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JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit)
Published by Universitas Muhammadiyah Yogyakarta
ISSN : 20882831     EISSN : 25416715     DOI : https://doi.org/10.18196/jmmr
Core Subject : Economy, Health,
Economics, Econometrics & Finance Health Professions Medicine & Pharmacology Nursing Public Health
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) focuses on the research and research review related to hospital management that is relevant to the development of the theory and practice of hospital management in Indonesia and Southeast Asia. Focus on hospital management (but not limited) to hospital services such as primary health care, laboratory, pharmacy, and radiology. JMMR covered various research approaches, namely: quantitative, qualitative, and mixed-method. JMMR focuses on various themes, topics, and aspects of accounting and investment, including (but not limited) to the following topics: Hospital Management, Hospital Accounting, Health Services Management, Health Insurance, Health Policy, Community Health Center, Medicine, Nursing, Pharmacy, Information Technology Health Services, Health Law and Ethics.
Arjuna Subject : Umum - Umum
Articles 10 Documents
 1 
Search results for , issue "Vol. 13 No. 3 (2024): December 2024" : 10 Documents clear
Cross-Generational Customer Journey Analysis: Unveiling Instagram's Effectiveness in Clinic Marketing Husen, Abeng Anandri; Arini, Merita; Wan Mamat, Wan Hasliza
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol. 13 No. 3 (2024): December 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v13i3.423

Abstract

The rise in private primary care necessitates clinic entrepreneurs to innovate and improve clinic performance through effective marketing, particularly through social media platforms like Instagram. The digital era presents challenges due to the simultaneous presence of five generations: baby boomers, generation X, generation Y, generation Z, and generation Alpha, each with unique attitudes, preferences, and behaviors. This research aims to explore the effectiveness of Instagram as a clinic marketing platform across generations in a private clinic. Method: A cross-sectional design was conducted in this research. Data was collected using a consecutive sampling method among the Instagram clinic’s followers (n = 377). The collected data is then analyzed using the percentage value of customer path 5A attributes, conversion rate, purchase action ratio (PAR), brand advocacy ratio (BAR), and one-way ANOVA. The percentage value of customer path 5A attributes showed a good result in four generations, including the conversion rate scores. PAR and BAR scores have optimal results in four generations. There was a significant difference in 5A attributes, PAR, and BAR (p<0.05). Instagram is an effective social media platform for clinical marketing for every generation. This study contributes to reassuring clinic entrepreneurs to utilize Instagram as their marketing platform.
Challenges and Opportunities to Achieve Digital Maturity in Healthcare: A Literature Review Putra, Dewa Ngakan Gde Wahyu Mahatma; Khoiri, Abu; Naya, Aulia Riswanti
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol. 13 No. 3 (2024): December 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v13i3.453

Abstract

Digital transformation in the healthcare sector offers many benefits, but achieving it requires good digital maturity. This study aimed to identify the role of digital maturity in innovative healthcare, challenges, opportunities, and recommendations that could be applied in an effort to achieve digital maturity. This study used a systematic literature review method by extracting articles from the Scopus, PubMed, and Google Scholar databases in the last 10 years using the keywords "digital maturity", "healthcare", "hospital", and "health." The selected articles were in English and available open-access, which were then synthesized theoretically and presented in narratives. The results of the study showed significant benefits of digital maturity, including improved diagnostic accuracy, resource optimization, and patient engagement. However, obstacles such as limited funding, diverse digital literacy, and regulatory challenges were still found. The study provided recommendations to address barriers and emphasized the need for tailored digital solutions and supportive regulations for health practitioners and policymakers in an effort to increase digital maturity in the healthcare sector.
Transforming CT-Scan Scheduling System in Hospital Through Web-Based Technology Hayati, Nur; Sudiyono, Sudiyono; Handoko, Bagus Dwi; Budiati, Tri Asih; Kartikasari, Yeti; Wibowo, Gatot Murti
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol. 13 No. 3 (2024): December 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v13i3.463

Abstract

The schedule for outpatient CT-Scan examinations at Bhayangkara Level I Hospital is encountered with problems, including recording errors due to poor patient manual scheduling and service delays. These challenges have been a great disadvantage to health workers and administrative systems, impacting the quality of health service. A web-based application, “SIJARO-CT,” in integration with the Hospital Health Management Information System (SIMRS), was designed and assessed to solve this problem. The method used for this study was R&D), which also placed emphasis on the ISO 9126 standard for system quality evaluation and its efficiency with regard to resources, time, cost, and quality of functional services. The results show that the system validation was rated 100% in the excellent range, which substantially improved resource use and quality of services (p=0.003). The study points out that even though the system potentially improves operational performance, its weaknesses include the single site implementation and limited scale as it shows quite room for further exploration. This research adds value to the healthcare sector through operationalizing, optimizing hospital management, and integrating these systems across levels to increase efficiency, service delivery, and satisfaction in healthcare sector institutions operating in a variety of contexts.
Optimization of Pediatric Surgery Services: An Integrated Approach Trismayanti, Ni Made Rika; Gunadi, Gunadi; Meliala, Andreasta
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol. 13 No. 3 (2024): December 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v13i3.464

