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INDONESIA
Jurnal Ilmiah Ekonomi dan Manajemen
Published by CV Kampus Akademik Publising
ISSN : 30257972     EISSN : 30257859     DOI : https://doi.org/10.61722/jiem/
Core Subject : Education,
Other
JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek Ekonomi, Bisnis dan Akuntansi. Jurnal ini memberikan ruang bagi para peneliti untuk berdiskusi, mengejar dan meningkatkan pengetahuan di bidang Ilmu Ekonomi Bisnis dan Akuntansi yang terus berkembang. Artikel dapat ditulis dalam bahasa Inggris atau bahasa Indonesia Jurnal ini terbit 1 tahun
Arjuna Subject : Umum - Umum
Articles 1,433 Documents
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PENGARUH RATING DAN CUSTOMER REVIEW TERHADAP MINAT BELI KONSUMEN DI E-COMMERCE SHOPEE PADA TOKO LOYAL LADS CLUB Dinda Sukmawati; Leo Simanulang
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8610

Abstract

This study aims to analyze the effect of ratings and customer reviews on consumer purchase intention at the Loyal Lads Club store on the Shopee e-commerce platform. The rapid growth of e-commerce in Indonesia has intensified competition among local fashion brands, making social information such as ratings and customer reviews an important consideration in consumer decision-making. This research employed a quantitative approach with descriptive and verification methods. Data were collected through an online questionnaire from 100 respondents who had accessed or purchased Loyal Lads Club products, using purposive sampling. Multiple linear regression was applied to examine the partial and simultaneous effects of ratings and customer reviews on purchase intention. The findings indicate that ratings have a positive and significant effect on purchase intention, reflecting increased trust and perceived product quality. Customer reviews also show a positive and significant effect, strengthening consumer confidence and reducing perceived risk. Simultaneously, ratings and customer reviews significantly influence purchase intention, confirming the strategic role of electronic word of mouth in e-commerce marketing. The study implies that effective management of ratings and customer reviews is essential for enhancing the digital reputation and competitiveness of local brands on online marketplaces.
Manajemen Pemasaran Bank Syariah di Era Digital Gladys Elysia Valmai; Ade Lina Br. Sihombing; Nazwa Aurelia
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i1.8612

Abstract

The rapid development of digital technology has significantly influenced marketing strategies in Islamic banking in Indonesia. Despite the growth of Islamic banks, challenges remain in implementing effective marketing management that is aligned with Islamic principles while adapting to digital transformation. This study aims to analyze the role of digital marketing in Islamic bank marketing management and to identify the opportunities and challenges faced in its implementation. The research method used is a literature study by reviewing relevant national journals related to Islamic banking marketing and digital marketing strategies. The results show that digital marketing contributes to improving marketing effectiveness, expanding market reach, and strengthening customer trust in Islamic banks through transparent and informative communication. However, challenges such as inconsistency in applying Islamic values in digital marketing content, data security issues, and limited human resource competence remain significant concerns. In conclusion, digital marketing has strong potential to support Islamic bank marketing management, provided that its implementation consistently adheres to Islamic principles and is supported by adequate human resources and digital infrastructure.
PERAN E-COMMERCE DALAM TRANSFORMASI DIGITAL UMKM BERBASIS SYARIAH UNTUK MENINGKATKAN DAYA SAING PASAR Azyumardi Azra Madani; Muhammad Riki Saputra; Mega Silvia; Nurul Fajriani; Yuliyanti Yuliyanti
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8620

Abstract

The advancement of digital technology has brought significant changes to Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, including Sharia-based MSMEs. This digital transformation is crucial to enhancing market competitiveness, expanding market access, and improving operational efficiency. One of the key instruments in the digital transformation of MSMEs is e-commerce. This study aims to analyze the impact of e-commerce in driving the digital transformation of Sharia-based MSMEs and its effect on market competitiveness, with a focus on the Tegal Gubug Market in Cirebon Regency. The study uses a quantitative approach with a descriptive-quantitative method, relying on secondary data. The findings show that the integration of digital technology and Sharia principles in e-commerce can enhance the competitiveness of MSMEs, although challenges in technology adoption remain an obstacle. These findings provide insights for Sharia-based MSME entrepreneurs to formulate digital strategies in accordance with Islamic values, while improving their business performance in the face of digital market competition.
Peran UMKM dalam Meningkatkan Kesejahteraan dan Pembangunan Perekonomian di Indonesia Dwi Rizqiani Putri; Muhammad Syamsul Hidayat; Muhammad wildan Ilman; Siti Nur Fauziyah
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8623

