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Jurnal Ekonomi Dan Bisnis Digital CV.ITTC INDONESIA Jl. Veteran dalam no.24d, Kota Padang, Sumatera Barat 25112
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JEBD
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30256429     DOI : doi.org/10.47233/jebd
Core Subject : Economy, Engineering,
Economics, Econometrics & Finance Engineering
Jurnal Ekonomi dan Bisnis Digital (JEBD) E-ISSN : 3025-6429 is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. JEBD provides an outlet for the increasing flow of interdisciplinary research cutting across business, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 565 Documents
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Perilaku Konsumen Menurut Hadits Rasulullah SAW Hakim Martua Lubis; Riska Imelda; Fatimah Zahara
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Consumer behavior is the behavior of consumers, where they can illustrate the search to buy, use, evaluate and improve their products and services. The focus of consumer behavior is how individuals make decisions to use their available resources to consume an item. One of the important features of Islam is that it not only changes the values and habits of society but also provides the necessary legislative framework to support and strengthen these goals and avoid abuse. Islamic ethics in consumption are as follows, including monotheism, fairness, free will, trust, halal and simple. In Islam, consumption cannot be separated from the role of faith in providing a worldview that tends to influence human personality, namely in the form of behavior, lifestyle, tastes, attitudes towards fellow human beings. As for consumer behavior in Islam that is exemplified by the Prophet Muhammad as explained in several hadiths as follows: halal consumption, good/nutritious consumption, not excessive consumption, and consumption that does not contain usury, is not dirty/unclean and is not disgusting and not from bribes. . The difference in the behavior of Muslim and non-Muslim consumers is that when Muslim consumers fulfill their needs, they do not only meet individual (material) needs, but also meet social (spiritual) needs. In Islam, the behavior of a Muslim consumer must reflect his relationship with Allah (Hablu minallah) and humans (Hablu minannas). This concept is not found in conventional consumer behavior.
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Pada Minimarket We Mart Kota Padang Zaki
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This research is entitled The Influence of Service Quality on Customer Satisfaction at the We Mart Minimarket in Padang City. The reason behind the author's choice of this title is that We Mart is a minimarket that is open 24 hours. Basically, it is rarely found in Padang City which serves 24 hours, so the service and prices are one of the determining factors for customer satisfaction when shopping there, in this research using primary data by distributing questionnaires to customers who shop there. The research results show that the variables of service quality and price have a significant effect on customer satisfaction, both partially and simultaneously.
Pelatihan Pembuatan Hantaran Sebagai Pengembangan Kreativitas untuk Menumbuhkan Potensi Kewirausahaan PKK Desa Randupitu Kecamatan Gending Kabupaten Probolinggo Mastina Maksin; Abir Afifah S; A. Rizqi Hidayatullah; Citra Agustin Purnama; M. Adi Prasetyo; Shinta Dwi Pramudya; Sofiya Trida Nur Aini
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Training is a series of activities that are structured in a targeted manner to improve skills, experience, expertise, increase knowledge and change an individual's attitude (Rozalena and Dewi in Nugroho, 2019). Development is a consequence of the results of education and training which is interpreted as preparing individuals to take responsibility for improving and enhancing knowledge, attitude skills, and personality traits (Rozalena and Dewi in Nugroho, 2019). Creativity is the ability to produce new ideas, new concepts, or original and valuable solutions (Wardana, 2023). This involves the ability to think outside the box, make new connections between concepts, and see problems from different perspectives. The purpose of this training is to develop entrepreneurial talent and train the skills of PKK members so that they can generate profits or additional income that can be put into the PKK treasury, namely by making deliveries. This study uses a qualitative descriptive method by explaining how community empowerment training for PKK members develops potential in entrepreneurship. So that in this case it is explained more clearly and coherently regarding the results of the implementation. This training was conducted in the Randupitu Village Secretariat Room and involved PKK cadre mothers. The results of the study showed that this training succeeded in improving the skills and motivation of PKK members in making creative and marketable gifts, which can provide additional income for them and contribute to the PKK cash. This training also encouraged PKK members to innovate and be independent in meeting market demand.
Optimalisasi Pemanfaatan Sekam Padi Menjadi Arang Sekam Untuk Mewujudkan Sinergi Pertanian Dan Lingkungan Di Desa Jayasampurna Erlin Ayu Widiya; Mutia Hasti Hildani; Rafika Nurhaliza Fikriatul Faidah; Yeremia Prayogi; Hamdan Amaruddin
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This service activity focuses on optimizing the utilization of rice husks into husk charcoal in Jayasampurna Village as an effort to realize the synergy between the agricultural sector and environmental preservation. Rice husk, which is an abundant agricultural waste, often becomes an environmental problem due to improper handling. The main objective is to develop an effective method to convert rice husk into economically valuable and environmentally friendly husk charcoal. Utilization of rice husk into charcoal not only solves the waste problem, but also creates a closed nutrient cycle in the local agricultural system. Optimizing the utilization of rice husk into husk charcoal is a feasible and profitable strategy to be applied in other agricultural areas, with significant potential in improving economic and ecological sustainability. One form of good husk waste management is by making husk charcoal that has a selling and useful value. The need for activities focused on providing knowledge about the utilization of husk charcoal, how to convert rice husk waste into husk charcoal that has selling value and is expected to provide additional income for farmers in the Jayasampurna Village farmer group.
