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Mount Hope Global Economic Journal
Published by Institut Teknologi dan Bisnis Kristen Bukit Pengharapan
ISSN : 30259290     EISSN : 30258758     DOI : 10.61696
Core Subject : Economy,
Economics, Econometrics & Finance
Mount Hope Economic Global Journal (MEGA) is an international journal intended for professionals and researchers in all fields of Economic. Mount Hope Economic Global Journal (MEGA) publishes research articles and reviews within the whole field Economic, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 113 Documents
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THE INFLUENCE OF PRODUCT QUALITY, INDIVIDUAL SALES AND RELATIONAL MARKETING ON DECISIONS CUSTOMER PURCHASES AT PT. PANCA NIAGA JAYA LESTARI Edgina Tris Louis; Elgine Tris Louis; Jurisman Simanjorang; Sunday Ade Sitorus
Mount Hope Economic Global Journal Vol. 2 No. 3 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i3.516

Abstract

Panca Niaga Jaya Lestari is a company engaged in the sale of fast-moving products , offering various brands such as Kurnia, Hatari, Fox, and Indodes. Located in Mekar Baru Kisaran, the company faces challenges from increasingly tight competition, which causes a decline in customer purchases every year. Although this decline is not very significant, if it is allowed to continue, it can have a greater negative impact. In this study, the population used was 197 customers. By using the Slovin sampling technique at a 95% confidence level and a 5% margin of error, the number of samples determined was 132 customers. The results of the study indicate that Product Quality has a positive and significant influence on Purchasing Decisions, Personal Selling also has a positive and significant influence on Purchasing Decisions, and Relationship Marketing also has a positive and significant influence on Purchasing Decisions. Overall, Product Quality, Personal Selling, and Relationship Marketing simultaneously have a significant influence on Purchasing Decisions.
THE INFLUENCE OF INDEPENDENT BOARD OF COMMISSIONERS, DEFERRED TAX BURDEN, COMPANY SIZE, AND PROFITABILITY ON EARNINGS MANAGEMENT IN BASIC AND CHEMICAL SECTOR COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE FOR THE 2021-2023 PERIOD Kelly Chan; Laeta Maria Bernadetta Tarihoran; Siti Dini; Anggono
Mount Hope Economic Global Journal Vol. 2 No. 3 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i3.519

Abstract

The government has developed the chemical industry to maintain the quality and availability of raw materials and supporting materials for other sectors. The growth of the chemical industry in Indonesia is quite rapid, as evidenced by the increasing number of issuers or chemical subsector companies listed on the Indonesia Stock Exchange each year. This study aims to determine the influence of the Independent Board of Commissioners, Deferred Tax Burden, Company Size, and Profitability on Earnings Management in Basic and Chemical Sector companies listed on the Indonesia Stock Exchange for the 2021-2023 period. The research population consists of 28 companies in the basic and chemical subsectors listed on the Indonesia Stock Exchange during the 2021-2023 period, yielding 84 research samples. The partial results of the study indicate that the Independent Board of Commissioners has a positive and significant effect on Earnings Management, while Deferred Tax Liabilities have no significant effect on Earnings Management. Company Size has a negative but insignificant effect on Earnings Management, and Profitability has a negative and insignificant effect on Earnings Management.
THE INFLUENCE OF DEFERRED TAX BURDEN, LEVERAGE, AND TAX PLANNING ON EARNINGS MANAGEMENT IN CONSUMER GOODS SECTOR COMPANIES FOR THE PERIOD 2018-2022 Merry; Cheong Shiau Wie; Dwita Sakuntala; Tina Novianti Sitanggang
Mount Hope Economic Global Journal Vol. 2 No. 3 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i3.524

