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Applied Business and Administration Journal (ABAJ)
Published by PT Ebiz Prima Nusa
ISSN : -     EISSN : 28280040     DOI : https://doi.org/10.62201/abaj
Core Subject : Economy,
Economics, Econometrics & Finance
Applied Business and Administration Journal is scientific journal published by Ebiz Prima Nusa. Applied Business and Administration Journal (ABAJ) aims to be a space for developing applied business science and administration as well as management. ABAJ is a medium for researchers, academicians, professionals, practitioners, and students that are interested in the world of applied business, administration, and management in general. ABAJ start its publication since January 2022 with frequency of issuance 3 times 1 year (January, May, September)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 143 Documents
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Analisis Sikap dan Minat Beli Konsumen terhadap Produk Fashion dengan Menggunakan Brand Image Merek Lokal dan Impor Folia, Azella Dwi; Yulianti, Riri Aryani
Applied Business and Administration Journal Vol. 2 No. 2 (2023): Perilaku Pembelian Konsumen: Kajian terhadap Peran Layanan, Media Sosial, dan P
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/7a4ew361

Abstract

This research intends to examine customer perceptions and purchasing intentions regarding fashion goods that include both domestic and foreign brand imagery. The causal approach used in this quantitative study examines the strength of correlations between variables by putting preexisting assumptions to the test. Purposive sampling methods were used using smartPLS 3.0 software to choose the sample for this research, which consisted of 100 respondents, utilizing the questionnaire method for data collection. According to the study's findings, donning clothing with a local brand image makes most locals feel prouder and more at ease. They often visit local fashion product stores because they are drawn in by the growth of local brand image models. However, some of them really like purchasing imported fashion items because they believe that, despite the lower price, they are more qualified and distinguished.
Pengaruh Promosi dan Ulasan Konsumen di Platform Instagram dan Tiktok Terhadap Minat Beli Aqidah, Ina Wadiatul; Karomatan, Tresna
Applied Business and Administration Journal Vol. 2 No. 2 (2023): Perilaku Pembelian Konsumen: Kajian terhadap Peran Layanan, Media Sosial, dan P
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/t9rxz504

Abstract

The purpose of this research is to identify how social media marketing and user reviews on Instagram and TikTok influence consumers' propensity to make a purchase. In this quantitative study, a total of 149 participants filled out questionnaires. To examine the impact of the independent variables social media, promotions, and customer reviews on the dependent variable intent to buy multiple linear regression analytic approaches are used. The findings of the tests showed that although social media reviews had no influence on consumers' willingness to make a purchase, social media marketing had a favorable and statistically significant effect on consumers' willingness to do so.
Pengaruh Penggunaan Layanan Paylater Terhadap Perilaku  Impulsif Mahasiswa Pengguna E-Commerce di Jawa Barat Yasin, Rizky Nur; Marsiska, Sophia
Applied Business and Administration Journal Vol. 2 No. 2 (2023): Perilaku Pembelian Konsumen: Kajian terhadap Peran Layanan, Media Sosial, dan P
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/25q7p247

Abstract

Situs belanja atau aplikasi jual beli online semakin berkembang dan beragam karena kemajuan sistem dan teknologi. Semakin banyak pula jenis dan metode pembayaran yang ditawarkan, salah satunya adalah Paylater. Penelitian ini bertujuan untuk membahas dan memperdalam analisis faktor-faktor paylater dengan menguji pengaruhnya terhadap pembelian impulsif mahasiswa di Jawa Barat. Penelitian ini juga menganalisis faktor-faktor tersebut, yaitu Persepsi Penggunaan, Persepsi Kegunaan dan Persepsi Keamanan yang dapat mempengaruhi niat untuk menggunakan paylater. Data penelitian diperoleh melalui penyebaran kuesioner yang diisi oleh responden yang menggunakan paylater dan diolah dengan menggunakan program SmartPLS. Hasil pengolahan dan analisis data yang telah dilakukan menunjukkan bahwasannya terdapat pengaruh yang signifikan pada hubungan antara persepsi kegunaan dan persepsi keamanan terhadap niat untuk menggunakan paylater tetapi persepsi kemudahan tidak memiliki hubungan yang sama dengan niat untuk menggunakan paylater tidak memiliki hubungan yang sama dengan intensitas penggunan paylater. Hasil dari penelitian ini juga menunjukkan hubungan yang signifikan antara niat menggunakan paylater terhadap pembelian impulsif mahasiswa di Jawa Barat.
Digitalisasi Sistem Seleksi Karyawan Berbasis Web di Bank Woori Saudara Kantor Cabang Diponegoro Kota Bandung Aldiyansah; Sayuti, Abdul Malik
Applied Business and Administration Journal Vol. 2 No. 3 (2023): Transformasi Digital dan Optimalisasi Proses Bisnis di Era Modern
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/h0x13y62

