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Jurnal Ekonomi Dan Bisnis Digital CV.ITTC INDONESIA Jl. Veteran dalam no.24d, Kota Padang, Sumatera Barat 25112
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JEBD
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ISSN : -     EISSN : 30256429     DOI : doi.org/10.47233/jebd
Jurnal Ekonomi dan Bisnis Digital (JEBD) E-ISSN : 3025-6429 is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. JEBD provides an outlet for the increasing flow of interdisciplinary research cutting across business, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners.
Articles 565 Documents
Pengaruh Kualitas Produk Dan Pelayanan Terhadap Kepuasan Konsumen Nasi Goreng 99 Cibinong Muhamad Arif Juniardi; Leny Muniroh; Imam Sundarta
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This study was carried out at the Nasi Goreng 99 restaurant in Cibinong, Bogor Regency, West Java. In Cibinong, 2023, this research will be conducted. The population in this study consists of 100 average daily Cibinong Fried Rice consumers. The Slovin formula can calculate as many as 50.00 (50) samples. Multiple linear regression is used in data analysis. The outcomes revealed that: (1) The results of the hypothesis test partially supported the idea that product quality affected consumer satisfaction in Nasi Goreng 99 Cibinong with a computed t value more than the table t value (2.502) and a significant value of 0 less than 0.05. (2) With a computed t value more than the table t value (2.456) and a significance value of 0 less than 0.05, the results of the hypothesis test partially demonstrate that customer happiness in Nasi Goreng 99 Cibinong is influenced by service quality. (3) The results of the hypothesis test show that both the variables of product quality and service quality have a positive and significant impact on customer satisfaction in Nasi Goreng 99 Cibinong, with a calculated value of f > f table, specifically 26.141 > 3.19 and a significance value of 0.000 0.05. The service quality variable, which has a regression coefficient of 0.329, is the factor that has the greatest influence on customer satisfaction in Nasi Goreng 99 Cibinong.5Test results for the coefficient of determination (adjusted R2) show a value of 0.506, which indicates a 50.6% influence of the independent variable (X) on the dependent variable (Y). This indicates that the degree of the independent variable's influence on the dependent variable (customer happiness) is 50.6% of consumer satisfaction at Nasi Goreng 99 Cibinong influenced by product quality and service quality. While other elements that were not covered in this study had an impact on the remaining 49.4% of customer satisfaction in Nasi Goreng 99 Cibinong.
Analisis Strategi E-commerce Tokopedia dengan Pendekatan PEST Untuk Penerapan Integrated Marketing Communication (IMC)" Sucinta Tri Nurhayati; Arfi Andira Kirana; Mira Handani; Nurbaiti .
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This study aims to analyze Tokopedia's e-commerce strategy in implementing Integrated Marketing Communication (IMC) by considering the political, economic, social, and technological (PEST) factors. This study employs a qualitative method through a literature review. Tokopedia is one of the 4,444 companies implementing IMC. The research results illustrate the impact of PEST factors on Tokopedia's operations and marketing strategies. Political factors include changes in e-commerce regulations, while economic factors affect product prices and offerings. Social aspects require an approach that understands the culture and ethnic backgrounds of customers. In terms of technology, Tokopedia adopts artificial intelligence and Augmented Reality features. This highlights the importance of adaptability and innovation in the competitive e-commerce business environment. Thus, an IMC strategy that includes PEST factors is crucial for enhancing Tokopedia's success in the e-commerce business in Indonesia.
Challenges and Opportunities for Human Resource Management in the Industrial Era 4.0: Focus on the Integration of Technology and Human Resources Agus Anggiana; Ahmad Gunawan
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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The Industry 4.0 era has brought profound changes in the way businesses and organizations operate. The development of information and communication technology has enabled the application of advanced technologies, such as artificial intelligence, the internet of things, and automation which have fundamentally changed the business landscape. In this context, human resource management (HR) faces new, unprecedented challenges and opportunities. In the Industry 4.0 era, HR not only has to manage the human workforce but also has to integrate increasingly sophisticated technology. This requires a thorough understanding of the technology used as well as the ability to select, implement and manage relevant technology solutions. On the other hand, the Industry 4.0 era also opens up great opportunities to increase the efficiency and productivity of human resource management. This research emphasizes the importance of progressive and innovative human resource management to face the challenges and take advantage of the opportunities brought by the Industry 4.0 era. Through a combination of technology and human intelligence, organizations can gain a competitive advantage and create a dynamic and responsive workplace in the digital era.
