Applied Business and Administration Journal (ABAJ)
Applied Business and Administration Journal is scientific journal published by Ebiz Prima Nusa. Applied Business and Administration Journal (ABAJ) aims to be a space for developing applied business science and administration as well as management. ABAJ is a medium for researchers, academicians, professionals, practitioners, and students that are interested in the world of applied business, administration, and management in general. ABAJ start its publication since January 2022 with frequency of issuance 3 times 1 year (January, May, September)
Articles
138 Documents
<![CDATA[Implementasi Customer Relationship Management pada Platform Bisnis Wordpress ]]>
<![CDATA[Prosarani, Ariadna]]>
<![CDATA[ Applied Business and Administration Journal Vol. 1 No. 2 (2022): Optimalisasi Sistem Informasi dan Relasi Pelanggan dalam Transformasi Bisnis Di ]]>
Publisher : <![CDATA[Ebiz Prima Nusa ]]>
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DOI: 10.62201/ewr98z13
<![CDATA[Along with the times in this era of globalization, business growth and development is getting faster. Lots of new companies are present around the community. In order to continue to survive in business competition, companies must quickly adapt to the current market conditions. Under these conditions, companies can not only rely on the products produced and offered to customers, but also have to build good relationships with all of their customers. Good relationships such as services and products that are in accordance with the needs and desires of consumers will give a feeling of satisfaction to customers. Customer satisfaction will have a positive impact on the company which in turn can maintain the sustainability of the company and increase profits. Current Customer Relationship Management (CRM) programs can be easily managed in businesses that use WordPress as a platform to help run the company. In WordPress, there are many tools (plugins) that can be used as a CRM system in an enterprise. A well-managed CRM will help companies create customer satisfaction. The CRM process is the process by which information about individual customers is turned into customer relationships. Companies with strong and good CRM will make customers more satisfied and loyal to the company. With CRM, companies will have clear information about who their customers are, what customers need, and what can increase customer satisfaction. ]]>
<![CDATA[Implementasi Sistem Informasi Sumber Daya Manusia dan Manfaatnya bagi Organisasi ]]>
<![CDATA[Raflian, Muhamad Dzakir Jibral]]>
<![CDATA[ Applied Business and Administration Journal Vol. 1 No. 2 (2022): Optimalisasi Sistem Informasi dan Relasi Pelanggan dalam Transformasi Bisnis Di ]]>
Publisher : <![CDATA[Ebiz Prima Nusa ]]>
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DOI: 10.62201/wgcs7z79
<![CDATA[The development and use of information management systems (MIS) is a modern phenomenon concerned with the proper use of information which will lead to better planning, better decision making, and better results. In a company or organization there are various benefits of an information system if we use it properly. The role of a management that demands the deployment and use of annefficient resource to achieve a goal. And so will encourage the management function by receiving more information. quick and precise. So trying to find the effect of the application of Human Resources Information Systems towards time efficiency, cost efficiency, information quality, and managerial satisfaction.]]>
<![CDATA[Kegunaan Customer Relationship Management (CRM) ]]>
<![CDATA[Rachmawati, Tita]]>
<![CDATA[ Applied Business and Administration Journal Vol. 1 No. 2 (2022): Optimalisasi Sistem Informasi dan Relasi Pelanggan dalam Transformasi Bisnis Di ]]>
Publisher : <![CDATA[Ebiz Prima Nusa ]]>
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DOI: 10.62201/7ys3j579
<![CDATA[In a competitive market competition, a company needs to maintain positive relationships with customers. This is because customers are the key to the success of a business, without customers, a business will not be possible to keep running. The existence of a good CRM (Customer Relationship Management) program can help companies provide satisfaction to customers. In this article, what we will find out is about the influence of CRM in maintaining and providing satisfaction to customers. In addition, CRM can also help companies increase market share, productivity, and superior employee morale by increasing customer knowledge and also higher customer satisfaction to increase customer loyalty. As a provider of satisfaction, companies will also have clearer information about who their customers are, what their needs are, and what will make them more satisfied.]]>
<![CDATA[Penerapan CRM untuk Meningkatkan Loyalitas Pelanggan ]]>
<![CDATA[Hardiana, Yasmine Sekarkinasih]]>;
<![CDATA[Pramono, Tangguh Dwi]]>
