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Jurnal Ekonomi Dan Bisnis Digital CV.ITTC INDONESIA Jl. Veteran dalam no.24d, Kota Padang, Sumatera Barat 25112
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JEBD
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30256429     DOI : doi.org/10.47233/jebd
Core Subject : Economy, Engineering,
Economics, Econometrics & Finance Engineering
Jurnal Ekonomi dan Bisnis Digital (JEBD) E-ISSN : 3025-6429 is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. JEBD provides an outlet for the increasing flow of interdisciplinary research cutting across business, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 565 Documents
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Pengaruh Media Sosial Dan Self Efficacy Terhadap Keputusan Berinvestasi Di Pasar Modal Syariah Melalui Financial Technology Anggie Angraini; Lemiyana; Oki Sania Riski
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to investigate the influence of Social Media and Self Efficacy on Investment Decisions with Financial Technology as an intervening variable. The population for this research consists of Generation Z individuals in Palembang city who have made investment decisions, with a sample size of 100. Purposive sampling technique was employed to manage the sample, following several procedures. Data analysis was conducted using Structural Equation Modeling - Partial Least Squares (SEM-PLS) with SmartPLS version 4.1. The findings indicate that social media does not influence investment decisions, self efficacy positively affects investment decisions, social media influences financial technology, self efficacy influences financial technology, and financial technology influences investment decisions. In this study, financial technology fully mediates the relationship between social media and investment decisions, while self efficacy partially mediates the relationship between social media and investment decisions.
Pengaruh Kualitas Produk, Promosi, Dan Harga Terhadap Keputusan Pembelian (Survei Pada Konsumen Apay Store Solo) Yofi Yanti; Sumaryanto; Retno Susanti
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the significance of the influence of product quality, promotion, and price on purchasing decisions of Apay Store Solo consumers. This study is a survey of Apay Store Solo consumers. The types of data used are qualitative and quantitative data. The data sources used are primary and secondary data. The population in this study were Apay Store Solo consumers. The number of samples used in this study was 100 people. The sampling technique used the purposive sampling method, namely samples selected with certain considerations. Data collection techniques used questionnaires, literature studies and observations. Data analysis used multiple linear regression tests, t tests, F tests and determination coefficient tests Based on the statistical data analysis of the validity test and reliability test of the indicators in this study are valid and the variables are reliable. In the classical assumption test of the multicollinearity free regression model. The results showed that product quality did not have a significant effect on purchasing decisions, promotion did not have a significant effect on purchasing decisions, price had a significant effect on purchasing decisions. The results of the F test show a calculated F value of 43.716 with a significance value of p-value 0.000 <0.05, which means that Ho is rejected and Ha is accepted. The results of the determination coefficient are 0.564, meaning that the influence given by the independent variables, namely product quality, promotion and price on the dependent variable, namely purchasing decisions, is 56.4%. The rest (100% - 56.4%) = 43.6% is explained by other variables out]side the model.
Analisis Pengendalian Persediaan Bahan Baku Dengan Metode Economic Order Quantity Pada PT Intrafood Singabera Indonesia Di Sukoharjo Windy Fathikah; Sutarno; Sumaryanto
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Perusahaan dalam upaya mengendalikan persediaan bahan baku yang optimum memerlukan suatu sistem perencanaan persediaan bahan baku yang tepat. Salah satu sistem pengendalian bahan baku yang dapat digunakan adalah sistem Economic Order Quantity (EOQ). Tujuan penelitian ini adalah untuk menganalisis efisiensi pengendalian biaya persediaan bahan baku dengan metode EOQ. Untuk menganalisa jumlah persediaan pengaman yang dibutuhkan oleh PT Intafood Singabera Indonesia. Untuk menganalisa titik pemesanan kembali (Reorder Point) bahan baku yang dilakukan PT Intafood Singabera Indonesia dengan menggunakan metode EOQ. Metode penelitian menggunakan studi kasus, jenis data yang digunakan adalah data kualitatif dan data kuantitatif, sumber data yang digunakan data skunder. Metode pengumpulan data yang digunakan dokumentasi dan wawancara. Teknik analisis yang digunakan dalam penelitian ini yaitu dengan menggunakan metode Economic Order Quantity (EOQ). Hasil penelitian diperoleh kesimpulan bahwa pengendalian biaya persediaan bahan baku dengan metode Economic Order Quantity (EOQ) lebih efisien dibandingkan dengan metode konvensional yang dilakukan oleh PT Intrafood Singabera Indonesia. Total biaya persediaan menurut perhitungan EOQ selama satu tahun adalah sebesar Rp. 12.909.596 sedangkan menurut kebijakan perusahaan adalah Rp. 84.110.016 yang mengakibatkan adanya selisih penghematan biaya persediaan sebesar Rp.71.200.420 Persediaan Pengaman (Safety Stock) yang dibutuhkan perusahaan menurut perhitungan dengan metode EOQ adalah 159,71 ton. Waktu pemesanan ulang yang dilakukan perusahaan menurut metode EOQ adalah pada saat persediaan bahan baku yang ada di gudang sebesar 6.571 ton.