Abstract

The background of this journal explores the urgency of improving pediatric surgery services through infrastructure development, increasing the competence of medical personnel, and implementing better service standards with the end result of increased visits and patient satisfaction. In addition, this study also highlights the challenges faced and effective strategies to overcome obstacles in efforts to optimize pediatric surgery services at Persahabatan Hospital (RSP). This study aims to explain the factors related to the optimization of pediatric surgery services at RSP and formulate the concept of optimizing pediatric surgery services at RSP. This study uses a qualitative research design with descriptive analysis. This study was carried out by observation and filling out questionnaires by the families of pediatric surgery patients and hospital management related to pediatric surgery services at RSP, with a SWOT analysis. The average strength rating is 4.49; The average weakness rating is 3.55; The average opportunity rating is 4.07; The average threat rating is 3.49. The most appropriate strategy for RSUPP is the SO strategy or aggressive strategy (0.475; 0.299). The Strengths Opportunities method is most suitable for optimizing pediatric surgery services at RSP, namely the use of strategic locations, medical personnel, and complete infrastructure. Research on pediatric surgery services has never been done in Indonesia. Unfortunately, this research was only carried out at RSP, and could not be applied nationally.
Importance Performance Map Analysis on Hospital Branding toward Hospital Choice Intention Wiyono, Stevie Pramudita; Antonio, Ferdi
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol. 13 No. 3 (2024): December 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v13i3.481

Abstract

The development of hospitals in Indonesia is increasing every year. Due to inevitable competition between hospitals, hospital management has to try to improve hospital branding, which can be an opportunity for hospitals to attract new patients and retain patients. In this study, brand benevolence, brand reliability, brand prestige, and brand sincerity were used in the Importance Performance Map Analysis (IPMA) analysis of hospital choice intention. IPMA analysis uses SmartPLS 4.0.9.6 software with online and offline survey data collection methods for all patients who have visited an Indonesia type C private hospital (>100 beds) in the last year. Data collection was carried out in April 2024, obtaining 292 respondents who met the predetermined inclusion criteria. The results show that brand benevolence and brand reliability are included in high importance and high performance, while brand prestige is included in high importance and low performance, which must be considered by hospital management. Meanwhile, brand sincerity is included in the low-importance and low-performance categories. Hospital management must pay attention to brand prestige, which can increase patient satisfaction and hospital revenue in the long term. The study contributes to the understanding of hospital choice intention by highlighting the importance of hospital branding in shaping patient decisions.
The Impact of Social Media Marketing Activities and Customer Experience on Instagram on Outpatient Relationship Quality Widasmara, Dhelya; Setijowati, Nanik; Rahmah, Shofi Nur
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol. 13 No. 3 (2024): December 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v13i3.486

Abstract

Instagram, which ranks fourth globally in usage in Indonesia, has become an effective and cost-efficient marketing tool, especially in the healthcare sector. Hospitals, such as RSUD Dr. Saiful Anwar Malang, utilize Instagram to promote services and engage patients. However, despite a growing following and content, fluctuating patient visits suggest that the hospital's Instagram marketing strategy may need further optimization. The purpose of this study was to identify social media marketing activities (SMMA) and customer experience on Instagram regarding the relationship quality of outpatient patients at RSUD Dr. Saiful Anwar Malang. This study used a quantitative approach with a cross-sectional design and accidental sampling of outpatients during February-March 2024. Data were collected through surveys and analyzed statistically to examine the impact of SMMA and customer experience on Instagram on the relationship quality of outpatients.  The results of the multiple linear regression analysis show that SMMA has a significant effect on relationship quality (regression coefficient = 0.34, p=0.039), while customer experience has a significant positive effect (regression coefficient = 1.003, p=0.000), indicating that improving customer experience has a stronger impact on relationship quality compared to SMMA. The study concludes that SMMA has a partial effect on relationship quality, meaning that better SMMA increases relationship quality. This suggests that future media services should prioritize building connections, satisfaction, and patient retention.
The Role of Insurance Relation Doctors in Reducing the Waiting Time for Inpatient Discharge: An Observational Study Bernadette, Jesslyn; Bashabih, Masyitoh
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol. 13 No. 3 (2024): December 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v13i3.489

