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INDONESIA
Jurnal Projemen UNIPA
Published by Universitas Nusa Nipa
ISSN : 23547898     EISSN : 26861445     DOI : 10.59603
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal projemen UNIPA diharapkan dapat meningkatkan kualitas keilmuan dan penyebaran pengetahuan di bidang manajemen khususnya manajemen pemasaran, manajemen keuangan, manajemen sumber daya manusia serta manajemen kewirausahaan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 251 Documents
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Perbedaan Akses Bantuan Sosial antara Wilayah Perkotaan dan Pedesaan: Analisis Multinomial Pilihan Lokasi Pengambilan Bantuan PKH di Yogyakarta Nabila Ariini Rosyada; Dwi Listiani; Sofyan Ashari Nur
Jurnal Projemen UNIPA Vol 13 No 3 (2026): September : Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i3.1538

Abstract

The Family Hope Program (Program Keluarga Harapan/PKH) is a conditional cash transfer program aimed at reducing poverty in Indonesia. The effectiveness of PKH disbursement depends not only on the amount and targeting accuracy of assistance but also on the accessibility of disbursement locations for beneficiary households, particularly in rural areas. This study analyzes how regional status (urban or rural) affects PKH disbursement location choice in the Special Region of Yogyakarta. The data are drawn from the 2020 National Socio-Economic Survey (Susenas) of Yogyakarta Province, with 697 PKH-recipient households as the unit of analysis. We used multinomial logistic regression, with ATM as the reference (base) outcome, compared with Post Office, Bank Office, Bank Agent, and other locations. The results show that regional status significantly affects the choice of disbursement location for the Bank Office, Bank Agent, and Other categories (p<0.05), but not for the Post Office (p>0.05). Rural households tend to prefer Bank Offices and Bank Agents over ATMs, while urban households predominantly use ATMs. These findings suggest the need to strengthen non-ATM banking infrastructure, such as Bank Agents/Laku Pandai, in rural areas to make PKH disbursement more inclusive and efficient.
PENGARUH PELATIHAN KERJA DAN PENGEMBANGAN KARIR TERHADAP PRODUKTIVITAS KARYAWAN PADA H&M DI MALL OF INDONESIA Sholihad Putri Irawan; Shela Indah Savitri
Jurnal Projemen UNIPA Vol 13 No 3 (2026): September : Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i3.1543

Abstract

This study aims to determine the effect of training and career development on employee productivity at H&M in the Mall of Indonesia, both partially and simultaneously. The study employs a quantitative, descriptive approach. The sampling technique used was saturation sampling, in which the entire population was included in the sample, resulting in 82 respondents. Data collection was conducted using a research instrument, which was subsequently analyzed using classical assumption tests, linear regression analysis, correlation coefficients, coefficients of determination, and hypothesis testing. The results indicate that training has a positive and significant effect on employee productivity. This is demonstrated by the regression equation Y = 18.176 + 0.590X, with a correlation coefficient of 0.715 indicating a strong relationship and a coefficient of determination of 51.1%. The hypothesis test yielded a calculated t-value of 9.138 > the critical t-value of 1.990, confirming that training has a significant effect on employee productivity. Career development also has a positive and significant effect on employee productivity, with the regression equation Y = 17.034 + 0.618X, a correlation coefficient of 0.732 indicating a very strong relationship, and a coefficient of determination of 57.5%. The calculated t-value of 9.602 > 1.990 indicates a significant effect. Simultaneously, training and career development have a positive and significant effect on employee productivity, with the equation Y = 15.152 + 0.288X1 + 0.376X2, a correlation of 0.758, and a coefficient of determination of 63.2%. The F-test yielded a value of 53.398 > 3.11, indicating that both variables together have a significant effect on employee productivity.
Pengaruh Stabilitas Sistem EMR, Kualitas Informasi, Dukungan Teknis IT, dan Efisiensi Sistem terhadap Produktivitas Pelayanan Rawat Jalan di Rumah Sakit Universitas Islam Indonesia Yogyakarta Muhammad Pringgo Arifianto; Rian Andriani; Achmad Dheni Suwardhani
Jurnal Projemen UNIPA Vol 13 No 3 (2026): September : Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i3.1544

