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Nian Tana Sikka: Jurnal Ilmiah Mahasiswa
Published by Universitas Nusa Nipa
ISSN : 30249090     EISSN : 30249082     DOI : 10.59603
Core Subject : Humanities, Science, Education, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences
Ruang lingkup karya yang diterbitkan mencakup Multidisiplin diantaranya yaitu: Ilmu Sosial Humaniora, Pertanian, Kesehatan, Peternakan, perikanan, Politik, Pendidikan, Ilmu Teknik, Teknik Elektro dan Informatika, Desain Komunikasi Visual, Manajemen, Ekonomi dan Akuntansi, Kewirausahaan dan Bisnis.
Arjuna Subject : Umum - Umum
Articles 199 Documents
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Peran Media Sosial Instagram dalam Digitalisasi Promosi terhadap Keputusan Kunjungan Destinasi Wisata Tombi Highland Resort I Putu Aban Wibawa; Winta Panimba; Lisa Lisa
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 3 No. 6 (2025): November : Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v3i6.1469

Abstract

As technology develops more and more sophisticated, various kinds of social media can be found used by internet network users. Instagram social media, which is chosen as a medium for the promotion of a place and tourist attraction, states that Instagram is able to spread information quickly and about many goals. Based on initial observations, although the official account of D'' Tombi Highland Resort regularly uploads promotional content, the level of tourist visits still fluctuates, especially in the low season. This shows the need to evaluate and optimize the promotional content strategy that has been carried out. The type of research used in this study is quantitative descriptive research conducted by collecting, classifying, and analyzing the data obtained. From the results of the data analysis used to find out whether there is an influence on the promotion of Instagram videos (X) and the decision to visit tourists (Y). The results of this research stated that there was a significant influence of Instagram video promotion on tourist visit decisions. The results of statistical data processing show that the decision to visit tourists is significantly influenced by Instagram video promotion. Based on the t-test, the t-value data was 6,000 and the t-value of the table was 1,671. So it can be concluded that the promotion of Instagram videos (X) has an effect on the decision of tourist visits (Y). The variable of Instagram video promotion affecting the decision of tourist visits in D' Tombi, North Toraja Regency was proven to be partially significant, as shown by the t-count value of 6'000 which was higher than the t-table.
Pengaruh Media Sosial terhadap Kunjungan Wisatawan dalam Mendukung Digitalisasi Pariwisata pada Objek Wisata Religi Buntu Burake Ellyn Patadungan; Marniati Rianti Banne; Belolamba Belolamba
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 3 No. 6 (2025): November : Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v3i6.1470

Abstract

This study aims to examine the influence of social media on tourists’ decisions to visit the Buntu Burake Religious Tourism Attraction. The development of digital communication has significantly changed the way tourists search for, obtain, and share information about tourism destinations. Social media has become an important promotional platform because it enables tourism managers to disseminate destination-related information through visual content, reviews, recommendations, and interactions with potential visitors. In this context, the use of social media is considered relevant to increasing tourists’ awareness and encouraging their intention to visit religious tourism destinations such as Buntu Burake. This research employed a quantitative approach to determine the relationship between social media utilization and tourists’ visiting decisions. Data were collected through documentation, direct observation, and questionnaires distributed to tourists who had visited the Buntu Burake Religious Tourism Attraction. The population of this study consisted of tourists visiting the destination, while the sample comprised 100 respondents selected as research participants. The collected data were analyzed using a simple linear regression test to determine the extent to which social media influences tourists’ decisions to visit the destination. The results of the partial hypothesis testing using the t-test indicate that social media has a significant influence on tourists’ visiting decisions at the Buntu Burake Religious Tourism Attraction. These findings suggest that the utilization of social media can play an important role in supporting tourism promotion and influencing tourists’ behavioral decisions. Therefore, tourism managers are encouraged to optimize social media platforms by providing informative, attractive, and relevant content about the destination, including its religious significance, tourism facilities, accessibility, and visitor experiences. Effective social media management is expected to strengthen destination visibility, increase tourists’ interest, and support the sustainable development of Buntu Burake as a religious tourism destination.
Digitalisasi Absensi Madrasah Ibtidaiyah Berbasis Web Menggunakan Metode RAD Ikhsanul Hafizh; Hasan Basri; Yahya Mara Ardi; Luthfia Rohimah; Hari Sugiarto
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 4 No. 4 (2026): Juli: Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v4i4.1473