Pengaruh Kualitas Produk, Harga, Lokasi Terhadap Keputusan Pembelian Melalui Word Of Mouth Sebagai Variabel Intervening Pada Perumahan Griya Barangan Indah Palembang Riska Amelia; Titin Hartini; Lidia Desiana
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Penelitian ini bertujuan untuk menganalisis dan mengetahui Pengaruh Kualitas Produk, Harga dan Lokasi Terhadap Keputusan Pembelian melalui Word Of Mouth Sebagai Variabel Intervening Pada Perumahan Griya Barangan Indah Palembang. Penelitian ini menggunakan pendekatan kuantitatif, teknik pengambilan data pada menggunakan metode kuesioner, teknik pengambilan sampel menggunakan metode sampling jenuh. Jumlah sampel yang digunakan dalam penelitian ini 65 responden. Adapun Teknik analisis data yang digunakan adalah purposive sampling, kemudian data dianalisis dengan metode partial least squere menggunakan software Smart PLS 4.0 Hasil analisis menunjukkan bahwa kualitas produk, harga, lokasi tidak berpengaruh signifikan terhadap keputusan pembelian, dengan nilai t-statistic masing-masing sebesar 1.271, 0.721, 1.400 < nilai t-table sebesar 1.96 dan nilai p- value masing-masing 0.204, 0.471, dan 0.161 > dari 0.05. Sedangkan kualitas produk, dan harga tidak berpengaruh terhadap Word Of Mouth, dengan nilai t- statistic masing-masing sebesar 0.431, 0.198 < nilai t-table 1.96 dan nilai p-value masing-masing sebesar 0.666, 0.843 > 0.05. Sedangkan lokasi terbukti berpengaruh signifikan terhadap Word Of Mouth dengan nilai t-statistic sebesar 2.017 > t-table sebesar 1.96 dan nilai p-value 0.044 < 0.05, yang menunjukkan pengaruh signifikan terhadap keputusan pembelian. Dalam hal Word of Mouth, hasil menunjukkan bahwa Word of Mouth dapat mempengaruhi keputusan pembelian dengan nilai t-statistic sebesar 2.616 > nilai t- table sebesar 1.96 dan p-value 0.009 < 0.05. Selain itu, Word of Mouth juga tidak dapat memediasi pengaruh kualitas produk, harga, dan lokasi terhadap keputusan pembelian, dengan t-statistic masing-masing 0.444, 0.198, 1.619 < nilai t-table 1.96, serta nilai p-value masing-masing 0.657, 0.843, dan 0.106 > 0.05, hal ini menunjukkan bahwa Word of Mouth tidak berfungsi sebagai mediator dalam hubungan tersebut.
Analisis Likuiditas Dan Aktivitas Terhadap Profitabilitas Pada Perusahaan Telekomunikasi Yang Terdaftar Di IDX Periode 2021-2023 Alya Putri Khairunnisa; Diah Yudhawati; Muhammad Nur Rizqi
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Companies must be aware of the size of capital needed to carry out their business activities. The ratio known as return on assets or ROA shows how much a company assesses the effectiveness and efficiency of its use of capital in generating profits. All business operations will benefit from a higher ROA value. The purpose of this research is to detect how Return on Assets (ROA) influences and impacts cash turnover, receivables turnover, asset turnover and current ratio in several telecommunications companies recorded on the Indonesia Stock Exchange (IDX) between 2021-2023. Research reveals information using quantitative methodology. Purposive sampling is the sampling process in this test that is applied by researchers. There were 5 companies selected to be used as selected samples for the telecommunications sub-sector recorded on the Indonesia Stock Exchange (IDX) from 2021-2023. The data analysis technique tested was multiple linear regression analysis. This test gives the results that receivables turnover and asset turnover have a significant positive influence on Return on assets (ROA) while cash turnover and current ratio do not have a significant influence on Return on assets (ROA).
Pengaruh Teknologi Informasi Dan Lingkungan Kerja terhadap Kinerja Pegawai melalui kepuasan Kerja Pada Dinas Perdagangan Kota Padang Yogi Tri Emerto; Marta Widian Sari; Vivi Nila Sari
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

The purpose of this research is to find out how much influence Information Technology and the Work Environment have on Employee Performance through Job Satisfaction in Padang City Trade Office Employees. The sample used was a saturated sample, because the entire population was sampled, namely 94 respondents. The data collection technique is through a questionnaire whose validity and reliability have been tested. Partial Least Square (PLS) was used to test the hypothesis in this research using SmartPLS 4.0. The results of this research show that there is a negative and insignificant influence of Information Technology on Job Satisfaction, a positive and significant influence of the Work Environment on Job Satisfaction, a negative and insignificant influence of Information Technology on Employee Performance, a negative and insignificant influence of the Work Environment on Employee Performance, a positive influence and significant Job Satisfaction on Employee Performance, negative and insignificant influence of Information Technology on Employee Performance through Job Satisfaction, positive and significant influence of the Work Environment on Employee Performance through Job Satisfaction.
