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INDONESIA
Jurnal Ilmiah Ekonomi dan Manajemen
Published by CV Kampus Akademik Publising
ISSN : 30257972     EISSN : 30257859     DOI : https://doi.org/10.61722/jiem/
Core Subject : Education,
Other
JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek Ekonomi, Bisnis dan Akuntansi. Jurnal ini memberikan ruang bagi para peneliti untuk berdiskusi, mengejar dan meningkatkan pengetahuan di bidang Ilmu Ekonomi Bisnis dan Akuntansi yang terus berkembang. Artikel dapat ditulis dalam bahasa Inggris atau bahasa Indonesia Jurnal ini terbit 1 tahun
Arjuna Subject : Umum - Umum
Articles 1,881 Documents
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PENGARUH PELATIHAN DAN PENDAMPINGAN BERBASIS KESETARAAN GENDER TERHADAP PENINGKATAN DAYA SAING UMKM (STUDI PADA RUMAH SARI ENTREPRENEUR HOUSE DI KOTA BANDUNG) Sari Rachyutriwati; Tuti Asmala
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 8 (2026): Agustus
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i8.12578

Abstract

This study aims to analyze the effect of gender equality-based training and mentoring on improving Micro, Small, and Medium Enterprises (MSMEs) competitiveness, both partially and simultaneously, at Rumah Sari Entrepreneur House, Bandung City.This study employed a quantitative method with descriptive and verificative approaches. The population consisted of 120 female MSME actors under the guidance of Rumah Sari Entrepreneur House, all of whom were sampled using a saturated sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression analysis with SPSS version 25.The results showed that: (1) gender equality-based training has a positive and significant effect on MSME competitiveness with t-count 3.580 > t-table 1.980 and sig. 0.000; (2) gender equality-based mentoring has a positive and significant effect on MSME competitiveness with t-count 3.701 > t-table 1.980 and sig. 0.000; (3) simultaneously, gender equality-based training and mentoring have a positive and significant effect on MSME competitiveness with F-count 152.090 > F-table 3.07 and sig. 0.000. The coefficient of determination (R²) of 0.722 indicates that 72.2% of the variation in MSME competitiveness is influenced by gender equality-based training and mentoring, while the remaining 27.8% is influenced by other factors outside the research model.Based on these results, it can be concluded that sustainable and inclusive gender equality-based training and mentoring have been proven to significantly improve MSME competitiveness. Rumah Sari Entrepreneur House is advised to continue optimizing interactive training programs, strengthening mentoring intensity, and expanding market access and business legality facilitation for MSME actors.
Kebijakan Dividen Memoderasi Pengaruh Kinerja Keuangan dan Struktur Modal Terhadap Nilai Perusahaan Pada Subsektor Barang Konsumsi Tahun 2023-2024 Yolanda Regita Cahyani; Edwin Agus Buniarto; Ririn Wahyu Arida
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 8 (2026): Agustus
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i8.12579

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kinerja keuangan dan struktur modal terhadap nilai perusahaan serta peran kebijakan dividen sebagai variabel moderasi pada perusahaan subsektor barang konsumsi yang terdaftar di Bursa Efek Indonesia periode 2023–2024. Penelitian menggunakan pendekatan kuantitatif dengan teknik purposive sampling, sehingga diperoleh 48 perusahaan dengan 96 observasi. Analisis data menggunakan PLS-SEM dengan bantuan SmartPLS 4. Kinerja keuangan diukur melalui ROA dan ROE, struktur modal melalui DER dan DAR, kebijakan dividen melalui DPR, serta nilai perusahaan melalui PBV. Hasil penelitian menunjukkan bahwa kinerja keuangan tidak berpengaruh signifikan terhadap nilai perusahaan, sedangkan struktur modal berpengaruh signifikan. Kebijakan dividen tidak mampu memoderasi pengaruh kinerja keuangan terhadap nilai perusahaan, tetapi mampu memoderasi pengaruh struktur modal terhadap nilai perusahaan. Temuan ini menunjukkan pentingnya pengelolaan struktur modal dan kebijakan dividen dalam meningkatkan nilai perusahaan.
PENENTUAN PRIORITAS STRATEGI BAURAN PEMASARAN 4P PRODUK KUE KERING MENGGUNAKAN METODE ANALYTICAL HIERARCHY PROCESS (AHP) (STUDI KASUS CV XYZ KAB SIDOARJO) Dito Dwi Prasetyo; Dini Nafisatul Mutmaina; Sekar Ayu Wulandari; Rahmat Dhandy
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 8 (2026): Agustus
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i8.12591

