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International Journal of Management Analytics (IJMA)
Published by MULTITECH PUBLISHER
ISSN : -     EISSN : 30218985     DOI : https://doi.org/10.59890/ijma.v1i3
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The International Journal of Management Analytics (IJMA) is a journal focused on the theory and application of management, business, accounting, finance, and tourism by implementing recent technology advancements such as machine learning, and AI in business practices. The interface between data analytics and various business disciplines is of particular interest to this journal.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 44 Documents
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To Studying the Consumer Attitude Towards Purchase Intention of Online Courses on Udemy Using Corelation with Reference to English Speaking and Excel Among Gen-Z in Ahmedabad Chandni J. Vidani; Shashwat Sharma
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 3 (2023): October 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i3.109

Abstract

This research aims to examine the consumer attitude towards the purchase intention of online courses on Udemy among Gen-Z individuals in Ahmedabad, specifically focusing on English speaking and Excel courses. The study utilizes a correlation analysis to determine the connection between consumer attitudes and purchase intentions. The Gen-Z population, born between the mid-1990s and early 2000s, is known for its digital savviness and preference for online learning. As online education platforms like Udemy have gained significant popularity, it becomes crucial to understand the consumer attitudes that drive their purchase intentions. Additionally, English speaking and Excel courses are chosen as specific domains of interest due to their relevance in today's globalized and technology-driven world. To achieve the research objective, a survey questionnaire will be administered among a sample of Gen-Z individuals residing in Ahmedabad. The questionnaire will measure consumer attitudes towards online courses on Udemy, including factors such as Perceived utility, perceived convenience of use, course quality, and instructor trustworthiness are all factors to consider Respondents readiness to pay for English speaking and Excel classes will be used to determine purchase intent. Data collected from the survey will be analyzed using correlation analysis to examine the relationship between consumer attitudes and purchase intention. The findings will provide insights into the factors that influence Gen-Z's decision-making process when considering online course purchases on Udemy. The results of this research will be beneficial for online education platforms, course creators, and marketers to enhance their offerings and marketing strategies, ultimately catering to the needs and preferences of Gen-Z learners in Ahmedabad
To Study the Consumer Attitude Towards Purchase Intention of Online Courses on Udemy Using Co-Relation with Reference to English Speaking and Excel Among Gen-Z in Ahmedabad Chandni J. Vidani; Shashwat Sharma
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 2 (2023): July 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i2.115

Abstract

This research aims to examine the consumer attitude toward the purchase intention of online courses on Udemy among Gen-Z individuals in Ahmedabad, specifically focusing on English speaking and Excel courses. The Gen-Z population, born between the mid-1990s and early 2000s, is known for its digital savviness and preference for online learning. As online education platforms like Udemy have gained significant popularity, it becomes crucial to understand the consumer attitudes that drive their purchase intentions. The questionnaire will measure consumer attitudes towards online courses on Udemy, including factors such as Perceived utility, perceived convenience of use, course quality, and instructor trustworthiness are all factors to consider Respondent's readiness to pay for English speaking and Excel classes will be used to determine purchase intent. Data collected from the survey will be analyzed using correlation analysis to examine the relationship between consumer attitudes and purchase intention. The findings will provide insights into the factors that influence Gen-Z's decision-making process when considering online course purchases on Udemy.  The study will help us understand the significance of English speaking and Excel courses in this demographic's educational preferences. The results of this research will be beneficial for online education platforms, course creators, and marketers to enhance their offerings and marketing strategies, ultimately catering to the needs and preferences of Gen-Z learners in Ahmedabad
To Study the Consumer Attitude Towards Purchase Intention of Online Courses on Udemy Using Regression with Reference to English Speaking and Excel Among Gen-Z in Ahmedabad Chandni J. Vidani; Shashwat Sharma
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 2 (2023): July 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i2.116

