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INDONESIA
Jurnal Ilmiah Ekonomi dan Manajemen
Published by CV Kampus Akademik Publising
ISSN : 30257972     EISSN : 30257859     DOI : https://doi.org/10.61722/jiem/
Core Subject : Education,
Other
JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek Ekonomi, Bisnis dan Akuntansi. Jurnal ini memberikan ruang bagi para peneliti untuk berdiskusi, mengejar dan meningkatkan pengetahuan di bidang Ilmu Ekonomi Bisnis dan Akuntansi yang terus berkembang. Artikel dapat ditulis dalam bahasa Inggris atau bahasa Indonesia Jurnal ini terbit 1 tahun
Arjuna Subject : Umum - Umum
Articles 1,433 Documents
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PERANCANGAN VIDEO IKLAN MOTION GRAPHIC SEBAGAI STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PRODUK UMKM VYCTORY BAKERY & SNACK Lindartono, Gabriella Florencia Sonatha; Irdha Yunianto; Aris Sarwo Nugroho
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 10 (2025): Oktober
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i10.6774

Abstract

This study aims to design and develop a motion graphic advertisement video as a digital promotion strategy for the MSME Vyctory Bakery & Snack. The research utilizes the ADDIE development model, which consists of Analysis, Design, Development, Implementation, and Evaluation. The final product consists of two advertisement videos with a duration of 30–40 seconds each. The evaluation was conducted using a questionnaire based on a five-point Likert scale to assess the feasibility in terms of design, information, as well as editing and animation aspects. The results indicate that the advertisement videos fall within the “good” to “very good” category, demonstrating their effectiveness and efficiency as digital promotional media for MSMEs.
Pengaruh Motivasi Kerja Dan Disiplin Kerja Terhadap Kinerja Pegawai Pada Dinas Perumahan Dan Permukiman Kota Serang Fariz Hidayat; Whina Ratnawati
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 10 (2025): Oktober
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i10.6781

Abstract

This study aims to examine the influence of work discipline and motivation on employee performance both partially and simultaneously. The object of the study was conducted on employees of the Public Housing and Settlement Area Service of Serang City located at Jl. Brigjen KH Samun No. 7 Kotabaru, Serang District, Serang City, Banten With a total of 65 respondents. The data used in the study are primary data, with a questionnaire as a research instrument. The analysis method used is validity test, reliability test, multiple linear regression analysis, T test, and F test. The results of the study indicate that, Work Motivation has a positive and significant effect on Customer Satisfaction with the regression equation Y = 22.936 + 0.436. Hypothesis testing obtained tcount> ttable or 4.674> ttable 2.007 or significant 0.000 <0.05, this indicates that there is a positive and significant partial influence between Work Motivation on Employee Performance at the Housing and Settlement Service of Serang City. Work Discipline has a positive and significant effect on Purchasing Decisions with the regression equation Y = 16,466 + 0.582X2, the hypothesis test obtained t count> t table or 5.881> t table 2.007 and significant 0.000 <0.05. This shows that there is a positive and significant partial influence between Work Discipline on Employee Performance at the Serang City Housing and Settlement Service. And simultaneously there is an influence of Work Motivation and Work Discipline on Employee Performance with the regression equation Y = 15.147+ 0.168 X1 + 0.450 X2. The coefficient of determination value is 41.8%. The hypothesis test obtained 18.686> F table 3.175. by using a significance limit of 0.05, the value of a significance is 0.000 <0.05. Thus, H03 is rejected and Ha3 is accepted. This indicates a simultaneous positive and significant influence between work motivation and work discipline on employee performance at the Serang City Housing and Settlement Agency.
PENGARUH LINGKUNGAN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA PT.PRIMAFOOD INTERNASIONAL CABANG KABUPATEN TANGERANG Septiani, Indi; Mulyadi Mulyadi
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 10 (2025): Oktober
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i10.6785

Abstract

This study aims to determine the effect of work environment and work motivation on employee performance at PT.Primafood Internasional, Tangerang Regency branch. The research method used in this study is quantitative. The population used in this study is employees of PT Primafood Internasional, Tangerang Regency branch. The sampling method used by the author in this study is a saturated sample method, which consists of 72 employees. The data analysis used includes regression analysis, correlation test, determination test, partial test, and simultaneous test. The results of the study show that the Work Environment Variable (X1) has a significant effect on the Employee Performance Variable (Y) with the Regression Equation Y = 18.511 + 0.563X1. The Work Motivation Variable (X2) has a significant effect on the Employee Performance Variable (Y) with the regression equation Y = 15.892 + 0.626X1. The simultaneous results show that the Work Environment Variable (X1) and Work Motivation (X2) significantly influence Employee Performance (Y) with the regression equation Y = 15.158 + 0.288X1 + 0.356X2, with a coefficient of determination of 0. 507, it can be concluded that the Work Environment (X1) and Work Motivation (X2) variables influence Employee Performance (Y) by 0.507 × 100% = 50.7%, while the remaining (100-50.7%) = 49.3% is influenced by other variables not included in the study. In the simultaneous test (F-test), the value obtained was 35.515 > 3.130, which is further supported by the p-value < Sig. 0.050 or (0.000 < 0.050). Therefore, H0: p3 = 0 is rejected, and Ha: p3 ≠ 0 is accepted. The results indicate that there is an influence of the work environment and work motivation on employee performance at PT.Primafood International's branch in Tangerang Regency.  
PROMOSI DENGAN DESAIN POST INSTAGRAM MELALUI ADOBE ILLUSTRATOR UNTUK MEMPERLUAS PENYEBARAN INFORMASI DI KOS PUTRI MOJO 10 MALANG Fiona Rose Firta; Umi Khabibah
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 10 (2025): Oktober
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i10.6799

