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Mount Hope Global Economic Journal
Published by Institut Teknologi dan Bisnis Kristen Bukit Pengharapan
ISSN : 30259290     EISSN : 30258758     DOI : 10.61696
Core Subject : Economy,
Economics, Econometrics & Finance
Mount Hope Economic Global Journal (MEGA) is an international journal intended for professionals and researchers in all fields of Economic. Mount Hope Economic Global Journal (MEGA) publishes research articles and reviews within the whole field Economic, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 113 Documents
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THE EFFECT OF NON-PERFORMING LOANS ON RETURN ON ASSETS AT BANK CIJ BOJONGGAMBIR TASIKMALAYA Juniar prayoga, Cepi; Mulyani, Fithry Sri; Anggraeni, Windi Ariesti; Hardiyanti, Ade
Mount Hope Economic Global Journal Vol. 1 No. 3 (2023)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v1i3.167

Abstract

The purpose of this study was to determine the effect of non-performing loans on return on assets. The type of research used is associative / relationship, namely research that aims to determine the relationship between two or more variables. The sample used in this study is the financial statements of non-performing loans of Bank CIJ Bojonggambir Branch in 2016-2020. The statistical method used is simple linear regression analysis. Based on the results of this study, non-performing loans have a significant negative effect on return on assets. This means that the higher the level of non-performing loans, the lower the return on assets.
ANALYSIS OF PRICES, PROMOTIONS AND PRODUCT QUALITY IN INCREASING SALES IN COMPANIES CONVENIENCE GOODS (Case Study at PT. Tahta Sukses Abadi) Angkasa, Justine; Priscillia; Tambun Saribu, Holfian Daulat; Hutauruk, Rapat Piter Sony
Mount Hope Economic Global Journal Vol. 2 No. 1 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i1.174

Abstract

This research aims to determine the influence of price, promotion and product quality on sales at convenience goods companies. The sample used in this research was customers from convenience goods companies. The type of data used in this research is quantitative data. The nature of this research is descriptive explanatory. The value of the Adjusted R Square coefficient of determination is 0.512, this shows that the ability of the variables Price (X1), Promotion (X2), and Product Quality (X3) explains its influence on Sales (Y) by 51.2%. Meanwhile, the remaining 48.8% is the influence of other independent variables not examined in this research. It was found that the Ftable value was (2.69) and was significant α = 5% (0.05), namely Fcount (34.263) and sig.a (0.000a). This indicates that the research results accept H1 and reject H0, meaning that simultaneously Price, Promotion and Product Quality have a positive and significant effect on Sales. The value of tcount (2.449) > ttable (1.981) is significant 0.016 < 0.05, it is concluded that there is a partially significant negative influence between Price and Sales. The value of tcount (7.146) > ttable (1.981) is significant 0.000 < 0.05 so it can be concluded that there is a partially significant positive influence between Promotion on Sales. The value of tcount (4.665) > ttable (1.981) is significant 0.000 < 0.05, it can be concluded that there is a partially significant positive influence between Product Quality and Sales
Determinants Of Intention To Use E-Commerce Based On The Technology Acceptance Model Anggraeni, Windi Ariesti
Mount Hope Economic Global Journal Vol. 2 No. 1 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i1.175

Abstract

Due to the development of e-commerce platforms in Indonesia, it is important to understand the factors that encourage user acceptance. This study explores the determinants of users' behavioral intention to use e-commerce platforms based on the Technology Acceptance Model (TAM). TAM is represented by perceived ease of use and perceived usefulness. This research is a quantitative study with data collection techniques through distributing questionnaires. The sample in this study was 100 respondents. The analysis technique used multiple linear regression analysis through SPSS 26. The results showed that perceived ease of use and perceived usefulness had a significant positive effect on behavioral intention to use. This provides actionable insights for businesses to conduct sales strategies by considering consumer perceptions of e-commerce users.
CUSTOMER RELATIONSHIP MANAGEMENT THROUGH MAINTENANCE REMINDER APPOITMENT ON MANYAR AUTO2000 WORKSHOP Safitri, Indah; Sukaris
Mount Hope Economic Global Journal Vol. 2 No. 1 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i1.185

Abstract

In this study, the strategy used by MRA employees is to build communication via telephone, by reminding customers about routine services carried out every six months, offering service bookings, informing promos and benefits provided if customers perform routine service at authorized workshops, the conclusion is that by doing customer relationship management appropriately via telephone is proven to create good service quality and increased customer loyalty. The purpose of this study focuses on after-sales service, namely the role of MRA employees who are tasked with creating customer loyalty so that they can increase unit entry by reminding customer service schedules and strategies for building communication relationships with customers via telephone. This research is descriptive research with qualitative methods. The subject of this research is Maintenance Reminder Appoitment employees, valley, primary data collection using interview and observation techniques.
ANALISIS EXPERIENTIAL MARKETING TERHADAP LOYALITAS KONSUMEN MELALUI KEPERCAYAAN SEBAGAI INTERVENING VARIABEL PADA RESTORAN CALISTA BINJAI Siagian, Mei Veronika Sriendang; Candra; Tanjung, Febrina Soraya
Mount Hope Economic Global Journal Vol. 1 No. 3 (2023)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v1i3.194