Efektivitas Pelaksanaan Pembayaran Zakat Via Online Di Lazismu Kota Medan Ahmad Fuadi Tanjung; Yenni Samri Juliati Nasution
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Tujuan Penelitian ini untuk mengetahui efektivitas pelaksanaan pembayaran zakat via online di lazismu kota medan. sistem pembayaran berbasis digital untuk Lazismu Kota Medan adalah bahwa langkah-langkah strategis tersebut mencerminkan respons yang aktif terhadap perubahan dinamis dalam pengumpulan dana amal. Dengan adopsi teknologi digital, penggunaan situs web dan aplikasi seluler yang lebih user-friendly, dan peningkatan transparansi, Lazismu Kota Medan memiliki potensi untuk mencapai hasil yang signifikan. Penelitian ini menggunakan pendekatan kualitatif yang menggunakan metode studi kepustakaan. Pendekatan ini bertujuan untuk menggali berbagai informasi yang relevan terkait efektivitas pembayaran zakat via online di lazismu kota medan. Prediksi hasil yang diharapkan adalah peningkatan jumlah donasi, partisipasi donatur yang lebih besar, dan tingkat kepuasan donor yang meningkat. Manfaatnya adalah kemampuan untuk lebih efektif mendukung masyarakat yang membutuhkan, sementara dampaknya adalah peningkatan keterlibatan dan kesadaran masyarakat tentang peran Lazismu dalam memberikan bantuan sosial.
Pengaruh distribusi terhadap Ekonomi Islam Imsar .; Restu Amelia Rambe
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2023): Oktober - Desember
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This research is intended to determine the effect of economic development on human resources in Indonesia. This research uses a library study method (library research), which is a method of collecting data by understanding and studying theories from various literatures related to the research. Based on the results of the study showed that the influence of distribution on Islamic economics and vice versa and can be concluded that the economic distribution system in Indonesia still contains some weaknesses. This is due to the dominance of the market economic system (capitalist) which tends to have weaknesses, including inequality and social inequality, arising misalignment, profit maximization, materialism, moral crisis and welfare aside. The principle of distribution applied by the market economic system (capitalist) ultimately has an impact on the reality that the real rulers are the capitalists (capital owners and conglomerates). Therefore, it is natural that the policies issued by the government always favor the owners of capital or conglomerates and always sacrifice the interests of the people so that there is inequality (injustice) in the distribution of income and wealth.
Pengaruh Ekonomi Pembangunan Terhadap Sumber Daya Manusia di Indonesia Imsar .; Restu Amelia Rambe
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This research is intended to determine the effect of economic development on human resources in Indonesia. by using the library research method, namely the method of collecting data by understanding and studying theories from various literatures related to the research. Based on the results of the study, it shows that economic development is very influential on human resources and it can be concluded that Indonesia is still struggling with fundamental problems in improving the quality of human resources, one of which is the ability to consume nutritious food. The cost that Indonesian people need to spend to buy a balanced nutritious meal is IDR 22,126 per day or IDR 663,791 per month. The success of achieving high economic growth is like a mirage, notreflecting the real condition of human resources. It is possible that development is only enjoyed by a handful of people, as a result the gap is widening. Similarly, economic growth is more influenced by capital (capital intensive) than by human resources (labor intensive). This can be seen from the sectors that contribute to the largest number of human resources, such as the agricultural sector, whose contribution and growth are lower than other sectors, meaning that every 1 percent of economic growth is only able to open a handful of new jobs. The success of achieving high economic growth is like a mirage, it does not yet reflect the realization of economic growth.
Implementasi Produk Tabungan Haji IB Makbul di Bank SUMUT Syariah KCP HM Jhoni Alfathul Hisabi; Waizul Qarni
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Tujuan penelitian ini untuk mengetahui dan mempelajari lebih lanjut mengenai permasalahan yg terjadi pada tabungan haji di bank sumut. Dan untuk Mengetahui alasan tabungan haji di bank sumut cenderung naik dan cemderung turun. Metode penelitian ini adalah metode penelitian deskriptif dengan pendekatan kualitatif. Adapun lokasi penelitian ini adalah Kota Medan. Informan utama, yaitu yaitu Pegawai dan Kepala Bank Sumut Syariah HM Joni. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah Wawancara, Observasi, Studi Kepustakaan, dan Studi Dokumentasi. Hasil Penelitian adalah 1. Produk tabungan Haji iB Makbul Kendala yang dihadapi yaitu persaingan yang semakin kuat, kurangnya SDM yang kompeten dalam memasarkan produknya, fasilitas yang kurang memadai seperti masih kurangnya ATM, minimnya pemahaman masyarakat tentang bank syariah. 2. Alasan penyebab naik turunnya dari produk Tabungan Haji Makbul tersebut pada dasarnya tidak disimpulkan karena tidak ada data pembanding dari bank lain, namun kelebihan dan kekurangan dari Tabungan Haji Makbul ini yang tidak bisa dijadikan tolak ukur yaitu: promosi produk masih kurang, tabungan ini hanya dipromosikan disekitar PT. Bank SUMUT Cabang Syariah KCP HM Jhoni dan pada manasik akbar. Membahas kelemahan atau kekurangan produk Tabungan Haji Makbul untuk saat ini yaitu tidak ada karena semua bank ketentuannya sama tidak bisa ditarik uangya sebelum waktu yang ditentukan .