Abstract

This research paper investigates the consumer attitudes toward the purchase intention of online courses on Udemy, with a specific focus on English speaking and Excel courses among Generation Z individuals in Ahmedabad, India. Using a mixed-methods approach, data was collected through a survey questionnaire administered to a sample of Generation Z participants in Ahmedabad. The questionnaire captured demographic information, assessed consumer attitudes towards online courses, and measured the purchase intention specifically related to English speaking and Excel courses on Udemy. The acquired data was evaluated using a regression approach to determine the elements impacting purchase intentions and to comprehend the magnitude and trend of the correlations. This study's findings provide useful insights into customer views toward online courses, emphasizing the elements that influence purchasing intentions. The study's results have implications for marketing strategies and course development for online education platforms like Udemy. Understanding consumer attitudes and preferences can inform the creation of targeted promotional campaigns, course offerings, and pricing strategies tailored to the specific needs and preferences of the Generation Z population in Ahmedabad. This research contributes to the existing literature on consumer behavior and online education, providing practical implications for educational platforms and educators
Effect of Price, Brand Image, and Trust on Consumer Satisfaction at Yamaha Mio in Arista Tajur Yulianingsih; Rachmat Gunawan; Fitriani
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 2 (2023): July 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i2.119

Abstract

This study aims to analyze and identify the effect of price, brand image, and trust both simultaneously and partially on customer satisfaction at Yamaha Mio at Arista Tajur. Questionnaires were distributed to 100 respondents who were taken by purposive sampling technique with criteria; consumers who have purchased Yamaha Mio motorbikes and consumers who are seen as mature enough to fill out the questionnaire, at least seventeen years old, the reason that they have been able to determine the satisfaction received rationally. The questionnaire was tested with validity tests, reliability tests, and also classic assumption tests. The results of these tests are valid, reliable, and can be used for regression data. The analytical method used in this study is a descriptive and verification method with a quantitative approach. The results of the study show that the variables of price, brand image, and trust simultaneously or partially have a positive and significant effect on customer satisfaction at Yamaha Mio at Arista Tajur. The test results for the coefficient of determination (R Square) are 57.6% while the remaining is 42.4%. The relationship between price, brand image, and trust is very strong with a correlation coefficient of 0.759
Analysis of the Implementation of PSAP No.13 Concerning Presentation of Financial Statements for Regional Public Service Bodies at Cigombong Health Center Bogor Yuppy Triwidatin; Rizki Hidayatullah
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 3 (2023): October 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i3.151

Abstract

This study aims to analyze the presentation of the financial statements of regional public service agencies (BLUD) at the Cigombong Community Health Center, Bogor Regency based on the implementation of PSAP No.13. Comparative qualitative method is a method used to determine the comparison between PSAP No. 13 and the financial reports of Cigombong Health Center, Bogor Regency. data obtained from the implementation of libraries research and fields studies which includes documentation, observations and interviews. The results of the research c ranfie d that presentation of financial statements of the Cigombong Community the BLUD Health Center in Bogor Regency is not in accordance with PSAP Number 13, however there are some that are appropriate, especially reports of changes in excess budget balances, cash flow reports, reports of changes in capital and notes on financial reports. Meanwhile, those that are not fully in accordance with PSAP Number 13 are budget realization reports, balance sheets and operational reports. it is recommended for Cigombong Health Center, especially in the presentation of financial reports, to continue to consistent in the effort to present reliable and trustworthy financial reports   by   referring   to   PSAP number 13 in accordance with the provisions.
The Effect of Quality of Service and Price on Consumer Satisfaction at Honda Workshop AHASS 07723 Tajur Raya Bogor Yulianingsih; Gunawan, Rachmat; Prihatini
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 2 (2023): July 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i2.313

Abstract

This study aims to analyze and identify the effect of service quality and price both simultaneously and partially on customer satisfaction at the Honda AHASS 07723 Tajur workshop. The total sample of all consumers is 100 people. The questionnaire was tested with validity tests, reliability tests, and also classic assumption tests. The results of these tests are valid, reliable, and can be used for regression data. The analytical method used in this study is a descriptive and verification method with a quantitative approach. The results showed that the variables of service quality and price both simultaneously and partially had a positive and significant effect on customer satisfaction at the Honda Workshop AHASS 07723 Tajur. The test results for the coefficient of determination (R Square) are 47.8% while the remaining is 52.2%. The relationship between service quality and price is very strong with a correlation coefficient of 0.691.
The Effect of Product Design, Promotion and Location on the Purchase Decision on the Green Java Housing, Kemang Bogor Resti Rahmawati; Samsuri; Ismartaya
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 2 (2023): July 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i2.320

