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Jurnal Projemen UNIPA
Published by Universitas Nusa Nipa
ISSN : 23547898     EISSN : 26861445     DOI : 10.59603
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal projemen UNIPA diharapkan dapat meningkatkan kualitas keilmuan dan penyebaran pengetahuan di bidang manajemen khususnya manajemen pemasaran, manajemen keuangan, manajemen sumber daya manusia serta manajemen kewirausahaan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 251 Documents
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Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Baju Thrift Di Jeanette Thrift Store Maumere Maria Anggelina Bissi; Dekrita, Yosefina Andia; Dimas Realino
Jurnal Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1451

Abstract

The background of this study is the instability of consumers' purchasing decisions for thrift clothing at Jeanette Thrift Store Maumere, which is influenced by price and product quality. This study aims to (1) describe the price, product quality, and consumers' purchasing decisions for thrift clothing at Jeanette Thrift Store Maumere; (2) examine the effect of price on consumers' purchasing decisions; (3) analyze the effect of product quality on consumers' purchasing decisions; and (4) determine the simultaneous effect of price and product quality on consumers' purchasing decisions at Jeanette Thrift Store Maumere. The population of this study consisted of all consumers who purchased thrift clothing at Jeanette Thrift Store Maumere. This research employed a quantitative method with an associative approach. Data were collected through questionnaires distributed to the respondents. The data were analyzed using descriptive statistics and inferential statistics, namely multiple linear regression analysis. Hypothesis testing was conducted using the t-test and F-test. The results of the descriptive statistical analysis indicate that respondents' perceptions of price, product quality, and purchasing decisions are categorized as good. The inferential statistical analysis shows that price has a positive and significant effect on consumers' purchasing decisions for thrift clothing at Jeanette Thrift Store Maumere. Product quality also has a positive and significant effect on consumers' purchasing decisions. Furthermore, price and product quality simultaneously have a significant effect on consumers' purchasing decisions. These findings indicate that the more affordable and appropriate the price offered and the better the product quality provided, the higher the consumers' purchasing decisions.
PENGARUH KUALITAS LAYANAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN DI BENGKEL JPM SPEED MAUMERE Gerardo Fransiskus Aldriano; Andreas Rengga; Yosef Tonce
Jurnal Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1488

Abstract

This research aimed to examine the influence of service quality and customer satisfaction on customer loyalty at JPM Speed Workshop Maumere. The research was motivated by the decline in the number of customers at JPM Speed Workshop Maumere during the 2023–2025 period, as well as the results of a preliminary survey indicating that the level of customer loyalty remained relatively low. Customer loyalty was an essential factor in sustaining the operations of an automotive repair workshop, as it was closely associated with repeat purchases, customers’ willingness to recommend the workshop to others, and their resistance to competitors’ influence. Therefore, efforts to enhance customer loyalty through improvements in service quality and customer satisfaction were considered necessary. This research used a quantitative method with descriptive and associative approaches. The research variables consisted of service quality as the first independent variable (X₁), customer satisfaction as the second independent variable (X₂), and customer loyalty as the dependent variable (Y). The population comprised all customers of JPM Speed Workshop Maumere. Data were collected using questionnaires distributed to the respondents. The data were analyzed using descriptive analysis, classical assumption tests, multiple linear regression analysis, the t-test (partial), the F-test (simultaneous), and the coefficient of determination to test the research hypotheses. The results of the research indicated that service quality and customer satisfaction had a positive and significant effect on customer loyalty, both partially and simultaneously. The better the service quality provided and the higher the level of customer satisfaction, the greater the customer loyalty toward JPM Speed Workshop Maumere. These findings were expected to serve as valuable input for the workshop management in improving service quality and customer satisfaction to maintain and strengthen customer loyalty amid increasingly intense business competition. Keywords: Service Quality, Customer Satisfaction, Customer Loyalty, JPM Speed Workshop Maumere
Pengaruh Promosi Media Sosial dan Persepsi Harga terhadap Keputusan Pembelian pada UMKM Mebel Kerajinan Jepara Skolastika Cindy Clauwidia; Andreas Rengga; Nunsio Handrian Meylano
Jurnal Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1495

