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International Journal of Management Analytics (IJMA)
Published by MULTITECH PUBLISHER
ISSN : -     EISSN : 30218985     DOI : https://doi.org/10.59890/ijma.v1i3
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The International Journal of Management Analytics (IJMA) is a journal focused on the theory and application of management, business, accounting, finance, and tourism by implementing recent technology advancements such as machine learning, and AI in business practices. The interface between data analytics and various business disciplines is of particular interest to this journal.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 44 Documents
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The Influence of Consumer Behavior and Marketing Mix Based on Digital Marketing on Purchasing Decisions (Case Study of Shabby Pink Store Consumers in Medan City) Sarah Melinda Sihombing; Nur Aisyah
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 3 (2023): October 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i3.440

Abstract

This study aims to determine "The Influence of Consumer Behavior and Digital Marketing on Purchasing Decisions (Case Study on Shabby Pink Store consumers in Medan City)". Consumer behavior is defined as the dynamics of interaction between influence and awareness of behavior and the environment where humans exchange aspects of life and purchase decisions are actions taken by consumers who want to choose to buy one or more alternative products. This research uses a type of associative quantitative research. The samples in this study are respondents who have purchased products at the Shabby Pink store with a total sample of 103 respondents using a non-prob sampling technique. Sampling ability with purposive sampling approach and consumer criteria must buy at least 2x at the shabby pink store. Data collection was carried out by distributing questionnaires via Google Forms. Based on the results of the T-test it was found that Tiktok Affiliate Marketing Promotion had a positive and significant effect on purchasing decisions. In the Coefficient of Determination Test (R2), it can be seen that the Adjusted R Square value obtained is 0.753 (75.3%). This shows that the independent variable has a high ability to explain variations in the dependent variable (Purchase Decision) in this study. The remaining 24.7% will be affected by other factors that cannot be explained in this study.
Purchase Decisions on Rockland Bogor Convection T-Shirts Masayu, Baby Panca; Maulana, Lucky Hikmat; Yulianingsih; Andari, Titiek Tjahja
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 3 (2023): October 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i3.510

Abstract

This study aims to analyze and identify the effect of price perceptions and promotions simultaneously or partially on purchasing decisions of Rockland Screen Printing Convection T-Shirts. Questionnaires were distributed to 60 respondents using purposive sampling technique with the following criteria; 1) consumers have purchased Rockland Screen Printing products at least 2 times, 2) consumers are at least 17 years old. Data collection was carried out through a questionnaire. The analytical method uses descriptive and verification methods through multiple correlation, multiple regression, coefficient of determination, F test and t test. The results showed that the perceived price and promotion variabels simultaneously or partially had a positive and significant effect on the purchasing decision of the Rockland Screen Printing Convection T-Shirt.
Efforts to Increase the Number of Murabahah Financing Customers Through Marketing Strategies at Bank Muamalat Bacan Branch, South Halmahera District Jamil, Jumrah; Hanafi, Tarisa Daeng; Bambang, Intan; Supriyanto, Putri Haliza; Syuhada, Sitti Minarsi
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 3 (2023): October 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i3.625

Abstract

This research aims to determine the marketing strategy carried out by Bank Muamalat, Bacan Branch, and South Halmahera Regency to increase the number of murabahah financing customers. The type of research that the author conducted was descriptive qualitative, namely descriptive qualitative field research. Based on the results of research conducted by the author at Bank Muamalat, Bacan Branch, South Halmahera Regency, efforts to increase the number of murabahah financing customers through marketing strategies are through products, which is done by offering the advantages of murabahah financing products to the public to attract public interest in carrying out murabahah financing. at Bank Muamalat Bacan Branch, South Halmahera Regency. As for the marketing strategy through price, even though prices are considered less competitive than other financial institutions, Bank Muamalat, Bacan Branch, and South Halmahera Regency offer customers a fast process and easy terms. The results of this research show that Bank Muamalat, Bacan Branch, South Halmahera Regency has implemented an effective marketing strategy, this is proven by the increase in the number of customers again in 2023. The obstacles faced by Bank Muamalat, Bacan Branch, and South Halmahera Regency in marketing murabahah financing include transportation costs.
The Effect Work Motivation, Training, and Organization Culture on the Performance of Production Employees at PT. EK Bogor District Ajeng, Marinda
International Journal of Managemen Analytics (IJMA) Vol. 2 No. 1 (2024): January 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v2i1.689

Abstract

This research was conducted to determine the influence of workk motivation, training, and organizational culture on the performance of profuction employees at PT. EK.  The sample used was 40 people using purposive sampling.  Validity test results on all variables rcount ≥ 0.3.  This means that the data is valid.  Meanwhile, in the reliability test for all variables rcount ≥ 0.6.  This means that data is reliable.  The results of multiple linear regression analysis show that work motivation, training, and organizational culture have a positive effect on employee performance.  The multiple correlation test shows a figure of 0.903, meaning that it is known that there is a very strong and positive relationship between work motivation, training, and organizational culture, and employee performance.  The R2 result is 81,5% of employee performance is influenced by work motivation training, and organizational culture.  The results of hypothesis testing state that simultaneously and partially work motivation, training, and significant effect on employee performance.
The Effect of Facebook and Word of Mouth Social Media Promotion on Purchase Decisions at Caf Rumi Cisarua, Bogor Regency Lutfi, Muhammad
International Journal of Managemen Analytics (IJMA) Vol. 2 No. 1 (2024): January 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v2i1.1159