Abstract

Housing problems often occur in metropolitan areas or districts when the number of available houses is less than the total population, but people's purchasing power is relatively low due to slowing economic growth. Therefore, This research was done to determine the effects of consumer purchasing decisions on The Green Java Kemang Bogor housing. The main purpose of this review evaluate as well as pinpoint in what way product advertising, design, and location may all or some of the time have an impact on buying choices at The Green Java Kemang Bogor Housing. Contact was made with 58 respondents who had been chosen by purposive sampling and given questionnaires. The questionnaire has undergone validity, reliability, and the traditional assumption test. The test's findings are accurate and valid, and they may be used to data for regression. In this study, a quantitative approach and a descriptive and verification method were used as analytical techniques. The findings demonstrated that factors such as product design, promotion, and location had an impact on buying decisions either concurrently or in part.
The Effect of Location, Price and Product Design on Consumer Purchase Interest in Sri Jaya Meubel Bogor Adelia Pratiwi; Titiek Tjahja Andari; Samsuri
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 2 (2023): July 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i2.340

Abstract

This study aims to analyze and identify the effect of location, price, and product design either simultaneously or partially on consumer buying interest at Sri Jaya Meubel Bogor. Questionnaires were distributed to 100 respondents who were taken by purposive sampling technique. The questionnaire has been tested with validity test, reliability test and classical assumption test. The test results are valid, reliable and can be used for regression data. The analytical method used in this research is descriptive and verification method with a quantitative approach. The results showed that the variables of location, price and product design either simultaneously or partially had a positive and significant effect on consumer buying interest at Sri Jaya Meubel Bogor.
The Influence of Product Quality, Promotion and Brand Image on Consumer Satisfaction One Seapfry One Seapfry; Rachmat Gunawan; Yulianingsih
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 3 (2023): October 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i3.408

Abstract

Research to determine consumer responses and the influence of product quality, promotion and brand image on consumer satisfaction at The Coffee Legend, both simultaneously and partially. The subjects of this research are consumers who have made purchases, the sample in this research is 100 respondents. This type of research is descriptive and verification. Test the instrument using validity and reliability tests. Data analysis includes multiple regression, determination tests and simultaneous and partial significance tests. The research results show: (1) The average consumer response to consumer satisfaction at The Coffe Legend is the highest product quality, (2) Product quality, promotion and brand image have a positive and significant effect on customer satisfaction partially or simultaneously
Influence of Work Environment and Discipline on the Performance of Non-Naked Health Employees of the Dr. Lung Hospital Goenawan Partowidigdo Cisarua Bogor Faizal; Erni Yuningsih; Yulianingsih
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 3 (2023): October 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i3.421

Abstract

This research aims to determine and analyze the influence of the work environment and discipline, both simultaneously and partially, on the performance of non-health workers at Pulmonary Hospital Dr. Goenawan Partowidigdo Cisarua Bogor. This research design uses descriptive and verification research methods. The sampling technique uses non-probability sampling techniques. The number of respondent was 61 people. The subject of this research were non-health workers at Pulmonary Hospital Dr. Goenawan Partowidigdo Cisarua Bogor, and the object of this research is the work environment, discipline and employee performance. The tools used in this analysis are multiple regression analysis, multiple correlation analysis, coefficient of determination analysis, and hypothesis testing (F test and t test). The research results show that employee responses to work environment variables are in the good category, discipline is in the good category, and employee performance is in the good category. Partially or simultaneously, the work environment, discipline and employee performance have a significant and positive influence on the performance of non-health workers at Pulmonary Hospital Dr. Goenawan Partowidigdo Cisarua Bogor.

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