Strategi Pemasaran Syariah Pada Industri Rumahan Tempe Di Gang Saleh Plaju Dalam Meningkatkan Kesejahteraan Pelaku Usaha Muthmainnah Nur Khoiriyah; Hilda Hilda; Muhammad Junestrada Diem
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Marketing strategies play a crucial role in achieving business success, making the marketing function vital in realizing business plans. To remain competitive and increase sales of products or services offered, a company must take action. By implementing successful marketing strategies and seizing opportunities to increase sales volume, companies can enhance or maintain their position in the market. This study aims to explore how entrepreneurs implement Islamic marketing strategies and their impact on improving their welfare. The study employs a qualitative method in the form of descriptive research. Data collection is carried out using observation, interrogation, and document collection methods. Data management involves data reduction, data presentation, and drawing conclusions. The results of this study indicate that entrepreneurs are already using Islamic Shariah-based marketing strategies similar to marketing mixes. These include: 1) product segmentation or distribution directly sold to consumers. 2) Target market, with varying consumer needs leading to product sales variation. 3) Position or reputation, entrepreneurs must maintain a good image by being respectful and having quality products. 4) Marketing tactics, utilizing differentiation so entrepreneurs have innovative developments in an ever-changing era. Entrepreneurs have already made processed products derived from tempeh. 5) Marketing values are halal and good, entrepreneurs have maintained product hygiene and some have halal certification. Traders in the Saleh alley are already included in prosperous society because they can fulfill all indicators of welfare improvement, namely physically in terms of daily clothing, food, and shelter needs, and spiritually by paying zakat, giving alms, charity, and sharing with orphanages.
Media Iklan Video Di Instagram Pada UMKM Mustika Kayu Poncokusumo Malang Dimas Wahyu Saputra
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Mustika Kayu is a business operating in the handicrafts sector. It is located in Dusun III, Desa Poncokusumo, Malang City. The products offered various types of raw materials such as sono wood, mahoni wood, jati wood and glugu wood. Most of the products made from wood are household utensil products such as silks, cutlery, mortars, plates and coasters. The advertising media, that used Instagram and WhatsApp Advertisement media carried out on Instagram were considered less than optimal because it did not have interesting content. This research aimed to provide interesting content, providing complete information by creating advertising media with Sony Vegas Pro to be uploaded in the form of Instagram content reels. This research used the Action Research method which was carried out by distributing questionnaires to 1 owner, 2 marketing experts, 2 multimedia experts, and 5 potential consumers. To measure the effectiveness of the design, the research used the EPIC method (Empathy, Persuasion, Impact, Communication) The results of the research showed that the EPIC Rate score in cycle 2 was 4.6 in 1 namely Impact. This is due to the design of Instagram Reels which are designed to be very attractive and provide complete information regarding the products offered and the messages contained in the content can be conveyed. The conclusion of this research is that Instagram Reels designed with Sony Vegas Pro are very effective as advertising media on Mustika Kayu Instagram. Mustika Kayu is recommended to make design updates with the aim of serving as a reminder to potential customers and consumers.
Penguatan Usaha Kecil Berbasis Ekonomi Islam Untuk Peningkatan Kesejateraan Ekonomi Masyarakat Desa Tanjung Dalam Kabupaten Bengkulu Tengah Remi Kartina; Reni Indriani; Marini
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Kegiatan ini bertujuan untuk melakukan Penguatan usaha kecil berbasis ekonomi islam untuk meningkatkan kesejateraan ekonomi masyarakat di Desa Tanjung Dalam, Kecamatan Pondok Kubang, Kabupaten Bengkulu Tengah. Sosialisasi dilaksanakan pada 27 Agustus 2024 dalam salah satu agenda kegiatan KKN kelompok 31. Hasil kegiatan menunjukkan bahwa, 1. Kurangnya manajemen yang efektif secara keseluruhan, kegiatan dirancang untuk memberikan pemahaman mendalam kepada peserta tentang manajemen usaha yang efektif, penerapan prinsip ekonomi syariah, serta teknik-teknik untuk mengelola stres finansial. 2. Akses Terbatas, berdasarkan rangkaian kegiatan ini, diharapkan peserta memperoleh pemahaman yang mendalam tentang cara mengelola usaha dengan efektif, penerapan prinsip ekonomi syariah, serta teknik-teknik untuk mengelola stres finansial. 3. Tekanan ekonomi yang terus meningkat memberikan dampak positif dalam pengelolaan usaha dan kesehatan mental peserta. Meskipun ada tantangan dalam penyediaan dukungan lanjutan, hasil yang dicapai menunjukkan potensi besar dari program ini untuk meningkatkan kapasitas dan kesejahteraan pelaku Usaha Mikro Kecil dan Menengah (UMKM) di desa tersebut.

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