Abstract

CV XYZ merupakan usaha produksi kue kering di Kabupaten Sidoarjo yang menghadapi permasalahan penjualan musiman, keterbatasan jangkauan pemasaran, dan pemanfaatan media digital yang belum optimal. Penelitian ini bertujuan menentukan prioritas strategi pemasaran produk kue kering berdasarkan peningkatan penjualan, peningkatan pendapatan, pembangunan brand awareness, dan perluasan jangkauan promosi. Penelitian menggunakan pendekatan deskriptif kualitatif dan kuantitatif dengan metode Analytical Hierarchy Process (AHP). Data diperoleh melalui observasi, wawancara, FGD, dan kuesioner perbandingan berpasangan kepada responden ahli yang dipilih secara purposive sampling. Hasil penelitian menunjukkan Perluasan Jangkauan Promosi menjadi kriteria prioritas terbesar sebesar 0,445, diikuti Pembangunan Brand Awareness sebesar 0,374, Peningkatan Penjualan sebesar 0,102, dan Peningkatan Pendapatan sebesar 0,080. Alternatif strategi utama adalah Testimoni dengan bobot global 0,465 atau 46,50%, diikuti Konten Promosi, Program Loyalitas Pelanggan, dan Promosi Media Sosial. Berdasarkan hasil tersebut, CV XYZ perlu memprioritaskan perluasan jangkauan promosi dengan Testimoni sebagai strategi utama yang didukung strategi promosi lainnya secara terpadu untuk meningkatkan kepercayaan konsumen dan penjualan.
Manajemen Pembinaan Santri Berprestasi Melalui Kaderisasi dan Pengembangan Kompetensi Global di PP. Annuqayah Lubangsa Putri Siti Shofiyah; Tatik Hidayati; Afif Hasan; Ach. Khatib
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 8 (2026): Agustus
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i8.12593

Abstract

. Islamic boarding schools (pesantren) as the oldest Islamic educational institution in Indonesia face dual challenges in the era of disruption: maintaining classical Islamic scholarly traditions (turats) while developing students' global competencies. This study aims to analyze the reality of student achievement development, the cadre mechanism, and the impact of global competence development on students' competitiveness. This research employs a qualitative approach with a case study type. Data collection techniques were conducted through in-depth interviews, observation, and documentation. Data analysis used the Miles and Huberman model with source and method triangulation. The theoretical framework used is George R. Terry's POAC management, developed by experts into POACE (Planning, Organizing, Actuating, Controlling, Evaluating). The findings show that planning has been implemented through a visionary work program, but its indicators remain qualitative and unmeasured. Organizing runs with clear division of roles, although there is still task overlap. Actuating takes place intensively with simulation and mentoring, but is constrained by schedule conflicts. Controlling is conducted through routine monitoring and activity documentation, but remains reactive and not integrated with an early warning system. Evaluating is carried out periodically to measure program achievements and constraints, but has not been based on measurable data. Cadre development runs in a tiered system through three recruitment channels, with the dominant role of senior students as models of technical skills, mentality, and pesantren values, yet still faces dependence on certain figures and limited professional tutors. Global competence development has been proven to improve public speaking skills, foreign language mastery, mental control, and student resilience, while also strengthening the pesantren's reputation at national and international levels. This success is supported by the active role of the caretaker, solidarity among administrators, and cross-unit integration.
PENGARUH DIGITAL MARKETING DAN PERSEPSI CITA RASA PRODUK TERHADAP MINAT BELI PADA KEDAI CEUMIN DI KADUNGORA, KABUPATEN GARUT Jesuka Aprilia Manik; Sindrawati Sindrawati
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 9 (2026): September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i9.12597