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in improving the quality of life and supporting economic growth in Indonesia. MSMEs not only serve as the foundation of the national economy but also contribute significantly to employment, income distribution, and strengthening local economies. This study aims to examine the contribution of MSMEs to the enhancement of welfare and economic development in Indonesia. The research employs a qualitative approach with a deductive strategy based on literature review from various references such as books, reports, and relevant journal articles. The findings indicate that MSMEs have the potential to be a major driver of economic growth, particularly in job creation, income improvement, and maintaining national economic stability, especially during economic crises. Furthermore, MSMEs are characterized by adaptability, local resource-based operations, and their ability to adjust to societal needs. However, MSMEs still face several challenges such as limited capital, low-quality human resources, and inadequate marketing access. Therefore, continuous support from the government and other stakeholders through supportive policies, capacity building, and the utilization of technology is crucial for MSMEs to grow optimally and contribute significantly to national welfare and economic development.
Sistem Informasi Manajemen sebagai Pemggerak Ekonomi Kreatif: Studi pada Startup dan Bisnis Digital Gen Z Chairina Amaliah Hasibuan; Muhammad Irwan Padli Nasution
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i1.8625

Abstract

Digital transformation has changed the landscape of the creative economy in Indonesia, especially for Generation Z who utilize technology as the foundation of their business. This study aims to analyze the role of management information systems in driving the growth of startups and digital businesses managed by Gen Z through a literature review. The research method uses a library research approach by analyzing various literature sources in the form of scientific journals, books, research articles, and other relevant publications published in the period 2015-2024. The analysis technique uses content analysis to identify main themes, patterns, and conceptual relationships between variables. The results of the study show that management information systems make significant contributions in four main aspects: increasing business operational efficiency, optimizing data-based decision making, accelerating business scalability, and strengthening competitiveness in the digital market. These findings indicate that the integration of management information systems is a key factor in the success of the creative economy in the digital era, especially for young generations who have high technological literacy but require solid management structures for long-term business sustainability.
Analisis Kinerja Portofolio Optimal Menggunakan Model Markowitz pada Instrumen Saham di Bursa Efek Indonesia Finkan Nadia; Taufiq Kamil Batubara; Bintang Ramadhan Saragih; Nur Hamidah; Dicky Pratama; Tria Annisa; Dinda Aulia Sari; Muhammad Ikhsan Harahap
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i1.8626

Abstract

This study aims to analyze the performance and determine the optimal asset allocation of a stock portfolio in the Indonesia Stock Exchange (IDX) by rigorously applying the Markowitz Mean-Variance Model. This research is a quantitative study that utilizes historical return data from a selection of highly liquid blue-chip stocks over a five-year observation period. The methodology involves calculating the expected return, variance, and covariance matrices, followed by quadratic optimization to identify the most efficient portfolios, specifically the Global Minimum Variance Portfolio (GMVP) and the Tangent Portfolio. The findings reveal that significant benefits from diversification are achieved due to moderate positive correlation among the selected assets, resulting in a distinctly curved efficient frontier. The optimal portofolio, characterized by the highest Sharpe Ratio, consistently demonstrates a superior risk-adjusted return profile compared to investing in any single stock asset. This study concludes that the Markowitz Model is highly effective in structuring investment strategies in the IDX, validating the importance of covariance analysis for risk mitigation and strongly aligning with the prudent investment principles of Islamic economics (ghair gharar).
PENGARUH SALES PROMOTION, EWOM, CONTENT MARKETING TERHADAP ATTITUDE DAN PURCHASE INTENTION PRODUK SIAP MINUM TOMORO COFFEE DI JAKARTA Andika Bagus Nugroho; Setyo Ferry Wibowo; Rizka Zakiah
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8628

Abstract

The growth of information technology and the internet has dramatically changed the way individuals search, choose, and interact with brands or products. This study aims to analyze the influence of sales promotion, e-WOM, and content marketing on the attitude and purchase intention of Tomoro Coffee ready-to-drink products in Jakarta. This study used a survey method, while the data collection technique was through an online questionnaire of 200 Tomoro Coffee consumer respondents in the DKI Jakarta area. Data analysis was conducted using quantitative methods with AMOS software. The results showed that sales promotion, electronic word of mouth, and content marketing had a positif and significant effect on attitude and purchase intention. These findings summarize how sales promotions such as coupons, rebates, and special prices attract attention through the urgency of limited offers, build interest with high perceived value, trigger desire through stimulus, and drive the process towards direct purchase intention. On the other hand, e-WOM provides social validation at the attention stage through authentic reviews, strengthens interest and desire with trust, and encourages the formation of positif attitudes. In addition, shared content marketing leads to action through high engagement that forms a favorable attitude towards purchase intention. This research contributes to the development of theory in the field of digital marketing, particularly for marketers, entrepreneurs, and policymakers in developing effective and efficient digital marketing communication strategies.
Pengaruh Promosi Dan Harga Terhadap Perilaku Pembelian Impulsif Produk Skincare Dan Makeup Pada Toko Kesehatan Dan Kecantikan Olive Young Di Busan Korea Selatan Nur Wafani, Alya Nike
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8630

