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INDONESIA
Pusat Publikasi Ilmu Manajemen
Published by Universitas Nusa Nipa
ISSN : 30254396     EISSN : 3025440X     DOI : 10.59603
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 25 Documents
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Search results for , issue "Vol. 3 No. 1 (2025): Januari : Pusat Publikasi Ilmu Manajemen" : 25 Documents clear
Analisis Aspek Pemasaran UMKM Rumah Kripik Kak Yanti di Pematangsiantar Albenopri Simarmata; Jelita Simbolon; Dina Saragih; Monika Siallagan; Roni Hasibuan; Resna Napitu
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 1 (2025): Januari : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i1.606

Abstract

This study aims to determine the marketing strategy used by MSMEs "Rumah Kripik Kak Yanti" in JL. Silimakuta. By using descriptive qualitative methods through interviews, and observations, this research provides a comprehensive overview of the marketing aspects of MSMEs "Rumah Kripik Kak Yanti", highlighting the marketing mix consisting of product, price, place, promotion, people, process. as well as providing valuable insights for MSMEs to achieve sustainability and success in a dynamic business environment. The results showed that MSME "Rumah Kripik Kak Yanti" currently uses digital and conventional marketing, and produces a variety of chips products but for the superior product presented by MSME "Rumah Kripik Kak Yanti" is cassava chips, and at an affordable price.
Pengaruh Kualitas Produk Terhadap Minat Beli Smartphone Apple di Universitas Pamulang Asep Pebirusdiana Gumilar; Nurlaili Putri Sabila; Rafly Rahim
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 1 (2025): Januari : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i1.613

Abstract

The purpose of this research is to test whether product quality can influence the purchase intentions of students who use Apple smartphones at Pamulang University. The population of this study were students who used Apple smartphones at Pamulang University. Data was collected using a questionnaire distributed using purposive sampling techniques. A total of 201 respondents participated in this research. Before being analyzed using simple linear regression, the data was first tested for validity and reliability. The research results showed that all statement items in the questionnaire passed the validity and reliability tests so that further analysis could be carried out. Partial test results found that product quality had a positive and significant effect on interest in buying Apple iPhone smartphones among students at Pamulang University. Furthermore, it was found that the product quality variable influenced purchase intention by 58.7%, while the remaining 41.3% was influenced by other variables not studied.
Pengaruh Literasi Keuangan dan Kemudahan Penggunaan terhadap Keputusan Penggunaan Shopeepay pada Mahasiswa D4 dan S1 Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta Angella Priyatna; Atika Siti Hajar; Gemah Putri Djaelani; Nabila Ramadhanti; Umi Widyastuti; Destria Kurnianti
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 1 (2025): Januari : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i1.615

Abstract

This study examines the influence of financial literacy and ease of use on the decision to use ShopeePay among undergraduate and diploma students of the Faculty of Economics and Business at the State University of Jakarta. A quantitative research method was applied through a survey of 151 respondents selected using purposive sampling. Data were collected via an online questionnaire and analyzed using multiple linear regression. The results of the study indicate that financial literacy and ease of use have a positive and significant effect on the decision to use ShopeePay, both partially and simultaneously. Financial literacy enhances students’ ability to manage finances and make prudent financial decisions. Ease of use encourages comfort in adopting financial technology. The independent variables explain 35.6% of the variability in the decision to use ShopeePay, while the remaining portion is influenced by other factors. This research supports the literature on financial technology adoption and contributes to marketing strategies and financial education for digital wallet providers.
Pengaruh Ulasan Pelanggan Online Terhadap Keputusan Pembelian di Shopeefood Moh Riski; Didit Darmawan
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 1 (2025): Januari : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i1.617

Abstract

This literature study examines how Online Customer Reviews influence Purchase Decisions at ShopeeFood. To gather more information about the items to be purchased and reduce the risks and negative impacts received when making online purchases, customer reviews can be used as a reference. This literature study aims to analyze and synthesize previous research findings regarding the role of online customer reviews on purchasing decisions and identify other factors that influence online customer reviews on purchasing decisions at ShopeeFood. This study was conducted using a literature reflection method that analyzed various related sources. The results obtained from this study indicate that online customer reviews have a positive and significant influence on purchasing decisions at ShopeeFood.
Persepsi Customer Experience, Service Quality, dan Product Quality terhadap Kepuasan Pelanggan di Warung Kopi Sinar Gemilang Kota Tegal Muhammad Syadan Farizi; Syah Rafi Kafabih; Risma Indah Farrawansyah; Sari Wiyanti
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 1 (2025): Januari : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i1.618

Abstract

This study aims to analyze the influence of customer experience perception, service quality, and product quality on customer satisfaction at Sinar Gemilang Coffee Shop. Using a quantitative approach, data were collected through a structured questionnaire survey of customers. The findings indicate that customer experience perception, service quality, and product quality have a positive and significant impact on customer satisfaction, both partially and simultaneously. Customer experience perception plays a major role in fostering loyalty through meaningful and consistent interactions. Meanwhile, service quality is crucial in building customer trust through friendliness, responsiveness, and reliability. Product quality is also a key factor, as aspects such as taste, consistency, and value directly enhance customer satisfaction. These findings offer practical implications for Sinar Gemilang Coffee Shop to continually improve customer experience, service, and product quality to maintain competitiveness and increase customer satisfaction.
Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Pada UD. Sumber Rezeki Kecamatan Panyabungan Kabupaten Mandailing Natal Rika Yanti Pulungan; Vebri Sugiharto; Ade Khadijhatul Z Hrp
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 1 (2025): Januari : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i1.619