Abstract

This research aims to understand and analyze the impact of Facebook and word of mouth social media promotions on purchasing decisions at Café Rumi Cisarua, Bogor Regency. This research is a type of descriptive verification research. The population in this study were consumers of the Rumi Cisarua Café, Bogor Regency. This research used a sample of 81 people using the Taro Yamane method. Data collection methods in this research are questionnaires, interviews and literature studies. This research uses multiple linear regression analysis. The research results show that Facebook social media promotion and word of mouth have a positive and significant effect simultaneously and partially on purchasing decisions.
E-Service and Features on Banking Customer Satisfaction in the Tangerang City Area Ardiansyah PS, Tri Endi
International Journal of Managemen Analytics (IJMA) Vol. 2 No. 1 (2024): January 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v2i1.1181

Abstract

This research aims to determine the effect of E-Service and Features on customer satisfaction levels. The research used the probability sampling technique where calculations were by using the Bernoulli formula. partially the E-Service variable has a positive effect on Customer Satisfaction, with the result tcount is higher than ttable, namely 4.495 and 1.661. The feature has a positive effect on Customer Satisfaction, the result tcount is higher than ttable, namely 6.836 and 1.661. Simultaneously the variables E-Service, and Features have a positive effect on Customer Satisfaction with Fcount being higher than Ftable or 31.666 and 3.09. The value of the multiple regression equation Y = 19.979+ .035X1 +0,468X2, and the coefficient of determination is 60.1 percent.
The Connection Between SMEs Business Performance and their Accounting Procedures: A Literature Review Study Channarika, Kan; Mardy, Serey
International Journal of Managemen Analytics (IJMA) Vol. 2 No. 1 (2024): January 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v2i1.1191

Abstract

This study of the literature looks at the connection between small and medium-sized businesses' (SMEs) business performance and their accounting procedures in the service sector. The study employs a systematic review methodology that includes a thorough screening procedure to find studies that match the inclusion criteria and a thorough search of academic databases using pertinent keywords. The data analysis entails a thematic examination of the chosen studies, with an emphasis on the kinds of accounting procedures that SMEs employ, the performance metrics that are employed to gauge the success of their businesses, and the degree to which accounting procedures and performance are correlated. The practical consequences imply that financial accounting methods can help SMEs in the service sector enhance their business performance. Nonetheless, it's important to give management accounting techniques a thorough evaluation. Investigating the moderating factors—such as the external environment and resource availability—that influence the relationship between accounting methods and business performance is one suggestion for further research.
Exploring the Role of Workplace Empowerment on Organizational Commitment of University Female Teaching Staff: Evidence from One Private University in Cambodia Channarika, Kan; Mardy, Serey
International Journal of Managemen Analytics (IJMA) Vol. 2 No. 1 (2024): January 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v2i1.1205

Abstract

This study was designed to explore the role of workplace empowerment on the organizational commitment of female teaching staff in the university by using the qualitative survey method. The sample of the study was selected by using a purposive sampling technique and it comprised of 10 female university teachers. Two interview protocols, one each for workplace empowerment and organizational commitment were used to collect the data and thematic analysis was applied to analyze the participants’ interview transcripts. The results of the present study assist the prior research that workplace empowerment is the main contributor of organizational commitment. The results showed that teachers have a very little level of workplace empowerment as a result they were committed to a personal level of interest rather than that of organizational support. The study suggested that institutions should create an environment to enhance the perceptions of empowerment among employees that will positively influence them and it will eventually increase the institution's effectiveness and commitment.
The Influence of Work Environment, Work Discipline, and Work Stress on Employee Performance of the Directorate General of Regional Financial Development, Ministry of Home Affairs Azahra, Diah; Erica, Denny; Rachmah, Siti Mabrur
International Journal of Managemen Analytics (IJMA) Vol. 2 No. 1 (2024): January 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v2i1.1269

Abstract

Human resource management is included in organizations that focus on human resources. Human resources or human One of a company's most crucial components is its resources, particularly at the Ministry of Home Affairs' Directorate General of Regional Financial Development. The analytical instrument employed was Spss29.0 ver.2023, in this study 40 respondents were used as the study population and the research sample technique used was saturated sampling technique, and questionnaires were used as a data collection tool. From validity test and reliability test. The reliability test results are considered reliable with the Cronbach alpha value r count 0.494 > r table 0.304, and the variables of work environment, work discipline, and work stress are considered valid because the value of r count > r table. The work environment variables of work discipline and work stress have an effect of 30.8% on employee performance, according to the results of the determination test for the R square value, which is 0.308 or 30.8%. The remaining variables are influenced by other variables that were not examined. According to the F test, Fcount (5,339) is greater than Ftable (1.92). Thus, the working environment, work discipline, and work stress all have an impact on employee performance at the same time.
Small Scale Enterprises and Unemployment Challenges in Ogun State Nigeria Adurayemi, Adu Cecilia; Christopher, Wiiliams Adekunle
International Journal of Managemen Analytics (IJMA) Vol. 2 No. 1 (2024): January 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v2i1.1272

Abstract

This research examined the effect of micro-scale enterprises on employment in Ogun State. The primary source of data was used through the administration of one hundred copies of the questionnaire. A simple regression analysis was used from which it was found that the small-scale enterprises have reduced the unemployment rate in Ogun State thus reducing the crime rate and enhancing the income level of owners. It was recommended that the government should fund small-scale enterprises through the Bank of Industry and provision of social amenities where needed.

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