Abstract

Attendance recording at Madrasah Ibtidaiyah Darussalam has traditionally relied on manual paper-based procedures, which are prone to recording errors, data loss, inefficient data management, and delays in preparing attendance reports. These limitations can increase the administrative workload of teachers and school staff and reduce the efficiency of academic administration. This study aimed to design and implement a web-based attendance information system to improve the effectiveness, accuracy, and efficiency of attendance management at Madrasah Ibtidaiyah Darussalam. The research employed the Rapid Application Development (RAD) method, which emphasizes rapid development, prototyping, user involvement, and iterative refinement. The system was developed using PHP as the programming language, MySQL as the database management system, and AJAX, HTML, CSS, and JavaScript to support system functionality and interface development. The implementation results indicate that the developed system is capable of managing teacher and student attendance data systematically, recording attendance information efficiently, and generating attendance reports automatically. The system also facilitates centralized data management and enables attendance information to be accessed and processed more quickly than the previous manual procedure. Overall, the developed application improves the accuracy, efficiency, and organization of attendance administration and supports the digital transformation of administrative services at Madrasah Ibtidaiyah Darussalam.
Pengaruh Konten Promosi Akun TikTok @Seblak RC Karawanggg dan Electronic Word of Mouth (E-WOM) terhadap Minat Beli Followers Seblak RC Karawang Isya Noerrahmadini; Rino Rinaldo
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 4 No. 4 (2026): Juli: Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v4i4.1485

Abstract

The growth of social media has encouraged MSME operators to utilize TikTok as a promotional platform, a trend supported by Electronic Word of Moouth (E-WOM), which plays a role in shaping consumer perceptions and purchase intentions. Tthis study aims to analyze the impact of TikTok social media promotion and Electronic Word of Mouth (E-WOM) on consumer purchase intention regarding Seblak RC Karawang. The study employs a quantitative approach using a survey method and is grounded in the Stimulus Organism Response (S-O-R) theory. The study population consists of followers of the Seblak RC Karawang TikTok account, with a sample of 404 respondents selected via purposive sampling. Data were collected through questionnaires and subsequently analyzed using validity and reliability test, classical assumption tests, multiple linear regression, the coefficient of determination test, T-tests, and F-test, utilizing IBM SPSS Statistics version 29. The result indicate that TikTok social media promotion has a positive and significant effect on consumer purchase intention similarly, Electronic Word of Mouth (E-WOM) also exerts a positive and significant influence. Simultaneously, both variables positively and significantly affect consumer purchase intention for Seblak RC Karawang, with an Adjusted R-Square value of 0.418. this indicates that 41.8% of the variation in purchase intention can be explained by TikTok social media promotion and Electroonic Word of Mouth (E-WOM), while the remaining 58.2% is influenced by factors outside the scope of this study.
Economic Valuation and Analysis of Factors Influencing Tourist Visits to Taeno Waterfall Using the Travel Cost Method (TCM) Fiyogi D. A. Tuhumury
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 4 No. 3 (2026): Mei: Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v4i3.1490

Abstract

The tourism sector is one of the fastest-growing industries worldwide. Tourism plays a crucial role in driving economic growth, particularly in Indonesia, where the tourism economy is still developing. Taeno Waterfall, located in Rumah Tiga Village, Ambon City, is a natural tourism site with high attractiveness, both in terms of landscape and ecological value. However, it still faces limitations regarding accessibility and the availability of supporting facilities. This study aims to assess the economic value and analyze the factors influencing tourist visits to Taeno Waterfall using the Travel Cost Method (TCM). The study collected primary data directly from respondents through questionnaires, with a total of 40 respondents. The TCM was applied by calculating the travel expenses incurred by tourists to reach the site. The results indicate that the economic value of Taeno Waterfall, based on the Travel Cost Method, amounts to IDR 6,970,000, with an average travel cost of IDR 174,250. These findings demonstrate that Taeno Waterfall has significant potential as a nature-based tourism destination. Factors affecting tourist visits include waterfall facilities, accessibility, comfort, and the quality of the tourism experience.
Pengaruh Cash Holding, Profitabilitas, Dan Firm Size Terhadap Nilai Perusahaan (Studi Empiris Pada Perusahaan Teknologi Yang Terdaftar Di Bursa Efek Indonesia Periode 2021-2024) Sukawati, Maria Patricia Gonsalianti; Wilhelmina Mitan; Rangga, Yoseph Darius Purnama
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 4 No. 4 (2026): Juli: Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v4i4.1491

Abstract

This study aimed to: (1) analyze the condition of cash holding, profitability, firm size, and firm value of technology companies listed on the Indonesia Stock Exchange; (2) examine the effect of cash holding on firm value, (3) examine the effect of profitability (ROA) on firm value, (4) examine the effect of firm size (Ln(Total Assets)) on firm value, (5) examine the simultaneous effect of cash holding, profitability, and firm size on the firm value of technology companies listed on the Indonesia Stock Exchange. This study used a quantitative research design and secondary data. The population consisted of 47 technology companies, and the sample was determined using a purposive sampling technique. Hypothesis testing was conducted using the t-test anf F-test. Data analysis was performed using SPSS version 20. The results showed that, partially, cash holding and firm size did not have a significant effect on the firm value, while profitability had a positive and significant effect on firm value. Simultaneously, cash holding, profitability, and firm size had a positive and significant effect on firm value.
Pengaruh Promosi Dan Citra Merek Terhadap Keputusan Pembelian Konsumen Pada Fuun Cafe Maumere Bala, Petrisia Oliva; Yoseph Darius Purnama Rangga; Margaretha Yulianti
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 4 No. 4 (2026): Juli: Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v4i4.1492