Abstract

The Influence of Product Quality on Consumer Satisfaction at UD. Source of Fortune, Panyabungan District, Mandailing Natal Regency. This research aims to analyze the influence of product quality on consumer satisfaction at UD. Source of Fortune. The method used is quantitative research with a sample of 99 respondents, taken using the Slovin formula. Data was collected through questionnaires and analyzed using simple linear regression. The research results show that product quality has a positive and significant influence on consumer satisfaction, with a t-count value of 21.726, much higher than the t-table of 1.661. The R Square value of 0.830 shows that 83% of consumer satisfaction is influenced by product quality. This research concludes that improving product quality can increase consumer satisfaction, so it is important for UD. Sumber Rezeki continues to improve the quality of its products in order to maintain and increase customer loyalty.
Pengaruh Produk Hijau terhadap Keputusan Pembelian Produk Lampu M. Najib Zakariya; Didit Darmawan
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 1 (2025): Januari : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i1.626

Abstract

This research examines how Green Products influence consumer decisions in purchasing energy-saving lighting products. Green Products Refer to products that do not endanger human health and are friendly to the environment, production processes that are efficient in using resources, produce minimal waste, and reducing negative impacts on the environment are the main focus in developing environmentally friendly products. Environmentally friendly products that offer value added without sacrificing quality compared to conventional products tends to attract more consumer attention. The widespread adoption of eco-friendly products can be linked to affordability, environmental harm, and energy efficiency, in addition to the ability to reduce harmful environmental impacts. This phenomenon is explored through a comprehensive understanding of the scientific literature, using a systematic methodology to synthesize the findings. The analysis shows that consumer purchasing behavior is strongly shaped by environmentally friendly product attributes. This study seeks to uncover the factors that drive this relationship, in addition to summarizing and interpreting the results of previous research on how environmentally friendly products influence lighting purchasing decisions.
Tantangan dan Peluang Pengembangan Sumber Daya Manusia di Desa Cileleuy Yahya Muhidin; Agus Afandi; Shabri Fauza A; Nada Naurah P A; Rizkyanti Rizkyanti
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 1 (2025): Januari : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i1.627

Abstract

This research aims to analyze the challenges and opportunities in developing human resources in Cileuleuy Village, Cigugur Sub-district, Kuningan Regency, West Java Province. Using a multidisciplinary approach, this research explores various factors that influence human resource development in the village, including religious, educational, health, economic, and socio-cultural aspects. Data was collected through survey methods, in-depth interviews, and participatory observation. The results show that while there are significant challenges such as limited access to education and employment, there are also opportunities that can be utilized through local capacity building, agricultural innovation, and the development of a local culture-based tourism sector. Recommendations include human resource development strategies based on local potential and collaboration between the government, community and private sector to create a conducive environment for sustainable village development.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pengguna Jasa pada Marpoken Delivery Kecamatan Panyabungan Kabupaten Mandailing Natal Nurhalisa Khairani; Rizka Ar Rahmah; Muhammad Ardiansyah
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 1 (2025): Januari : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i1.631

Abstract

This research aims to analyze the impact of service quality on customer saticfaction at Marpoken Delivery, Panyabungan District, Mandailing Natal Regency. With a population of service users from January to June 2024 and a sample size of 100 respondents, the study employs a quantitative research approach. Data were collected through observation, documentation, and questionaires, and then analyzed using SPSS version 29 with various statistical tests, including the t-test. The results indicate a calculated t-value of 10.903, exceeding the critical t-value of 1.661, with a significance level of 0.001 (less than 0.05). this demonstrates a positive and signivicant effect of service quality on customer satisfaction, with service quality contributing 54.8%, the remaining 45.2% of customer satisfaction is influenced by other factors not examined in this study. This research emphsizes the importance of improving service quallity to enhance customer satisfaction.
Teori Manajemen Konflik Alfian Ihsan Ramadhani; Dwi Putri; Helma Putri Kusuma; Muhammad Risqi; Tarisa Nabila Putri; Mu’alimin Mu’alimin
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 1 (2025): Januari : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i1.635

Abstract

Conflict is an unavoidable part of interactions between individuals and groups in an organization, including educational organizations. The way conflict is managed has a significant impact on organizational dynamics, both positively and negatively. This article aims to analyze various conflict management styles and conflict management methods used in resolving conflicts in educational organizational environments. Conflict management styles include five main approaches, namely competitive, collaborative, avoidant, accommodative, and compromise, each of which has its advantages and disadvantages. Meanwhile, conflict management methods, such as negotiation, mediation, arbitration, and team collaboration, are used to resolve conflicts systematically. The results of the analysis show that choosing the right conflict management style and method can minimize the negative impact of conflict and maximize opportunities for more innovative and effective solutions. In conclusion, effective conflict management is necessary to create a harmonious and productive organizational environment, especially in the education sector.

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