International Journal of Business English and Communication (IJoBEC)
Articles in IJoBEC address all areas of business, English, and communication including, but not limited to, technology and financial management. English includes English Skills, English for Specific Purposes (ESP), English Language Learning (ELL), English Language Teaching (ELT), translation, Pragmatics, and Discourse Analysis. Business includes Entrepreneurship, Management, Finance, Sales, Marketing, Promotion, Advertising, Human Resource, Business Capital Market, Tourism Industry, Hotel and Restaurant Industry, and Meeting, Incentive, Convention, and Exhibition (MICE). Communication includes Interpersonal Communication, Organizational Communication, Communication Psychology, Public Relation Management, Intercultural Communication, Interactional and Transactional Communication, Hospitality, Journalism, and Broadcasting. Technology includes Information and Communication Technology (ICT), Business Database Processing, Information Management System (IMS), Business Data Visualization, and Business Data Analytics. Financial Management includes Financial Accounting, Computer Accounting, and Business Taxation. In addition, the journal IJoBEC welcomes submissions concerning the research results of internships, fieldwork research, community service, and library research.
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<![CDATA[PORTRAIT AND IMPLEMENTATION OF INTERCULTURAL COMMUNICATION COMPETENCE AT THE WORLD OF WORK ]]>
<![CDATA[Andi Nurafni]]>;
<![CDATA[Abdul Wahid]]>;
<![CDATA[Lely Novia]]>
<![CDATA[ International Journal of Business English and Communication Vol 3 No 3 (2025): July ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v3i3.186
<![CDATA[Intercultural communication is a process of exchanging information or ideas between two or more individuals from different cultural backgrounds. The purpose of this study is to identify communication patterns and assess intercultural communication competencies. The data were analyzed using a qualitative descriptive method and were collected through interviews and questionnaires. The research was conducted at Pangkalan Utama TNI AL VI. This study involved nine respondents, who are personnel or employees at Pangkalan Utama TNI AL VI. The findings indicate the presence of three communication patterns: primary, secondary, and circular communication patterns. The challenges faced by the personnel include physical barriers, differences in experience, and competition; however, these do not significantly hinder communication due to their understanding of intercultural communication competencies, which encompass motivation, knowledge, and skills.]]>
<![CDATA[THE STRATEGIES OF PROMOTION STRATEGIES AND THE ROLE OF ENGLISH FOR EARNING HOTEL PROFIT ]]>
<![CDATA[Vinka Beby Salsabila]]>;
<![CDATA[Andi Anto Patak]]>;
<![CDATA[Fatimah Hidayahni Amin]]>;
<![CDATA[Muhammad Fahri Jaya Sudding]]>
<![CDATA[ International Journal of Business English and Communication Vol 3 No 3 (2025): July ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v3i3.3083
<![CDATA[This study looks at promotion strategies and how using English increases revenue for the Mercure Hotel Makassar. Effective promotion strategies and fluent English usage are essential for drawing both domestic and foreign guests in the hospitality industry. Open-ended and structured interview questions were used to gather data from guests and hotel managers. The study's findings indicate that the Mercure Makassar Hotel uses four different promotional strategies: differentiation, market segmentation, target market, and market position. Every strategy has a set of tasks. The study's findings also indicate that English serves three purposes: first, it is a language associated with formality and upper class; second, it is a language that staff members use to communicate with foreign visitors; and third, it is an international language that is used in international communication. The research study's findings support the notion that hotel management can plan and target promotional strategies to help them achieve their primary objective of increasing hotel profits]]>
<![CDATA[MARKETING COMMUNICATION STRATEGY IMPLEMENTED BY COLOR PRODUCTION IN PROMOTING AND SELLING THEIR SERVICES ]]>
<![CDATA[Nurfitrah]]>;
<![CDATA[Seny Luhriyani Sunusi]]>;
<![CDATA[Andi Hajar]]>;
<![CDATA[Himala Praptami Adys]]>;
<![CDATA[Ahmad Azhari]]>
<![CDATA[ International Journal of Business English and Communication Vol 3 No 3 (2025): July ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v3i3.6485
<![CDATA[The objective of this research is to examine the implementation of the marketing communication strategy (the 7Ps of the marketing mix) as well as to identify the inhibiting factors in the promotion and sale of services. This study employed a qualitative research design with a descriptive approach to provide a comprehensive understanding of the research subject. Data were collected through observation and interviews. The findings reveal that Color Production utilizes the 7Ps marketing mix product, price, place, promotion, people, physical evidence, and process in its business practices. Additionally, the study identified several inhibiting factors affecting the promotion and sale of services, including limited capital, competition, and pricing challenges. The results suggest that an effective marketing communication strategy plays a crucial role in increasing sales and attracting customers.]]>
<![CDATA[CHALLENGES ENCOUNTERED BY EFL STUDENTS IN COMPLETING THE STRUCTURE & WRITTEN EXPRESSION SECTION OF THE TOEFL ]]>
<![CDATA[Mutmainnatussafiyyah]]>;
<![CDATA[Geminastiti Sakkir]]>;
<![CDATA[Fauzan Hari Sudding Sally]]>
<![CDATA[ International Journal of Business English and Communication Vol 3 No 3 (2025): July ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v3i3.8919