<![CDATA[ Applied Business and Administration Journal Vol. 1 No. 2 (2022): Optimalisasi Sistem Informasi dan Relasi Pelanggan dalam Transformasi Bisnis Di ]]>
Publisher : <![CDATA[Ebiz Prima Nusa ]]>
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DOI: 10.62201/ebzn8107
<![CDATA[This article provides information on implementing CRM to increase customer loyalty. The use of CRM and its tools are useful to make it easier for business actors to continue to reach every customer, improve customer relationships and maintain customer relationships. The importance of using CRM and its tools is that business actors can continue to provide the latest innovations, improve services and continue to establish good relationships with customers in order to create customer loyalty. Customer loyalty is important for the survival of a business, with loyalty with them making regular purchases, recommending products or services offered by the company can help companies to continue to survive in the long term and have strong customers.]]>
<![CDATA[Penerapan Plugin Customer Relationship Management dalam Pengelolaan Bisnis ]]>
<![CDATA[Perina, Dias]]>
<![CDATA[ Applied Business and Administration Journal Vol. 1 No. 2 (2022): Optimalisasi Sistem Informasi dan Relasi Pelanggan dalam Transformasi Bisnis Di ]]>
Publisher : <![CDATA[Ebiz Prima Nusa ]]>
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DOI: 10.62201/3m1nnw31
<![CDATA[In a business, one of the most difficult things to do is maintain information about our customers. Therefore, it is necessary to have a strategy to overcome this, one of which is to apply the concept of Customer Relationship Management (CRM) which is a process in managing complete information about consumers in order to optimize customer loyalty. However, it is very easy because to implement it requires training and a large amount of money. Therefore, companies can implement plugins related to CRM in WordPress on their websites because these plugins are quite easy to use for any user. The purpose of this article is to discuss CRM functions, CRM components, CRM stages, benefits of CRM, and CRM plugins that can help users manage their business.]]>
<![CDATA[Pengaruh Debt Equity Ratio, Price Earning Ratio, dan Return on Asset Terhadap Harga Saham pada Sektor Tambang Tahun 2020 ]]>
<![CDATA[Ali, Muhammad Habiburrohman Mukhlish]]>;
<![CDATA[Mukaram]]>
<![CDATA[ Applied Business and Administration Journal Vol. 1 No. 2 (2022): Optimalisasi Sistem Informasi dan Relasi Pelanggan dalam Transformasi Bisnis Di ]]>
Publisher : <![CDATA[Ebiz Prima Nusa ]]>
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DOI: 10.62201/k9k02s33
<![CDATA[This study is intended to see the direction, significance and influence of the Debt Equity Ratio (DER), Price Earning Ratio (PER), and Return on Assets (ROA) on stock prices in the mining industry on the IDX in 2020 quarters 1 to 3. The method used namely quantitative descriptive. In this method, the data used is data from a second party, or secondary data, obtained from information on the Indonesia Stock Exchange (IDX) and the company's financial statements. The population in this study are all issuers in the mining industry listed on the BEI in 2020, of which there are 49. The number of samples taken is 46 because there are 3 issuers that have problems in financial statements and some have moved sectors. Multiple linear regression analysis and hypothesis testing were carried out with the f test and t test which resulted in the conclusion that DER had a negative and insignificant effect, ROA and PER had a positive and insignificant effect on stock prices with a significance level above 0.05.]]>
<![CDATA[Studi Literatur: Investigasi Kebutuhan dan Urgensi Penggunaan HRIS pada UMKM dan Startup di Indonesia ]]>
<![CDATA[Farhani, Iklima]]>
<![CDATA[ Applied Business and Administration Journal Vol. 1 No. 2 (2022): Optimalisasi Sistem Informasi dan Relasi Pelanggan dalam Transformasi Bisnis Di ]]>
Publisher : <![CDATA[Ebiz Prima Nusa ]]>
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DOI: 10.62201/6zef9r70
<![CDATA[Today, both large-scale businesses as well as SMEs and startups are required to utilize technology as optimally as possible to increase operational effectiveness and support marketing. One form of using technology in business operations is the use of management information systems. Human resource Information System (HRIS) is one of the most widely used management information systems. HRIS is very helpful in simplifying employee management which is quite complicated if done manually and in the end is expected to increase company productivity. Therefore, this literatur aims to determine whether the use of HRIS in SMEs and startups is really necessary or not. The research method used is a literature study approach that summarized articles obtained from Google Scholar, Research Gate, trusted official online news channels, and other search engines using the keywords "HRIS", "HRIS Pros and Cons", "SMEs”, and “Startups”. Human resource Information System (HRIS) provides many benefits for the company its users. However, it cannot be concluded in aggregate whether SMEs and startups need to use HRIS or not. To determine this, it is necessary to analyze and calculate the conditions behind each SME and startup. The use of HRIS in SMEs and Startups needs to consider many things related to the condition of the company itself. This use may or may not be necessary. ]]>