Abstract

This study aimed to (1) describe social media promotions, price perceptions, and purchasing decisions; (2) analyze the influence of social media promotions and price perceptions on purchasing decisions, both partially and simultaneously, among Jepara Handicraft Furniture SMEs. This study employed a quantitative approach using descriptive and associative methods. The population comprised all consumers who had ever purchased from Jepara Handicraft Furniture SMEs. The sampling technique employed accidental sampling, with a sample size of 96 respondents. Data were collected through the distribution of questionnaires and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, partial tests (t-tests), simultaneous tests (F-tests), and the coefficient of determination (R²). The results of the study indicated that, partially, social media promotions had a positive and significant effect on purchase decisions, as indicated by a t-value of 6.443 with a significance level of 0.000 (<0.05). Conversely, price perception did not have a significant effect on purchasing decisions, with a t-value of -0.090 and a significance level of 0.929 (>0.05). Simultaneously, social media promotions and price perception had a positive and significant effect on purchasing decisions, with an F-value of 20.777 and a significance level of 0.000 (<0.05). The coefficient of determination (R²) of 0.309 indicated that social media promotions and price perception accounted for 30.9% of the variation in purchasing decisions, while the remaining 69.1% was influenced by other factors not examined in this study. Thus, social media promotions are the factor with the strongest influence on increasing consumer purchasing decisions at Jepara Handicraft Furniture SMEs. Keywords: Social Media Promotion, Price Perception, Purchase Decision
Upaya Peningkatan Kualitas Pelayanan Pada Unit Informasi Bandar Udara Fransiskus Xaverius Seda Maumere Dhey, Sisilia Atika; Maria Veronika Pondeng; Martina Rudolfa Da Mendez; Yuliana Onang
Jurnal Projemen UNIPA Vol 13 No 3 (2026): September : Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1513

Abstract

The information unit is one of the important service units at an airport because it plays a role in providing information needed by passengers and other airport service users. This study aims to describe the quality of services provided by the Information Unit at Fransiskus Xaverius Seda Airport, Maumere, identify the obstacles encountered, and analyze efforts to improve service quality. The methods used in this study were observation, interviews, and documentation conducted during the Field Work Practice (PKL) activities. The results show that the Information Unit plays an important role in providing flight schedule information, arrival and departure information, airport facility information, and other services needed by passengers. The activities carried out by the author included assisting passengers, providing flight information, answering passenger questions, and delivering announcements through the airport public address system. Based on the SWOT analysis, the strengths of the Information Unit include friendly officers, relatively accurate information, and good coordination among officers. However, several weaknesses were identified, including limited human resources and supporting facilities. Therefore, efforts to improve service quality can be carried out through improving employee competence, optimizing supporting facilities, utilizing information technology, and conducting continuous service evaluations.
Analisis Penerapan Sistem Informasi Akuntansi pada Layanan Klaim Jaminan Hari Tua Melalui Aplikasi Jmo di BPJS Ketenagakerjaan Cabang Sikka Nggala, Kanisius; Dince, Maria Nona; Yuneti, Katharina
Jurnal Projemen UNIPA Vol 13 No 1 (2026): Januari: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Old Age Security is an activity that provides compensation when workers reach the age of 55 (fifty-five) years, experience permanent and total disability, die, leave Indonesia and never return, and experience layoffs with a membership period of at least five years. The results of this report aim to analyze the implementation of accounting information systems in old age security claim services through the JMO application at the Sikka Branch of BPJS Ketenagakerjaan. The research method used is a descriptive qualitative approach with observation and interview techniques. The results show that the Accounting Information System (AIS) implemented at the Sikka Branch of BPJS Ketenagakerjaan has contributed positively in accelerating and simplifying the JHT claim process, although it is still hampered by weak networks, low digital capabilities of participants, and lack of data synchronization between agencies. To improve system effectiveness, BPJS is advised to utilize technologies such as Application Programming Interface (API) for real-time data integration with Dukcapil and banking, as well as implementing Optical Character Recognition (OCR) for automatic document verification.
PENGARUH STRUKTUR MODAL TERHADAP KINERJA KEUANGAN PADA PT ACE HARDWARE INDONESIA TBK Rikhardus Roni Santoso; Andreas Rengga; Elisabet Luju
Jurnal Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1501

