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All Journal Journal of English Teaching, Applied Linguistics and Literatures (JETALL) Jurnal Humanipreneur International Journal of Business English and Communication (IJoBEC) GEMBIRA (Pengabdian Kepada Masyarakat) Axiology
Lely Novia
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Religion Humanities Civil Engineering, Building, Construction & Architecture Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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CRITICAL DISCOURSE ANALYSIS OF GILLETTE® AUDIOVISUAL AD ENTITLED “WE BELIEVE: THE BEST MEN CAN BE” Muftihaturrahmah Burhamzah; Alamsyah Alamsyah; Lely Novia
Journal of English Teaching, Applied Linguistics and Literatures (JETALL) Vol 4, No 1 (2021): JETALL Volume 4 Number 1 2021
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jetall.v4i1.8654

Abstract

Advertising is one of the ways that can influence people to purchase products, services, or shaping one's mind for a way of life. The audiovisual ad gives more benefits over the audio one or the visual one because it is more attractive and can provide a clear view of the goods or the ideas by combining the audio and visual aspects. Bullying and sexual harassment have become a common issue that happened in society around the world. These issues give a negative impact on society, especially to the victims even to the men themselves. Gillette® had launched an audiovisual ad related to bullying and sexual harassment in 2019. The ad tries to convey the men to stop the bullying and sexual harassment issue caused by toxic masculinity happened worldwide. This study aims to critically study the text, the discursive practice, and the socio-cultural practice of the Gillette® audiovisual ad entitled “We Believe: The Best Man Can Be” by using the Fairclough’s method of Critical Discourse Analyses (CDA). From the textual analysis, it is found that the ad is using: (1) questioning form of sentences invoking the previous tagline of Gillette® “The Best a Man Can Get” to reinforce the campaign message of “The Best Man Can Be”; (2) using three kinds of tenses (present tense, future tense, and present perfect continues tense) in stating the fact related to toxic masculinity which has been going on far too long and also in saying the consequence of the ad's campaign message happened in the future; (3) using the pronoun "We" which refer to Gillette® as the influencer which has taken action in changing the toxic masculinity issue by describing the healthy version of what it means to be a man so it gives the impression of persuading to men; (4) using the conditional sentence to reinforce how important the message of the campaign willing to convey is. The analysis of the discursive practice of the ad that can be found is that Gillette®, as the producer, is using the #MeToo-inspired movement as the way to distribute the message of "The Best Man Can Be" to the men as the consumer. All of those ways are to campaign the healthy version of what it means to be a man motivated by a toxic masculinity phenomenon that happened in society as what has found from the socio-cultural practice analysis.
THE IMPACTS OF SOCIAL MEDIA ON THE YOUTH’S INTERPERSONAL COMMUNICATION Maharsi Widya Astuti; RINY JEFRI; Lely Novia
Jurnal Humanipreneur Vol 2 No 1 (2023): Humanipreneur
Publisher : Ikatan Dosen Katolik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.051 KB)

Abstract

The purpose of this study was to find out whether or not the use of social media by youth decreases social interaction with friends. This study used a quantitative method using a simple random sampling technique to take the sample. The subjects of this study were Business English Communication students from batches 2019, 2020, and 2021. This study has two variables, namely social media (X) and interaction with friends (Y). A questionnaire was used as the method for collecting data for this study. Two types of questionnaires: open-ended and closed-ended questionnaires, were used as the instruments and data collection techniques. Data analysis employed the normality test, linearity test, and t-test for testing hypotheses. Based on the questionnaire results, data analysis was conducted, and the results for the two variables ell into the high category. The t-test results showed that when the value of t-count exceeds t-table (7.722> 2.002), H0 is rejected. Thus, it can be said that the findings are consistent with the Alternative Hypothesis, which contends that youth use of social media decreases friend interaction.
Pelatihan Penggunaan Aplikasi Canva bagi Guru dan Siswa di MA Darul Fath Bontolangkasa Asriati; Lely Novia; Nur Aeni; Muhammad Asriadi; Muftihaturrahmah Burhamzah
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 1 No 1 (2023): Februari 2023
Publisher : Media Inovasi Pendidikan dan Publikasi