Abstract

The purpose of this research is to examine the impact of deferred tax burden, leverage, and tax planning on earnings management in consumer goods sector companies during the period of 2018-2022. The research population consists of 50 consumer goods sector companies listed on the Indonesia Stock Exchange, with a sample size of 19 companies obtained over a five-year period. The sampling method used is purposive sampling. Data analysis is conducted using multiple linear regression. The results of the F-test indicate that deferred tax burden, leverage, and tax planning simultaneously influence earnings management. Partially, only two variables have an effect: the deferred tax burden has a positive and significant effect on earnings management, and tax planning has a negative and significant effect on earnings management. The Adjusted R² value of 0.102 indicates that only 10.2% of the variation in earnings management can be explained by deferred tax burden, leverage, and tax planning, while the remaining 89.9% is explained by other variables not examined in this study.
PENGARUH CURRENT RATIO, DEBT TO EQUITY RATIO, RETURN ON EQUITY RATIO, DAN NET PROFIT MARGIN TERHADAP HARGA SAHAM DI BURSA EFEK INDONESIA (STUDI PADA PERUSAHAAN MANUFAKTUR SUB SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI TAHUN 2019- 2022) Florencia Irena Ie; Jesslyn; Mahmuddin Syah Lubis; Yusneni Afrita Nasution
Mount Hope Economic Global Journal Vol. 2 No. 3 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i3.528

Abstract

The purpose of this study is to determine the effect of Current Ratio, Debt to Equity Ratio, Return on Equity Ratio, and Net Profit Margin on Stock Prices of Food and Beverage Manufacturing Companies listed partially and simultaneously on the Indonesia Stock Exchange between 2019 and 2021. When evaluating a company, investors focus on one aspect. Financial ratio studies show good financial results. In general, a company's stock price increases in response to increased demand for its shares, which arises from increased profit margins. The population of this study consisted of 26 food and beverage manufacturing companies listed on the IDX in 2019 to 2022, while the sample was 68 analysis units. The multiple linear regression analysis approach was applied in the research process. The research findings show that stock prices are each influenced by the current ratio, debt to equity ratio, return on equity ratio, and net profit margin. Stock prices on the Indonesia Stock Exchange (IDX) are influenced by the following ratios: current ratio, debt to equity ratio, return on equity ratio, and net profit margin (Study of Manufacturing Companies in the Food and Beverage Sub-Sector Listed on the IDX 2019–2022).
THE EFFECT OF SERVICE, PRICE, QUALITY, AND BRAND ON CUSTOMER SATISFACTION IN PT. SARANA BAJA PERKASA Vivian Limwin; Felix; Rosinta Romauli Situmeang; Auril
Mount Hope Economic Global Journal Vol. 2 No. 3 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i3.531

Abstract

Customer satisfaction is one of the determining factors for the development of a company. Therefore, the aim of this research is to find out whether there is an influence of service, price, quality, and brand on customer satisfaction at PT. Mighty Steel Facilities. The research method is quantitative with a descriptive approach. The population of this study were all visitors to PT. Mighty Steel Facilities. The sample determination method in this study used simple random sampling, which had a sample size of 70 after adjusting to the specified criteria. Data was collected using a questionnaire which was then analyzed using the SPSS 24 application. The data analysis technique involved testing classical assumptions, coefficient of determination and hypothesis testing. The research results show that simultaneously the service, price, quality and brand variables influence customer satisfaction. Partially, the service and quality variables have a positive and significant effect on customer satisfaction, while the price and brand variables do not affect customer satisfaction at PT. Mighty Steel Facilities. The overall influence of the independent variables on customer satisfaction is 50.4%. Keywords: Service, price, quality, brand. Customer satisfaction.
ANALYSIS OF DETERMINING FACTORS ON CUSTOMER LOYALTY AT STARBUCKS CAFE Tony Ruswandy; Jasmine Angela; Rosinta Romauli Situmeang; Hendra Jonathan Sibarani
Mount Hope Economic Global Journal Vol. 2 No. 3 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i3.545

Abstract

In the food and beverage industry, customer loyalty is a valuable asset. Amidst intense competition, particularly in the café segment, companies need to understand customer expectations to maintain loyalty. Starbucks, as a market leader, employs a comprehensive strategy to build strong relationships with customers, including analyzing the impact of location, price, and brand image on loyalty. This study makes use of a quantitative method with a multiple linear regression model, involving a sample size of 75. The results indicate that location has a positive and significant effect on customer loyalty, supporting the first hypothesis. Price also has a positive and significant impact on customer loyalty, validating the second hypothesis. Brand image positively and significantly influences customer loyalty, confirming the third hypothesis. Furthermore, the variables of location, price, and brand image collectively have a positive and significant effect on customer loyalty.
FAKTOR-FAKTOR YANG MEMPENGARUHI SUKU BUNGA PINJAMAN MODAL KERJA, TINJAUAN PADA BANK PEMERINTAH DAERAH DI INDONESIA Yulianti, Veronika; Dedy
Mount Hope Economic Global Journal Vol. 2 No. 3 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i3.556

