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Mohamad Toha
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INDONESIA
IIJSE
Published by Universitas KH. Abdul Chalim
ISSN : -     EISSN : 2621606X     DOI : https://doi.org/10.31538/iijse
Core Subject : Economy,
Economics, Econometrics & Finance
The Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) is Sharia Economics Journal published by Sharia Economics Department Institut Pesantren KH. Abdul Chalim, Mojokerto. The Journal focuses on the issues of Sharia Economics, the History of Islamic Economic Thought, Islamic Law, Local Wisdom in Sharia Economic Perspective, and others related to Sharia economics. The journal is published periodically triannually in March, July, and November. Guidance for submission: ֎ The manuscript submitted to IIJSE must never be published elsewhere. ֎ The IIJSE is published in English. ֎ The articles must be submitted via OJS in Microsoft Word format. ֎ The articles should follow APA reference, with the body note, max 4000 words, and APA citation style.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 2,520 Documents
 83   84   85   86   87 
Digital Marketing and Consumer Experience in Building Brand Equity to Improve Consumer Repurchase Intention in Cold ’N Brew Dimas Adi Nugroho; Ihwan Susila; Rini Kuswati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.7380

Abstract

This examine aims to analyze the influence of digital marketing and consumer experience in building brand equity to increase repurchase intention at Cold'n Brew coffee shop. The research approach used is quantitative, with the study population including consumers at Cold'n Brew coffee shop, with a sample size of 211 respondents. The research employs a non-probability sampling approach, specifically utilizing purposive sampling to identify respondents deemed most relevant to the study’s objectives. Data were gathered through a structured questionnaire designed based on the Likert scale to measure participant responses with consistency and reliability. Analytical procedures were executed using Partial Least Squares (PLS) methodology via the SMARTPLS software version 3.2. The evaluation of the structural model was conducted in two distinct phases: assessment of the measurement (outer) model and the structural (inner) model. Empirical findings demonstrate that both digital marketing strategies and consumer experience exert a statistically significant and positive influence on brand equity as well as on consumers’ intention to repurchase. Moreover, brand equity itself has a significant and positive effect on repurchase intention. Notably, brand equity serves a mediating role, significantly bridging the impact of digital marketing and consumer experience on repurchase intention. This research makes a valuable contribution to the academic discourse by deepening the understanding of how digital marketing and consumer experience collectively shape brand equity and drive repurchase behavior. These findings can also be a practical reference for business actors, especially coffee shops, in designing more effective marketing strategies that are oriented towards customer loyalty.
Challenges and Strategies of Implementing Financial Accounting Standards Recording for Muslim EMKM MSME at PT. Keloria Moringa Jaya Isra Hayati; Syahrani Devi; Alfi Amalia; Titis Budi Prihatin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.7389

Abstract

This study aims to analyze the challenges faced by MSMEs in implementing SAK EMKM and formulate strategies to encourage compliance with these standards. This study uses a qualitative approach with data collection techniques using SAK EMKM interviews. The results of the study indicate that the main challenges in implementing SAK EMKM include: (1) low understanding and awareness of MSME actors about SAK EMKM; (2) limited human resources who have competence in accounting; (3) no separation between business and personal transactions; (4) less supportive cost-benefit perceptions; and (5) lack of socialization and mentoring. The strategies formulated include: (1) strengthening tiered education and socialization programs; (2) establishing a sustainable mentoring system; (3) developing technology-based accounting applications that comply with SAK EMKM; (4) strengthening the role of financial institutions in encouraging compliance; and (5) collaboration between academics, practitioners, regulators, MSME actors, and financial institutions.
Determinants of Auditor Reputation, Audit Committee, Audit Delay and Audit Fee on Audit Quality Viona Permata Putri; Muhammad Abdul Aris
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.7462