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Abstract

Media pembelajaran adalah komponen yang memiliki peran penting dalam menunjang keberhasilan pembelajaran. Berdasarkan observasi dan wawancara yang dilakukan tim pengabdi, guru dan siswa MA Darul Fath Bontolangkasa belum terbiasa dengan penggunaan aplikasi berbasis desain seperti Canva. Kebutuhan akan skill desain saat ini sangat penting sebab skill ini bisa mereka aplikasikan dimanapun dan untuk kebutuhan apapun. Kemudahan untuk memperbaharui atau pun mengedit desain melalui aplikasi hanya dengan menggunakan smartphone dimana saja tentunya merupakan hal yang sangat menjanjikan dan memberi kemudahan agar menjadi lebih efektif. PkM ini dilaksanakan dalam 4 tahap mulai dari tahap penyusunan materi, penyuluhan, pelatihan dan demonstrasi. Mitra baik guru dan siswa memperoleh pengetahuan mengenai penggunaan aplikasi Canva serta menunjukkan partisipasi aktif dalam pelaksanaan kegiatan ini.
THE IMPLEMENTATION OF PUBLIC SERVICE MANAGEMENT BY THE CIVIL APPARATUS IN FORT ROTTERDAM Muhammad Adnan; M. Tahir; Lely Novia
International Journal of Business English and Communication Vol 2 No 1 (2024): January
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v2i1.1016

Abstract

The aim of this investigation was to determine how civil servants implement public service management at the Cultural Heritage Preservation Center of SouthSulawesi Province.This study employs a qualitative research design with a descriptive approach to depict the research subject without any researcher intervention. Datacollection techniques use observation and interviews. The results of this study show that there isstill a lack of human resources, especially those who deal directly with tourists in implementing public services and the problem of facilities that are also lacking for tourists such as buildings that are rarely open to tourists and also tour guides who are still dominant in serving foreign tourists as well as equipment such asprayer equipment, toilets and seats. However, employees still provide the best service by using SOPs as a basis for service and also a unique approach to tourists by providing online services using the preservation hall website and also tourists get aservice called virtual reality that makes tourists get information before they come to visit cultural heritage sites. In addition, employees are very open, especially to students / students / users who want to do activities in the reserve site area. Therefore, it is recommended to the Cultural Heritage Preservation Center of South SulawesiProvince, in particular, the Public Service and Publication Working Group will organize training sessions on service management for employees, especially those who directly deal with tourists /users.
The Effect of Work Stress on the Employee Performance at the Regional Office of DJP Sulselbartra Fadhilah Atikah Sari; Riny Jefri; Lely Novia
International Journal of Business English and Communication Vol 2 No 4 (2024): October
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v2i4.2183

Abstract

This study's purpose is to obtain empirical evidence if there is an effect of work stress on the employee performance and the most influential factor on employee performance. This research was conducted at the Regional Office of DJP Sulselbartra. The independent variable in this study is work stress, while employee performance is the dependent variable. The research method used is direct distributing questionnaires to employees at the Regional Office of DJP Sulselbartra. The number of respondents collected in this study, namely 65 respondents. The data analysis test used is the simple linear regression method. Based on the results of the tests that have been carried out, it shows that the work stress variable has a significant effect on the employee performance variable at the Regional Office of DJP Sulselbartra.
The Impact of WhatsApp on Students' Communication Patterns Toward Lecturers Baiq Nisrina Nur Ubudiyah; Andi Anto Patak; Lely Novia
International Journal of Business English and Communication Vol 1 No 4 (2023): October
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v1i4.187

Abstract

Communication is a process of exchanging information, ideas, opinions, ideas and thoughts of a person carried out by two or more people. The purpose of this paper is to find out the impact of WhatsApp on communication patterns between students and lecturers and the challenges of communicating using WhatsApp. In this study using qualitative methods with a narrative inquiry approach and for data analysis using thematic techniques. The informants in this study were 10 students of Business English Communication. The results obtained from this study show the positive and negative impacts of each communication pattern.
THE INFLUENCE OF WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT GENERAL ELECTION COMMISSION IN SOUTH SULAWESI PROVINCE Alfina Mutya; Abdul Wahid; Lely Novia
International Journal of Business English and Communication Vol 1 No 3 (2023): July
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v1i3.365