Abstract

Bank Woori Saudara KC Diponegoro is one of the branch offices of PT. Bank Woori Saudara Indonesia 1906, Tbk. which is engaged in commercial banking. In carrying out its banking activities, Bank Woori Saudara always involves important files that will be used for dealing with a customer. One example of such a file is the CIF Application Document which contains a number of important customer-related information. The collection of archives is stored and managed by the Front Office Department at Bank Woori Saudara. In managing the archives of the frontliner staff, a manual storage system is used, where the documents are stored based on the order and CIF number located in the available filling cabinet. The lack of archival management and an adequate record-keeping system causes frontliner staff to often find it difficult to search for the required documents. Therefore, in order to meet fast-paced technological developments and an adequate archive management system, an electronic filing application was created. This application is expected to help frontliner staff in carrying out operational activities, especially for information needs. In doing the design and manufacture, the application uses the Macro VBA Excel system so that it has an easy-to-reach appearance and work.
Pembuatan Website Company Profile pada Konoba Coffee Menggunakan CMS Wordpress Fauziyyah, Dian
Applied Business and Administration Journal Vol. 2 No. 3 (2023): Transformasi Digital dan Optimalisasi Proses Bisnis di Era Modern
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/8a9t3026

Abstract

Konoba Coffee merupakan bisnis Food & Beverage yang berfokus pada penjualan minuman olahan kopi sejak tahun 2022. Konoba Coffee hanya menggunakan media sosial Instagram, menurut pemilik Konoba Coffee menggunakan Instagram, informasi yang disebarkan terbatas dan kurang lengkap, sehingga menjadi suatu hambatan dalam memberikan informasi yang lengkap kepada masyarakat maupun investor. Konoba Coffee memiliki data yang cukup lengkap mengenai company profile, namun data tersebut tidak disebarluaskan, karena tidak memiliki waktu untuk mengolah data, dana yang cukup, dan belum mengetahui media yang sesuai untuk menyimpan dan menyebarluaskannya kepada masyarakat luas. Berdasarkan fenomena tersebut. Website ini dibuat dengan tujuan dapat memudahkan Konoba Coffee dalam memberikan informasi company profile kepada masyarakat maupun investor. Selain itu, diharapkan dapat menjangkau masyarakat yang lebih luas dan meningkatkan kepercayaan masyarakat terhadap Konoba Coffee serta dengan dibuatnya website. Dalam pembuatan website Konoba Coffee menggunakan metode waterfall. Hasil implementasi proyek ini adalah website company profile pada Konoba Coffee yang merupakan website statis, website terdiri dari enam halaman. Berdasarkan hasil pengujian dan penilaian pada website company profile diketahui bahwa website Konoba Coffee sudah memenuhi kriteria dan kebutuhan informasi company profile Konoba Coffee, karena telah memberikan informasi yang lengkap dan mudah dipahami. Website Konoba Coffee menjadi media informasi yang memiliki tampilan menarik, komunikatif, efisien, mudah untuk diakses, fitur menu dan tombol pintasan dapat berfungsi dengan baik serta mudah di navigasikan.
Pembuatan Aplikasi Otomatisasi Kantor Formulir Spesimen Online pada Bank Woori Saudara Kantor Cabang Diponegoro Sutarno, Muhammad Fikri Haikal; Gaffar, Mohammad Rizal
Applied Business and Administration Journal Vol. 2 No. 3 (2023): Transformasi Digital dan Optimalisasi Proses Bisnis di Era Modern
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/a0qsrm30

