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Jurnal Ekonomi Dan Bisnis Digital CV.ITTC INDONESIA Jl. Veteran dalam no.24d, Kota Padang, Sumatera Barat 25112
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JEBD
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30256429     DOI : doi.org/10.47233/jebd
Core Subject : Economy, Engineering,
Economics, Econometrics & Finance Engineering
Jurnal Ekonomi dan Bisnis Digital (JEBD) E-ISSN : 3025-6429 is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. JEBD provides an outlet for the increasing flow of interdisciplinary research cutting across business, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 945 Documents
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Pengaruh Kepemimpinan Dan Pengembangan Karier Melalui Kepuasan Kerja Sebagai Variabel Intervening Terhadap Kinerja Karyawan Pada PT. SPBU Pisang Kota Padang Arya Satria Yuda; Vicky Brama Kumbara; Putri Intan Permata Sari
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.5012

Abstract

This study aims to examine the influence of leadership and career development on employee performance through job satisfaction as an intervening variable at PT. SPBU Pisang Kota Padang. Increasing business competition requires organizations to improve the quality of their human resources by implementing effective leadership, well-structured career development, and strategies to enhance job satisfaction in order to achieve better employee performance. This research employed a quantitative approach using a survey method. The population consisted of all employees of PT. SPBU Pisang Kota Padang, and a census sampling technique was applied, whereby all employees were included as research respondents. Data were collected through questionnaires developed based on the indicators of each research variable. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings indicate that leadership has a positive and significant effect on job satisfaction, career development has a positive and significant effect on job satisfaction, and job satisfaction has a positive and significant effect on employee performance. Furthermore, leadership and career development also have direct and indirect effects on employee performance through job satisfaction as an intervening variable. These findings suggest that improving leadership quality and implementing a well-planned career development system can enhance employees' job satisfaction, which in turn improves their performance. Therefore, organizations are encouraged to strengthen effective leadership practices and provide fair and sustainable career development opportunities to support the achievement of organizational goals.
Pengaruh Kompensasi Dan Kesejahteraan Pegawai Terhadap Kinerja Pegawai Dengan Semangat Kerja Sebagai Variabel Intervening Pada Puskesmas Gunung Di Kota Padang Panjang Diky Setiawan; Emil Salim; Olandari Mulyadi
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.5013

Abstract

This study aims to analyze the influence of compensation and employee welfare on employee performance, with work morale serving as an intervening variable, at the Gunung Community Health Center (Puskesmas) in Padang Panjang City. The study employs a Structural Equation Modeling (SEM) approach using SmartPLS 3.0 software for analysis. The study population and sample consist of employees from the Gunung Community Health Center in Padang Panjang City. The results indicate a positive and significant influence of compensation on work morale and a positive and significant influence of employee welfare on work morale. There is a positive but insignificant influence of compensation on employee performance, whereas employee welfare has a positive and significant influence on employee performance. Work morale has a positive and significant influence on employee performance. Furthermore, the study finds a positive but insignificant influence of compensation on employee performance mediated by work morale, and a positive and significant influence of employee welfare on employee performance mediated by work morale.
Analisis Promosi dan Harga terhadap Keputusan Pembelian melalui Brand Image pada Toko Kopi Tuku di Kota Bekasi Gita Rezda Andiwa; M. Fadhli Nursal; Haryudi Anas
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the effect of promotion and price on purchase decisions through Brand Image as a mediating variable among consumers of Toko Kopi Tuku in Bekasi City. A quantitative approach was applied using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with data collected from 140 respondents selected through purposive sampling and processed using SmartPLS 4.0. The results show that promotion and price each have a positive and significant effect on Brand Image, with promotion contributing the strongest effect. Promotion, price, and Brand Image also have a positive and significant direct effect on purchase decisions. Furthermore, Brand Image partially mediates the effect of both promotion and price on purchase decisions. The model explains 70.3% of the variance in Brand Image and 79.2% of the variance in purchase decisions, both showing high predictive relevance (Q² > 0.5). These findings indicate that local coffee shop brands such as Toko Kopi Tuku need to maintain consistent promotional activity and fair pricing to strengthen Brand Image and encourage consumer purchase decisions.
Pengaruh Influencer Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Produk Scarlett Dengan Media Sosial Sebagai Variabel Intervening Yolanda JN; Emil Salim; Della Asmaria Putri
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the influence of influencers and product quality on purchasing decisions for Scarlett products, with social media serving as an intervening variable. The study employs a Structural Equation Modeling (SEM) approach using SmartPLS 3.0 for analysis. The population and sample consist of Management students from UPI YPTK Padang. The results indicate a positive and significant influence of influencers on social media and of product quality on social media. There is a positive but insignificant influence of influencers on purchasing decisions and of product quality on purchasing decisions. However, there is a positive and significant influence of social media on purchasing decisions. Social media acts as a mediator between influencers and purchasing decisions, as well as between product quality and purchasing decisions.
Pengaruh Promosi Dan Service Quality Dalam Meningkatkan Penjualan Dengan Kepuasan Konsumen Sebagai Variabel Intervening Pada Aplikasi Shopee (Studi Kasus Mahasiswa Upi Yptk Khusus Manajemen) Reza Algeri; Emil Salim; Della Asmaria Putri
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.5017