Abstract

This study aims to determine the influenced of the Working Environment on employee performance at the General Election Commission in South Sulawesi Province. The population in this Research is all employees consist of 37 people. The number of samples used were 37 people using total sampling theory. The data were collected by using the description method and questionnaires distribution. The data analysis technique used is simple linear regression analysis using Statistic application. The result of this study indicate that the Working Environment variable has a positive and significant influenced on Employee Performance variables, with a significant value about 0.001, and coefficient value about 0.405. Testing results of t value is 5.461 bigger than the t table > 2.030. It can be concluded that there is a positive and significant connection between the working environment and employee performance at the General Election Commission in South Sulawesi Province. The influence of the work environment on employee performance is 46%, while 54% is influenced by an unknown variable or variables not examined in this research.
PORTRAIT AND IMPLEMENTATION OF INTERCULTURAL COMMUNICATION COMPETENCE AT THE WORLD OF WORK Andi Nurafni; Abdul Wahid; Lely Novia
International Journal of Business English and Communication Vol 3 No 3 (2025): July
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v3i3.186

Abstract

Intercultural communication is a process of exchanging information or ideas between two or more individuals from different cultural backgrounds. The purpose of this study is to identify communication patterns and assess intercultural communication competencies. The data were analyzed using a qualitative descriptive method and were collected through interviews and questionnaires. The research was conducted at Pangkalan Utama TNI AL VI. This study involved nine respondents, who are personnel or employees at Pangkalan Utama TNI AL VI. The findings indicate the presence of three communication patterns: primary, secondary, and circular communication patterns. The challenges faced by the personnel include physical barriers, differences in experience, and competition; however, these do not significantly hinder communication due to their understanding of intercultural communication competencies, which encompass motivation, knowledge, and skills.
Strategi Mahasiswa Aktif Raih Talenta Melalui Pelatihan Dengan Bimbingan Intensif PKM (Smart-PKM) Di Jurusan Bahasa Inggris Suci Amaliah; La Sunra; Maemuna Muhayyang; Lely Novia; Fitri Radhiyani
Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 2 No. 1 (2025): AXIOLOGY: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Jurusan Bahasa Inggris

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Abstract

Pengabdian ini dilaksanakan untuk merespons rendahnya partisipasi mahasiswa Jurusan Bahasa Inggris Universitas Negeri Makassar dalam Program Kreativitas Mahasiswa (PKM) dan Pekan Ilmiah Mahasiswa Nasional (PIMNAS). Meskipun mahasiswa memiliki kemampuan bahasa yang baik, mereka belum mendapatkan pelatihan dan pendampingan yang terstruktur dalammenyusun proposal yang sesuai standar kompetisi nasional. Tujuan kegiatan ini adalah merancang dan mengimplementasikan model SMART-PKM, yang mencakup: (1) asesmen kebutuhan mahasiswa, (2) analisis pedoman resmi PKM, (3) lokakarya interaktif penulisan proposal dan teknik presentasi, (4) bimbingan individu, dan (5) evaluasi berkelanjutan. Selama dua bulan pelaksanaan, mahasiswa mengikuti empat sesi lokakarya, menerima bimbingan personal, serta menyusun dan merevisi proposal berdasarkan umpan balik. Hasil evaluasi menunjukkan peningkatan sebesar 40% dalam jumlah proposal yang diajukan, serta peningkatankualitas struktur, metode, dan performa presentasi. Mahasiswa juga menunjukkan peningkatan kemampuan berpikir kritis, kerja sama tim, dan motivasi untuk berpartisipasi dalam ajang kompetisi nasional. Beberapa masukan dari peserta mencakup perlunya penambahan waktu untuk bimbingan individual dan penerapan sistem tinjau sejawat.
Co-Authors Abdul Wahid Alamsyah Alamsyah Alfina Mutya Andi Anto Patak Andi Nurafni Asriati Baiq Nisrina Nur Ubudiyah Fadhilah Atikah Sari La Sunra M. Tahir Maemuna Muhayyang Maharsi Widya Astuti Muftihaturrahmah Burhamzah Muhammad Adnan Muhammad Asriadi Nur Aeni Riny Jefri Suci Amaliah