Abstract

Abstract:The implementation of Electronic Medical Records (EMR) has become an essential component of digital transformation in healthcare services aimed at improving service productivity through effective health information management. This study aims to analyze the effects of EMR system stability, information quality, Information Technology (IT) technical support, and system efficiency on outpatient service productivity at Universitas Islam Indonesia Hospital, Yogyakarta. The study employed a quantitative approach with an explanatory research design and a cross-sectional approach, involving 113 respondents selected through probability sampling with a proportionate stratified random sampling technique based on the Slovin formula. Data were collected using a five-point Likert-scale questionnaire and analyzed using multiple linear regression with IBM SPSS Statistics version 26. The results show that EMR system stability (B = 0.216; t = 4.554; Sig. = 0.000), information quality (B = 0.333; t = 7.211; Sig. = 0.000), IT technical support (B = 0.219; t = 4.640; Sig. = 0.000), and system efficiency (B = 0.250; t = 5.477; Sig. = 0.000) each have a positive and significant effect on outpatient service productivity. Simultaneously, the four variables have a significant effect (F = 367.962; Sig. = 0.000) with an R Square value of 0.931, indicating that 93.1% of the variance in outpatient service productivity is explained by the four variables, while 6.9% is influenced by other factors outside the model. Information quality is the most dominant contributing variable. This study concludes that system stability, information quality, IT technical support, and system efficiency are important factors that need to be managed in an integrated manner to improve EMR-based outpatient service productivity. Keywords: Electronic Medical Record (EMR);  Information Quality;  Service Productivity; System Efficiency;   T Technical Support. 
THE EFFECT OF WORK DISCIPLINE AND MOTIVATION ON EMPLOYEE PERFORMANCE AT THE SOEBONO MANTOFANI FOUNDATION, CIPUTAT, SOUTH TANGERANG Shafwah Naila Rasya; Irfan Rizka Akbar
Jurnal Projemen UNIPA Vol 13 No 3 (2026): September : Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i3.1545

Abstract

The purpose of this study was to determine the effect of Work Discipline and Motivation on Employee Performance at the Soebono Mantofani Foundation, Ciputat, South Tangerang both partially and simultaneously. The method used is quantitative. The sampling technique used sampling and obtained a sample in this study totaling 82 respondents. data analysis using validity test, reliability test, classical assumption test, regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing, the result of this study is the regression equation Y = 19.350 + 0.390 X1 + 0.325 X2. This is proven by the results of simultaneous hypothesis testing. The hypothesis test obtained the value of F count> F table (30.374> 3.11) and strengthened by a significant value <0.50 (0.000 <0.050) the test results of the coefficient of determination of discipline (X1) and motivation (X2) have an influence of 56.6% on employee performance at the Soebono Mantofani Foundation, South Tangerang. Thus H0 is rejected and H3 is accepted. This means that it is proven that there is a simultaneous significant influence between work discipline (X1) and motivation (X2) on employee performance (Y).
Peran Mediasi Attitude dalam Pengaruh Non-Monetary Benefit dan Monetary Benefit terhadap Intention to Use Buy Now Pay Later Dangin, Nyoman Krishna Pratiwi; Audrey Tristan; Florencia Chamberly; Shanna Olivia Tan
Jurnal Projemen UNIPA Vol 13 No 3 (2026): September : Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i3.1547