Abstract

This research aimed to analyze the effect of capital structure on financial performance at PT. Ace Hardware Indonesia Tbk during the 2020–2025 period. Capital structure was measured using the Debt to Equity Ratio (DER) and Debt to Assets Ratio (DAR), while financial performance was measured using Return on Assets (ROA). This research used a quantitative approach with an associative research design. The data used were secondary data obtained from the annual financial statements of PT. Ace Hardware Indonesia Tbk. The data analysis techniques included ratio analysis, descriptive statistics, classical assumption tests, multiple linear regression analysis, t-test, F-test, and the coefficient of determination. The results showed that, partially, the Debt to Equity Ratio (DER) had no significant effect on Return on Assets (ROA), with a significance value of 0.231, while the Debt to Assets Ratio (DAR) also had no significant effect on Return on Assets (ROA), with a significance value of 0.267. Simultaneously, DER and DAR had no significant effect on ROA, with a significance value of 0.429. The coefficient of determination ($\text{R}^2$) of 0.431 indicated that 43.1% of the variation in ROA was explained by DER and DAR, while the remaining 56.9% was influenced by other factors outside the scope of this research. These results indicated that capital structure was not a primary factor influencing the company’s financial performance during the research period. Keywords: Capital Structure, Debt to Equity Ratio, Debt to Assets Ratio, Return on Assets, Financial Performance
PENGARUH BEBAN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI KESEHATAN PADA UPT PUSKESMAS TANARAWA Agustina Berti; Yustina Olivia Da Silva; Maria Mondesta Missi Mone
Jurnal Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1518

Abstract

This study aimed to: (1) describe employee performance, workload, and work environment; and (2) analyze the influence of workload and work environment on employee performance, both partially and simultaneously.The population of this study consisted of 40 employees of UPT Puskesmas Tanarawa. Since the population was limited, a census approach (total sampling) was employed. Data were collected through questionnaires and analyzed using descriptive statistics and inferential statistical methods, namely multiple linear regression analysis. Hypothesis testing was conducted using the F-test and t-test.The results of the descriptive analysis indicated that employee performance was categorized as good, while workload and work environment were categorized as moderately good. The results of the t-test showed that, partially, workload had a negative and insignificant effect on employee performance. Meanwhile, the work environment had a positive and significant effect on employee performance. Furthermore, the results of the F-test revealed that workload and work environment simultaneously had a significant effect on employee performance. Furthermore, the coefficient of determination analysis showed that the two independent variables in this study explained 14.2% of the variation in employee performance at UPT Puskesmas Tanarawa. Keywords: Employee Performance, Workload, Work Environment, Community Health Center (Puskesmas).
PENGARUH KOMPENSASI DAN MOTIVASI TERHADAP KINERJA ASN PADA KANTOR KEJAKSAAN NEGERI SIKKA MAUMERE Maria Ningsia Gulo; Paulus Libu Lamawitak; Martina R.Da Mendez
Jurnal Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1519

Abstract

The Influence of Compensation and Work Motivation on the Performance of Civil Servants at the District Attorney's Office of SikkaMaria Ningsia GuloThis study aimed to: (1) identify the description of Civil Servant Performance, Compensation, and Work Motivation; (2) analyze the influence of Compensation and Work Motivation on Civil Servant Performance both partially and simultaneously.The study population consisted of 40 employees of the District Attorney's Office of Sikka. Due to the limited population, this study was conducted using a census or saturated sampling. Data were collected through questionnaires and were analyzed using descriptive methods and inferential statistics, namely multiple linear regression. Hypothesis testing was conducted through the F-test and t-test.The results of the descriptive analysis indicated that the Civil Servant Performance variable was in the fairly good category, the Compensation variable was in the good category, and the Work Motivation variable was in the good category. The results of the t-test indicated that partially the Compensation variable had a positive and significant effect on Civil Servant Performance. Furthermore, the Work Motivation variable had a positive and significant effect on Civil Servant Performance. The results of the F-test indicated that simultaneously the Compensation and Work Motivation variables had a significant effect on Civil Servant Performance. The results of the coefficient of determination analysis indicated that the two independent variables in this study were able to explain the variation in the increase and decrease of Civil Servant Performance at the District Attorney's Office of Sikka by 32.00% Keywords: Compensation, Work Motivation, Civil Servant Performance
PENGARUH CITRA MEREK DAN MINAT BELI TERHADAP KEPUASAN KONSUMEN MOTOR LISTRIK DI SPC (SAHABAT PERSERAYA CENTRAL) MAUMERE Antonius Djolong Lewar; Antonius Philipus Kurniawan; Kristiana Reinaldis Aek
Jurnal Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1520