Strategi Pemasaran Dalam Upaya Peningkatan Daya Tarik Pelanggan Pada UMKM Mixue Muhammad Arrasy Izatullah; Aulia Citra; Arifa Khairiza Azri; Fitri Nuraini Hidayat; Ramdani Bayu Putra
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2023): Oktober - Desember
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Amid ever-changing market dynamics, MSME Mixue displays an agile response to changing consumer trends and market needs. The use of the latest technology is key in aligning and increasing business efficiency, from inventory management to digital marketing. Technology adoption has also been proven to expand Mixue's MSME market reach and increase interaction with customers. This research documents the creative and proactive adaptation strategies implemented by Mixue MSMEs, illustrating how they not only survive in an era of rapid change but also utilize it as an opportunity for business growth and continuity
Analisis Pengaruh Ukuran Perusahaan, Struktur Modal dan Kinerja Keuangan Terhadap Nilai Perusahaan pada Perusahaan Perbankan yang Terdaftar di Bursa Efek Indonesia Tahun 2019-2021 Octavia Dwi Sagita Sari; Hwihanus
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2023): Oktober - Desember
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The aim of this research is to analyze the influence of company size, capital structure and financial performance on company value in banking companies listed on the Indonesian Stock Exchange in 2019-2021. The population in this study was 47 banking companies listed on the IDX in 2019-2021. The sample consisted of 25 companies. The dependent variable in this research is Company Value as measured by Price Book Value (PBV). The independent variables in this research are company size, Capital Structure as measured by Debt to Asset Ratio (DAR) and Debt to Equity Ratio (DER), Financial Performance as measured by Return on Assets (ROA) and Return on Equity (ROE). The analytical method used is multiple linear regression using SPSS version 22. The results of the study show that Company Size, Debt to Asset Ratio (DAR), Debt to Equity Ratio (DER), Return on Assets (ROA) and Return on Equity (ROE) do not has a significant influence on Company Value as measured by Price Book Value (PBV).
Analisis Manajemen Pengelolaan Aset Wakaf Mushola Nur Ikhlas Kelurahan Pulokerto Kecamatan Gandus Kota Palembang Rudi Hartono; Hilda; Citra Lestari
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Penelitian ini bertujuan untuk memberikan gambaran kepada pihak-pihak yang terkait dalam wakaf, mengenai sifat wakaf di Indonesia yang selama ini tidak produktif dan banyak yang belum tersertifikasi menjadi pertimbangan untuk peningkatan pemanfaatan harta wakaf di masa depan. Wakaf adalah perbuatan hukum wakif untuk memisahkan atau menyerahkan sebagian harta benda miliknya untuk dimanfaatkan selamanya atau untuk jangka tertentu sesuai dengan kepentinganya guna keperluan ibadah dan atau kesejahteraan umum menurut syariah. Wakaf merupakan salah satu bentuk ibadah dan pengorbanan dimana wakif memberikan sebagian hartanya kepada orang yang membutuhkan dan bermanfaat bagi orang lain. Misalnya seperti tanah yang diwakafkan. Metode yang digunakan dalam rangka memperoleh data yang valid dan aktual, maka pendekatan yang dilakukan oleh peneliti adalah kualitatif, penelitian ini bertujuan untuk mempereroleh gambaran yang mendalam tentang pengelolaan dan pengembangan wakaf musholla Nur Ikhlas Kelurahan Pulokerto Kecamatan Gandus Kota Palembang. Hasil penelitian yang diperoleh adalah manjemen pengelolaan aset wakaf yang dikelola oleh nadzir masih sebatas pada pengelolaan musholla saja, belum ada pengelolaan wakaf produktif dalam bentuk usaha-usaha. hasil wakaf yang berupa tanah tersebut diberikan kepada musholla sebagai aset bagi kesejahteraan masyarakat, pemanfaatan harta wakaf pada musholla tersebut belum sepenuhnya maksimal, karna pelaksanaan wakaf di Kelurahan Pulokerto Kecamatan Gandus Kota Palembang umumnya masih didominasi hanya untuk penggunaan tempat ibadah dan sampai penelitian selesai sertifikat musholla tersebut belum ada dan hanya berbentuk SPH (surat pengakuan hak atas tanah) saja. Berdasarkan hasil penelitian di atas , maka perlu dilakukan evaluasi lagi untuk manajemen pengelolaaan aset wakat tersebut, karena manajemen dari Musholla tersebut masih kurang maksimal dan perlu dilakukan upaya agar pengelolaan wakaf bisa mengarah pada keadilan dan kesejahteraan masyarakat

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