Abstract

This study investigates the determinants of audit quality in consumer goods manufacturing companies listed on the Indonesia Stock Exchange between 2019 and 2023. Using a descriptive quantitative method and purposive sampling, secondary data were collected from annual reports and analyzed with logistic regression to examine the effects of auditor reputation, audit committee composition, audit delay, and audit fee on audit quality, measured by whether a Big Four auditor audits a firm. The results indicate that auditor reputation, proxied by the number of partners in the audit firm, does not significantly affect audit quality. In contrast, the audit committee significantly enhances audit quality, highlighting the importance of effective oversight in audit processes. Audit delay shows no significant impact, suggesting that the timing of audit completion is not a direct indicator of audit quality. Meanwhile, audit fees positively influence audit quality, as adequate fees allow auditors to perform more thorough and reliable audits. These findings emphasize the critical roles of audit committee effectiveness and sufficient audit fees in maintaining high audit standards. Limitations of this study include its focus on a single industry sector, a limited observation period, and a narrow set of variables. Future research should expand the scope to other industries, lengthen the study duration, and include additional factors to deepen the understanding of audit quality determinants.
Effectiveness of Services at Bank Sumut KCP Syariah Rantauprapat Rahmad Raihan Munthe
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7481

Abstract

This research aims to analyze the effectiveness of the services provided by Bank Sumut Syariah in meeting customer needs for sharia banking services. This research uses a descriptive qualitative approach by collecting data through interviews with banks, customers and employees such as tellers and customer service. The research results show that Bank Sumut Syariah's services are classified as effective in several aspects such as transparency of information, friendliness of officers, and ease of access to services. However, there are still several obstacles such as limited digital service features and lack of delivery of promotional information that need to be improved so that services are more optimal. Apart from that, customers also face various technical obstacles such as frequent disruptions to mobile banking services, system delays during digital transactions, and suboptimal ATM availability. This shows the need for improvements in technological infrastructure and more effective service communication strategies in the future. This research also highlights the importance of ongoing officer training and efforts to expand education to the public to understand the advantages of sharia-based services.
Human Resource Management Strategy in Improving Employee Performance at ICTC Tutoring Center in Tanjungpinang City Fernando Alexsander; Ferdi Stefiano; Ivanny Gracia Hondo; Alfian Fazar Ramadhan; Satriadi Satriadi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.7500

Abstract

This study discusses the human resource management (HR) strategies implemented at ICTC Tutoring in Tanjungpinang City to improve employee performance. This study uses a qualitative approach with data collection techniques through direct observation and interviews with senior officials at ICTC Tutoring. The data analysis used descriptive analysis. The results of this study describe a proactive recruitment process that ensures that quality candidates are selected, while training and mentoring programs support the development of employee skills and motivation. In addition, retention strategies that focus on employee satisfaction and well-being help create a positive work environment. By implementing these strategies, it is hoped that ICTC can improve the quality of educational services and meet the expectations of students and parents, while maintaining its position as a superior educational institution in Tanjungpinang City.
The Impact of Zakat Programs on Local Economic Development (A Case Study of Dompet Dhuafa) M. Rizqi Zain Pratama; Hartutik Hartutik
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.7566

Abstract

This research aims to comprehensively examine the impact of zakat programs on strengthening the economy at the local level, focusing on the case study of Dompet Dhuafa, an Islamic philanthropy institution. The research emphasizes how the implementation of zakat, particularly in the form of productive zakat, can drive improvements in the quality of life and economic independence for the beneficiaries (mustahik). The method used in this study is a qualitative approach through phenomenological methods, which allows the researcher to explore real experiences and perceptions of the mustahik after receiving zakat assistance. The findings indicate that the productive zakat provided by Dompet Dhuafa is not only consumptive, but This has an impact on increasing income, expanding business capacity, and even opening up new job opportunities in the surrounding environment. In addition to economic impacts, zakat also contributes to the social and psychological aspects of the mustahik, such as growing self-confidence, improving financial literacy, and motivation to become independent. This study also highlights that zakat governance at Dompet Dhuafa is carried out professionally and systematically, encompassing assessment stages, data verification, distribution of assistance, and long-term mentoring. The use of digital technology in the reporting and monitoring process further strengthens transparency and effectiveness in the distribution of zakat. This digitization also expands the reach of beneficiaries and strengthens the relationship between muzakki, zakat institutions, and mustahik. Overall, the research results conclude that good, accountable, and targeted zakat management can provide a real contribution to local economic development also serves as initial capital for starting and developing small businesses. Which is inclusive and sustainable. Productive zakat has proven to be a strategic instrument in economically empowering mustahik, even encouraging them to eventually become muzakki. Thus, zakat plays an important role in creating a self-sufficient, fair, and highly competitive societal order.
Economic Implications of Wives' Fulfillment of Family Support: A Review from the Perspectives of Syafi'i and Hambali Mhd. Mahya Nasuha; Dhiauddin Tanjung; Ramadhan Syahmedi Siregar
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.7623