Abstract

This study aims to analyze the influence of promotion and price on impulsive buying behavior of skincare and makeup products at Olive Young, a leading health and beauty store in Busan, South Korea. Impulsive buying is a frequent phenomenon in the beauty retail sector, particularly among international students who face financial limitations yet remain highly responsive to various marketing strategies. This research employed a quantitative approach with a survey method by distributing questionnaires to 100 respondents, namely international students at Youngsan University who had shopped at Olive Young Busan. Data analysis was conducted using validity and reliability tests, multiple regression analysis, and mediation tests. The findings reveal that promotion has a positive and significant effect on impulsive buying behavior. Price also demonstrates a positive and significant influence, as competitive pricing, discounts, and bundling offers trigger spontaneous purchasing decisions. Simultaneously, promotion and price significantly affect impulsive buying behavior with a substantial contribution, although other factors beyond this study also play a role. These results highlight that effective promotional strategies and appropriate pricing are key drivers of impulsive buying in the beauty retail sector. This study is expected to provide both theoretical and practical contributions, particularly for retail businesses in designing more effective marketing strategies to attract international consumers.
GREEN SUKUK SEBAGAI INOVASI PEMBIAYAAN SYARIAH DALAM MENDUKUNG EKONOMI BERKELANJUTAN Muhammad Haikal Fadillah
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8643

Abstract

This study examines the role of green sukuk as an innovative Islamic financing instrument in supporting sustainable development and driving halal investment in Indonesia. As the world’s second-largest Muslim-majority country, Indonesia holds vast potential for developing the halal industry, which extends beyond food and beverages to encompass finance, tourism, fashion, and energy. Sukuk, as an Islamic capital market instrument, provides an alternative financing mechanism based on real assets in accordance with sharia principles, while green sukuk specifically funds environmentally friendly projects such as renewable energy, forest conservation, and waste management. This research applies a library study method by reviewing relevant literature, academic journals, and official documents related to the Islamic capital market, Islamic financing, and green sukuk. The findings indicate that green sukuk functions not only as a financial instrument but also as a social and ecological tool that reinforces the synergy between maqashid shariah and the Sustainable Development Goals (SDGs). Despite its promising prospects, the development of green sukuk in Indonesia still faces challenges in terms of limited regulations, incentives, and investor literacy. Therefore, this study recommends strengthening the regulatory framework, enhancing public and investor education, diversifying financed sectors, and fostering multi-stakeholder collaboration. Furthermore, future research should address existing gaps, including the effectiveness of green sukuk on national economic performance, comparative analysis with other sustainable instruments, and evaluations of projects funded by green sukuk to ensure greater contributions toward sustainable development.
Pengaruh Kompetensi Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada Pt Artsys Integrasi Solusindo Di Jakarta Barat Selistia Febriyani; Hira Maulida
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8665

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kompetensi dan disiplin kerja terhadap kinerja Karyawan pada PT artsys integrasi solusindo di jakarta barat. Metode yang digunakan adalah kuantitatif. Teknik pengambilan sampel menggunakan sampling jenuh dan diperoleh sampel sebanyak 81 responden. Analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi, koefisien korelasi, koefisien determinasi dan uji hipotesis. Hasil penelitian menunjukan bahwa uji t dapat diketahui variable kompetensi memiliki persamaan regresi linier sederhana Y=26,551+0,332X1 artinya berpengaruh positif, uji koefisiensi korelasi r=0,403 termasuk kategori sedang, nilai R Square = 16,2% dan uji t diperoleh nilai signifikansi sebesar 0.000 < 0,05 dan nilai thitung 3.910 > ttabel 1.990. Maka dapat disimpulkan variabel kompetensi berengaruh terhadap kinerja Karyawan. Variabel disiplin kerja memiliki persamaan regresi linier sederhana Y=24.352+0,400X2 artinya berpengaruh positif, uji koefisiensi korelasi r=0,441 termasuk kategori sedang, nilai R Square =19,5%, uji t diperoleh nilai signifikansi sebesar 0,000 < 0,05 dan nilai thitung 4.373< ttabel 1.990. Maka dapat disimpulkan variabel disiplin kerja berpengaruh terhadap kinerja Karyawan. Hasil penelitian uji f variabel kompetensi dan disiplin kerja memiliki persamaan regresi linier berganda Y=15.871+0,268X1+0,339X2+e artinya berpengaruh positif, uji koefisiensi korelasi r=0,544 termasuk kategori sedang, nilai R Square = 29,6% dan di peroleh fhitung> ftabel 18.736 > 3,112 dan signifikansi lebih kecil dari 5% (0,000 < 0,05 ). Artinya bahwa secara bersama-sama variabel bebas yang terdiri dari variabel kompetensi dan disiplin kerja berpengaruh terhadap kinerja Karyawan.

Page 142 of 144 | Total Record : 1433

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