps and errors occur in the implementation of activities. The purpose of this research is to make SOP for stock control and product sales. The result of this research is the SOP of stock control and product selling. The stock control SOP consists of three SOPs, namely SOP for procurement of goods, SOP for receiving goods, and SOP for releasing goods. The product selling SOP consists of two SOPs, namely SOP for product selling by COD and SOP for product selling by transfer.
Perancangan Dan Pembuatan Sistem Informasi Persediaan Barang Berbasis Microsoft Access (Studi Kasus Pada Deu Magaza) Walidain, Cintya Tresna; Gaffar, Mohammad Rizal; Pramono, Tangguh Dwi; Firmansyah, Yayan
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Studi Terapan Teknologi Informasi dan Pemasaran Digital di Lingkungan Bisnis Lo
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/kkxs2b71

Abstract

Inventory information systems are important for companies because they are used as records related to the availability of goods during sales. In Deu Magaza, the recording of goods is still done using the manual method which has many weaknesses, it is also less effective and efficient in seeing how many items are available. Therefore, a more complete and detailed information system regarding inventory is designed to assist employees in managing goods and finding available goods more easily so as to reduce errors made. The design is done using Microsoft Access to make it easier for users to learn it. Making this inventory information system helps check the availability of goods more easily and quickly, also makes work on the inventory section more effective and efficient. Evaluation of the results of the design that has been made using the usability testing method, and it is found that the design and manufacture of the information system that has been carried out is good and in accordance with the needs, can also handle the constraints that exist in the Deu Magaza inventory section.
Development of Kita Kompeten Website as Information Media and Digital Workforce Training Registration Triyanto, Fajar Akhmad; Monica, Syalsabila Tia
Applied Business and Administration Journal Vol. 5 No. 1 (2026): The Effectiveness of Implementing Information Systems in Enhancing Accountabili
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/abaj.v5i1.377

Abstract

In the era of digital transformation, vocational training institutions need professional online communication media to expand access, increase information transparency, and strengthen organizational image. This research aims to design and develop the official website of Kita Kompeten as the main platform for delivering training information, participant registration, and strengthening public trust. The website is designed using WordPress CMS with a page structure including: homepage, login/register, class catalog, partners, and institution information page. Development was conducted using the Waterfall model approach which includes the following stages: needs analysis, design, implementation, testing, and maintenance. Visual data and feature documentation are shown as evidence of responsive and functional system implementation. The final results show that the website is able to fulfill the function as a digital information center, facilitate the registration process, display training catalogs, and strengthen institutional communication. This website is expected to be the initial model of digitalization of competency-based training institutions.
Designing Standard Operating Procedure (SOP) for Office Vehicle Booking and Return at PT Surya Energi Indotama Istiana Annisa, Alya; Mukaram
Applied Business and Administration Journal Vol. 5 No. 1 (2026): The Effectiveness of Implementing Information Systems in Enhancing Accountabili
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/abaj.v5i1.392

Abstract

This study aims to design Standard Operating Procedure (SOP) for the booking and return of office operational vehicles at PT Surya Energi Indotama, a solar energy company whose employees frequently undertake official travel. The absence of a formal SOP has caused several administrative problems, including inconsistent booking formats, unrecorded reservation data, disorganized documentation, and the inability to verify whether vehicles are returned on schedule. Using a qualitative descriptive approach, the study analyzed current practices, identified process gaps, and developed procedural standards grounded in administrative principles. Data were collected through observation, document review, and interviews with Human Resources and General Affairs staff responsible for vehicle management. The proposed SOP clarifies steps, assigns responsibilities, specifies documentation requirements, and incorporates simple digital tools, including Google Forms and Google Spreadsheets, to support a more systematic, paperless workflow. Implementation is expected to increase administrative efficiency, reduce booking errors, improve data accessibility, and strengthen control over vehicle utilization within the company. The SOP provides a practical model for organizations seeking low-cost digital solutions for routine operational management.

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