Abstract

This study examines the mediating role of attitude in the relationship between non-monetary benefits, monetary benefits, and the intention to use Buy Now, Pay Later (BNPL) services. Drawing on the Theory of Planned Behavior, perceived benefits are conceptualized as behavioral beliefs that shape consumers’ attitudes toward BNPL. This study employed a quantitative approach. Data were collected through an online questionnaire administered via Google Forms using purposive sampling. The respondents were Generation Z individuals residing in Indonesia who had never used BNPL services. A total of 204 valid responses were analyzed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS4 software. The results show that non-monetary benefits positively influence both attitude and intention to use BNPL. In contrast, monetary benefits positively influence attitude but do not directly affect intention to use BNPL. Attitude positively affects intention to use BNPL and partially mediates the relationship between non-monetary benefits and intention to use. Furthermore, attitude fully mediates the relationship between monetary benefits and intention to use. The model explains 64.2% of the variance in attitude and 66.3% of the variance in intention to use, with a Q² value of 87.9%. These findings highlight the importance of fostering positive attitudes to strengthen BNPL usage intentions among prospective Generation Z users.
PENGARUH INOVASI DAN PEMASARAN TERHADAP KEPUASAN KONSUMEN PRODUK MINYAK SEREH MERAH PADA UD KARUNIA BARU DI KECAMATAN BAJAWA KABUPATEN NGADA Kristina Ndae; Yoseph Darius Purnama Rangga; Yosef Tonce
Jurnal Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1548

Abstract

This study aims to determine the effect of innovation and marketing on consumer satisfaction of red lemongrass oil products at UD Karunia Baru in Bajawa District, Ngada Regency. The research method used is an associative quantitative approach with data collection via questionnaires. The population in this study was 741 consumers who purchased red lemongrass oil during 2024–2025, with a sample size determined using Slovin's formula (e = 10%), resulting in 88 respondents. Data analysis techniques included validity test, reliability test, descriptive analysis, classical assumption tests, multiple linear regression analysis, coefficient of determination (R2), t-test, and F-test using SPSS 23. Descriptive analysis results revealed consumer perception scores of 83.3% for Innovation (good), 84.0% for Marketing (good), and 88.7% for Consumer Satisfaction (very good). The multiple linear regression equation obtained was Y^=25.434+0.286X1​+0.194X2​. Partially, Innovation has a positive and significant effect on consumer satisfaction (tcount​=2.511;p=0.014<0.05). Marketing also has a positive and significant effect on consumer satisfaction (tcount​=1.998;p=0.049<0.05). Simultaneously, Innovation and Marketing significantly affect consumer satisfaction (Fcount​=8.049;p=0.001<0.05). The coefficient of determination (R2) is 0.159, indicating that innovation and marketing together explain 15.9% of consumer satisfaction, while the remaining 84.1% is influenced by other factors outside the study. Keywords: Innovation, Marketing, Consumer Satisfaction, Red Lemongrass Oil, UD Karunia Baru.
PENGARUH DIGITAL MARKETING DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA DEALER HONDA AGUNG MOTOR Irwan Andrison Bito; Antonius Phillipus K.Gheta; Kristiana Reinaldis Aek
Jurnal Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1549

Abstract

This research is motivated by the fluctuating annual sales of motorcycles and the suboptimal use of digital marketing in dealership promotional activities. Furthermore, the majority of consumers still rely more on recommendations from family, friends, or close acquaintances before deciding to purchase a motorcycle. This study aims to determine the influence of digital marketing and word-of-mouth on purchasing decisions at the Honda Agung Motor dealership in Sikka Regency. A quantitative method with an associative approach was employed. Purposive sampling was used to select a sample of 85 respondents, all of whom were consumers of the Honda Agung Motor dealership. Data collection techniques included questionnaires, interviews, and documentation. Data analysis involved descriptive analysis and inferential statistics, specifically multiple linear regression analysis and hypothesis testing using the t-test. Descriptive analysis results indicate that respondent perception regarding the Digital Marketing variable was 74.19% (categorized as "good"), while perception regarding the Word-of-Mouth variable was 42.36% (also categorized as "good"). The t-test results show a significance value of 0.000 for the Digital Marketing variable. Since this value is lower than the 5% alpha level, the null hypothesis (Ho) is rejected; this implies that the Digital Marketing variable (X) has a significant effect on the Purchasing Decision variable (Y). Additionally, the coefficient of determination (R²) was found to be 0.567, meaning that the Digital Marketing variable (X) contributes 32.2% to the variation in the Purchasing Decision variable (Y). Keywords: Digital Marketing, Word of Mouth, Purchasing Decision
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA USAHA PENJAHIT NUSANTARA Oktavianus Moa Keron; Emilianus Eo Kutu Goo; Dimas Realino
Jurnal Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1550