Abstract

The research was aim to give solution for Kos Putri Mojo to develop promotional medium using Instagram The study was an action research consisting of planning, action, observation, and reflection. The data collection method used was questionnaire consisting of elements of Empathy, Impact, Persuasion, and Communication (EPIC).The analysis result on cycle 2 indicated the average EPIC Rate score 4.4. This means that the instagram post design was very effective to be used as a promotional medium.
EKSPLORASI PERAN KEPEMIMPINAN DALAM MENGEMBANGKAN ETOS KERJA DAN KINERJA KARYAWAN PADA PT WALLETKU INDOMPET INDONESIA TEBET JAKARTA SELATAN Rahim Silalahi, Abdul; Yanuarti, Maghfiroh
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 10 (2025): Oktober
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i10.6806

Abstract

This study aims to identify the leadership style at PT Walletku Indompet Indonesia, the work ethic demonstrated by employees, the level of employee performance, and the role of leadership in developing work ethic and enhancing employee performance. This research employs a descriptive qualitative method, with observation, interviews, and documentation as data collection techniques. The subjects of the study include leaders and employees from various divisions within PT Walletku Indompet Indonesia. The findings indicate that the leadership style applied tends to be participative and open, with leaders actively involved in field observations and engaging employees in decision-making processes. This leadership approach is considered communicative and supportive, although it is not yet balanced with an adequate reward system, which affects employees' emotional motivation. Employees generally display a positive work ethic, characterized by discipline, hard work, and a strong sense of responsibility, although there is a risk of burnout due to high performance targets and flexible working hours. Employee performance is generally classified as good, as evidenced by the achievement of targets and timely task completion, although there are still communication and coordination barriers between divisions and technical issues that hinder team effectiveness. The findings also show that communicative and supportive leadership plays a significant role in shaping a positive work ethic and encouraging improved performance. support sustainable development, it is recommended to strengthen the appreciation and reward system, implement consistent internal supervision, and provide adaptive training related to technology and modern work systems  
PENGARUH DISIPLIN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA PT MATAHARI DEPARTMENT STORE TBK CBD CILEDUG Widia Nurani, Gina; Duddy Dinantara, Mohamad
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 10 (2025): Oktober
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i10.6809

Abstract

determine the influence of the work motivation on employee performance, to determine the influence of work discipline and the work motivastion simultaneously on employee performance. The method used is associative quantitative. The sampling technique used was a census using a sample of 60 respondents. Data analysis uses validity tests, reliability tests, classical assumption tests, multiple linear regression correlation analysis. Data analysis uses validity tests, reliability tests, classical assumption tests, correlation analysis, multiple linear regression analysis. The results of this research are a correlation coefficient of 0.833, meaning that the two variables have a strong level of influence or relationship on the employee performance variable (Y) with a coefficient of determination of 69.3%. With the results of this research, work discipline has a sig of 0.000 < 0.05, so Ho is rejected and Ha is accepted, which means that work di has a significant and influential effect on employee performance. The work motivation has a sig of 0.000 < 0.05, so s rejected and Ha is accepted, which means the work motivation has effect and is significant on employee performance. Fcount 64.638 >3.16 and sig 0.000 < 0.05 then Ho is rejected and Ha is accepted then Ho is rejected Ha is accepted which means that work discipline and motivation have a simultaneous and significant effect on employee performance. An effective work discipline and a conducive work motivation will be able to improve employee performance Keywords: work discipline, work motivation, and Employee Performance
Pengaruh Harga Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Alat Kesehatan Pada Pt Kembar Medika Safety Kota Tangerang Reza Fauzi; Triyadi Triyadi
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 10 (2025): Oktober
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i10.6811