Abstract

This study aims to determine and analyze the effect of promotion and brand image on consumer purchasing decisions at Fuun Cafe Maumere, both partially and simultaneously. This research was conducted because a purchasing decision gap of 23.83% was found, indicating that consumer purchasing decisions at Fuun Cafe have not been optimal, allegedly influenced by promotion strategies and brand image that have not been maximized. This study used a quantitative approach with a survey method. The population consisted of all consumers who had made purchases at Fuun Cafe Maumere, the exact number of which is unknown. The sample was set at 100 respondents using the Lemeshow formula. Data were collected through a 1-5 Likert-scale questionnaire and analyzed using validity and reliability tests, descriptive analysis, classical assumption tests, multiple linear regression, t-test (partial), F-test (simultaneous), and the coefficient of determination (R²) with the help of SPSS version 23. The results show that: (1) Promotion has a positive and significant effect on consumer purchasing decisions at Fuun Cafe Maumere, with tcount = 4.190 > ttable = 1.984 and significance 0.000 < 0.05; (2) Brand image has a positive and significant effect on purchasing decisions, with tcount = 6.376 > ttable = 1.984 and significance 0.000 < 0.05; (3) Promotion and brand image simultaneously have a positive and significant effect on purchasing decisions, with Fcount = 119.436 > Ftable = 3.09 and significance 0.000 < 0.05. The contribution of promotion and brand image to purchasing decisions is 71.1% (R² = 0.711), while the remaining 28.9% is influenced by other factors outside the research variables. Based on the results, it can be concluded that effective promotion and a strong brand image are proven to increase consumer purchasing decisions at Fuun Cafe Maumere. Management is advised to continue optimizing promotional strategies through social media and strengthening brand image so that it becomes more widely recognized and trusted by consumers amid increasingly competitive culinary industry competition.
Strategi Digital Marketing dalam Meningkatkan Kunjungan Wisatawan pada Batara White House di Ke’pe’ Kapalapitu Kabupaten Toraja Utara Selviana Maneak; Jens Batara Marewa; Nelwisa Ani
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 3 No. 6 (2025): November : Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v3i6.1468

Abstract

This research aims to analyze marketing strategies for increasing tourist visits to Batara White House. The research uses a qualitative descriptive method by presenting the analysis based on factual conditions in the field. Data were collected through observation, interviews, and documentation to obtain information regarding marketing strategy implementation and the condition of the tourism destination. The results show that the marketing strategy of Batara White House through market segmentation, targeting, positioning, and differentiation has been implemented well, but its application is not yet effective or optimal in increasing tourist visits. Batara White House is an accommodation facility characterized by its white color and its use as a tourist attraction. This uniqueness represents an attraction that can be developed to strengthen the destination's position amid tourism competition. In addition to providing accommodation, Batara White House offers scenery and cool air in Kapalapitu District, North Toraja Regency. Therefore, stronger, focused, consistent, and innovative marketing strategies are needed so that these attractions can be promoted, increase tourist interest, encourage visits, and support the sustainable development of Batara White House as a tourism destination in North Toraja.
Integrasi Jurnalistik Ekowisata Dalam Kurikulum Pendidikan Vokasi: Studi Kepustakaan Dan Preparasi Model Pembelajaran Untuk Mahasiswa Politeknik Cristo Re Maumere Migo, Yakobus Donnisius; Nurak, Katarina Apriyani Tenista
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 4 No. 5 (2026): September: Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v4i5.1524

Abstract

The demands of the 21st-century sustainable tourism industry require Ecotourism students to not only master technical destination management but also possess public communication skills and environmental storytelling-based promotion. This study aims to deeply and conceptually examine the integration of ecotourism journalism into the vocational education curriculum at Cristo Re Polytechnic, Maumere, Sikka Regency, East Nusa Tenggara. The research method applied is a comprehensive library research relying on content analysis and thematic synthesis of 28 reputable literature sources (2016–2026), including Sinta and Scopus indexed journal articles, ecotourism methodology textbooks, and national vocational curriculum policy documents. The findings indicate that: 1) Basic journalistic skills (feature writing, conservation photography, ecological narrative creation, and digital media production) significantly enhance the adaptability and competitiveness of ecotourism graduates in promoting local potential while advocating environmental conservation; 2) The best curriculum integration model is validated through a three-pillar Project-Based Learning (PjBL) approach combining field ecological exploration research with digital media publishing; 3) Key implementation challenges, including media laboratory infrastructure constraints and initial student journalistic literacy, can be mitigated through local media partnership strategies and independent digital campus platforms. This training is projected to cultivate vocational graduates who act not only as skilled field managers but also as active agents in cultivating public ecological consciousness.

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