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Mohamad Toha
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Jalan Raya Tirtowening Jl. Raya Tirtowening Pacet No.17, Bendorejo, Bendunganjati, Kec. Pacet, Kabupaten Mojokerto, Jawa Timur 61374
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INDONESIA
IIJSE
Published by Universitas KH. Abdul Chalim
ISSN : -     EISSN : 2621606X     DOI : https://doi.org/10.31538/iijse
Core Subject : Economy,
Economics, Econometrics & Finance
The Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) is Sharia Economics Journal published by Sharia Economics Department Institut Pesantren KH. Abdul Chalim, Mojokerto. The Journal focuses on the issues of Sharia Economics, the History of Islamic Economic Thought, Islamic Law, Local Wisdom in Sharia Economic Perspective, and others related to Sharia economics. The journal is published periodically triannually in March, July, and November. Guidance for submission: ֎ The manuscript submitted to IIJSE must never be published elsewhere. ֎ The IIJSE is published in English. ֎ The articles must be submitted via OJS in Microsoft Word format. ֎ The articles should follow APA reference, with the body note, max 4000 words, and APA citation style.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 2,568 Documents
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The Influence of E-WOM and Perceived Ease of Use on Purchase Interest in Muslim Fashion Products with Trust as an Intervening Variable (Study on Shopee Users in Surakarta City) Hardhianti, Vioreliana; Sholahuddin, Muhammad
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4706

Abstract

This study aims to investigate the impact of Electronic Word of Mouth (E-WOM) and Perceived Ease of Use on the Purchase Intention of Muslim fashion products, with Trust as an Intervening Variable. The study was conducted on Shopee platform users in Surakarta City. This research method uses a quantitative approach by collecting data through an online survey of Shopee users who are interested in Muslim fashion products. Data analysis was carried out using statistical tests and regression to evaluate the relationship between the variables studied. The results showed that the E-WOM variable had a positive and significant effect on trust and buying interest in Muslim fashion products at Shopee.
Analysis of Strategies for Establishing Sharia Banks in Minority Areas (Case Study of Dairi District) Rosalina Simbolon, Linda; Marliyah, Marliyah; Ahmadi Bi Rahmani, Nur
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4713

Abstract

This research aims to find out what strategies are currently being implemented to establish sharia banks in minority areas of Dairi Regency and most importantly to determine the main priority strategies in establishing sharia banks in Dairi Regency. The methods used are SWOT analysis and QSPM. The number of respondents each was 8 people for the SWOT analysis and 5 people for QSPM. Respondents were appointed based on their understanding and mandate or position in the Regional Government or Dairi Regency community, both from academics and practitioners. For the SWOT analysis research results, the strategy quadrant after processing the IFAS and EFAS matrix values ​​is a defensive strategy. This strategy means that it is necessary to minimize weaknesses and avoid threats in the process of establishing a Sharia bank. The weakness is the lack of government support, government alignment is one of the main keys. The threat to Sharia financial institutions is still not well established in the eyes of the public, even though public expectations for LKS are very high. In this way, the main research results can be obtained, namely the main priority strategy that must be carried out is the establishment of a Sharia bank in the minority area of ​​Dairi Regency requires socialization by Islamic Religious Counselors who coordinate and collaborate with the Head of the Dairi Regency Ministry of Religion Office, so that Hajj funds and salaries go through sharia banks and put more emphasis on Religious Instructors, Heads of District KUA, Penghulu efforts to be able to deliver material regarding sharia banking literacy during Friday sermons and also the taklim assembly safari activities which are held every month. Bearing in mind that the instructors also have an Islamic economics material module to be the target material that will be delivered to the congregation assisted by each instructor in each sub-district in Dairi Regency. Like KKN students majoring in Islamic Economics, especially Sharia banking study programs, they can be empowered to convey Sharia banking literacy in Islamic minority areas in collaboration with Islamic organizations in Dairi Regency.
Business Innovation in Health Services: A Literature Review Tangkudung, Auderey Gamaliel Dotulong; Rante, Jones Zenas; Pakpahan, Marisi; Rowi, Armein Sjuhary
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4721