Abstract

The purpose of this study is to determine whether Price and Quality of Service simultaneously influence the Purchase Decision of Medical Devices at PT Kembar Medika Safety Tangerang City. The research method uses a quantitative method with a sample of 100 respondents. The data feasibility test uses a validity test, a reliability test and a classical assumption test. Technical data analysis uses a simple linear regression test, multiple linear regression test, determination test and hypothesis test. The results of this study are Price has a positive and significant effect on Purchase Decisions, this is proven by the results of the partial test showing a t-count value of 7.207> t-table 1.660 with a significance level of 0.000 <0.05. Service Quality also influences Purchase Decisions, this is proven by the results of the partial test showing a tcount value of 7.996> ttable 1.660 with a significance value of 0.000 <0.05. Then Price and Service Quality have a positive and significant effect on Purchasing Decisions, this is proven by the Fcount value of 43.015> Ftable 3.09 with a significance level of 0.000 <0.05. Based on the determination test, Price and Service Quality contribute to Purchasing Decisions by 47% and the remaining 53% is influenced by other variables not examined by researchers in this study.
PENGARUH GAYA KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA PT BANK RAKYAT INDONESIA KANTOR CABANG PLUIT JAKARTA UTARA Surahman Surahman; Purnomo Yanuarso, Bambang
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 10 (2025): Oktober
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i10.6818

Abstract

The purpose of this study was to determine the Influence of Leadership Style and Work Discipline on Employee Performance at PT Bank Rakyat Indonesia Pluit Branch Office, North Jakarta, both partially and simultaneously. The method used in the study is the associative quantitative method. The sampling technique used is nonprobability sampling. The sampling method uses the saturated Sempling formula and the sample in this study amounted to 71 respondents. Data analysis uses validity test, reliability test, normality test, heteroscedasticity test, multicollinearity test, autocorrelation test, simple linear regression test, multiple linear regression test, correlation coefficient test, determination coefficient test, and hypothesis test. Based on the results of the multiple regression analysis calculation Y = 6.704 + 0.123X₁ + 0.724X₂. Based on the calculation of the classical assumption test, the regression model is free from multicollinearity, there is no heteroscedasticity, and is normally distributed. The correlation value is 0.820 which means that there is a strong relationship between Leadership Style and Work Discipline on Employee Performance. The coefficient of determination value is 0.672 or 67.2% while the remaining 32.8% is influenced by other factors. Based on the calculation of the t-test hypothesis, it is known that Leadership Style has an influence on Employee Performance, this is from the Hypothesis Test value obtained the t count value> t table or (4.311> 1.667). And for Work Discipline there is an influence on Employee Performance, this can be seen from the t count value> t table or (11.491> 1.667). Based on the calculation of the F-test hypothesis, it is known that the F count value> F table or (69.586> 3.13). Thus H0 is rejected and H1 is accepted, meaning that there is a significant simultaneous influence between Leadership Style (X1) and Work Discipline (X2) on Employee Performance (Y) at PT Bank Rakyat Indonesia Pluit Branch Office, North Jakarta  
Dampak Kepuasan Pelayanan, Kepercayaan Pelanggan Dan User Experience Yang Mempengaruhi Loyalitas Pelanggan Pada Platform E-Commerce Di Kalangan Generasi Z (STIE Mahardhika Surabaya) Yulia Eka Tata Pramadita; Tri Wahjoedi; Safa’at Safa’at; Evi Thelia Sari
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 10 (2025): Oktober
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i10.6820

Abstract

The aim of this research is to investigate the impact of service quality, trust from consumers, and user experience on how loyal customers are to online shopping sites, specifically for Generation Z. The study uses a quantitative approach, ghatering information through an online survey with 88 Gen Z participants who have used e-commerce sites in the past six months. The analysis of the data was carried out using multiple linear regression techniques. The results suggest that service quality, consumer trust, and user experience has the strongest effect (β = 0.45, p < 0.05), followed by consumer trust (β = 0.38, p < 0.05), and then service quality (β = 0.32, p < 0.05). This model explains 67% of the differences in customer loyalty (R² = 0.67). The theoretical contribution of the study enhances the understanding of customer loyalty in the online environment, particularly concerning Generation Z. Practically the findings can help e-commerce businesses boost customer loyalty by enhancing user experience, building trust, and improving service quality.
Pengaruh Komunikasi Dan Disiplin Kerja Terhadap Kinerja Selector Dengan Motivasi Kerja Sebagai Variabel Intervening Pada Bagian Produksi Blow PT. Asia Pramulia Surabaya Alfina Rahmawati; Parwita Setya Wardhani; Tri Wahjoedi
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 10 (2025): Oktober
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i10.6821

Abstract

This study aims to determine the Influence of Communication and Work Discipline on Selector Performance with Work Motivation as an Intervening Variable in the Blow Production Section at PT. Asia Pramulia Surabaya. This type of research is quantitative. The population studied in this study is the performance of the blow production selector at PT. Asia Pramulia Surabaya. The number of samples in this study was 89 respondents. The sampling technique used the slovin technique. The data collection technique used in this study was a questionnaire distributed to the performance of the blow production selector at PT. Asia Pramulia Surabaya. The data analysis technique used in this study was path analysis (Path Coefficient) with SEM-PLS software. The results of the study showed that the communication variable had a significant effect on work motivation, the work discipline variable had a significant effect on work motivation, the communication variable had a significant effect on selector performance, the work discipline variable had a significant effect on selector performance, the work motivation variable had a significant effect on selector performance, the communication variable did not have a significant effect on selector performance through work motivation as a mediating variable, and the work discipline variable had a significant effect on selector performance through work motivation as a mediating variable.

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