Pengaruh Kualitas Pelayanan, Promosi Dan Kepercayaan Terhadap Minat Beli Pengguna Shopee (Survey pada Pengguna E-Commerce Shopee di Klego Boyolali) Bulan Setyaning Nugraheni; Retno Susanti; Sumaryanto
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

The purpose of this research is to analyze the influence of service quality, promotion, and trust on the buying interest of Shopee users in Klego Boyolali. The research sample consists of 100 people who shop online on Shopee. The research uses purposive sampling technique. The research instrument test was conducted with validity and reliability tests, resulting in all questionnaire items for all variables being valid and reliable. The classical assumption test is conducted before performing inductive analysis, with results passing for all classical assumption tests, including multicollinearity test, autocorrelation test, heteroscedasticity test, and normality test. The research analysis methods include descriptive analysis, multiple linear regression analysis, t-test, F-test, and the coefficient of determination. The results of the descriptive analysis show that respondents rated the variables of service quality, promotion, and trust as very good, and rated buying interest as high. The results of the multiple linear regression analysis yielded regression equations Y = 1.506 + 0.118 X1 + 0.434 X2 + 0.805 X3 + e, indicating that service quality, promotions, and trust have a positive effect on buying interest. The t-test results indicate that service quality does not have a significant effect on purchase intention with a p-value of 0.290 > 0.05, while promotion has a p-value of 0.006 < 0.05 and trust has a p-value of 0.000 < 0.05, both significantly affecting buying interest. The F-test results show that this regression model has a calculated F value of 61.530 with a significance value (p-value) of 0.000 < 0.05, thus Ho is rejected and Ha is accepted, meaning the regression equation model is accurate. The result of the coefficient of determination (adjusted R²) shows that the coefficient of determination for this model is 0.647, meaning that the contribution of the independent variables X1 (Service Quality), X2 (Promotion), and X3 (Trust) to Y (Buying Interest) is 64.7%. The remaining 35.3% (100% - 64.7%) is explained by other variables outside the model, such as price, brand image, and risk service
Pengaruh Brand Ambassador NCT Dream Dalam Membangun Brand Image Dan Dampaknya Pada Keputusan Pembelian (Survei pada Konsumen TapCash BNI di Kota Tasikmalaya) Salsabila Putri Suharyantoa; Depy Muhamad Pauzy; Ai Kusmiati Asyiah
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This research aims to analyze the influenceof Brand Ambassador In Building Brand Image and their impact on Purchasing Decisions for TapCash BNI users in Tasikmalaya. The method used in this research ia a quantitative method with survey approach. The sampling technique is Nonprobability Sampling with Purposive Sampling method, the number of samples used in 100 respondents qith the criteria that they are TapCash users who lived in Tasikmalaya, especially purchase decisions of TapCash BNI. The data anaysis tool usesd is path analysis with the help of SPSS Version 25 software. The results showed that Brand Ambassador have a significant inluence on Purchasing Decisions with Brand Image as an intervening variable.
Minat Investasi Saham Generasi Z Kota Tasikmalaya (Studi Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Perjuangan Tasikmalaya) Susanti; Rita Tri Yusnita; Gian Riksa Wibawa
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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This study is one way that can be done to find out how Investment Knowledge, Risk Perception and Return influence Stock Investment Interest (Study on Students of the Faculty of Economics and Business, University of Perjuangan Tasikmalaya). The method used is a quantitative method with a survey approach. The population in this study were Generation Z students of the Faculty of Economics and Business, University of Perjuangan Tasikmalaya who were still active in 2020-2023 and with a reference year of birth from 1995-2010 (minimum age 17 years). With a research sample of 100 respondents. This sampling technique uses the Proportionate Stratified Random Sampling technique. The data obtained are primary data and secondary data. The analysis tool used is Multiple Linear Regression using SPSS Version 25. The results of the analysis show that Investment Knowledge, Risk Perception and Return simultaneously have a significant effect on Stock Investment Interest. Risk Perception and Return partially have a significant effect on Stock Investment Interest. While Investment Knowledge partially does not have a significant effect on Stock Investment Interest.
Pengaruh Persepsi Harga, Promosi Online Dan Keragaman Produk Terhadap Keputusan Pembelian Konsumen Di Aulia Fashion Tasikmalaya (Survei Pada Konsumen Aulia Fashion Kabupaten Tasikmalaya) Ai Yuni Sobi Baturohmah; Suci Putri Lestari; Nita Fauziah Oktaviani
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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This research aims to analyze how price perceptions, online promotions and product diversity, both simultaneously and partially, can influence purchasing decisions at Aulia Fashion Tasikmalaya. The method used is a quantitative method with a survey approach. The sampling technique uses the Nonprobability Sampling technique with the Purprosive Sampling method, the number of samples used is 100 respondents with the criteria being Aulia Fashion consumers who live in Tasikmalaya and have made purchases at Aulia Fashion Tasikmalaya. The analytical tool used is multiple linear regression with SPSS Version 25 software tools. The research results show that price perceptions, online promotions and product diversity can simultaneously influence purchasing decisions at Aulia Fashion Tasikmalaya significantly, with a large influence. Price perceptions partially have no significant effect on purchasing decisions at Aulia Fashion Tasikmalaya, while online promotions and product diversity partially have a significant effect on purchasing decisions at Aulia Fashion Tasikmalaya.