Abstract

Business innovation in the health sector has enormous potential to fundamentally change how health services are provided and accessed. In this article, we will discuss the importance of business innovation in improving the quality of health services, opening new opportunities, and facing complex challenges in the global health system. Concrete examples of business innovation include telemedicine technology, handheld health devices, and mobile health applications, which have changed the way health services are delivered and accessed. Despite significant benefits, there are still several challenges such as regulatory compliance, building user trust, and cost and accessibility issues that must be overcome. Collaboration between the public, private, and academic sectors and a deep understanding of the challenges and opportunities are critical to achieving the full potential of business innovation in the health sector.
Analysis of the Influence of Brand Image, Price, and Digital Marketing on Purchasing Decisions in Tea Break Consumer Meriska, Idzza Hayu; Sukaris, Sukaris
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4725

Abstract

The purpose of this research is to understand the extent of the impact of brand image, price and digital marketing on purchasing decisions for Tea Break customers. This research was carried out using quantitative research methods which can be interpreted as methods used to research certain populations or samples, collecting data using techniques such as observation, interviews, questionnaires, along with literature and literature reviews to test the hypotheses that have been established. The sample in this research was 168 Tea Break consumers. The sampling technique is accidental sampling. The results of this research show that brand image and digital marketing influence purchasing decisions, while price does not influence Tea Break purchasing decisions.
Generating Consumer Loyalty: The Role of System Quality, Social Influence and Mediation of Perceived Ease of Use and Perceived Usefulness Darma Shiva, I Komang Wahyu; Fredy Maradona, Agus
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4734

Abstract

Shopee is the leading online shopping platform in Indonesia that provides a safe, fast and easy online shopping experience, with a reliable payment and logistics system. Shopee aims to be the leading e-commerce choice in Indonesia and offers various product categories, including Electronics, Home Appliances, Health, Beauty, Mother & Baby, Fashion, and Sports Equipment. Launched in 2015 as part of the Sea Group, Shopee is present in various countries, including Singapore, Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. The reason researchers use Shopee as a research object is because Shopee is one of the most popular e-commerce sites in Indonesia at the moment. The existing phenomenon is that there are indications that Shopee consumer loyalty is not maintained and the quality of the system owned by Shopee is not optimal. This type of research is descriptive quantitative research. In this research, the research location chosen was in Indonesia. Because the research subjects were those who had shopped at Shopee. Indonesia has more than 100 million active e-commerce users. The sampling method used was the accidental sampling method, the sample for this research was 156 people. The data collection technique used in this research is using a questionnaire technique. In this research, a questionnaire is used to measure certain variables using a Likert scale. The descriptive analysis used in this research is PLS software. In this research, hypothesis testing uses the Partial Least Square (PLS) method. The results of this research show that system quality has a negative effect on customer loyalty, meaning that a higher system quality level does not mean it will increase customer loyalty. Social influence has a positive effect on customer loyalty, meaning that the higher the level of social influence, the higher the possibility of customer loyalty. Perceived ease of use has a positive effect on customer loyalty, meaning that the better the perceived ease of use, the higher the possibility of customer loyalty.
The Influence of Activity, Interest, Opinion (AIO), and Price Perception on the Decision to Watch a Film in the Cinema Djamaly, Muhammad Fadheel; Djumarno, Djumarno; Astini, Rina; Asih, Daru
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4735