Abstract

Unit Frontliner merupakan salah satu unit dalam struktur organisasi Bank Woori Saudara KC Diponegoro. Frontliner adalah unit kerja yang paling sering mewakili perusahaan untuk bertemu, berhubungan, dan melakukan pelayanan kepada pelanggan secara langsung. Pekerjaan yang dapat dilakukan oleh Unit Frontliner yaitu penawaran produk, pembukaan rekening tabungan, penyimpanan dan penarikan dana, serta menjawab keluhan dan pertanyaan dari nasabah. Dalam proses pembukaan rekening tabungan, nasabah akan diminta untuk mengisi formulir spesimen secara manual. Formulir spesimen merupakan formulir yang berisi identitas dan sampel tanda tangan nasabah yang digunakan pada setiap layanan yang akan dilakukan. Tanda tangan ini sebagai bukti pengesahan yang akan dilakukan verifikasi pada aplikasi Core Banking System. Dalam prosesnya, Unit Frontliner akan melewati beberapa alur kerja, diantaranya yaitu mengarahkan nasabah dalam pengisian formurlir, pemeriksaan kesesuaian data, pemindaian dokumen, serta approval dan upload dokumen formulir spesimen ke dalam aplikasi. Banyaknya alur kerja dengan proses kerja yang masih manual tentunya akan memakan waktu yang tidak singkat. Oleh karena itu, diperlukan pembuatan aplikasi otomatisasi kantor formulir spesimen online yang diharapkan dapat mempersingkat waktu kerja sehingga tercapai efisiensi kerja yang lebih baik. Sistem formulir spesimen online yang dibuat yaitu dengan menggunakan beberapa aplikasi dalam Google Workspace, diantaranya yaitu Google Drive, Google Docs, Google Forms, dan Google Sheets. Dari hasil uji coba yang telah dilakukan, terbukti bahwa sistem formulir spesimen online dapat mempersingkat waktu kerja sehingga tercapai efisiensi kerja pada pelayanan dan penanganan sistem formulir spesimen online di Unit Frontliner.
Pembuatan Pedoman Proses Rekruitmen dan Seleksi Berbasis Digital Booklet pada PT Ebiz Prima Nusa Kumara, Putri Dennis; Tjahjawati, Sri Surjani
Applied Business and Administration Journal Vol. 2 No. 3 (2023): Transformasi Digital dan Optimalisasi Proses Bisnis di Era Modern
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/1y4jdv94

Abstract

Recruitment and selection processes Project planning and smart hiring are two things needed to obtain quality employees, namely employees who are smart, skilled, have competence, can work, are creative, and have high morality. However, in its implementation, the recruitment and selection process at PT Ebiz Prima Nusa has not been carried out effectively. Such as the absence of references, guidelines, or standardization when recruitment and selection are carried out. Based on this phenomenon, a project was developed to create media that can provide complete information in the form of a digital booklet regarding the recruitment and selection process at PT Ebiz Prima Nusa. The digital booklet created aims to serve as a guideline, direction, and reference for recruitment and selection activities. This project was made with qualitative methods for collecting data and processed with the interactive model method. The project design was carried out with the help of the Canva and Anyflip platforms so that the digital booklet could be created. The design stage is divided into three stages: pre-project implementation, project implementation, and post-project implementation. In the pre-project implementation stage, problem identification, a literature review, and needs interviews were conducted. Furthermore, the project implementation stage is also carried out in stages, starting with planning, information processing, searching for a digital booklet platform, design, development, testing, revision conducted by interviews with experts or lecturers, Forum Group Discussions (FGD) with employees who have been accepted at the testing stage, and interviews with HR, then ending with the publication stage. The last stage is post-implementation, which involves reviewing the impact of the project through a final interview. The final result of this project is a digital booklet that will be used as a guideline, direction, and reference for recruitment and selection activities at PT Ebiz Prima Nusa.
Analisis Risiko Ergonomi Lingkungan Kerja Fisik pada Karyawan Kantor Menggunakan Metode Rapid Office Strain Assessment (ROSA) Suherman, Savira Febryanti; Pramono, Tangguh Dwi
Applied Business and Administration Journal Vol. 2 No. 3 (2023): Transformasi Digital dan Optimalisasi Proses Bisnis di Era Modern
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/kj593v77