Abstract

Banyaknya restoran baru bermunculan yang menimbulkan persaingan, khususnya dalam persaingan harga, mutu makanan, dan pelayanan antar usaha sejenis. Keadaan inilah yang membuat konsumen lebih selektif dalam menentukan pilihannya. Persaingan yang terjadi antara bisnis usaha makanan ini mendorong masing-masing perusahaan untuk menciptakan peluang dengan menerapkan ide-ide baru untuk menimbulkan minat konsumen. Strategi yang dapat dilakukan oleh pengelola bisnis restoran salah satunya yaitu dengan menerapkan experential marketing. Keberadaan experiential marketing sangat bermanfaat untuk menciptakan kepercayaan konsumen karena perusahaan bisa lebih menciptakan emosi dari setiap pelanggan atas jasa yang sudah dirasakan. Kepuasan pelanggan merupakan tujuan utama dari setiap perusahaan dalam melakukan kegiatan bisnis. Kepercayaan konsumen menjadi tolak ukur perusahaan dalam memajukan bisnisnya. Terciptanya kepercayaan konsumen merupakan langkah awal perusahaan dalam membangun hubungan baik dengan pelanggan.hal ini sangat menguntungkan perusahaan karena dengan terciptanya kepercayaan konsumen maka akan membentuk pelanggan yang loyal terhadap perusahaan. Penelitian bertujuan untuk mengetahui apakah ada pengaruh langsung variabel experiential marketing terhadap variabel loyalitas konsumen pada Restoran Calista binjai dan apakah ada pengaruh tidak langsung variabel experiential marketing terhadap variabel loyalitas konsumen melalui kepercayaan konsumen pada Restoran Calista binjai. Teknik analisis data yang digunakan adalah metode kuantitatif dengan bantuan program SPSS. Penelitian ini menggunakan Analisis Regresi Linier Berganda. Sampel dalam penelitian ini sebanyak 90 responden. Pengambilan data primer menggunakan kuesioner. Hasil penelitian menunjukkan bahwa ada pengaruh langsung variabel experiential marketing terhadap variabel loyalitas konsumen pada Restoran Calista binjai dan ada pengaruh tidak langsung variabel experiental marketing terhadap variabel loyalitas konsumen melalui kepercayaan konsumen pada Restoran Calista binjai.
PENGARUH EXPERIENTAL MARKETING DAN KEPUASAN TERHADAP LOYALITAS PELANGGAN UD.BSS KOTA MEDAN Tanjung, Febrina Soraya; Hendarti, Ricca; Siagian, Mei Veronika Sriendang
Mount Hope Economic Global Journal Vol. 1 No. 3 (2023)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v1i3.195

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh experiential marketing dan kepuasan terhadap loyalitas pelanggan pada UD. BSS Medan. Jenis penelitian adalah pendekatan asosiatif. Teknik pengambilan sampel dalam penelitian ini menggunakan rumus Slovin dengan jumlah sampel 77 responden yang merupakan konsumen UD. BSS Medan. Hasil penelitian ini menunjukkan terdapat pengaruh Experiental Marketing terhadap Loyalitas Pelanggan, dimana nilai t hitung sebesar (3,699 > 1,665) dan sig 0,000 < 0,05. Terdapat pengaruh Kepuasan terhadap Loyalitas pelanggan, bisa dilihat dari nilai t hitung yang lebih tinggi dari tabel (2505> 1,665) dan 0,014 < 0,05. Experiental marketing, dan kepuasan berpengaruh signifikan terhadap Loyalitas pelanggan pada UD.BSS. Nilai Adjusted R Square sebesar 0,353 berarti 35,3% besaran ikatan variabel Experiental marketing dan kepuasan terhadap Loyalitas pelanggan pada UD.BSS, sedangkan sisanya 64,7% dipengaruhi oleh faktor lain.
STRATEGI PENINGKATAN KINERJA SUMBER DAYA MANUSIA PADA YAYASAN YAMARU SAYAP KASIH Soares, Yohanes; Sayidah, Nur; Ady, Sri Utami
Mount Hope Economic Global Journal Vol. 2 No. 1 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i1.200