Abstract

This research was conducted because of a shift and decline in audience interest in watching films at the Puri XXI cinema after the emergence of competitors in West Jakarta. These changes are influenced by factors such as lifestyle and price perception. This research aims to examine the relationship between activity, interest, opinion (AIO), price perception, and consumer decisions to watch films at the Puri XXI Cinema, South Jakarta. The research sample consisted of 100 respondents selected using non-probability sampling techniques. Linear regression analysis and significance tests were carried out with the help of SPSS 17.0 software to test the hypothesis. The research results show that partially, the activity variable does not have a significant influence on consumers' viewing decisions. However, the interest and opinion variables, although they do not have a strong influence, still positively influence viewing decisions. Price perception also has the largest positive and significant influence on viewing decisions. Overall, the activity, interest, opinion, and price perception variables together have an influence of 48.1% on consumers' viewing decisions.
Analysis of KPBU Policy in Using Islamic Financial Instruments in Indonesia Pamulatsih, Wening; Gultom, Mitra Sami
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4737

Abstract

The investment target for fulfillment related to infrastructure problems reaches Rp 6445 trillion, Islamic finance focuses on risk sharing, and money management in successful groups. The government must be better able to encourage KPBU to use sharia schemes. Because Sharia-based financing can be divided between the government, private entities, and Islamic financial institutions, it is possible to cover the burden of the government budget. This paper aims to encourage the use of Islamic financial instruments in KPBU projects, to increase the participation of the Islamic financial sector in infrastructure financing in Indonesia.
The Influence of Prices, Advertising, and Product Assessment on Purchase Decisions at Shoppe by State High School Students in Cibodas District, Tangerang City Febri, Ronal; Yulizar, Ismayudin; Muljadi, Muljadi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4743

Abstract

The findings of research conducted using Smart PLS version 4.0 show that, with a path coefficient value of 0.000 for each, product and advertising ratings have a big impact on high school students' decisions to buy on Shopee. Price, however, also has an impact on the decision about what to buy (with a path coefficient value of 0.165), but is not statistically significant. Overall, advertising, product ratings, and price together explained approximately 95.6% of the variation in students' purchasing decisions. These findings provide an important picture of the factors that influence purchasing decisions on Shopee for high school students in Cibodas District, Tangerang City.
The Influence of Live Streaming, Brand Awareness, and Brand Image on Purchase Interest in Shopee E-Commerce among Students of Universitas Muhammadiyah Surakarta Purwaningrum, Revi Oktaviani; Saputro, Edy Purwo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4751

Abstract

This research provides a comprehensive understanding of the factors that influence Universitas Muhammadiyah Surakarta students' purchase intentions towards Shopee, an online store. A study showed that live streaming did not have a significant impact on purchase intent on the platform. However, it is important to highlight that the impact of brand awareness and brand image on sales is both positive and substantial, emphasizing their significance in marketing strategies. This shows that compared to the Live Streaming factor, brand awareness and image have a more dominant influence on purchasing decisions. These positive results show that efforts to increase awareness and develop strong brand awareness can be an effective strategy in increasing purchasing interest in the Shopee e-commerce community among Muhammadiyah University Surakarta students. Therefore, the scholars who have studied it.
The Influence of Social Media and Prices on Used Car Consumer Purchasing Decisions (Case Study at Ghiffari Motor Tangerang Showroom) Ghiffari, Robby Yunsih Achmad; Yulizar, Ismayudin; Muljadi, Muljadi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4757

Abstract

This research aims to find out how price and social media influence consumers' decisions to buy used cars at the Ghiffari Motor Tangerang showroom. Social media promotion is now an important component of marketing strategies in the digital era. Price is still a consideration in determining which car to buy. This research aims to provide a significant perspective for automotive industry players so that they can improve their marketing tactics. In this research, a quantitative description method was used. The population studied consisted of thirty people randomly selected from September to November 2023 at the Ghiffari Motor used car showroom in Tangerang. A Likert scale was used in the online survey used to collect data for this investigation. SmartPLS is the analysis tool used. According to this research, price has an influence but is not statistically significant on the decision to purchase a used car with P (value) 0.178 > 0.050, however, social media has a fairly large influence with P (value) 0.002 < 0.050. With a proportion of 64.5%, price and social media have quite a large influence on purchasing decisions, while the remaining 35.5% is influenced by other factors not covered in this research.

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