Abstract

Waiting time for patient discharge is a key indicator in determining the quality of hospital services. In an effort to improve waiting time for patient discharge, some hospitals recruit insurance relation doctors to help check discharge paperwork, especially for patients with insurance coverage. This study aims to see the role of insurance relation doctors in reducing the waiting time for inpatient discharge. This study is an observational study with a cross-sectional study design. Waiting time data was taken through the hospital system and analyzed univariately and bivariately using the independent t-statistical test. Univariate data showed a decrease in the waiting time for inpatient discharge by 5% after the insurance relation doctor joined. However, the statistical test results showed that there was no significant relationship (CI 95% p>0.05) between the joining of insurance relation doctors and the decrease in the waiting time for inpatient discharge. The role of insurance relations doctors has yet to have a significant effect in reducing waiting time for discharge, possibly due to the short duration of the intervention, the involvement of many parties, and the workload of insurance relations doctors. Further research is needed regarding the details of the inpatient discharge process and the productivity of insurance relations doctors in carrying out their roles in the hospital.
Organizational Support for Green Hospital Initiatives: A Case Study Rahman, Ferry Fadzlul; Haris, Fahni; Febriyanto, Kresna
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol. 13 No. 3 (2024): December 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v13i3.501

Abstract

Organizational support plays a critical role in sustaining green hospital policies, particularly in managing medical waste, improving energy efficiency, and enhancing air quality. Implementing these practices is believed to enhance the quality of healthcare services, employee well-being, and the overall operational sustainability of hospitals. This study aimed to analyze factors influencing organizational support for green hospital initiatives, including employee engagement and motivation, participation and initiative, environmental training, green rewards, and employee satisfaction. Using an observational analytic design and a cross-sectional approach, we collected a research sample of 117 civil servants who met the inclusion and exclusion criteria from May to August 2024. Data were analyzed using Spearman's rank correlation and linear regression for multivariate analysis. The study demonstrated that involvement and motivation contributed 0.177, participation and initiative 0.116, and employee satisfaction 0.599 to organizational support for green hospital initiatives. The findings emphasize the importance of employee engagement, participation, satisfaction, and training in fostering sustainable healthcare practices. Strengthening organizational support enhances environmental practices, employee well-being, and operational efficiency. The study provides recommendations to improve the implementation of organizational support in hospitals.
The Effect of The Mediation Role of Value Co-Creation on Patient Participation and Customer Relationship Management (CRM) on Patient Loyalty Ratri, Ayuningtyas Dewi; Aini, Qurratul
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol. 13 No. 3 (2024): December 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v13i3.506

Abstract

Patient loyalty has become a critical success factor for healthcare institutions in the evolving healthcare landscape. The hospital seeks to differentiate itself by emphasizing patient-centered care, robust CRM systems, and the value of co-creation. This research analyzed the mediation of value co-creation on patient participation and customer relationship management toward patients' loyalty at the Obstetrics and Gynaecology Polyclinic of Islamic Hospital of Hj. Siti Muniroh Tasikmalaya. This quantitative methodology used a cross-sectional survey and primary data from the questionnaire. The sample size was 271 patients. The sampling technique used purposive sampling, a sampling technique with the criteria. The analysis technique was Partial Least Square (PLS). The result indicated that the patient’s participation and customer relationship management toward loyalty had a mediation effect from the value co-creation variable. Patient participation and CRM affect value co-creation in outpatients at the Obstetrics and Gynaecology Polyclinic of the Islamic Hospital of Tasikmalaya, both partially and simultaneously. The hospital should actively engage patients in co-creating healthcare experiences by involving them in treatment decisions, personalized care plans, and feedback loops. Then, the implication of this research was to enhance value co-creation, which could increase patient satisfaction, leading to higher loyalty and more effective CRM efforts.
Competitive Strategic Position Analysis of Publicly Listed Hospital Companies in Indonesia Febrianto, Alvano; Kaltum, Umi
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol. 13 No. 3 (2024): December 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v13i3.507

Abstract

In the rapidly evolving and highly competitive landscape of the hospital industry, analysing the strategic competitive position of the hospital is crucial in the process of strategic planning. This research evaluates the strategic competitive positions of 11 publicly listed hospital companies by performing a dynamic portfolio analysis starting in the 2020-2023 period, representing the most recent developments in the hospital sector in Indonesia. This research employs the BCG matrix technique, drawing on data related to the actual throughput of the hospital industry. This technique enables quantitative comparisons at the micro-level regarding hospitals' growth rates and market shares. The dynamic portfolio analysis findings indicated that Siloam Hospitals, Hermina Hospitals, and Mitra Keluarga Hospitals are well-performing companies with good positions in the industry. However, the results also revealed that some companies exhibited a negative trend in growth rate in terms of their competitive positions. By exploring a topic that has received limited attention from researchers, this research will contribute to the academic literature in defining the market structure of the hospital industry in Indonesia.

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