Abstract

This study aims to analyze the influence of service quality and price on customer satisfaction at the Nusantara Tailoring Business. The independent variables in this study are service quality and price, while the dependent variable is customer satisfaction. This research is expected to provide information to the business owner regarding the improvement of service quality and the setting of appropriate prices to enhance customer satisfaction. This study employs a quantitative approach using a survey method. The population consists of all customers of the Nusantara Tailoring Business. The sample comprises 74 respondents selected using the accidental sampling technique. Data collection was conducted by distributing questionnaires utilizing a Likert scale. Data analysis involved validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, partial tests (t-test), simultaneous tests (F-test), and the coefficient of determination (R²) using SPSS software. The results indicate that service quality has a positive and significant effect on customer satisfaction. Price also has a positive and significant effect on customer satisfaction. Simultaneously, service quality and price have a positive and significant impact on customer satisfaction at the Nusantara Tailoring Business. The coefficient of determination value indicates that customer satisfaction can be explained by the service quality and price variables, while the remainder is influenced by factors outside the research model. Therefore, the Nusantara Tailoring Business is advised to continuously improve service quality—such as ensuring timely order completion, maintaining a friendly attitude toward customers, and upholding the quality of the tailoring work—while also setting competitive prices to ensure customer satisfaction continues to rise. Keywords: Service Quality, Price, Customer Satisfaction.
PENGARUH PERSEPSI HARGA DAN FASILITAS RESTORAN TERHADAP KEPUASAN TAMU DI BUDI SUN RESORT MAUMERE Maria Kristina Wele Molan; Emilianus Eo Kutu Goo; Yosef Tonce
Jurnal Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1551

Abstract

This study aims to analyze the influence of price perception and restaurant facilities—both individually and simultaneously—on guest satisfaction at Budi Sun Resort Maumere. The study was motivated by guest complaints regarding the alignment of food and beverage prices with the quality received, as well as suboptimal restaurant facility conditions and fluctuating visitor numbers between 2023 and 2025. A quantitative approach employing descriptive and verificative methods was used. The sample consisted of 80 respondents selected via purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression, alongside classical assumption tests, t-tests, F-tests, and the coefficient of determination, utilizing IBM SPSS Statistics 26 software. The partial results indicate that price perception has a positive and significant effect on guest satisfaction (t-value: 3.986; significance level: 0.001).Restaurant facilities also have a positive and significant effect on guest satisfaction (t-value: 3.861; significance level: 0.002). Simultaneously, both variables significantly influence guest satisfaction (F-value: 12.163; significance level: 0.000). An R-square value of 0.627 indicates that the two variables collectively explain 62.7% of the variation in guest satisfaction, while the remaining 37.3% is explained by factors outside this study's model. It is recommended that the management of Budi Sun Resort Maumere maintain a balance between offered prices and facility quality, and conduct periodic maintenance and upgrades of the restaurant facilities. Keywords: Price Perception, Restaurant Facilities, Guest Satisfaction, Budi Sun Resort Maumere.
Efek Strategi Pemasaran terhadap Loyalitas Pelanggan Bisnis Start-Up Didit Darmawan; Medina Abrila Mardatila
Jurnal Projemen UNIPA Vol 13 No 3 (2026): September : Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i3.1553

Abstract

The development of the digital ecosystem has driven the growth of startup businesses in Indonesia while also intensifying competition, making the ability to retain customers just as important as acquiring new ones. This study aims to analyze the effect of marketing strategies on customer loyalty in startup businesses through a qualitative literature review approach. Data were obtained from relevant scientific articles published between 2021 and 2025 and analyzed using qualitative descriptive methods through the processes of data collection, categorization, and synthesis of findings. The results indicate that marketing strategies significantly contribute to shaping customer loyalty, particularly by enhancing satisfaction, trust, and a more personalized customer experience. The implementation of digital marketing, CRM, and relational approaches has proven to strengthen long-term engagement between companies and customers. However, their effectiveness is also influenced by service quality and brand perception. These findings confirm that integrated, relationship-oriented marketing strategies are critical factors in sustaining customer loyalty in startup businesses in the digital era.

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