Abstract

. Kedai Ceumin is a micro, small, and medium-sized culinary enterprise (UMKM) located in Kadungora, Garut Regency, whose business sustainability heavily depends on its ability to attract consumer purchase intention. This purchase intention is influenced by how effectively the business owner carries out digital marketing to reach consumers, as well as how positively consumers perceive the product's taste after consumption. Kedai Ceumin is required to continuously optimize its digital content management and taste consistency in order to drive higher and more sustainable purchase intention. Therefore, this study aims to analyze how these two factors influence purchase intention. This study aims to determine the extent to which digital marketing and product taste perception influence purchase intention at Kedai Ceumin in Kadungora, Garut Regency, both partially and simultaneously. The method used in this study is descriptive and verificative with a quantitative approach. Data collection techniques used a questionnaire distributed through Google Form. Research instruments were assessed using a Likert scale. The population used in this study consisted of 16,360 consumers who had made purchases at Kedai Ceumin during the period of October 2025 to March 2026. The sample size was determined using the Slovin formula, resulting in 99 respondents, with the sampling technique used being accidental sampling, namely a sampling technique based on chance encounters with respondents at the research location who met the established criteria. The data testing conducted includes validity testing, reliability testing, classical assumption testing (normality and heteroscedasticity), multiple linear regression testing, coefficient of determination testing, and hypothesis testing using the SPSS software application. The results of this study indicate that there is a positive and significant influence of Digital Marketing and Product Taste Perception on Purchase Intention at Kedai Ceumin in Kadungora, Garut Regency, both partially and simultaneously.
PENGARUH DIGITAL MARKETING INSTAGRAM, KUALITAS PRODUK DAN PERAN PEREMPUAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA PRODUK UMKM PUTRI BROWNIES DI BUNDER PURWAKARTA) Mira Setyowati; Wentri Merdiani
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 9 (2026): September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i9.12598

Abstract

The research is motivated by the gap between the Instagram digital marketing activities already carried out by Putri Brownies and the unstable sales, as well as the owner’s personal branding that is not yet optimal.The study aims to determine the effect of Instagram digital marketing, product quality and women’s role on purchasing decisions. The method used is quantitative research with a descriptive verificative approach. The population in this study is consists of female consumers who have ever purchased Putri Brownies products. The research sample consists of 96 respondents obatained using purposive sampling technique with the slovin formula at a 10% error rate. Data collection was carried out by questionnaires using a likert scale. Data analysis techniques include validity test, reliability test, classical assumption test, multiple linier regression analisys, t test, F test, and coefficient of determination using SPSS. The result show that Instagram digital marketing has a positive and significant effect on purchasing decisions. Product quality has appositive and significant effect on purchasing decisions. And the women’s role has a positive and significant effect on purchasing decisions. Instagram digital marketing , product quality and the women’s role simultaneously have a positive and significant effect on purchasing decisions with an F count value of 210,357 > F table 2,70 with a significance value of 0,000. The Adjusted R Square value 0,864 indicates that Instagram digital marketing,product quality and women’s role influences purchasing decisions by 86,4 % . The remaining 13,6 % is influenced by other variables not examined in this study. And the women’s role variable is the most dominant factor in influencing purchasing decisions.the suggestion for Puti Brownies is to incrase the consistency of Instagram content, maintain product quality, and strengthen the owner’s personal branding asa a female entrepreneur.
Pelatihan Artificial Intelligence (AI) Gemini sebagai Sarana Pengembangan Bahan Ajar Interaktif untuk Guru Fajriani Azis Azis; Magfirah Wahyu Ramadhani; Ambarwati Akib; Dwi Ayu Siti Hartinah H.; Rafiqa Hastharita
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 9 (2026): September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i9.12601

Abstract

Teachers need practical competence to transform generative artificial intelligence into contextual teaching materials. This community service strengthened senior high school teachers’ ability to use Gemini for drafting interactive materials and formulating precise prompts. The activity was conducted at SMA Negeri 3 Takalar through a needs dialogue, demonstration, guided practice, question-and-answer sessions, and reflective evaluation. Evidence came from observation, participant questions, prompt templates, and documentation. Participants recognized Gemini’s functions in planning, content presentation, assessment, and administrative support. Their main difficulty was converting pedagogical needs into specific instructions. The team responded by introducing a role-task-context-format framework and reusable, ready-to-paste prompts. Teachers practiced adapting prompts to subjects and student characteristics while checking factual accuracy, curriculum alignment, privacy, and bias. The training produced a practical prompt bank and an operational workflow that retained teachers as final decision-makers. Hands-on assistance, structured prompts, and verification routines made Gemini more useful, safe, and relevant for teaching-material development
Pengaruh Harga dan Kualitas Produk Nyokelat Terhadap Keputusan Pembelian Pada UMKM Nyokelat Magelang Jawa Tengah Sri Susti Ayuningsi; Budiman Haruna; Rahmayati HM
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 9 (2026): September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i9.12614