Abstract

The development of transportation technology and growing public awareness of using environmentally friendly vehicles have driven the growth of the electric motorcycle industry in Indonesia, including in Maumere City. However, this development still faces various problems, such as low brand recognition, public doubts about product quality, battery durability, and fluctuations in the number of electric motorcycle customers at SPC Maumere. Customer data shows an increase in 2024 but a decrease in 2025. In addition, a pre-survey showed a consumer satisfaction level of 68.13% with a satisfaction gap of 31.87%, indicating that consumer satisfaction has not yet reached an optimal level. This situation highlights the importance of brand image and purchase intention in improving consumer satisfaction. This study aims to: (1) understand the general overview of brand image, purchase interest, and consumer satisfaction of electric motorcycles at SPC Maumere; (2) analyze the partial influence of brand image on consumer satisfaction; (3) analyze the partial influence of purchase interest on consumer satisfaction; and (4) analyze the simultaneous effect of brand image and purchase interest on consumer satisfaction of electric motorcycles at SPC Maumere. This study uses a quantitative approach with a survey method. The population of the study consists of all electric motorcycle consumers at SPC Maumere. Sampling was done using a purposive sampling technique. Data was collected through questionnaires, observations, interviews, and documentation. The data analysis techniques used include descriptive analysis, validity test, reliability test, classical assumption test, multiple linear regression analysis, partial test (t-test), simultaneous test (F-test), and coefficient of determination (R²). The research results are expected to show that a good brand image will increase consumer trust in SPC electric motorcycles, which in turn will boost consumer satisfaction. In addition, a high purchase intention is also expected to help create a positive buying experience and increase consumer satisfaction. Simultaneously, brand image and purchase intention are predicted to have a positive and significant impact on consumer satisfaction with SPC Maumere electric motorcycles. This research is expected to provide theoretical contributions to the development of marketing management knowledge, especially regarding consumer behavior in the electric vehicle industry. Practically, the results of this study can serve as a consideration for SPC Maumere in formulating more effective marketing strategies to enhance brand image, purchase intention, and consumer satisfaction, thus helping retain customers and increase the company's competitiveness. Keywords: Brand Image, Purchase Intention, Customer Satisfaction, Electric Motorcycles, SPC Maumere.
PENGARUH KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN SHOPEE EXPRESS (STUDI PADA MASYARAKYAT DESA LANGIR) Maria Triyati Icha Fiana; Nunsio Handrian Meylano; Viktor Eko Transilvanus
Jurnal Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1522

Abstract

This study aimed to: (1) describe Customer Loyality, Service Loyality, and Trust: and (2) analyze the influence of service quality and trust on customr loyalty, both partially and simultaneously. The research population consisted of 98 residents of Langir Village. Due to the limited population size, this study employed a census method (saturated sampling). Data were collected through questionnaires and analyzed using descriptive methonds and interfitial statistics,specifically multiple linear regression. Hypothesis testing was conductes using the F-test and t-test. The results of the descriptive analysis indicated that customer loyalty, sercive quality, and trust were all categorized as good. The results of the t-test showed that, partially, service quality had a positive and significant effect on customer loyalty. Furthermone, trust hand a positive significant effecet on customer loyalty. The results of the F-test indicated that, simultaneously, service quality and trust had a significant effect on customer loyalty. The coefficient of determination analysis indicated that the two independent variables in this study explained 0,151% of the variance in Shopee Express customer loyalty among the residents of Langir Village. Keywords: Servicce Quality, Trust, Customer Loylity

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