Abstract

This study aims to determine the extent of the influence of Promotion and Service Quality in increasing Sales with Consumer Satisfaction as an intervening variable on the Shopee Application (Case Study of Management Students at UPI “YPTK” Padang). This research uses a quantitative approach and the sampling technique used is purposive sampling with a total sample of 96 respondents, namely Management students of UPI “YPTK” Padang who use the Shopee application. Data analysis was performed using the SmartPLS 3.0 version software. The results of the study indicate that: Promotion has a significant effect on Consumer Satisfaction on the Shopee Application. Service Quality has a significant effect on Consumer Satisfaction on the Shopee Application. Promotion has a significant effect on Sales on the Shopee Application. Service Quality has a significant effect on Sales on the Shopee Application. Consumer Satisfaction has a significant effect on Sales on the Shopee Application. Consumer Satisfaction is able to mediate the effect of Promotion on Sales on the Shopee Application. Consumer Satisfaction is able to mediate the effect of Service Quality on Sales on the Shopee Application.
Pengaruh Work Life Balance (Wlb) dan Lingkungan Kerja Terhadap Kinerja Pegawai dengan Kepuasan Kerja Sebagai Variabel Intervening Pada Dinas Koperasi Dan UKM (Usaha Kecil Dan Menengah) Kota Sungai Penuh. M Furqon .; Vicky Brama Kumbara; Dimas Perdana Oskar
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.5019

Abstract

This study aims to examine the effect of Work-Life Balance and the work environment on employee performance, with job satisfaction serving as an intervening variable, at the Department of Cooperatives and Small and Medium Enterprises (SMEs) of Sungai Penuh City. This research employed a quantitative method using a survey approach. The population consisted of 46 employees, all of whom were selected as the research sample using the total sampling (census) technique. Data were collected through questionnaires distributed to all respondents. The data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the assistance of SmartPLS software. The results of the study indicate that: (1) Work-Life Balance has a positive and significant effect on job satisfaction; (2) the work environment has a positive and significant effect on job satisfaction; (3) Work-Life Balance has a positive and significant effect on employee performance; (4) the work environment has no significant effect on employee performance; (5) job satisfaction has a positive and significant effect on employee performance; (6) job satisfaction mediates the effect of Work-Life Balance on employee performance; and (7) job satisfaction mediates the effect of the work environment on employee performance. These findings indicate that improving Work-Life Balance and creating a conducive work environment can enhance employees' job satisfaction, which in turn contributes to improved employee performance.
Pengaruh Motivasi dan Kompetensi Sdm Terhadap Kinerja Karyawan dengan Kepuasan Kerja Sebagai Variabel Intervening Pada Natus Eatery And Patisserie di Kota Payakumbuh Rezki Valent; Vicky Brama Kumbara; Dimas Perdana Oskar
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.5020