Abstract

This study aim to determine the effect of Working Capital Loan Interest Rate, Inflation, Population Growth Rate and sight of Local Government Bank in Indonesia. In addition, there is also a balance or relationship between free variables and non-free variables in this research model, in case for long term or short term within using multiple linier regression method. The increase of population growth rate make working capital also increase, especially at Local Government Bank in Indonesia. The data that use in this research is secondary data’s for annual between Januari 2019 until December 2023 that published by Central Statistics Agency either Population Growth Rate, and Indonesian Bank either Inflation Rate and Working Capital Loan Interest Rate. The types of The loan distribution in question is the Working Capital Loan Interest Rate. The results of this study show that inflation has an effect on working capital loan interest rates because high inflation rates can have an impact on banking interest rates. Similarly, the rate of population growth has a significant effect on the interest rate on working capital loans because the rate of population growth will increase the demand for goods and services.
PENGARUH GAYA KEPEMIMPINAN DAN INTEGRITAS TERHADAP KINERJA ORGANISASI DENGAN KOMUNIKASI INTERNAL SEBAGAI VARIABEL MEDIASI DI STM MARSADA Immanuel Fernando Hosea Manurung; Robert Tua Siregar; Elly Romy
Mount Hope Economic Global Journal Vol. 2 No. 3 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i3.599

Abstract

This study aims to analyze the influence of leadership style, integrity, and internal communication on organizational performance at STMi Marsada. The method used in this study is quantitative, with data processing using SPSS software version 26. The results of the path analysis show that leadership style (X1) has a significant influence on internal communication (Y), with a coefficient of determination of 19.0%. However, integrity (X2) does not show a significant influence on internal communication. In addition, the influence of leadership style (X1), integrity (X2), and internal communication (Y) on organizational performance (Z) shows that only the integrity variable has a significant influence on organizational performance, with a p-value of 0.028. The results of the Sobeli test confirm that the influence of leadership style on internal communication through organizational performance is significant, while the influence of integrity is not significant. Overall, this study reveals that leadership style and internal communication have an important role in improving organizational performance, although the contribution of integrity is relatively limited.
STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN PADA PELAKU UMKM RUMAHAN OLIVE CAKE N COOKIES BENGKAYANG Tri Purwani; Yoseph Erbito; Nur Afifah
Mount Hope Economic Global Journal Vol. 2 No. 3 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i3.623

Abstract

The right marketing strategy is very important to increase sales and growth of home-based MSMEs. By implementing an effective marketing strategy, MSMEs can increase product visibility, attract new customers, and maintain customer loyalty. The study used a qualitative method, with a qualitative descriptive approach. Research data were obtained from the results of primary data and secondary data using several data collection techniques such as observation, interviews, and documentation studies. Based on the results of the study, sales of Olive Cake n Cookies products have increased since they first marketed their products until now. Thus, the marketing strategy that can be applied by Olive Cake n Cookies is a strategy in the marketing mix, namely product, price, place, promotion that can increase sales of Olive Cake n Cookies products.
PENGELOLAAN BADAN USAHA MILIK DESA PENYANGGAR DALAM RANGKA OPTIMALISASI PENDAPATAN ASLI DESA CIPTA KARYA Solikhin; Yoseph Erbito; Marsela
Mount Hope Economic Global Journal Vol. 2 No. 3 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i3.624

Abstract

The purpose of this study is how to manage the Village-Owned Enterprise of Penyanggar in order to optimize the original income of Cipta Karya Village". The research method uses a qualitative approach. The data analysis technique uses an interactive model according to Miles and Huberman. Based on the results of the study, it can be concluded that the management of BUMDes Penyanggar is carried out in accordance with the AD/ADRT, requiring the contribution of BUMDes Penyanggar to the original income of Cipta Karya Village and maximizing the utilization of the existence of BUMDes Penyanggar so that it can provide direct benefits to the community of Cipta Karya Village, so that it can support the management of BUMDes Penyanggar in order to optimize the original income of Cipta Karya Village optimally, this can be seen from the existence of BUMDes Penyanggar in Cipta Karya Village has had a good impact on the Village Government and the community of Cipta Karya Village.

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