Abstract

The use of computers is now inseparable from office work completion activities. The place where routine business or commerce takes place is the office. Workers are required to spend nearly all of their time operating the computer while seated in front of the monitor due to the computerized system for office work. Long-term computer use combined with improper posture can result in eye fatigue as well as muscle and back injuries and fatigue. Work stances like sitting, composing, and gazing at a PC screen will influence the state of being of representatives. Employee performance will suffer as a result of poor ergonomic work postures, which will put employees at risk and make them more likely to become exhausted. Based on the rapid office strain assessment method, this study was conducted to determine the ergonomic risk analysis of the physical work environment in the work posture of office employees. The Rapid Office Strain Assessment (ROSA) analysis method was used in this observational descriptive study. A method for measuring ergonomic risk in the workplace at an office is the ROSA method. Perceptions were made to straightforwardly see the communication between work stances and office offices as office support components in 15 representatives who turned into the examination test. The findings revealed that 10 employees had a level of ergonomic risk that was low, while the remaining 5 employees had a level of ergonomic risk that was moderate. The reason for high ergonomic gamble lies in ergonomic offices that are not as per ergonomic standards and absence of representative mindfulness in making a solid work culture. Modernizing office facilities, spreading awareness of office ergonomics, and requiring employees to stretch are all necessary improvements.
Pembuatan Standard Operating Procedure (SOP) Pendaftaran, Perawatan dan Penataan, serta Alur Kerja pada Display Produk UMKM di Rumah BUMN Bandung Suryani, Sri; Tjahjawati, Sri Surjani; Pramono, Tangguh Dwi
Applied Business and Administration Journal Vol. 2 No. 3 (2023): Transformasi Digital dan Optimalisasi Proses Bisnis di Era Modern
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/svh0g987

Abstract

Display produk UMKM merupakan salah satu fasilitas yang terdapat di Rumah BUMN Bandung yang digunakan sebagai wadah UMKM untuk memamerkan produk unggulannya. Kondisi riil pada survei di lapangan menunjukkan bahwa UMKM binaan, khususnya UMKM binaan baru, yang ingin memajangkan produknya di display Rumah BUMN Bandung, tidak mengetahui tata cara mendaftarkan produknya. Display juga sering dibiarkan berdebu dan baru dibersihkan ketika ada kunjungan dari pimpinan pusat, sehingga mengakibatkan petugas kewalahan. Selain itu, penyampaian informasi antar pegawai mengenai display produk tidak tersampaikan dengan baik dikarenakan sumber daya manusia yang digunakan merupakan mahasiswa magang yang silih berganti sehingga sering menimbulkan miss communication. Kendala ini terjadi karena tidak ada panduan yang mengatur kegiatan pada bagian display produk. Tujuan dari penelitian ini adalah membuat SOP pendaftaran, penataan dan perawatan, serta alur kerja utama pada display produk UMKM di Rumah BUMN Bandung. Informasi yang digunakan dalam pembuatan SOP merupakan hasil wawancara dengan koordinator Rumah BUMN Bandung serta UMKM dan observasi selama melakukan kegiatan praktik kerja lapangan. Hasil dari penelitian ini berupa SOP pendaftaran display produk, SOP perawatan dan penataan display produk, serta SOP alur kerja utama pada display produk.
Analisis Keputusan Pembelian Konsumen Melalui E-Commerce Shopee di Kota Bandung Widaningsih, Ulfa; Amalia, Sholihati
Applied Business and Administration Journal Vol. 1 No. 1 (2022): Inovasi Digital dan Perilaku Konsumen dalam Pengembangan Bisnis dan Layanan Pub
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/93vfkw31

Abstract

The development of technology today has a considerable influence on the community, one of the frequent influences in society today always wants everything instant to just go shopping, sometimes lazy to do. E-commerce is one of the examples of technological developments and is a place of online buying and selling transactions that are much in demand today. Shopee is one of the e-commerce that provides a place to bring together sellers and buyers to make transactions online and become one of the most visited e-commerce. This research was conducted to know the decision of consumer purchase through Shopee e-commerce in Bandung. Data is obtained by spreading the questionnaire through Google form. The research method used is a descriptive analysis method with a quantitative approach. The data analysis methods used are validity testing, reliability testing, and descriptive testing. Based on the results of the study, consumer purchasing decision through Shopee e-commerce consists of six dimensions: product selection, brand selection, distributor options, purchase time, purchase amount, and payment method which is consistently included in the strong category of determining purchase decisions with a value of 3.73. The highest dimensions are product selection dimensions and the lowest dimensions are payment method dimensions.

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