Abstract

This study examines the economic implications of wives’ fulfillment of family support, analyzed through the perspectives of the Syafi'i and Hambali Islamic legal schools. The purpose is to understand how these jurisprudential views influence family economic dynamics and the role of wives in sustaining family welfare. The study employs a qualitative literature review methodology, analyzing classical and contemporary fiqh texts and scholarly interpretations related to women’s financial contributions within the household. The findings indicate that both the Syafi'i and Hambali schools provide nuanced frameworks recognizing wives’ involvement in family economic matters while emphasizing responsibilities aligned with social and religious norms. This review highlights the importance of integrating religious jurisprudence with socio-economic realities to foster family sustainability.
e-WOM Credibility on Tiktok and Youtube: Impact on Skintific Purchase Intention Vania Konita Safera; Ratna Roostika
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6855

Abstract

This research analyzes the role of information credibility in "Electronic Word-of-Mouth (e-WOM)" on TikTok and YouTube platforms and its convincing "effect on the purchase intention of Skintific products. Involving 225 respondents obtained through Google Form, "this study used the PLS-SEM (Partial Least Square Structural Equation Modeling)" method and SPSS-based descriptive statistical analysis to test six hypotheses. The findings indicate that the credibility of information significantly influences its usefulness. The credibility of information substantially impacts its adoption. The usefulness of information notably affects purchasing. Additionally, the usefulness of information significantly influences buying intention. However, the attitude towards information does not significantly affect purchase intention, and information adoption shows that it is positive towards purchase intention. The conclusions of this study provide recommendations and suggestions for businesses to prioritize information quality, source clarity, and relevance of e-WOM content in digital marketing strategies.
The Influence of Customer Experience and Trust on Repeat Purchase Interest in the Shopee Marketplace Iqbal Muhaemin; Baghiz Abbiyu Dzaky; Lis Tatin Hernidatiatin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6981

Abstract

This study aims to analyze the effect of customer experience and trust on repurchase interest in the Shopee marketplace. In February 2023, there was a decline, indicating that e-commerce faces challenges in maintaining customer loyalty and that consumers are starting to be more selective in choosing shopping platforms. This research is a quantitative study with a survey method. Data collection was carried out using a questionnaire instrument; the number of samples used was 404 respondents. The analysis technique used is Structural Equation Modeling - Partial Least Squares (SEM-PLS) with SmartPLS 3.0 software. The results of the study show that customer experience has a significant influence on repurchase interest with a path coefficient of 0.211. Trust also has a positive and significant effect on repurchase interest with a path coefficient of 0.447. Simultaneously with an F-count value of 83.09, which is greater than the F-table of 3.02, the customer experience and trust variables have a positive and significant effect on repurchase interest.
The Influence of Sales Promotion and Customer Relationship Management on Customer Purchase Decisions for Products of PT. Auto Star Mandiri Teknotama Medan Hommy Dorthy Ellyany Sinaga; Irvan Rolyesh Situmorang; Zavier Tantra
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.7063

Abstract

Autostar Mandiri Teknotama (AMT), a car spare parts distributor established in 1999, has experienced a decline in purchases due to ineffective sales promotions and weak implementation of Customer Relationship Management (CRM), making it difficult to maintain customer loyalty amid increasing competition in similar products. The purpose of this study is to determine the effect of sales promotion and customer relationship management on purchasing decisions. The research uses a quantitative method to investigate the stated problems. The population in this study consists of all customers who made purchases from the company during the 2024 period, totaling 153 stores that have been subscribed for more than one year. Given that the population consists of 153 stores, the sampling technique used is a saturated sample, in which the entire population is taken as the sample. The results show that both partially and simultaneously, sales promotion and customer relationship management significantly influence purchasing decisions.

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