<![CDATA[Efektivitas Penataan Servicescape dalam Meningkatkan Kepuasan Konsumen Wingz O Wingz di Kota Bandung ]]>
<![CDATA[Wachidyantari, Choir]]>;
<![CDATA[Setiawardani, Maya]]>
<![CDATA[ Applied Business and Administration Journal Vol. 1 No. 3 (2022): Studi Terapan Teknologi Informasi dan Pemasaran Digital di Lingkungan Bisnis Lo ]]>
Publisher : <![CDATA[Ebiz Prima Nusa ]]>
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DOI: 10.62201/7zh3fc90
<![CDATA[This research aimed to find out the effectivity of the servicescapes in order to increase the customers’ satisfaction of Wingz O Wingz in Bandung which was tested by distributing the questionnaires to 125 respondens. This research used a descriptive method with a quantitive approach. The result of the test indicates that servicescape layout in Wingz O Wingz is in good category and most of the customer feel satisfied by their services, then the servicescape layout has 61,3% positive impact to increasing customers’ satisfaction. Wingz O Wingz must pay attention to the servicescape layout and provide similar services in every branch.]]>
<![CDATA[Analisis Electronic Service Quality pada Aplikasi Gojek (Studi pada Masyarakat Kota Garut) ]]>
<![CDATA[Alkadri, Mohamad Habib]]>;
<![CDATA[Mukaram]]>
<![CDATA[ Applied Business and Administration Journal Vol. 1 No. 3 (2022): Studi Terapan Teknologi Informasi dan Pemasaran Digital di Lingkungan Bisnis Lo ]]>
Publisher : <![CDATA[Ebiz Prima Nusa ]]>
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DOI: 10.62201/wcrr4760
<![CDATA[Gojek is the pioneer of transportation in the first network in Indonesia which has been operating since 2010. The various online transportation services provided by Gojek are very diverse. The variety of services offered by Gojek makes the Gojek application have a lot of electronic services in it. The response of application users is not always positive with the existing electronic services in the Gojek application, but there is the possibility of a negative response given by users to the Gojek application. This phenomenon became the focus of research to determine the Quality of Electronic Services on the Gojek Application, by taking a study of the people of Garut City. In this study using quantitative descriptive analysis method, with the basis of the analysis is the calculation of the mean (average), standard deviation, maximum and minimum values. Respondents are Gojek application users in Garut City. Collecting data using an online questionnaire, namely Google Form with 104 respondents. The results of this study conclude that the quality of electronic services on the Gojek application is included in the Good criteria. The dimension that gets the highest score is the Efficiency dimension, while the dimension that gets the lowest score is Compensation.]]>
<![CDATA[Perencanaan dan Implementasi Sistem Informasi Manajemen Penjualan Berbasis CMS WordPress (Studi Kasus di CV Nugarada Abadi) ]]>
<![CDATA[Aprillia, Shinta]]>;
<![CDATA[Amalia, Sholihati]]>
<![CDATA[ Applied Business and Administration Journal Vol. 1 No. 3 (2022): Studi Terapan Teknologi Informasi dan Pemasaran Digital di Lingkungan Bisnis Lo ]]>
Publisher : <![CDATA[Ebiz Prima Nusa ]]>
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DOI: 10.62201/mjhh1290
<![CDATA[Sales management information system or commonly abbreviated as sales MIS is an important function needed on a site company. Based on the identification of problems in CV Nugarada Abadi, one of the problems at the company is the official website which is not equipped with a sales MIS. Therefore, the owner plans to make the company's official website a means of buying and selling transactions. Based on the WordPress CMS, the site was originally created only for the requirements of an auction procurement project, but now with the development of technology, many competitors are already using the company's website as a means of buying and selling transactions. The sales MIS is made according to the company's needs which includes the processing of goods, ordering, payment, and delivery. Black Box method and questionnaires are used to evaluate both in terms of sales MIS and in terms of users. The results of the implementation of this project facilitate the work of the CEO in monitoring sales history, the work of the sales department because all data is stored in the database, and benefits the company because it can increase revenue by transacting on the CV Nugarada Abadi website.]]>