Abstract

The aim of writing this research is to find out the results of a SWOT analysis of employee performance improvement strategies carried out by human resource management at the Yamaru Wing Kasih Foundation. and strategies to improve employee performance carried out by human resource management at the Manuel Runtu Tomohon Foundation. The data method used in this research is SWOT. SWOT shows that the position of the Manuel Runtu Foundation is in quadrant 1 (+,+). This means that the Foundation has opportunities and strengths that can be utilized for foundation development programs. Position in quadrant I, theoretically, means that the strategy that must be implemented by the Foundation is a strategy that supports aggressive growth policies (growth oriented strategy) or an aggressive strategy. The review of internal conditions including organization, governance, resources and performance of Yamaru Wing Kasish directs all foundation organs towards one virtue, namely professional management of the foundation. To be able to take advantage of opportunities and face challenges that occur in the external environment, professionalism is seen as an urgency. The initial step is to organize a planning system based on strategic planning.
THE INFLUENCE OF WORK ENVIRONMENT, WORK EXPERIENCE AND JOB TRAINING ON EMPLOYEE PERFORMANCE IN THE MEDAN CITY FIRE SERVICE Glorya Ginting; Jedidah Perbina Rosa Br Tarigan; Dini Moniza; , Neta Nia Br Sembiring; Jurisman Simanjorang; Sunday Ade Sitorus
Mount Hope Economic Global Journal Vol. 2 No. 1 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i1.213

Abstract

This research aims to look at the influence of the work environment, work experience and work training in the Medan City Fire Service and to achieve targets within a company and increase knowledge, skills and carry out training programs to obtain the maximum targets that employees want to achieve. It is known that there is a training problem such as a lack of implementation of training within the company or the educational background of the employee and work discipline. In this study, the population was 152 employees with 62 samples using a simple random sampling technique selected to be respondents. The research method used was quantitative with questionnaire and interview techniques. The R Square value of the coefficient of determination is 12.8% and the value tcount (2.711) > ttable (1.67155) and significance (0.009) < 0.05 for the work environment variable tcount (-1.005) < ttable (1.67155) and significance ( 0.0319) for the work experience variable and tcount (-0.380) < ttable (1.67155) and significance (0.705) for the work training variable so that the Fcount value (2.839) Ftable < (3.09), obtains a significant probability of 0.045<0 .05 So Ho is accepted and Ha is rejected, therefore environmental variables, experience and work training have a simultaneous and significant influence on employee performance at the Medan City Fire Department
PENGARUH RETURN ON ASSET (ROA), RETURN ON EQUITY (ROE), DEBT TO EQUITY RATIO (DER), DAN NET PROFIT MARGIN (NPM) TERHADAP HARGA SAHAM INDUSTRI PERUSAHAAN MANUFAKTUR SUBSEKTOR MAKANAN DAN MINUMAN TERHADAP BEI PERIODE 2018-2021 Rumapea, Hizkia; Kaban, Marsena; Br Sinaga, Jholant Bringg Luck Amelia; br Ginting, Bena
Mount Hope Economic Global Journal Vol. 2 No. 1 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i1.221

Abstract

The purpose of this study was to see Pengaruh Return on Asset (ROA), Return on Equity (ROE), Debt to Equity Ratio (DER), dan Net Profit Margin (NPM) Against the industrial share price of food and beverage subsector manufacturing companies on the IDX for the 2018-2021 period. The type of research used for this study is quantitative research, the source of data in this study is secondary research. The population of this study obtained 26 companies that were included in the listed criteria and 2 that did not include the criteria and listed companies were reduced by those that were not listed, the result was 24 and multiplied by 4 years to 96. The data collection technique used in this study was to use F test data and t test at a significant level of 5% and coefficient of determination. Based on the results of this study partially and simultaneously that variable X (Return on asset (ROA), Return on Equity (ROE), Debt to Equity ratio (DER), dan Net Profit Margin (NPM)) significant influence on variable Y (stock price).
PENGARUH EARNING PERSHARE (EPS), DEBT TO EQUITY RATIO (DER), FIRM SIZE, DAN KEPEMILIKAN MANAJERIAL TERHADAP PROFITABILITAS PADA PERUSAHAAN MANUFAKTUR SEKTOR KONSUMSI YANG TERDAPAT DI BEI TAHUN 2019 - 2022 Marbun, Ignes Santalia; Lilia , Wirda; Munte , Judika Sukmawati; Syaefudin, Fanesa Isalia Minanda
Mount Hope Economic Global Journal Vol. 2 No. 1 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i1.236

Abstract

This study aims to see how the relationship between variables either individually or together. Observations of this study used purposive sampling with partial test (T test), simultaneous test (F test), classical assumption test, and Adjusted R square test. The test results for this observation are earnings per share (EPS), debt to equity ratio (DER), and firm size have a significant effect on return on equity (ROE) while managerial ownership has no but significant effect on return on equity (ROE ). With the adjusted R square result of 85.7% and influenced by other variables of 14.3%. So the overall results of earnings per share (EPS), debt to equity ratio (DER), firm size, managerial ownership have a simultaneous effect on manufacturing companies in the consumer goods sector listed on the Indonesia stock exchange in 2019 - 2022.

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