Abstract

This study aims to analyze the influence of leadership style and motivation on This study examines the effect of motivation and human resource competence on employee performance, with job satisfaction serving as an intervening variable at Natus Eatery and Patisserie in Payakumbuh City. A quantitative approach was employed using the Structural Equation Modeling (SEM) method based on SmartPLS to analyze the relationships among the research variables. The findings indicate that both motivation and human resource competence have a positive effect on employees' job satisfaction. Furthermore, motivation, human resource competence, and job satisfaction were found to have positive effects on employee performance. These results suggest that higher levels of work motivation and employee competence contribute to greater job satisfaction, which in turn enhances employee performance. Job satisfaction was also proven to act as an intervening variable, strengthening the relationship between motivation, human resource competence, and employee performance. The discussion reveals that strong work motivation encourages employees to demonstrate greater enthusiasm, responsibility, and productivity in completing their tasks. In addition, competent employees, supported by adequate knowledge, skills, and abilities, are more capable of performing their duties effectively and efficiently. Job satisfaction plays a significant role in fostering organizational commitment, loyalty, and a positive work environment, all of which contribute to improved employee performance. Therefore, employee performance is influenced not only by motivation and competence directly but also indirectly through job satisfaction. These findings imply that organizations should continuously invest in employee competency development, implement fair reward systems, and create a supportive work environment to enhance job satisfaction and achieve sustainable improvements in employee performance.
Pengaruh Diskon Flash Sale Dan Gratis Ongkir Terhadap Impulse Buying Melalui Media Sosial Tiktok Pada Mahasiswa Manajemen Upi ”Yptk” Padang Angkatan 2022 Putri Aprilliany; Emil Salimi; Della Asmaria Putri
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of flash sale discounts and free shipping promotions on impulse buying through TikTok social media among Management students of UPI "YPTK" Padang, Class of 2022. The rapid growth of social media, particularly TikTok, has transformed consumer purchasing behavior by providing various promotional features that encourage spontaneous buying decisions. This research employs a quantitative approach using a survey method. The population consists of Management students of UPI "YPTK" Padang, Class of 2022, while the sample is selected using purposive sampling. Data are collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The independent variables are flash sale discounts and free shipping, the intervening variable is TikTok social media, and the dependent variable is impulse buying. The findings are expected to explain the direct and indirect effects of flash sale discounts and free shipping on impulse buying through TikTok social media. This study is expected to provide useful insights for digital marketers in developing effective promotional strategies and serve as a reference for future researchers.
Analisis Rasio Keuangan Terhadap Kinerja Keuangan Perusahaan Food And Beverage Yang Terdaftar Di Bursa Efek Indonesia Pada Tahun 2020-2024 Mahesa Raihan Akbar Rizqulloh; Hayatul Maspufah; Musaiyadi .
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.5023

Abstract

This study aims to analyze the effect of Net Profit Margin (NPM), Current Ratio (CR), and Debt to Asset Ratio (DAR) on Return on Assets (ROA) as a measure of company performance in Food and Beverage companies listed on the Indonesia Stock Exchange during the 2020–2024 period. The study employed secondary data obtained from annual financial statements and used a purposive sampling technique. Data were analyzed using multiple linear regression with SPSS, including descriptive statistical analysis, classical assumption tests, coefficient of determination (R²), F-test, and t-test. The results indicate that NPM, CR, and DAR simultaneously have a significant effect on ROA, while partially only NPM has a significant effect on ROA, whereas CR and DAR do not have a significant effect on ROA. Furthermore, the coefficient of determination shows that variations in company performance can be explained by NPM, CR, and DAR, while the remaining variation is influenced by other factors outside the research model
Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Melalui Minat Beli Pada Kanopi Cafe Dharmasraya Icha Okta Lina Sari; Emil Salim; Della Asmaria Putri
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.5024

Abstract

This study aims to determine the extent of the influence of product quality and service quality on purchasing decisions, mediated by purchase intention, at Kanopi Cafe Dharmasraya. The method employed was Structural Equation Modeling (SEM) using Partial Least Squares (PLS), with data collected via questionnaires distributed to 76 respondents. The research findings indicate the following: There is no significant influence of product quality on purchase intention at Kanopi Cafe Dharmasraya. There is no significant influence of service quality on purchase intention at Kanopi Cafe Dharmasraya. There is a significant influence of product quality on purchasing decisions at Kanopi Cafe Dharmasraya. There is no significant influence of service quality on purchasing decisions at Kanopi Cafe Dharmasraya. There is a significant influence of purchase intention on purchasing decisions at Kanopi Cafe Dharmasraya. Purchase intention does not mediate the relationship between product quality and purchasing decisions. Purchase intention does not mediate the relationship between service quality and purchasing decisions.

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