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Jurnal Ekonomi Dan Bisnis Digital CV.ITTC INDONESIA Jl. Veteran dalam no.24d, Kota Padang, Sumatera Barat 25112
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JEBD
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30256429     DOI : doi.org/10.47233/jebd
Core Subject : Economy, Engineering,
Economics, Econometrics & Finance Engineering
Jurnal Ekonomi dan Bisnis Digital (JEBD) E-ISSN : 3025-6429 is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. JEBD provides an outlet for the increasing flow of interdisciplinary research cutting across business, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 975 Documents
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Pengaruh Personal Development dan Organizational Culture pada Cooperation di Yayasan Aliman Darul Hijri Bogor Nazwa Salsabilla Sofyan; Syahrum Agung; Nora Azmia
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Cooperation is important in supporting organizational effectiveness, especially in educational foundations where employees need to work and coordinate with one another. This study aims to examine the effect of personal development and organizational culture on cooperation at Yayasan Aliman Darul Hijri Bogor. A quantitative approach was used with descriptive and verificative methods. The study involved 62 employees selected through saturated sampling. Data were collected using questionnaires and analyzed with IBM SPSS Statistics version 26 through validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²). The results show that personal development has a positive and significant effect on cooperation. Organizational culture also has a positive and significant effect on cooperation. Furthermore, both variables simultaneously have a positive and significant effect on cooperation. These results suggest that employee development and a supportive organizational culture can encourage better communication, coordination, and working relationships among employees.
Pengaruh Jiwa Kewirausahaan dan Kreativitas terhadap Keberhasilan Usaha Bakso di Kecamatan Tanah Sareal, Kota Bogor Leny Muniroh; Ridho Rizki Kusuma; M. Imam Sundarta
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.5153

Abstract

The culinary sector is a key pillar of the economy of Bogor City, yet the sustainability of micro-enterprises within it remainsconstrained by limited risk-taking courage and a weak capacity to generate new ideas, while empirical evidence on thedeterminants of business success is still inconsistent. This study examines the effect of entrepreneurial spirit and creativity on thebusiness success of meatball (bakso) enterprises in Tanah Sareal Sub-district, Bogor City, both partially and simultaneously. A quantitative approach with a descriptive-verificative design was applied. A sample of 87 respondents was drawn from a populationof 110 business owners using simple random sampling with the Slovin formula at a five percent margin of error. Data were collected through a thirty-item questionnaire measured on a five-point Likert scale, all items of which proved valid and reliablewith Cronbach’s Alpha ranging from 0.851 to 0.885, and were analysed using multiple linear regression with SPSS 27. The resultsindicate that entrepreneurial spirit has a positive and significant effect on business success (t = 4.527; p < 0.001), as doescreativity (t = 7.233; p < 0.001). Simultaneously, both variables exert a significant effect (F = 82.971; p < 0.001) with a coefficient of determination of 0.664, indicating that 66.4 percent of the variation in business success is explained by the model. Creativity emerges as the dominant predictor (beta = 0.560). These findings confirm that strengthening the imaginative capacity ofowners through product variant development and digital promotion is the most strategic intervention priority for culinary micro-enterprise development.
Pengaruh Sound Effect dalam Konten Tiktok Marketing dan Audio Branding Terhadap Peningkatan Traffic Website Bisnis Umkm Asmal Fajri; Mochamad Kiki Apriliandi; Novia Roman Danisyah; Aska Dwi Rahmadhayanti; Silvi Herliyani; Ria Aulia
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the influence of sound effects in TikTok marketing content and audio branding on increasing website traffic among SMEs. A quantitative approach was employed through a survey method by distributing questionnaires to 90 SME owners in West Java who actively use TikTok as a marketing platform and operate business websites. Data were analyzed using multiple linear regression. The results indicate that sound effects in TikTok marketing content have a positive and significant effect on website traffic (β = 0.299; p = 0.002). Furthermore, audio branding has a positive and significant effect on website traffic (β = 0.340; p < 0.001) and represents the strongest determinant of website traffic. Simultaneously, both variables explain 29.3% of the variance in website traffic (F = 18.049; p < 0.001). These findings suggest that optimizing audio elements in digital marketing strategies, through engaging sound effects and strong audio branding, can effectively increase website visits and support SME business growth.
Peran Kenyamanan Lahan Parkir dan Kualitas Pelayanan terhadap Minat Konsumen Membagikan Pengalaman di Media Sosial pada Umkm Kuliner Warung Miendo Srawung Dea Karolina; Dwi Yulianto; Melinda Maulinda; Mochamad Kiki Apriliandi; Noviana Roman Denisyah; Nunu Maria
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

The development of digital technology and social media has changed consumer behavior in sharing experiences after visiting a business. This qualitative descriptive study examines the role of parking lot comfort and service quality in encouraging consumers to share their experiences on social media at Warung Miendo Srawung, a culinary MSME. Data were collected through direct observation, in-depth interviews, and documentation involving ten consumer informants who had visited the outlet at least twice within the last three months. The results show that comfortable, safe, and accessible parking facilities create a positive first impression, while friendly, fast, and responsive service builds customer satisfaction. Both factors work synergistically: consumers who are satisfied with both parking comfort and service quality are more likely to share photos, reviews, and recommendations on platforms such as Instagram, Facebook, TikTok, and WhatsApp. These findings suggest that culinary MSMEs need to manage both physical facilities and service quality comprehensively to maximize digital promotion through electronic word of mouth.
Analisis Implementasi Layanan Samsat Corner Sebagai Inovasi Pelayanan Publik Di UPT Pengelolaan Dan Pendapatan Daerah Kabupaten Jember Muhammad Saiful Anam; Rika Lailatul Fitri; Fatimatuz Zahro
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Samsat Corner is one of the public service innovations implemented to facilitate the community in fulfilling their obligation to pay annual Motor Vehicle Tax (PKB). This study aims to analyze the implementation of Samsat Corner services as a public service innovation at the Regional Revenue Management Unit (UPT Pengelolaan Pendapatan Daerah) of Jember Regency. This study employed a descriptive qualitative approach, with data collected through observation, interviews, and documentation during the implementation of the Field Experience Practice (PPL). The results showed that Samsat Corner services have been well implemented in providing easier access to public services. The implementation is supported by a strategic service location, non-cash payments through QRIS, a two-shift staff schedule, and socialization through social media and other informational media. However, Samsat Corner still has limitations in the types of services provided, as it focuses on annual Motor Vehicle Tax payments and annual STNK validation, while five-year tax payments and certain vehicle administration services must still be processed at the main Samsat office. Overall, Samsat Corner provides convenience, practicality, and time efficiency for the community and serves as one form of innovation in improving access to public services.

Page 98 of 98 | Total Record : 975

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