<![CDATA[The purpose of this study is to identify the challenges encountered by EFL students in completing the Structure & Written Expression section of the TOEFL. This study employed a mixed-method explanatory design, collecting data through online questionnaires and semi-structured interviews. The participants of this study were undergraduate students from the English Department of Universitas Negeri Makassar. The findings revealed several challenges including insufficient preparation, limited vocabulary, difficulties with grammatical concepts such as parallelism, inversion, and reduced clauses, poor time management, low self-confidence, and a lack of motivation. These results highlight the need for more targeted TOEFL preparation programs and offer insights for educators and institutions to improve support for EFL learners aiming to succeed in high-stakes English proficiency tests.]]>
<![CDATA[AN ANALYSIS OF SLICE-OF-LIFE VIDEO ADVERTISEMENT STRUCTURES IN LEICA AND FUJIFILM ]]>
<![CDATA[Ivana Larissa Nirwasita]]>;
<![CDATA[Fatma Anyassari, Nugrahaningtyas]]>
<![CDATA[ International Journal of Business English and Communication Vol 3 No 3 (2025): July ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v3i3.9107
<![CDATA[Leica and Fujifilm are two well-known camera brands that use a slice-of-life advertising style, which emphasizes everyday problems and portrays their products as solutions. However, there has been limited research on the linguistic features of this type of advertisement. This study analyzed the structure of 24 slice-of-life video advertisements by Leica and Fujifilm posted on YouTube in 2024. This study aims to identify the structures used in these advertisements. The research employed a qualitative case study as the research method. Intra-coder reliability was conducted twice to ensure the credibility of the findings. The results revealed five mandatory structures: headline, problem, solution, features to benefit, and speaker’s introduction, which can be rearranged flexibly except for the headline. This research benefits novice copywriters, especially non-native ones, in writing advertising copy for high-involvement products in English.]]>
<![CDATA[INFLUENCING GLOBAL AUDIENCES: AN ARISTOTELIAN RHETORICAL ANALYSIS OF RETNO MARSUDI’S UN SPEECH ]]>
<![CDATA[Waode Surya Darmadali]]>;
<![CDATA[Selvy]]>
<![CDATA[ International Journal of Business English and Communication Vol 3 No 3 (2025): July ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v3i3.9279
<![CDATA[This research analyzes the rhetorical strategies used by Retno Marsudi in her speech at the General Debate of the 78th Session of the United Nations General Assembly on 23 September 2023. The study aims to identify how Retno Marsudi employed rhetorical strategies to influence the audience and strengthen the acceptance of her diplomatic messages. Guided by Aristotle's theory of rhetoric Logos, Ethos, and Pathos. This study uses a qualitative descriptive method and in-depth textual analysis. The findings reveal that Retno Marsudi successfully utilized rhetorical strategies in various forms: eight instances of Ethos (demonstrating perceived intelligence, moral character, and goodwill), five of Logos (in the form of enthymemes and examples), and six of Pathos (appealing to emotions such as confidence, admiration, and solidarity). These rhetorical elements played a significant role in constructing persuasive arguments, building credibility, and emotionally connecting with the audience. The conclusion suggests that Retno Marsudi's rhetorical approach effectively supported her goals in promoting Indonesia's diplomatic stance, global cooperation, and solidarity. This study recommends further research on rhetorical strategies in international diplomacy, especially speeches delivered by female leaders in multilateral forums.]]>
<![CDATA[THE FUNCTION OF APPLIED LINGUISTICS IN BUSINESS COMMUNICATION: BENEFITTING FROM GENRE ANALYSIS IN THE DIGITAL ERA ]]>
<![CDATA[Nugrahaningtyas Fatma Anyassari]]>
<![CDATA[ International Journal of Business English and Communication Vol 3 No 3 (2025): July ]]>
Publisher : <![CDATA[Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar ]]>
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DOI: 10.26858/ijobec.v3i3.9280
<![CDATA[The onset of the English for Business and Professional Communication study program in vocational higher institutions in Indonesia gains more attention as the number of the study programs has increased. This study describes the teaching of applied linguistics in business communication to equip students with linguistics skills appropriate for business communication from ESP point of view and the student’s perspectives after attending the class. This study employed case study as the research method. Sampling technique used was convenient sampling by which a class of 22 second-year applied bachelor students majoring English for Business and Professional Communication participated. The methods of data collections were observation, documentation, and interview. The findings show that genre analysis being performed in two modes—as an instructional method for teachers and as an analytical method for students—raised students’ genre awareness in business communication in the digital era. The awareness helped students find how English can accommodate business and professional communication in the digital era. Some examples of worksheets and students are displayed to provide vivid illustrations. This study suggests company websites as one of authentic materials representing business communication in the digital era be used in the class to bridge the gap between students’ language skills and expected outcomes of digital business communication nowadays.]]>