Pengaruh Lingkungan Kerja Terhadap Kinerja Pegawai Melalui Motivasi Kerja Pada Badan Pendapatan Daerah (BAPENDA) Kota Tasikmalaya Abdillah, Luthfi Muhammad Nauval; Arga Sutrisna; Ai Kusmiati
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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This study aims to determine how the work environment and motivation can affect the performance of employees of the Tasikmalaya City Regional Revenue Agency. The subjects in this study were employees of the Tasikmalaya City Regional Revenue Agency (BAPENDA). The sampling technique used was saturated sampling where the entire population became the research sample, which was 72 employees. This research method uses a quantitative method. The analysis tool uses path analysis (flow analysis) with the help of SPSS 29 software. Based on the results of the study, it can be concluded that the work environment does not affect work motivation, the work environment has a negative and significant effect on employee performance, work motivation has no effect on employee performance, and the work motivation variable cannot mediate between the work environment variable and employee performance at the Tasikmalaya City Regional Revenue Agency (BAPENDA).
Pengaruh Motivasi Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan PT Sumber Natural Indonesia (Golden Lamian) Sofyan Marwansyah; Riyo Handoyo
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Motivasi Kerja dan Lingkungan kerja menjadi dua faktor yang berpotensi untuk memaksimalkan kinerja pegawai. Berdasarkan data awal, perusahaan ini memiliki tingkat turnover yang tinggi serta tingkat kepuasan kerja yang rendah, khususnya di wilayah Bekasi. Penelitian ini bertujuan ntuk menilai pengaruh motivasi kerja dan lingkungan kerja terhadap kinerja karyawan di PT Sumber Natural Indonesia (Golden Lamian). Penelitian ini menggunakan pendekatan kuantitatif sebagai metodologinya. Sumber data penelitian adalah karyawan PT Sumber Natural Indonesia (Golden Lamian) yang telah bekerja minimal enam bulan dan berusia minimal 17 tahun. Kuesioner online digunakan sebagai teknik pengumpulan data dalam penelitian ini. Ada tiga puluh lima orang yang menjawab kuesioner ini. Hasil penelitian menunjukkan bahwa kinerja karyawan PT Sumber Natural Indonesia (Golden Lamian) dipengaruhi secara signifikan baik secara parsial maupun sekaligus oleh variabel Lingkungan Kerja (X2) dan Motivasi Kerja (X1). Berdasarkan hasil analisis diperoleh angka f-hitung sebesar 17,177 yang berarti tidak jauh jauh dari f-tabel sebesar 3,183. Pada PT Sumber Natural Indonesia (Golden Lamian), lingkungan kerja dan motivasi kerja mempunyai pengaruh sebesar 48,8% terhadap kinerja karyawan; sisanya sebesar 51,2% disebabkan oleh aspek lain dan faktor eksternal yang tidak dimasukkan dalam penelitian ini.
Peluang Emas Pemuda Indonesia Berwirausaha Di Era Ekonomi Digital Dodi Rizal Pradana
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Perkembangan teknologi di era digital telah mengubah berbagai aspek kehidupan, termasuk ekonomi. Di era digital saat ini, Indonesia dihadapkan dengan peluang emas yang luar biasa, terutama bagi para pemudanya. Ekonomi digital, yang mengandalkan internet dan teknologi digital dalam aktivitas ekonomi, berkembang pesat di Indonesia, menghadirkan berbagai peluang bagi para pemuda untuk berinovasi dan berwirausaha. Penelitian kali ini termasuk penelitian kajian literatur dengan mencari referensi teori yang relevan dengan kasus atau permasalahan yang ditemukan. Kajian literatur tersebut mendeskripsikan teori serta informasi baik masa lalu maupun saat ini mengorganisasikan pustaka ke dalam topik dan dokumen yang dibutuhkan. Jenis data yang digunakan penulis dalam penelitian ini adalah data yang diperoleh dari studi literatur. Inovasi dan kemajuan teknologi dapat memiliki konsekuensi positif atau negatif bagi sistem ekonomi dan sosial tergantung pada cara mereka digunakan dan diimplementasikan. Diharapkan pemuda mampu memanfaatkan peluang yang ada, terus belajar, berinovasi, dan berkarya untuk Indonesia yang lebih maju. Dengan majunya perkembangan wirausaha tentunya dapat memabantu perekonomian Bangsa Indonesia lebih baik lagi

Page 28 of 57 | Total Record : 565

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