Abstract

Increasingly fierce business competition requires entrepreneurs to understand the factors that influence consumer purchasing decisions. This study aims to analyze the effects of price on purchasing decisions, the effect of product quality on purchasing decisions, and the simultaneous effect of price and product quality on consumer purchasing decisions at Nyokelat UMKM in Magelang, Central Java. This study employed a quantitative method using a survey approach. The study population consisted of all consumers of the Nyokelat UMKM, with a sample size of 100 respondents selected using purposive sampling. Data were collected through observation, literature review, documentation, and the distribution of questionnaires using a four-point Likert scale. Data analysis was performed using multiple linear regression. The results show that, when analyzed individually, the price variable has a negative and significant effect on purchasing decisions, with a calculated t-value of -5.209 greater than the critical t-value of 1.984 and a significance level of 0.000 < 0.05. The product quality variable also had a positive and significant effect on purchasing decisions, with a calculated t-value of 10.976 > the critical t-value of 1.984 and a significance level of 0.000 < 0.05. Simultaneously, the price and product quality variables had a significant effect
PENGARUH KEPEMIMPINAN DIGITAL, WORK LIFE BALANCE, DAN QUALITY OF WORK LIFE TERHADAP KINERJA PEGAWAI PADA DINAS KEPENDUDUKAN DAN PENCATATAN SIPIL (DISPENDUKCAPIL) KOTA SURAKARTA Elizabeth Shinta Gunawan; Abu Bakar Akbar
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 9 (2026): September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i9.12636

Abstract

This research aims to examine the significant effects of digital leadership, work life balance, and quality of work life on employee performance at the Department of Population and Civil Registration (Dispendukcapil) of Surakarta City. The research employs a quantitative approach, with data collected through observation, questionnaires, and literature review. The data consist of both primary and secondary sources. The population in this study comprises 81 employees of Dispendukcapil Surakarta City. Due to the relatively limited population size, all members of the population were selected as the sample using a saturated sampling technique. The data were analyzedusing descriptive analysis, mutiple linier regression analysis, partial testing, simultaneous testing, and the coefficient of determination test (R2). Research results prove that digital leadership, work-life balance, and quality of work life each have a significant effect on employee performance.
PENGARUH PERSEPSI HARGA, KENYAMANAN TEMPAT, DAN ORIENTASI KEWIRAUSAHAAN TERHADAP KEPUASAN PELANGGAN PADA BISNIS KAFE ARUNIKA KOPITIAM DI JALUR PERLINTASAN CICALENGKA Anggraeni Anggraeni; Evi Sofiati
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 9 (2026): September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i9.12640

Abstract

This study aims to determine the effect of price perception, place comfort, and entrepreneurial orientation on customer satisfaction at Arunika Kopitiam in the Cicalengka railway-crossing area. The study used a quantitative approach with descriptive and verification methods. Data were collected through questionnaires from 102 customers who had visited and made purchases at Arunika Kopitiam. Data analysis employed multiple linear regression, t-test, F-test, correlation, and coefficient of determination. The results show that price perception has a positive and significant effect on customer satisfaction, with a regression coefficient of 0.346, t = 2.652, and significance of 0.009. Place comfort has a positive and significant effect, with a coefficient of 0.358, t = 6.073, and significance of 0.000, and is the most dominant variable with a standardized beta of 0.527. Entrepreneurial orientation also has a positive and significant effect, with a coefficient of 0.376, t = 3.911, and significance of 0.000. Simultaneously, the three independent variables significantly affect customer satisfaction, indicated by F = 196.899 and significance of 0.000. The coefficient of determination of 0.858 indicates that 85.8% of the variation in customer satisfaction is explained by the three variables. The findings imply that Arunika Kopitiam should prioritize improvements in place comfort, especially noise management, while maintaining fair and competitive pricing and strengthening product innovation.

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